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4 Reasons Why Your Web Design Company Should Know Everything About CRO

Are you not happy with the kind of leads you’re getting from your company website?  If your expectations aren’t met or did not turn out as abundant as you thought they’d be, then is quite obvious your web design team is missing out on something relevant.  This is why it’s essential that you hire a good web design company.

While the website works like a dream, it has a modern design and follows architecture strategy.  Great content with good SEO can help your sales shoot up.

What if we told you that all above-mentioned concerns were happening because your website doesn’t have the Conversion Rate Optimization (CRO) it should have? CRO can be boosted by a mixture of copywriting, neuromarketing, visual design, and even psychology! It can influence what a potential customer or a website visitor will do once they land on your site. In other words, it increases conversions.

According to these case studies, your average customer might be influenced by something seemingly insignificant! The same research reported an increase of more than 100% when pictures were added to a site. Live Chat upped the conversion rate by 211%.

Thus, it is important that the web design company you hire understands CRO.  It is also essential they know the following:

  1. Tweaking the design is preferable over sweeping changes

Any web design company familiar with conversion optimization would know that it can’t be done just once.  A website would need to be continually tweaked to be improved. But they’d also know the changes to be made can’t be huge ones. Even changing a single element on the landing page, for instance, could have unforeseen consequences

So what does a skilled company do? They perform split testing, i.e., change just one element and then produce two versions of a website. Then they test both versions to see which one presents an improved conversion rate.

After the traffic has spoken and judged which version they like, the web design experts change only the element they tested for.  Nothing else – not the font or the image or even the placement of the logo – will be changed without testing for it! That is the whole premise of split testing: showing you the results of altering a single thing.

A great web design company understands that conversion optimization is usually all about micro- and not mega-changes. If they realize how important CRO is for a business, they won’t brush off this designing commandment so easily!

  1. There are multiple call-to-actions on the website

The problem with the overuse of call-to-actions (CTAs) is that it does the reverse of what it is originally supposed to do. A clear CTA should direct the visitors on your website to perform the action you want them to perform.

Whether you are asking them to make a purchase, share content on social media, or get in touch with you, there should be just one CTA.  Any more than one, and you risk your conversation rates by overwhelming the site’s visitors.

Don’t bombard your potential client with too many offers and actions. This could increase the bounce rate when your users head to something simpler. Look at the example of Whirlpool; they increased their CRO by more than 40% when they replaced 4 CTAs with 1!

A table with a keyboard, pens, and pads all in white shades

  1. The balance between white space is out

For improved user experience, it is necessary that there be enough white space on a site. White or negative space refers to the parts of the page that are left blank. That would mean there are no graphics, gutters, or margins in those parts.  While they may seem blank, even the space between columns, visuals, or lines of type is an essential part of website design. Because of the white space, our eyes will land in the right place. If you want your visitors to focus on what’s important, then white space needs to be balanced out.

Any page that doesn’t contain any negative space is likely to be crammed with graphics or text. The downside to having such a page is that the visitors won’t even know what to focus on. You’d also run the danger of them not bothering and just leaving your site!

Instead of cluttering your landing page with fifty images, opt for a simpler design because that is a better choice scientifically. When the content is balanced with the right amount of white space, it gives the website a cleaner look.

You can check out the example set by Made.com. They do white space so well that it is easy to focus on their main message – exactly what they want their visitors to do. Even with the visuals and body copy on the site, the negative space lends an air of elegance and sophistication to the landing page. Go here if you want to know more about white space and simplicity

An icon of construction heavy tractors constructing the word 'brand'

  1. Be consistent when it comes to branding the website

Don’t follow in the footsteps of marketers who have no clue as to what branding is and how it works. Could it be that your web design company doesn’t comprehend how the way they do branding on the website will influence conversions?

Look at Apple; they have turned their name into a brand that most people can’t afford. Yet nobody would fail to recognize the Apple logo if they saw it. That’s because this company has mastered the art of branding. Besides their iconic logo, they have made their brand values: sleek design, elegance, and useful tools easy to see.

Check out their homepage, and you will find:

  • Their distinctive logo is visible but not overshadowing the other elements on the page
  • They have kept the headline short but succinct
  • They have included a sleek product photo

Does it sound like a good practice that you’d emulate? After all, Apple has become a global name now, so they must be doing something right!

Before embarking on your next Website Design project and hiring new web design experts, you might want to talk about CRO. Make sure they understand its impact before you hire them for their services!

