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Why Business Owners Should Target Social Media Sales this 2020

Social media marketing is not a new concept. It has been on the marketing for quite a time already and used by a lot of businesses worldwide today. It has proven to be useful when it comes to building brand awareness and expanding your reach.

Over the years, social media has become a massive drive in any digital marketing. It has become one of the most effective avenues that drive success in your company or brand in recent years. It has grown so big that many businesses of all sizes are now optimizing these massive channels. To date, about 58.8% of marketers say that social media is an essential part of their marketing strategy.

However, you have to realize that social media is not all about brand awareness. You can use it to find prospects, connect with them, and nurture them to turn into sales. Social selling, as it goes these days, uses your different social media platforms to build a relationship with your audience, turning them into potential customers. You cultivate brand awareness to them so you’ll become their top of mind.

Best Social Selling Practices

  • Find Where Your Audience At

Either you just want to grow awareness for your brand, or you want to target sales in using social media, it is essential to know where your audience is most active. If you already know your target demographics, the next step would be to find the social media platform where they are most active.

  • Use The Right Platform

Social media channels were not created equal. These channels have their spice in them that makes them unique and draw a niche market into them. For example, if you offer services like SEO, digital marketing, and website development, you may want to grow a profile in LinkedIn where you can meet many CEO or company executives that may want to hire you for their business. But if you have a fast-fashion business, you might get traction on Facebook and Instagram.

  • Always Offer Fresh Content

Your audience interest will wear down if you offer the same content over and over again. They might leave your platform and decide to look for others who spark their interest. To prevent this, share different types of content that revolve around your brand. Offer live video streaming, short, clipped tutorials, guides, infographics, and other interactive content. You can even incorporate client testimonials or user-generated content.

  • Engage With Your Audience

Always remember that in social media selling, you have to build a deep, lasting relationship with your prospective clients. One of the most effective ways to do that is to keep engaging with your target audience. Comment and appreciate tagged posts, reply to your audience comment and answer their queries. The key is for your audience to feel that they can connect with you, and you understand their needs.

  • Post Often But Not Pushy

In building a relationship with your audience, you have to earn their respect and trust as well as establish your authority and credibility. Posting often is the way to go. However, remember that even though you are aiming to gain sales in social media, your post and content should not be sale sly and pushy as these may turn off your audience. Post contents that are of value, information, and engaging.

Reasons Why Business Owners Should Lean on Social Media Sales

Despite the success of many brands in social media, there are still companies that do not incorporate social media into their business plans. If you are one of the businesses that are still apprehensive about leaning with this digital marketing strategy, here are some reasons why you should start now.

  1. Unstoppable Growth

In a recent study conducted, it shows that almost half of the world’s population is an active social media user. About 3.8 billion people in the world or 49% of the world’s population are found on different social media platforms. It grew 9% versus last year and shows no signs of stopping anytime soon.

As it continues to grow, its capacity to reach people all over the world also increases. Social media has now become a significant source of news and information and a unique way to interact with your audience. It has an unstoppable momentum that business owners like you should lean into before you get left behind by your competitors.

The number of people in social media is rapidly growing. It has transformed the way businesses market and sell their products. People are on it and spending hours on these platforms daily. The average time spending of an individual in these different social channels can be up to 2 hours and 24 minutes.

Depending on your goals, your niche market, and your desired target audience, you can use different social networks when you try to reach for your preferred customers.

  1. People Are on Mobile

What makes social media so powerful these days is because of how accessible it is through mobile devices. People on the internet are on their mobile devices. The era of desktop computers and laptops to connect to the web is slowly shifting towards the use of smartphones and other gadgets like tablets. Some have even wholly ditched their computer and replaced it with a mobile device for their daily use.

When people are not using their phones for entertainment like games and videos, most of them are browsing their social media profiles. If your business cannot be found on any social media platform, you are losing an excellent opportunity to target people who are on their phones almost all of the time.

  1. Unlimited Reach

With the number of people that can be found using social media in their everyday lives, it is noteworthy to say that the different social media platforms can allow you to expand your reach, unlike other online marketing strategy avenues. It can improve your visibility by showcasing what you offer and how you can address the needs of your target audience.

Being in social media also helps you build your name and strengthen brand recognition. As people continue to interact with you, your online reputation also grows more robust, which makes them trust you more.

Social media offers a lot of possibilities to make your brand become a household name and be on top of your customers’ minds when they are ready to make a purchase. You can run different tactics like interactive content, live streaming, polls, and surveys that can help in your brand’s identity growth. You can even run promotional activities like a simple giveaway or a full-blown contest that can bring a massive result in your brand awareness. Doing all of these strategies will not only boost your social media presence but can also be your ticket to a successful social media selling.

  1. Deliver High Engagement

Social media was created at first to connect family and friends and to continue to engage with each other to deepen a relationship. As it has massively grown over the years and businesses began to adopt social media in their companies, this has rung true as well. The different platforms of social media have become a broad avenue to continuedly connect with your audience and deliver a high level of engagement.

