The UI/UX Designer primary responsibility is to visualize and produce the overall product feel. It has to be delivered clearly and must effectively communicate design process, ideas, and ensuring that the product logically flows from one step to the next. The Designer should be able to create designs that are user-friendly and transform them into beautiful and intuitive user interfaces. Iterating and refining to create the best user experience. Basic deliverables are sitemaps, wireframes of screens, storyboards and others.