Author Bio:

Evie Harrison is a blogger by choice.  She loves to discover the world around her. Find her on Twitter:@iamevieharrison

Living Coral is the Color of 2019

We’re about to end 2018 and you might be wondering what is next year’s color trend.  Going back a bit, this year was full of unexpected events and scientific breakthroughs like the recent success of NASA’s Mars mission.  Such has something to do with color, which is Ultra-violet worth its theme.

For the upcoming year, color expert Pantone Color Institute has finally announced that the color of the year for 2019 will be Living Coral. This embodies “Playful Expression” and “Our innate need for optimism”.

Living Coral is technically a “coral hue with a golden undertone” — a  few shades louder than pink, but softer than red.

Pantone acknowledges that their choice also highlights an environmental treasure under threat, saying “Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color”. This aims to help promote the protection of the coral reefs, which has been destroyed due to indiscriminate human activities

The hue further hopes to help you embrace the warmth and comfort brought by this ever-changing environment.  With everything that’s is going on in this era, we need something that will re-energize us and keep us stay vibrant amidst the chaos and this color tone is one of those things that boost positivity with its vibrant nature.

Top 6 Mistakes to Avoid in Your First Android App Development

Android is not a new name to most of us.  It is the mobile development application developed by Google. The basis of the creation of Android is a modified version of the Linux Kernel and many other open source software. It is designed mainly for touchscreen mobile devices.

Google has also successfully developed Android TV, Android Auto for cars, and Wear OS for watches. The other variants of Android include game consoles, digital cameras, PCs and other electronics.

Android Software development is the development of many new applications created for the devices supporting Android.  It can be written using Koltin, Java, and C++ languages using SDK. Nowadays it is quite easy to learn app development through various courses available on the Internet. But with a large number of apps already in the world, you need to learn to outshine yourself through your application.

As a beginner in android development, a few things must be taken into account while creating the first application. You may have gained enough technical knowledge about the languages and many more to create an application of yours but at the same time, you need to look up for other factors like user needs marketing, app features, brand promotion and many more. This, app development is not an easy task and one needs to be proficient enough to create one.

Over time a lot of changes have occurred in this field from the way the app is developed to their distribution. The app development industry is an ever-growing industry, full of intelligent designers. As you have to face a highly competitive market, you must be careful while performing your works.

Developing an application on android is a process that takes time and effort. Being new to this area, making mistakes would be normal. All you have to do is learn from the mistakes and avoid them later on.

As you know android is open source but at times a lot of things can go wrong in the Android development process. At times a designer can perform some mistakes highly affecting the development of the app. Thus, being an app developer you need to work hard on filling the potholes that exist in your app and try to avoid mistakes to be able to compete in the competitive world.

In this article, we will discuss 6 mistakes you need to avoid as an application developer. The article covers all those major causes that have many times let app developers down. Voiding these mistakes may surely serve as a great help to you while working with your application. The major mistakes include:

Mistake 1: Creating an app with too many features

Being an application developer, you may be tempted to solve dozens of problems. You must be willing to add as many as features possible to your android app.

But you must keep one thing in mind they this is something really difficult to achieve and this may even lead to failure.

Always remember the principle of keeping everything simple. Your main focus should be on trying to do only one thing and do that in the correct way.

The major reasons why you need to avoid too many features include:

  • Too many features can also affect your app performance and make the app clumsy and heavier. This may lead to user uninstalling your application, which is what you would never want.
  • Too many features make the app heavier and thus making it slower.
  • Too many features may also require additional resources leading to the only drainage of resources.

Mistake 2: Lack of Research Work

It is equally important to know about the audience you are going to target. At times, people think they have a great app and only to realize that is has been in the market for a long time ago. So in order to succeed and stand out in competition, you must strive to prove unique and distinct solutions.

You must be known to app pricing, business models, common features, new trends etc. You must go for all the topics and research that let you know about your potential users and target groups. You must survey and get understanding of what audience needs, how they engage on mobile and what factors drive them to use an app repeatedly.

About 1,000 apps are released every day, giving a tough competition. But the companies perform a major mistake by not performing a test for their app before releasing it into the public.

The test helps you know where you stand, what are the improvements audience expects and what are chances of failure. Thus testing, will not only solve the company’s fame and promote positive growth.

Mistake 3: No Proper Marketing Strategy

The majority of apps display ads to make profits. They even display ads of other apps. Ad Mob is the official advertising platform from Google. It helps you in understanding the traffic and performance of the application. This also helps in building an app business.

Today, mobile app marketing needs to take a start while the app is under development. As it is named, Pre-launch marketing must be started before the app is launched. It is quite crucial for your app because creating a buzz is necessary in the marketplace before the app actually hits the world of competition.