Customer engagement is the bond you form with your audience that can eventually lead to long-term customer loyalty and, ultimately, sales. Customer loyalty is a crucial factor in the long-term growth and success of your business. Social media allows you to capture your target audiences’ interest and start to build a relationship through post reinforcement that they can always engage with you.

It is vital to make sure that you listen to what your audience is saying. Reply to your audience’s comments and mentions not only on your posts but to other contents as well.

  1. Rise of Social Commerce

For many years, many marketers have been dreaming of being able to sell without leaving the different social media platforms. Fortunately, social media is now becoming an outlet where people directly do their shopping. For the longest time, social media is just an avenue to increase awareness of what you offer and to direct your customers to your website and other selling platforms that you may use.

The rise of social commerce improves the sales funnels making it more streamlined and producing a better output. Over the years, the purchase journey of your customer is quite long, which switches from different platforms that frequently lead to cart abandonment. With social commerce, they do not have to leave the platform they are using to make a purchase. Instagram’s shoppable post that was launched in 2017 made waves as it made social media selling a seamless experience for their users.

  1. Your Competitors Are Into It

Lastly, if you are not into it, you are lagging in the competition. Your competitors have already made a run for it, and you may get stuck in the competitors’ pit if you do not make a move. If you do not start now, it will become harder for you to reach your online sales target in the future.

Final Thoughts

Selling is your prime objective in building a business. Everything the effort and planning you do is to make sure that you will be able to close a sale. These days, you have a lot of opportunities to leverage technology to help you gain the sales that you want. Social media proves that it is one of the most significant innovations today that is versatile, depending on your need. It holds a lot of opportunities that you can utilize to achieve your target.

But always remember that social media channels will not do the work for you if you will not work on it. Do your part. Start by familiarizing yourself with your audience and finding the right platform that might work for you. Build and optimize your social media profiles, focus on improving brand awareness, and stay connected with your leads. These may sound a lot, especially if you are just starting, but once you get the hang of it, you will surely get immersed and find yourself wallowing in success.

Author Bio:

Ramon Francisco has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. Ramon currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and  Softvire New Zealand. He writes science fiction, collects little yellow men and plastic spaceships in his spare time.

Top 14 Web Frameworks Used By Developers In 2020

Associations today need to have strong online perceivability, and for that building, a website is an urgent assignment. The web and the computerized world are progressing incessantly and creating at a significant rate. With this steady development and advancement, things are done essentially another route today with scope for experimentation.

Follow Smart Web Development Process and for the work hire best php web developers.

The new-age customer isn’t successfully amazed. Having an online presence isn’t adequate to build all of the points of interest that it can procure. The customers today envision that you should remain educated concerning the latest examples and on the off chance that you fail to do, all things considered, they will remove you as a brand that is old and not appropriate today.

This is certainly why your web designers need to keep over the latest examples identifying with the web development structure. You would give you a progressively noticeable opportunity to stay in a condition of agreement with the most recent advancements and the chances of your turnovers sliding down are fundamentally limited.

Directly, different web advancement frameworks are open for you to investigate and to locate the one that suits you the best can change into a terrible dream on the off chance that you didn’t have the foggiest thought where to begin. You can likewise employ PHP web designers for work.

Here’s a rundown of the most notable web advancement frameworks:

Zend Framework

Zend is a thing organized web structure that relies upon deft methodology and worked for the development of huge business-level applications. The structure is known for being particularly fast, secure, and extendable. It suggests that this extraordinary web advancement structure is open for customization. Designers who are needing to look at including some endeavor explicit limits with least item consider Zend to be perfect for them, as the structure holds quick to PHP best practices.

The structure targets adventure applications, which is the explanation it has features like affirmation, benefits, and even structures. It has a streamlined article administrator to help the designers. It has very helpful coding devices, online investigating apparatuses and an adaptable interface that is perfect for making bewildered destinations. Be that as it may, regardless of all these effective apparatuses and features Zend isn’t commonly seen as a mind-blowing fast web application advancement structure, and that is on the grounds that it isn’t among the clearest of the frameworks to learn.

Symfony

This is one of the more consistent frameworks and is impeccable to be used for adventures that are of a higher multifaceted nature. Utilizing this structure, designers gain the ability to gather locales that can change as the business necessities advance with time. Any business would be naturally one of a kind, and working up a site that doesn’t have the option to change, would not do well for long. It contains a great deal of PHP portions, a network, and an application structure that can work truly well pair to empower the locales to accomplish their goals.

Angular JS

One of the most standard and clearly got frameworks – Angular.js starts from the mechanized mammoth of the day, Google. It is a JavaScript open-source framework that can help you with making single site page applications using an MVC (Model-Controller-View) plan. It isn’t commonly a full-stack framework, yet you can consider it as a front-end structure which is unbelievable for managing your Webpages. In the event that you are building an online business site page, it is huge that you have Angular.js in your tool kit for unprecedented results.