The following tips must be followed for pre-marketing of your app:

  • First, decide the basics of your app including the app concept, name, and logo and design elements. Build a small website for your app and publish content on the app.
  • Create social profiles and business pages in the name of your app. Publish regular posts promoting your upcoming app. You also go for adverts, promotional campaigns, and feedbacks for your application engaging your audience.
  • After establishing the website, try to reach your loyal audience by email marketing, direct messaging and banners.
  • Try contacting the influencers and take them in the loop about the upcoming app data.
  • Try launching the app as big as possible by colliding it with a big event. Go for the public press release, run media ads and collect your audiences in the launch event.

Mistake 4: Forgetting about Battery Usage of app

The effect of your app on the battery life of the android also determines whether users decide to uninstall or retain it. You must understand that users need to have a good experience with your application without their devices running out of power. Power consumption by the app plays a vital role in determining how much your app is going to be successful.

You must also take care of the app draining battery life when the app is not in use. Checking how your app affects battery life will prevent you from many inconveniences.

Mistake 5: Post-Launch Improvements of the application

After launching your app in the market, you must think of improving your application from time to time to fix possible loopholes. You must also try to provide new features that keep the users bided to you.

Always remember that users always want more and better things to compete with new and different applications coming into the market. You can ask your customers to review your app and ask them about the changes they wish to see in your application. You can also ask them the drawbacks that they find in your app and accordingly try to improve your application.

You can also rely on the comments you are getting on Google Play Store.

Mistake 6: Developing application for several platforms

It is better to admit that every subsequent app which is about to be published has to face tremendous competition from millions of app in the market (Google Play and Apple App Store). These two platforms own biggest share of market presence are targeted by most developers. But as an app takes huge cost and effort involved in building and marketing for any of these marketplaces, it is only advisable to build an app for one platform at a time and not for both at once. When you focus on single product, your time to market will be minimized.

Moreover, in building for both platforms at once you need to engage with both versions of the app at the same time. Let us consider an example. If you wish to change certain design aspects or features you need to do it do changes simultaneously on both the platforms. So it is better to build to a perfect app on one platform and then porting it to other after a certain span of time.

So, the next time you decide to go for app development, you must take care of the following mistakes and try avoiding them so as to ensure a good success for your app in the marketplace.

Hope this article helps you in understanding the common mistakes made by android developers.

Author Bio:

Denny Kelly is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow. I would love to share thoughts on uber clone android and Game Design Development etc.

10 Web Design Tips to Boost UX Conversion

If you want to convert your website visitors into regular customers, then you should focus on e-commerce web design.  An ideal e-commerce website should be easily accessible to the user. Not only that, it should be user-friendly at all times to accommodate purchases and as hassle-free as possible. Even if your site may have good advertisements, it still cannot retain visitors if it is not made appropriately for sales.

You might also be letting your budget for advertisements slip if your visitors leave your site the moment it loads, which is why it is important to consider the appearance and feel of the website. After all, the first impression lasts.

What does UX have to do with conversions?

The UX of a website is almost like the customer experience of the visitor.  More often than not, they leave because of poor website UX. If it becomes too much of a hassle and disrupts the visitor’s interest, it will most likely lose an opportunity to convert them into a customer that is why the sales design of a UX is important in conversion.

Your e-commerce store should be user-friendly for the visitor. One factor is the quality of the images you use for your products. It should be of the highest quality possible to attract a visitor’s attention. Not only that, but a good UX can also convince the customer to visit your website again and repurchase from the store.

Overall, it affects the user experience and improves your e-commerce conversions. This article will help you with this dilemma. Here’s how to design your e-commerce store to boost conversion.

Tip 1: Keep the user in mind

When creating your e-commerce web design, always think of the visitors browsing it. It is important to keep their experience in mind so that you may create a design that fits them. Each detail is crucial for the customer, be it from image quality to signing up or contacting the seller. This registers as their customer experience and should amount to the likeliness of their conversion.

Keeping the user in mind also means considering all elements of the web design that can contribute to their user experience, and ultimately their conversion. It makes the website more open to all sorts of customers and engages the audience more to browse its content.

Tip 2: Utilize simple website design

Being visually appealing to the customer is as important as the customer experience. It can attract the visitor and make the experience of browsing through your products more palatable for them. One recommended style is by using minimalistic designs where only minimal design and text are incorporated into the site. This way, the user has plenty of white space to relax their eyes while browsing. Not only that, but it also presents the most important information necessary to be displayed right away. There would be no need for any text-heavy pages that could overwhelm the customers.