React.js

An open-source JavaScript library, React.js is kept up by Facebook while being supported by a huge network of designers. Despite the fact that it is an online business webpage development device, React.js is particularly important in the advancement of UI for website applications.

It is furthermore entrancing that React is after a short time going to dispatch React Fiber – a reimplementation of ReactJs’ middle computation. This is conclusively why it is through and through criticalness to join React.js in your once-over of apparatuses when you are out to make a great web business website.

Cake PHP

A PHP framework is likely the most proper concerning electronic business site development, and CakePHP is supported by most designers with respect to picking one of the better apparatuses in the formed PHP position. A popular framework, CakePHP, is made on the MCV (Model-Controller-View) model. Makes CakePHP particularly entrancing that the code for all your progressively settled endeavors may be reused through it. This subsequently ends up saving the engineers a wreck of time and money by quickening the whole system of web development.

Asp.net

This is likely the most notable framework worked by Microsoft and has made sense of how to get the respect of engineers from wherever all through the world. Set up in the year 2002, Asp.net is especially well known due to its ability to make energetic and dynamic destinations, site pages, and even electronic interfaces. Believe it or not, a mind-boggling number of associations from the world over support Asp.net and view it as the best development in site development.

Node.js

Node.js is firmly the best when you are planning to build a lightweight yet especially viable site. It is uncanny how perfectly well its capacities with consistent applications that have an enormous proportion of data experiencing on passed on devices. Node.js is more than an unimportant framework. It can ensure flexibility and brisk framework applications as they are prepared for overseeing diverse applications all the while without choosing execution.

Yii Framework

In its substance, Yii Framework is strikingly similar to Asp.net. In any case, the structure is particularly worthy in making applications for frameworks that need a particular dullness in tasks and follows the Rapid Application Development (RAD) thought. This suggests the framework enables designers to get their applications in a ‘not too bad to go’ organize in a genuinely short timeframe. Besides, it moreover credits you and straightforward data movement utility so you can upgrade or scale down the application shapes on various foundations.

Meteor

Meteor, a JavaScript-based framework engages speedy programming development, and that is really why it is so popular. A full-stack JavaScript framework, Meteor is made out of a collection of libraries and groups bundled together. The structure needs altogether fewer codes which continues to show that there would be much lesser bugs and a thing that would be significantly flexible. This is what makes this framework especially invaluable for web business web application development.

Laravel

In the event that you are planning to manage the back-end electronic business web advancement instruments, Laravel is one of the apparatuses that are a level out must work in your tool kit. Since it was first settled in 2011, it has recently demonstrated exceptional assurance by passing on inconceivable results for the engineers on the planet over. An open-source PHP based framework, Laravel is worked with the arrangement of making only the best quality applications. The structure offers a framework that is outfitted with a dedicated dependence chief, has an inclination towards syntactic sugar, and assistants in the application backing and sending. This is definitively why Laravel is seen as the best PHP based structure and is seen as one of the most noteworthy frameworks in building an online business webpage.

Ember

One of the most trusted and create JavaScript web development frameworks; Ember has grown rapidly since its release in 2011. The framework has made sense of how to develop its effect wherever all through the field of web development. The inside features of the stage consolidate serious affiliation, pushed a version of the official’s framework and support of both the latest and the more prepared advances at the same time. The structure lets you make properties out of limits, and this segment ends up being helpful while working with ties. Ember has an incredible reputation with respect to making snared web applications and has been used by associations like Google, Microsoft, Netflix, and Heroku.

Django

Django is an outstanding structure with respect to building quality web applications. The structure was made to satisfy rapidly moving newsroom time limitations while ensuring that in any case, they fulfill the mentioning essentials of arranged web designers. Designers support Django in light of the fact that they find it incredibly fast, secure, versatile, and adaptable. The language used in the structure is Python, and the destinations that have been made utilizing this framework consolidates Disqus, Pinterest, Instagram, and Quora.

Express.js

Express.js moreover called Express is a framework known for being irrelevant and versatile. The structure offers a chipper game plan of features for both web and portable applications. As I referenced previously, the framework is commonly unimportant, which infers that countless features are available as modules. The framework is known for fitting the development of web applications reliant on Node.js. The structure is a basic section of the MEAN programming gathering. The framework uses JavaScript as the language and has been utilized by destinations like Storify, Myspace, and LearnBoost.

Active Server Pages

Active Server Pages (ASP) which later came to be known as Classic ASP or ASP Classic is the essential server-side substance engine from Microsoft that is used for logically made site pages. It utilizes server-side scripting for making content that is then sent to the client’s web program. The site pages made with ASP Classic are not impacted by the kind of program used by the visitor on your site. Despite the fact that the default scripting language utilized here is VBScript, yet you can.

Author Bio:

Sunny Chawla is a Hiring Director at Alliance International – an IT Recruitment Agency. He specializes in hire php programmer online, staffing, HR services, and Careers advice service for overseas and international businesses.