Tip 3: Visual hierarchy

To improve the user’s experience on your site, you should consider establishing a visual hierarchy that presents information accordingly. The elements you use should be able to jive with one another to create a harmonious balance between the information and all the photos that you need to display. Some of the ways to achieve this are by using high-quality images that can be utilized because of its resolution, and this includes the image size as well.

Through this, the user will also be kept interested in browsing the content of the page. The flow and the layout should be as natural as possible so that it can enhance user experience.

Tip 4: Present your products in the right way

The hassle of online shopping is that the customer cannot examine the items up close. They need to rely on the store’s provided photos in order to survey the products. This is where good product presentation comes into the picture. The items you sell should always look its best when being posted online so that it builds a branding that you are reliable and credible for the visitor.

The products may also present a lifestyle for the user. It can work effectively if the user envisions themselves using the product for their own daily use. This can be done by presenting the products in a likely environment that they are to be used. It helps the user imagine the possibilities of owning these products.

Tip 5: Use high-quality product images

When using product photos, always make sure that they are of the best quality as much as possible. This includes the layout of the photo on the website and how it will be placed to make the UX more appealing to the visitor.

You should be able to utilize this feature by making the most out of the dimensions of the site on each platform.  For example, if you were to run the website on a desktop or a laptop, the layout should be optimized for that. This will not only achieve a better visual experience but will also feature the product’s attributes better and for those who are starting in the e-commerce business.

This product photography guide will guide you through the entire process of producing quality product images that help you grow your online store.

Tip 6: Choose the Right Images

As mentioned earlier, in order to build a reliable and credible brand to your visitor, you should be able to provide them with the best quality of images as much as possible. This includes choosing photos that look realistic enough for the user. It should be as authentic and original as possible for the user to be convinced with the quality of your brand.

You should present the item in the best light. One that’s as natural and as authentic as the product itself. Having the right angles, and quality can make a difference when posting these online.

Having your Images post in social media is also a part of introducing your brand, this social media size guide includes all the sizing requirements and recommendations that can help you in posting for every major social network.

Tip 7: Product reviews and user-generated video

When you have loyal customers that repurchase your items, it is necessary to utilize their views and opinions on your brand to build the trust of other users. You can ask them for product reviews and testimonials about how they used your products, and how it has worked for them ever since. Having original content from your loyal customers can not only build the credibility of the brand but also convince other users to try these products for themselves. This can also be in the form of videos or vlogs where they can record their how-to tutorials or product demonstrations.

Tip 8: Mention risk reducers

Risk reducers can also encourage the visitors about the purchasing process of the products. These include elements saying that the products are priced at the lowest price possible, or that there is free shipping included with the purchase. In a good e-commerce website, there should be at least two or three effective risk reducers for the visitors to be trustworthy for them. Each page of the site should always have these elements that you can best place at the topmost part of the page, directly beside the shopping cart, or at the checkout page.

Tip 9: Use a view cart button

Helping the users see which items they have added to their cart can increase their likeliness of conversion. It is one of the most important techniques in e-commerce websites as it provides the users easy access to looking at what items they have considered buying. This should include the quantity of the items and the total price for all.

Always make sure that this button is as visible as possible for the users, and stands out as the shopping cart for them. It should also be easily accessible and placed strategically so that the visitors can notice it, and easily find it amidst the number of elements in the page.

Tip 10: Mobile optimization

E-commerce sites should not only be utilized in laptop or desktop versions. It should also be responsive to other media platforms and gadgets as much as possible. Being able to adapt to different screen resolutions and sizes must be a priority when developing an e-commerce site so that it can accommodate all users. Remember that this amounts to the user experience.

In developing your site, you should always have a test run on different types of devices to make sure that it is functional in all screen resolutions. It can make a big difference when the user is satisfied with the mobile UX. It gives them the impression that the site is accessible anytime, and anywhere which is crucial for all e-commerce websites.

Author Bio:

Violet Smith is a marketing communications specialist who would like to share her knowledge through her blogs. She writes with the goal of spreading awareness on the topics that she writes about. Outside of writing, her other passion is shopping

How GDPR Will Transform Digital Marketing

19 Ways GDPR Affects Your Digital Marketing Efforts

The term GDPR or General Data Protection Regulation caused a big havoc in the global online markets. The strict GDPR norms brought a sense of uniformity into the ways in which organizations work on the Internet as it increased the control of data at the user end. With GDPR now in place, Internet users have complete rights to their data and how these are being used by an organization.

A fair amount of deadline was given to the organizations across the globe to comply with these norms. Still, according to a recent survey conducted by Deloitte, only 15% of the surveyed organizations could fully comply with these latest norms. (Source) The marketing and sales departments of all organizations saw major reforms in a small period.

Here are 19 ways in which GDPR affected the digital marketing efforts of organizations across the globe.

  1. Restricted Access to Personal User Data

Before GDPR, companies had the freedom to use its customers’ data as they pleased. They could easily use them to run massive email campaigns and bug the customers with constant unwanted emails. Most customers did not have the right or access to opt out of these massive email campaigns too. Therefore, companies leveraged their freedom to force products/services down the customers’ throats.

The GDPR norms restrict the use of customers’ data, hence each customer now has the full right and easy access to opt out of the marketing campaigns.

  1. Need for Customers’ Approval Before Gathering Data

With the GDPR norms, marketers need the right permissions to gather the customers’ data from the website. They cannot simply install a tracking script or forcefully shove cookies down the browser windows. Instead, they need to showcase a fair warning on their websites to do this.

The people who are concerned with the safety of their Internet browsing sessions will most likely opt out of this service and not download any cookies from the website. Instead, they will check another source on the Internet for the relevant information.

These practices make digital marketing tougher even for the experts.

  1. Change in Marketing Tools

Before GDPR, you could easily launch a mass email marketing campaign with millions of people on the mailing list. You could easily purchase the contact lists from third-party vendors and launch these campaigns on a global scale. With GDPR sharing the customers’ data is very tough. You need to treat all data with confidentiality and take the permission of the customers before sharing it with anyone outside your organization. Selling data to third-party organizations may impose a heavy fine and a loss of license in some cases.

Infographic banner with the logos of third-party digital selling organizations

  1. Change in Website Tracking Tools

The website tracking tools have grown more and more powerful in the past couple of years. Today, they are so advanced that they can track each and every click that you make and even where your mouse pointer hovers on the screen. The digital marketers leveraged this data to make sense of the likes and dislikes of potential customers. However, now they won’t be able to use such tracking tools without getting a permission from the prospect first.

Most prospects will still give the permission to marketers so that they can access the information freely. However, the people who are concerned about their online identity will not give this permission easily.

  1. Increased Use of Organic Marketing

The need and use of organic marketing have increased significantly over the past couple of months due to GDPR. Now, affiliate marketing is not as effective as it used to be just because Google has revised its norms in accordance with GDPR. Google’s algorithm has gotten smarter over the years and it can recognize the high-levels of keyword-stuffing in a content. Today, Google will rank blogs/websites filled with content that has nuggets of information and how-to articles much higher than the ones that have high levels of promotional content.

  1. Revised Remarketing Techniques

The remarketing techniques will not work as effectively as they used to with GDPR in place. With GDPR the customers can make informed decisions about the data that they share with a website now. They can choose to share data that they think will keep their online identity safe. In case the customer detects a risky scenario, he/she can easily refuse to share personal data or store cookies on the browser. Under such circumstances, the website too might refuse to share the information with the prospect. However, the website owners rarely do so, because they know that they might lose some really good prospects with such practices.

Flowchart of revised marketing strategy

  1. Regular Information Notices

Now, every website needs to send the prospects an email with every minor data storage policy update. The website owners need to tread very carefully around the rights of individual users and make sure that they complete the due diligence from their end. Every customer now has an equal right to sue a website owner for unethical use of personal data. To avoid thousands of lawsuits on a daily basis, GDPR advises website owners to share relevant update info with the customers regularly.

The website also needs to inform potential customers that it is storing cookies on their browsers and accessing their data to personalize the whole browsing experience.

  1. Increased Transparency in Use of Prospects’ Data

GDPR has successfully increased the transparency with which the websites interact with their audience. A website should have the necessary support and user guideline documents in place that is accessible by the audience. The website owners and digital marketers should make sure that every move that they make should come into the spotlight for the customer to see. If the customer is not okay with an update, the website is forced to either lose the customer data or update its policies accordingly.

  1. Data Storage Limitation

Before GDPR, the digital marketers could get the customers’ data once and store it in their servers forever. However, now those data has an expiry date just like fruits and vegetables. To store the data for an extended period, the customer should either interact with their content/website on a regular basis or give his/her consent for the storage.

In the case of an external audit, the digital marketers should be able to produce all the necessary consent forms from its audience. These marketers may face heavy fines in case of inconsistencies with the data.

  1. Revised Data Capture Forms

Data capture forms were extremely vague and shady before GDPR came into the picture. Digital marketers could easily fetch information for potential customers by luring them in through a shady scheme. With the GDPR norms, operations like these have come to a complete stop.

Form for revise data capture input sample

Now digital marketers need to create extremely simple and organic data capture forms for every prospect. They need to present all the necessary information of what the website will do with the data that it is gathering. This way, the website owners will no longer be able to misuse the data of their prospects/customers anymore.