15 Considerations When Choosing Your Web Host Provider

Choosing the right web host for your business can be daunting ‒ especially if you’re just starting out your first website.

There’s so much information that you need to digest when it comes to hosting your site. It’s also easy to forget the most crucial things when you’re weighing the pros and cons of different providers.

In this post, we’ll discuss the 15 things that you need to consider when choosing a web host.

Price

Even if the price is one of the top things on our list, it shouldn’t be the main deciding factor or a deal-breaker.

Over time, you’ll come to observe that there are huge price differences that are being offered by different merchants. And sometimes, going for the cheapest option out there isn’t necessarily a great idea, especially in the long run.

When you’re looking for potential choices, keep in mind that the maintenance of a skilled workforce and state of the art software do take a lot of time and money. Thus, a web hosting provider that offers you a $2 monthly subscription might not be one of them.

While it’s still important to search for the best deals out there, you also need to remember the saying “You get what you pay for.”

Area of Expertise

Not all web hosts are the right fit for all kinds of customers. Others offer excellent shared plans but don’t provide the right solutions for a growing business. Others provide excellent enterprise solutions but don’t cater to someone that has an up-and-coming blog.

So it’s vital to compare web hosts first. Look first on a particular web host’s specialty or area of expertise. Then choose a company that understands your needs.

You can also search for reviews and recommendations online. Many of these reviews will talk about specific web host’s strengths and weaknesses.

Reliability and Uptime Score

There’s nothing more important than having a host that operates 24/7. That’s true if your visitors operate in different timezones from all over the world.

You need to search for a web host that offers stable servers and network connections. Usually, the ideal uptime score is 99.95 % ‒ even for those who have shared hosting accounts. There are even premium accounts that offer 99.99% uptime.

Luckily, there are various ways you can obtain this web host uptime information.

For instance, you can track your prospective web host using a server monitoring tool. Most of these tools are usually available for free or offer a free trial period. Apart from that, they’re efficient and easy to use.

Location

The closer your data center is with your web visitors, the faster your loading page will be. So if most of your web visitors come from a single area, you can pick a hosting provider with a nearby data center.

However, if that’s not the case, you can always opt for a web hosting package that offers a Content Delivery Network (CDN).

A CDN will be hosting a copy of the static content of your website and a copy of the page when it’s being accessed from another territory. Also known as caching, site visitors will be able to get the data from the server that’s closest to your location.

Security

Sometimes, one factor that’s commonly overlooked when picking a web host provider is the security of the server.

In fact, according to a report, 1 out of 13 web requests eventually lead to malware. That’s why it’s crucial to pick a web server that can protect your website from these cyber attacks.

Of course, while your site’s security still has a lot to do with how you create and develop your site, having a secure web hosting helps keep potential hackers out.

So, ensure that your web host provider keeps their system updated at all times. You should also check if they conduct an anti-virus and anti-malware software scanning regularly.

Finally, your web host provider should also provide you with user access control. This allows only selected people to access the admin features of your site.

Scalability

Another thing that you need to consider when picking a web host provider is scalability.

As your site grows and your traffic increases, sometimes your current web plan can no longer sustain your needs. So, if your current web hosting provider couldn’t accommodate you as you grow, this could lead to more serious problems later.

Ask yourself the following questions when picking a web host:

  • Do they provide you with the flexibility to upgrade your current subscription anytime you want?
  • Will they allow you to shift from a VPS hosting to a dedicated one quite easily?

Remember that switching from one hosting service to another is both time-consuming and costly. So to be able to avoid that, you should pick a web host provider that will allow you to join hands as you please.

Technical Support

As a website owner, you’re likely to encounter issues, especially in the early days of managing a website. Therefore, having access to a highly responsive, friendly, and well-trained technical support team is important.

Ideally, you should look for a service provider that offers high-quality, 24-hour support. However, keep in mind that some companies advertise that they have 24/7 support, but they take hours (or even days) to get back to you and answer your query.

An excellent way to filter out a provider who is likely sticking to their word is to search for reviews, testimonials, and ratings online. Finally, make sure that their technical support is offered in multiple channels such as email, landline, live chat, and so on.

Backup Solutions

We always think that the worst won’t happen to us. But it’s always best that you come prepared. After all, accidents do happen.

Therefore, if you’re in the position where your site could easily be destroyed, you might want to look for a way to restore it.

A backup is a great way to bring back your site if ever it gets lost. While other methods are available in backing up your site, one of the easiest (and best) ways to do it is through a web host.

It’s also more convenient on your part if the web host offers you daily backups for your website, as well as click-on-demand backups.

Control Panel

As a website owner, you should also be ready to learn and perform various tasks like creating a new email account, a new content management system, and a new plugin by yourself, regardless of whether you know (or don’t) about that particular technology.

To be able to accomplish this, you might have to access a control panel like cPanel or Plesk. Usually, these web-designed applications will allow you to access one of the most important features of a website through a simplistic interface.