  1. Use of Advanced CRM Technologies

Both the CRM as well as marketing automation technologies have seen major upgrades in the past few months. With the stringent GDPR norms in place, the end-customers will have complete access to all the personal information that the company has for him/her. Now, the customer also has the right to manually delete or ask the companies to delete the personal information forever without any strings attached. The companies need to adhere to such instructions from the customers without any boundaries. They cannot whip up a new rule to retain the data in case the customer has personally asked them to delete it forever.

  1. Appointment of a Dedicated Data Protection Officer

The data protection officer holds a very important position in the organizations that are still adapting to the latest GDPR norms. These officers work in close conjunction with the digital marketing professionals to help them identify the right/wrong practices in accordance with the GDPR policies. The officers closely monitor the activities of these digital marketers and intervene in case they detect any kind of foul play.

A man in a business suit holding a glowing icon padlock

  1. Installation of a ‘Forget Me’ Button

Every campaign and email that digital marketers now run needs to have a dedicated ‘Forget Me’ or ‘Opt Out’ button on it. The process through which a user gets complete access to his/her data should not exceed a single click anymore. The digital marketers might still ask the customers to fill a review form after this. However, it is completely the customer’s decision to fill or not fill any such form.

The simple process set up by GDPR makes the process of customer retention extremely tough for the digital marketers. Now, the marketers have no option but to produce an extremely high-quality content that provides true value to the customers to retain them for a long period.

  1. Upgraded Email Marketing Policies

Launching an email marketing campaign with a million different recipients was simple before GDPR came into effect. After the implementation of the norms, email marketing aka, one-to-one marketing is completely redefined. Unless your content provides true value to the consumer, you cannot launch blast email campaigns. Your email should have a specific format that includes the ‘Forget Me’ button so that customers can easily opt out of receiving emails if they want to.

  1. Revised Personalization Techniques

Personalization has a whole new meaning after GDPR. Using mail merge fields to replace certain characteristics of the email such as the name, age, country of the target audience was enough personalization before GDPR. However, now these emails are considered generic. In fact, most marketers agree that personalization techniques of the past do not produce the necessary click to conversion results. Instead, only truly personalized emails that highlight the pain point or an achievement specific to the company/individual can fetch you the desired results.

  1. Impact on UX for Audience

The change in the overall interface of the email as well as website is already evident on several websites across the globe. Now, marketers need to fulfil an entire list of items for their UX design so that the data protection officer approves it. The websites that do not comply with the GDPR norms can face strict actions and heavy penalties.

The marketers need to install clear and well-defined guidelines on how a particular website harnesses the user data for tracking and personalization. They should also give fair warnings to all the audience that visit their websites.

  1. Use of Location-Based Data

Tracking personal user data such as names and clicks is still a minor deal compared to tracking the location of the person. A website cannot simply start tracking your location to start the remarketing campaign. Instead, the marketers need to ask the audience if they want their location accessed or not. Most websites nowadays feature a small pop-up that will give the audience a control on how their location is accessed. The prospects can now simply choose the ‘Refuse’ option to prevent websites from tracking their location.

A map with different color push pins pinned on it

  1. Increased Complexity for Automation Tools

To accommodate the various GDPR norms, the marketing automation tools have seen an increased amount of complexity both in terms of overall use as well as the number of features. Several tools have inbuilt features that will allow the marketers to include all precautionary measures such as the ‘Forget Me’ button automatically into all emails.

  1. Data Migration and Loss

GDPR clearly states that the marketers need to simplify the overall process of unsubscribing for the users. They cannot hold the data of any user hostage by including complicated and long steps for the un-subscription process. The marketers also need to be extra careful while migrating data from one source to another so that there is no potential leakage or loss.

The GDPR norms are applicable to all organizations handling the data of one or more European Union citizens. So, even if you do not have an office in the EU, you need to comply with the latest GDPR norms to conduct business in this territory.

Design Approach that Matters to Web Designers

A better user experience means a better website. The website should meet its user‘s needs and expectations. Website designer and web developers should build websites that can be conveniently and efficiently sustained and updated. A website don’t just work, but works well for its potential audience and the people behind its construction.

Efficiency is crucial for all websites that exist. It is the core of the project, may be in the form of responsiveness, accessibility, strategy of the content and the loading speed. The way of choosing the right CSS property to use should also be taken into consideration to make the project feasible.