So, don’t choose a service provider that doesn’t offer you a control panel that isn’t user-friendly.

Refund Policy

A web host can be costly on your part, especially if you’re just starting out and you have a limited budget. That’s why you must choose a web hosting company that gives you some sort of refund policy or a trial period to significantly cut down the costs.

Through free trials, you’re able to test whether a specific hosting plan is great for you, and opt-out if ever it doesn’t fit with your current hosting needs.

If ever things don’t go as you expect it to be, choosing a web hosting provider that provides great refund policies will see to it that you don’t lose out a lot of money.

Customer Reviews

If you already have a prospective web host, do your research on that particular web hosting company.

Look them up on Google or social media, and see what they’re previous clients are saying about them.

Can they easily be contacted if ever problems arise? What’s their average time to respond? What’s their course of action is if ever a problem arises?

Bandwidth

Bandwidth is the quality of data and traffic that’s allowed to travel and transfer to and from your site, web users, and the internet.

Every web hosting company has different levels of bandwidth. If you’re a small blog with an average of 5,000 visitors per month, then you don’t have to worry whether your bandwidth is metered or not.

Storage

Several hosting plans will offer an unlimited storage capacity, but that also has restrictions. If you’re a small business website, for instance, a low-cost hosting plan is already enough for your needs.

It’s also unlikely that you’ll need more than 1 GB unless you have larger files like videos and music.

Hardware

You must also be aware of what type of hardware your hosting company uses.

If your prospective web hosting company doesn’t exactly say what type of web host they use, then you might have to ask. That’s because the hardware they use can significantly affect your server and website’s performance.

Email Features

This is probably something that you haven’t considered when selecting a web hosting provider.

However, if you encounter a spam problem, then it’s likely because your web host doesn’t have the right solution to address it. Ask about the web host’s spam solutions as well as general email practices.

Over to You

It’s possible to navigate the waters of web hosting and pick the right host. Picking the right choice is all about considering your needs alongside with what a service provider has to offer.

About the Author

Matt Ahlgren is the co-founder of WebsiteHostingRating.com, a reliable website where you can see hosting reviews. He is a web developer with in-depth skills in SEO and affiliate marketing. When not at work, he enjoys spending time with his family and taking his pug for a walk.

10 SEO Friendly Designing Tips that will Boost your Traffic in 2020

What is SEO and Why it is Required?

When google just gained momentum it was presumed that stuffing web pages with keywords will get them a good boost in their rankings. This will not be working with the current scenario as google has introduced algorithms in a chronological order which is to build a great user experience that is flourished with most relevant results that are available on the internet for serving the searcher’s query. Search engine optimizations are a regular procedure which is helping out the web-pages to crawl its way up towards the top ranking which receives a considerable amount of traffic, in which the sites look and feel plays a major role.

Need for SEO Friendly looks and Feels of a Website

The shops which are observing a huge number of buyers are always having a good ambiance through which the potential customer can easily navigate through for finding out a product that is best suitable to their taste and choice. In the same way, the online presence must be user-friendly in terms of how the information is represented to the visitors which will be ultimately be affecting the ranking of the website. With the internet revolution, the race has begun to serve the world with impressive UI, and the amount of time which is being spent on your website will reflect how better you are serving the visitors.

An android robot icon holding a flower

Visitor Friendly Website Navigation

Whatever the building strategy your designer has in its mind must be according to the considerable behaviors of the visitors. The entry and shuffling around the web pages must be a smooth experience for the visitor which will increase the time spent on your online entity and it gives a positive signal to the google algorithm than which platform is more likely to be fulfilling the respective query. If you are an online store selling products than navigation factor will be affecting the website’s conversion rate. Adding a sticky search button will also improve the navigation by allowing you to jump towards a specific genre.

People like being endeavored through a variety of options that are still intact with the relative thing they are searching for. The key consideration for this will be the avoidance of multilevel items and categories that only creates confusion. Your visitor must be easily provided with back and forth movement through always visible headers and footers. Make efforts in studying the pathway which is followed by the visitors to get from point A to B, and optimize the same for finding a way to accomplish it in the easiest and fast manner.

A graphical layout of an SEO friendly webpage

Proper Makeup of Content

The information which is being hosted on the website must be in a readable form which can be done through its makeup considering font style, it’s size, orientation, color, highlighting and the headers which are given to the paragraphs subpoints. This helps visitors to be provided with reading convenience and while considering the crawlers appointed by Google, it will help in distinguishing the topics which are covered in the entire webpage. A properly formatted unique content will have a special place in the ranking of search engine and tends to have a stagnantly growing traffic in a brief period.

An infographic chart with explanatory icons

Placing Adequate info-graphics and Video Explanation

It is always believed by the web experts that visuals are more impacting as compared to textual data, and thus we are seeing websites like YouTube so popular among the internet crown around the globe. If you want your webpage to be more convincing towards the offered solution try adding info-graphics, videos, relevant images, statistical charts and in some cases audio clips. This will be a great way to engage the visitors in your content and make an observable hike in rankings. Differentiating things like quality graphical representation makes you stand out from the crowd and target traffic which appreciates creative content.

A screenshot of Mike Solomon's testimonial

Lightweight and Fast Deliverable Website

The modern world wants to get served quickly in every sense, due to which we are experiencing spectrum bands like 4G & 5G. But what if the server speed is low or the audience which is not having such high bandwidth coverage. This problem takes us to the critical necessity of the website’s being lightweight for efficient delivery of content over diversified channels having a varying speed of serving. A website thus can be embedded with a minified version of scripts and other files, usage of cookies, selecting fast servers and CDN networks, along with using graphics that are delivered according to the device.

Servers are outgrown to be smart and effective for detecting the platform on which they are accessed and thus mobile, laptop or iPad will have the images according to their screen size for decreasing the delivery time. Instantly if a user is not delivered with the content it allows them to jump towards other solutions, this is a pogo-sticking factor that is considered negative in terms of SEO. It concludes that a website which is having dynamic capabilities of serving the users in a minimalistic time frame will be more likely to observe a ranking growth.

Chart showing an android phone for SEO friendly website responsive

Responsiveness for Mobile-friendly

It is estimated that there are around 2.5 billion mobile users who are accessing the internet for everyday usage of commercial and informative activities. When the websites are trying to rank among their competitors, they must have a responsive website that can adjust accordingly to the device and make a better user experience. Every element of your desktop website must be adjusted accordingly to the mobile view as several searches are nowadays inclining more towards these tiny trending devices. The content visibility on an 18-inch monitor and a 6-inch AMOLED screen have a huge difference which has to be addressed for ranking factors.

Images of top social media platforms

Non-hindering Callout Buttons

Every business which primarily treats its web presence as the platform to generate leads will be making this mistake of having a call to action buttons very frequently dispersed around the webpage, this annoys the visitors and makes them go back to the search engine for finding the more soothing website. When a user is being redirected towards a search engine, it generates a peculiar signal for search engine towards the website being not so relevant, which creates a possibility of de-ranking. Make a practice of having one sticky call to action button and one in the concluding section which is the ideal way of representation.

Heat map generation & optimization image of a website

Heat Map Generation and Optimization

Monitoring techniques have been evolved and now you as a site owner can video record the user’s sessions which will be allowing you to observe interactions that are made on your website. Analyzing this will help to make changes that smoothen the interactive procedure and identify the challenges which are faced in surfing the website. This enables to see from the user’s point of view what is the actual experience of your web entity defining the likes and dislikes for the same. The section which is getting less observance can be optimized from the generated heat map plugin.

Webpage link building flow chart per category

Internal Link Building

Considering your website to be an online eCommerce market, blog, domain-oriented informative site or a consultancy platform, has a requirement of internal link building which engages the user further deep into your world to experience all the relative functionality and offerings you have for them. Hyperlink the words on which you have similar products, articles, case studies or action pages which also helps in making sure that all your entities are getting indexed by a search engine. This is a best practice for increasing the time spent by a visitor on a website.

Region Oriented Language Specification

Featuring various versions for being a region-oriented website allows you to get closer to your visitors delivering language-specific solutions, services, and products. The keywords targeting also becomes effective and easy, a recent study also revealed that search engine is more likely to observe love for websites which are having two or many languages in which they have released their version of. Businesses tend to use language which is majorly preferred by their origin of visitors and it proves to be very much helpful in making a clear understanding of the offered services and products.

Feedback and Support

Last but not the least factor is incorporating UI with an assistance chatbot or representative which is available to address the potential query and help the user to easily act for the purpose of the visit. This chatbot assistance must be always in reach while scrolling the webpage. Many companies provide subscription popups that are for the sole purpose of remarketing techniques intended to be activated when the user gets to the end of the page or their cursor exits the webpage area. Though being useful a website must not constantly bombard the user with popups.

Conclusion

Making your visitors land on your website may be easy but making them stay and have a satisfactory visit is very hard. Following the above-enlisted points for making the looks and feel of your website SEO friendly will be ultimately helping in rank optimization. What you make out of your online representation will justify the business reputation in this era of the internet-based cloud world. Being a dignified business enterprise your UI/UX leaves a significant impact and reflects the seriousness your team had been putting in developing your web service.

Author Bio

Shy Lee is an Associate Digital Marketing Manager at factoHR, an India based HR, and payroll software solution provider. She is a creative marketing strategist with over 8 years of experience developing digital marketing strategies and guiding business development.

Design Approach that Matters to Web Designers

A better user experience means a better website. The website should meet its user‘s needs and expectations. Website designer and web developers should build websites that can be conveniently and efficiently sustained and updated. A website don’t just work, but works well for its potential audience and the people behind its construction.