Ask before you build

Ask questions on to whom the website you’re building is for? Why do they need this kind of website? Where are they going to use it? Talk to the client to understand the purpose of the website development. Know the requirements and functionalities needed by the client for their new website. Make things clear before you put your hand on your keyboard and start creating your website.

Make your code simple

Simplify your code using the shorter approach that does the same way using the longer one. Simplicity makes your code look cleaner.

Check the number of characters used

Using 45 – 75 characters are normally the accepted and safe count per line for a convenient reading. To assure that your design support this, use this simple trick of placing a line of dummy text with an asterisk at the characters 45 and 75, and then test the website to confirm if it resizes at this range.

Learn from issues and errors

Unexpected behaviors may occur even if you have tested and checked your application and to how many devices you have used. It is not common to launch an application without a bug. Bugs are found as soon as the application was launched and used by the users. Make yourself available for the concerns and issues encountered by the users by using the website. Record server errors and evaluate them. Keep track of the errors and think through on how to solve them.

Get to grips with debugging in JavaScript

Tag a functional piece of information on a specific line when you are trying to understand it. Note down the areas that you think makes sense when you’re attempting to remove a bug. Use console.log so that you can notice where the code is cracking.

Make background images responsive

Using the CSS property background – size: cover; is one easy way to make your background images responsive not considering the width of the screen. Furthermore, using this property in visual scalability when defining the size of an element of the background automates its pixel ratio where the image will display without indicating it in the rules.

Google’s New SERP: Impacts in SEO and PPC Strategy

As the world evolves, changes in technology occur fast before you knew it happened. Talking about advancement, you presumably heard about a big change Google has made in their search engine results page (SERPs). Sidebar ads were removed and replaced by a list of products and Google added at the top and bottom for more slots.

You may find it just a little shift in Adwords, but this one is a big diversity in Search Engine Optimization.
There is a clear opportunity for the advertisements that comes with money that greatly strikes the Pay-Per-Click Strategy. You can generate more clicks and send visitors to your site. People will see the ads first in the results page, that’s why it is more likely to own the first clicks from the searchers. But you have to be able to sustain your PPC strategy and remain effective to gain more clicks. A constant happenings in your account envision success. PPC matters to big names in the industry now, especially that it derives income. In PPC, you only spend money with relevant and potential people and you control the budget without compromising the good results. There are more slots for people to add their advertisements, but it can also cause negative end result since the people will compete for the important spots.

Let’s discuss how this change affects Search Engine Optimization.

In the search engine results page, advertisements are displayed at the top and you can also see images incorporated into the results. You work so hard and devote your time and effort just to increase your page rank and be visible in the search engine results page. But didn’t you notice how far a user scrolls down to get a glimpse of the organic results? On a desktop view, you can easily see the organic results for a slight scrolling. But on a mobile scenario, it takes more scrolling job to reach the organic search results since several spots in the first page of the page results are preserved for the product listings and advertisements.

You can check the traffic data that displays the ranking of organic positions and how each point would likely to get a traffic. As you can see, the organic listings are propelled down since more slots are given at the top for the Pay-Per-Click listings. So, the traffic percentages fall down even more, that it makes getting to the first page of the Google SERPs a difficult task to achieve.

When more and more users scroll down to SERPs, the traffic you will get becomes less. That’s what really happens now. To be able to continually move up to the top page of Google’s search engine page results, a good search engine marketing strategy is crucial. Getting to the first page of Google SERPs is even more difficult, but using the right strategy can shake off your doubts. Take every change in Google’s SERPs as a challenge to do better at optimizing your Website.

Platforms to Use in Building a Website

It takes a lot of time and effort to build a striking website, whether you love coding it or you don’t know it first based. A lot of available tools you can utilize that points to create a website easier, but no particular choice equips the wants of everyone. Let’s take a look at some of the favoured options, its advantages and disadvantages and why choose them to create your website.

The method required to create a website differs. Some websites function best when coded from scratch, while others extremely gain from CMS like WordPress, Joomla and Drupal. Needs diverge from website to website, and so adhering to the same tool all the time is not the right thing to do. Here are some options you can use to build your own website.

WordPress: The Most Popular CMS

Open source software that grows to be the most prominent content management system in the world and used by millions of bloggers and website creators.

Benefits:

  • Popular – It is one of the most prominent Content Management System there is for bloggers, website designer and developers. An adaptable and flexible platform.

  • Straightforward SEO – There’s a lot of tools in WordPress that can be utilized for a simple SEO approach.

  • Open Source Software – Free to download and install. The source code is free for you to modify.

Drawbacks:

  • Frequent Software Updates – Frequent update is necessary to keep the platform up to date with the contemporary browsers and be ahead of any virus attacks.

  • Learn to Code for Full Control – To be able to modify or customize your own theme, you must know the basics of coding.

  • Theme Customization is High-priced – If you have major changes in your themes, it will take long hours for a programmer to make those changes. They have to familiarize it first before they can make alterations.

Joomla: Trusted By Millions

Joomla is also an open source CMS that lets you create Websites and online applications. A user-friendly software that makes it popular and trusted by millions of Web Developer globally.

Benefits:

  • Usability – Used for creating any kind of websites.

  • Accessibility – This CMS becomes prominent because it’s very easy to use. Even a non-technical person can make a website using Joomla.

  • Community – It is run by a large community that are ready to help if you encounter any technical problems.

Drawbacks:

  • Some plug-in only works with some distinct script

  • Larger learning curve compared to other CMS

  • Heavy to load and run sites

Code from Scratch: Learn While Coding

Building your site from scratch is another option if you want everything based on your preference.

Benefits:

  • Full Control – Implement your own style. Build your website exactly according to your taste.

  • Cost Effective – Save money by creating your own rather than paying a Web Designer to do the task for you.

  • Develop Your Skill – It is rewarding to build your own website and at the same time develop your skills while in the process.

Drawbacks:

  • Long Term SEO – It’s a tough job to increase your traffic on search engines and you can’t see quick results.

  • Crucial to Build a Community – Gaining higher amount of targeted followers or visitors do not happen in a day or a month.

  • Planning Is on You! – The designs, logos, content, banners, and everything are in your hand. Starting from small details to the very complex ones.

Make Your Website Load Faster

Does the speed of the website matters? Based on research the results in every 100 milliseconds improvement to your site speed add 1% revenue. If you manage to load a site under 3 seconds, you’re doing well, but if it will take 7 seconds you have to try to improve it. Over 10 seconds of your load time you’re losing money in obvious quantities. In order to help you speed up your site, check tips below:

Optimize Images

There are three things you need to focus with your website design images, first: size, second: format and lastly: src attribute. Images that have bigger sizes takes time to load, it’s significant that you keep your images as small as possible. For your image, the best option for the format is JPEG. Once you have already the size and format correctly, make sure the code is correct too. Inhibit empty image source codes. Always take your time to resize your images before uploading them and for your src attribute always put a valid URL.

Reduce Redirects

For redirects, keep them to a minimum level because redirects build additional HTTP requests that can cause a longer load time. As per Google, they recommend two actions to ensure that responsive redirect doesn’t slow your website.

  • To send users with mobile user agents directly to the mobile corresponding URL without any transitional redirects uses an HTTP redirects.

  • On your desktop pages, to identify the mobile equivalent URL include the <link rel = “alternate”> mark-up so that Googlebot can discover your mobile pages.

Reduce Server Response Time

This is recommended by Google that you need to use a web application monitoring solution and checking for interferences in performance. There are nine things you need to focus on to keep your site performing well as reported by Singlehop. You may visit YSlow and Page Speed Tools.

Minimize HTTP Requests

An HTTP request is made for each one of these components, so the more on page works, the longer it takes for the page to load. The fastest way to improve site speed is to simplify your design. Make a campaign to reduce the number of components per page. In doing this, the number of HTTP requests needed to make the page to load reduces and importantly you will improve site performance.

How User Experience Affects Your Website Performance

The user experience on your website could seriously kill or boost your site’s conversion. Having a good user experience design most especially for navigation menus, which set us a guide for users to reach a certain pages, is a great element in user engagement. Your goal is to drive more traffic to your website, thus it should contain 5 effective advice from a pro, as this will surely increase more audience reach.

Great Experience for Users

Tell people where they are. Just to let you know good website navigation is critical to your online business. Therefore, make it easy for people to know what page they are in. Breadcrumbs are a great example. Since your website is an important tool, make it a great experience for your users worth staying.

Have a Direct Message

Don’t throw many advertisements on your site. Lead users in navigating the site, act like you’re a guide here. It is important to outline your goals and make it possible to reflect the design and set up of your website.

Don’t Forget Your Important Info

Important information about your site such as contact details, social media should be visible. The tendency is, if they are asking assistance to your products or services, they can easily find you. It could somehow benefit your business as well.

Keep Your Site Organized

If your site doesn’t look organized then it’s generally going to be difficult to navigate. An unorganized website can seriously hurt your business and will turn your readers away, this for sure not drive any traffic to your site.

Properly Use Taglines or Headlines

Tag lines work in a different way which helps entice visitors to click on a link to your site. The headline should be descriptive as possible for your readers to know why your blog exists. Please make things easy for visitors to hit the site.

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