Efficiency is crucial for all websites that exist. It is the core of the project, may be in the form of responsiveness, accessibility, strategy of the content and the loading speed. The way of choosing the right CSS property to use should also be taken into consideration to make the project feasible.

Ask before you build

Ask questions on to whom the website you’re building is for? Why do they need this kind of website? Where are they going to use it? Talk to the client to understand the purpose of the website development. Know the requirements and functionalities needed by the client for their new website. Make things clear before you put your hand on your keyboard and start creating your website.

Make your code simple

Simplify your code using the shorter approach that does the same way using the longer one. Simplicity makes your code look cleaner.

Check the number of characters used

Using 45 – 75 characters are normally the accepted and safe count per line for a convenient reading. To assure that your design support this, use this simple trick of placing a line of dummy text with an asterisk at the characters 45 and 75, and then test the website to confirm if it resizes at this range.

Learn from issues and errors

Unexpected behaviors may occur even if you have tested and checked your application and to how many devices you have used. It is not common to launch an application without a bug. Bugs are found as soon as the application was launched and used by the users. Make yourself available for the concerns and issues encountered by the users by using the website. Record server errors and evaluate them. Keep track of the errors and think through on how to solve them.

Get to grips with debugging in JavaScript

Tag a functional piece of information on a specific line when you are trying to understand it. Note down the areas that you think makes sense when you’re attempting to remove a bug. Use console.log so that you can notice where the code is cracking.

Make background images responsive

Using the CSS property background – size: cover; is one easy way to make your background images responsive not considering the width of the screen. Furthermore, using this property in visual scalability when defining the size of an element of the background automates its pixel ratio where the image will display without indicating it in the rules.

Platforms to Use in Building a Website

It takes a lot of time and effort to build a striking website, whether you love coding it or you don’t know it first based. A lot of available tools you can utilize that points to create a website easier, but no particular choice equips the wants of everyone. Let’s take a look at some of the favoured options, its advantages and disadvantages and why choose them to create your website.

The method required to create a website differs. Some websites function best when coded from scratch, while others extremely gain from CMS like WordPress, Joomla and Drupal. Needs diverge from website to website, and so adhering to the same tool all the time is not the right thing to do. Here are some options you can use to build your own website.

WordPress: The Most Popular CMS

Open source software that grows to be the most prominent content management system in the world and used by millions of bloggers and website creators.

Benefits:

  • Popular – It is one of the most prominent Content Management System there is for bloggers, website designer and developers. An adaptable and flexible platform.

  • Straightforward SEO – There’s a lot of tools in WordPress that can be utilized for a simple SEO approach.

  • Open Source Software – Free to download and install. The source code is free for you to modify.

Drawbacks:

  • Frequent Software Updates – Frequent update is necessary to keep the platform up to date with the contemporary browsers and be ahead of any virus attacks.

  • Learn to Code for Full Control – To be able to modify or customize your own theme, you must know the basics of coding.

  • Theme Customization is High-priced – If you have major changes in your themes, it will take long hours for a programmer to make those changes. They have to familiarize it first before they can make alterations.

Joomla: Trusted By Millions

Joomla is also an open source CMS that lets you create Websites and online applications. A user-friendly software that makes it popular and trusted by millions of Web Developer globally.

Benefits:

  • Usability – Used for creating any kind of websites.

  • Accessibility – This CMS becomes prominent because it’s very easy to use. Even a non-technical person can make a website using Joomla.

  • Community – It is run by a large community that are ready to help if you encounter any technical problems.

Drawbacks:

  • Some plug-in only works with some distinct script

  • Larger learning curve compared to other CMS

  • Heavy to load and run sites

Code from Scratch: Learn While Coding

Building your site from scratch is another option if you want everything based on your preference.

Benefits:

  • Full Control – Implement your own style. Build your website exactly according to your taste.

  • Cost Effective – Save money by creating your own rather than paying a Web Designer to do the task for you.

  • Develop Your Skill – It is rewarding to build your own website and at the same time develop your skills while in the process.

Drawbacks:

  • Long Term SEO – It’s a tough job to increase your traffic on search engines and you can’t see quick results.

  • Crucial to Build a Community – Gaining higher amount of targeted followers or visitors do not happen in a day or a month.

  • Planning Is on You! – The designs, logos, content, banners, and everything are in your hand. Starting from small details to the very complex ones.

Make Your Website Load Faster

Does the speed of the website matters? Based on research the results in every 100 milliseconds improvement to your site speed add 1% revenue. If you manage to load a site under 3 seconds, you’re doing well, but if it will take 7 seconds you have to try to improve it. Over 10 seconds of your load time you’re losing money in obvious quantities. In order to help you speed up your site, check tips below:

Optimize Images

There are three things you need to focus with your website design images, first: size, second: format and lastly: src attribute. Images that have bigger sizes takes time to load, it’s significant that you keep your images as small as possible. For your image, the best option for the format is JPEG. Once you have already the size and format correctly, make sure the code is correct too. Inhibit empty image source codes. Always take your time to resize your images before uploading them and for your src attribute always put a valid URL.

Reduce Redirects

For redirects, keep them to a minimum level because redirects build additional HTTP requests that can cause a longer load time. As per Google, they recommend two actions to ensure that responsive redirect doesn’t slow your website.

  • To send users with mobile user agents directly to the mobile corresponding URL without any transitional redirects uses an HTTP redirects.

  • On your desktop pages, to identify the mobile equivalent URL include the <link rel = “alternate”> mark-up so that Googlebot can discover your mobile pages.

Reduce Server Response Time

This is recommended by Google that you need to use a web application monitoring solution and checking for interferences in performance. There are nine things you need to focus on to keep your site performing well as reported by Singlehop. You may visit YSlow and Page Speed Tools.

Minimize HTTP Requests

An HTTP request is made for each one of these components, so the more on page works, the longer it takes for the page to load. The fastest way to improve site speed is to simplify your design. Make a campaign to reduce the number of components per page. In doing this, the number of HTTP requests needed to make the page to load reduces and importantly you will improve site performance.

How User Experience Affects Your Website Performance

The user experience on your website could seriously kill or boost your site’s conversion. Having a good user experience design most especially for navigation menus, which set us a guide for users to reach a certain pages, is a great element in user engagement. Your goal is to drive more traffic to your website, thus it should contain 5 effective advice from a pro, as this will surely increase more audience reach.

Great Experience for Users

Tell people where they are. Just to let you know good website navigation is critical to your online business. Therefore, make it easy for people to know what page they are in. Breadcrumbs are a great example. Since your website is an important tool, make it a great experience for your users worth staying.

Have a Direct Message

Don’t throw many advertisements on your site. Lead users in navigating the site, act like you’re a guide here. It is important to outline your goals and make it possible to reflect the design and set up of your website.

Don’t Forget Your Important Info

Important information about your site such as contact details, social media should be visible. The tendency is, if they are asking assistance to your products or services, they can easily find you. It could somehow benefit your business as well.

Keep Your Site Organized

If your site doesn’t look organized then it’s generally going to be difficult to navigate. An unorganized website can seriously hurt your business and will turn your readers away, this for sure not drive any traffic to your site.

Properly Use Taglines or Headlines

Tag lines work in a different way which helps entice visitors to click on a link to your site. The headline should be descriptive as possible for your readers to know why your blog exists. Please make things easy for visitors to hit the site.

Improve Tablet User Experience in Your Website

Tablets were taking over a desktop interface so make sure your website is convenient to use. Today is the time to prioritize your website design while considering its functionality. Setting aside could negatively affect your website’s general conversion rate, recurrence of visits, deals and more. Here are the ways to help your website adapt the way tablet users, experience in your site.

Use Horizontal Swiping

Established on the research, users receive an overpowering instinct to swipe horizontally through a full screen photo gallery. The research further found that 93% of tablet users use horizontal swiping.

Use Carousel Layout

Users identified that carousel layout is the best for swiping and finding calls for action. With this layout, users can change focus to other categories and are able to focus consistently and efficiently.

Building Multiple Page Items Are Prohibited

By using a carousel layout, users expect swiping to able to turn the page. Attempt not to confound them by making many carousels per page. It will be unmanageable for users to swipe among pages and can get frustrations and confusions to them.

Use Bold Letters and Exciting Colors for Headings

In society to mark your headings and capture the attention of the users, use bold letters and exciting colors then separate it by each row.

Use Touchable Buttons

Unintended touches are very common errors to touchable gadgets. Use finger-friendly button design to prohibit it and add back button to avoid irritations from users.

Image for Cue Swiping Is Necessary

Images cannot be seen all if you don’t give users a cue to swipe. So make sure you provide an understandable navigational cue to them.

Indications of a Good Web Hosting Service Provider

A clever business owner prefers a web hosting provider that has a good reputation and has the capability to cater the needs of their business and customers. Lots of competitive web hosting services have been offered online. It is best to consider what will be the advantage and how does it help in setting and improving your website. But, what are the signs of having a good web hosting provider?

Server Uptime

Servers need updates and upgrades because this helps your server relevant. It is a good indication you’re on the right track when your web hosting provider guarantees your server uptime percentage.

Back-ups

Your hosting provider should regularly back up your server which includes your sites, databases and supporting files. For security purposes, it is necessary for customers to keep their own backup too. The backup will differ on which type of hosting plan you have. You may refer to their Terms and Condition.

Databases

A hosting service provider comes in a package that can access databases. Thus, it has features that are integrated into systems like e-commerce or content management. Mostly, this will not cause additional cost on your part as this in the package.

Sharing of Server

Talking about shared server, it means that you are sharing the available resources with other accounts in one location. This includes CPU time, memory and disk space.

Support

There are technical issues that you cannot resolve yourself; your last resort will talk to service provider experts for the issues to be sorted out.

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