Facebook Icon
Circular notification icon Circular notification icon June Spring Multimedia offers a generous discount to startup and small business owners to cope with COVID-19 pandemic. Read more

10 SEO Friendly Designing Tips that will Boost your Traffic in 2020

What is SEO and Why it is Required?

When google just gained momentum it was presumed that stuffing web pages with keywords will get them a good boost in their rankings. This will not be working with the current scenario as google has introduced algorithms in a chronological order which is to build a great user experience that is flourished with most relevant results that are available on the internet for serving the searcher’s query. Search engine optimizations are a regular procedure which is helping out the web-pages to crawl its way up towards the top ranking which receives a considerable amount of traffic, in which the sites look and feel plays a major role.

Need for SEO Friendly looks and Feels of a Website

The shops which are observing a huge number of buyers are always having a good ambiance through which the potential customer can easily navigate through for finding out a product that is best suitable to their taste and choice. In the same way, the online presence must be user-friendly in terms of how the information is represented to the visitors which will be ultimately be affecting the ranking of the website. With the internet revolution, the race has begun to serve the world with impressive UI, and the amount of time which is being spent on your website will reflect how better you are serving the visitors.

An android robot icon holding a flower

Visitor Friendly Website Navigation

Whatever the building strategy your designer has in its mind must be according to the considerable behaviors of the visitors. The entry and shuffling around the web pages must be a smooth experience for the visitor which will increase the time spent on your online entity and it gives a positive signal to the google algorithm than which platform is more likely to be fulfilling the respective query. If you are an online store selling products than navigation factor will be affecting the website’s conversion rate. Adding a sticky search button will also improve the navigation by allowing you to jump towards a specific genre.

People like being endeavored through a variety of options that are still intact with the relative thing they are searching for. The key consideration for this will be the avoidance of multilevel items and categories that only creates confusion. Your visitor must be easily provided with back and forth movement through always visible headers and footers. Make efforts in studying the pathway which is followed by the visitors to get from point A to B, and optimize the same for finding a way to accomplish it in the easiest and fast manner.

A graphical layout of an SEO friendly webpage

Proper Makeup of Content

The information which is being hosted on the website must be in a readable form which can be done through its makeup considering font style, it’s size, orientation, color, highlighting and the headers which are given to the paragraphs subpoints. This helps visitors to be provided with reading convenience and while considering the crawlers appointed by Google, it will help in distinguishing the topics which are covered in the entire webpage. A properly formatted unique content will have a special place in the ranking of search engine and tends to have a stagnantly growing traffic in a brief period.

An infographic chart with explanatory icons

Placing Adequate info-graphics and Video Explanation

It is always believed by the web experts that visuals are more impacting as compared to textual data, and thus we are seeing websites like YouTube so popular among the internet crown around the globe. If you want your webpage to be more convincing towards the offered solution try adding info-graphics, videos, relevant images, statistical charts and in some cases audio clips. This will be a great way to engage the visitors in your content and make an observable hike in rankings. Differentiating things like quality graphical representation makes you stand out from the crowd and target traffic which appreciates creative content.

A screenshot of Mike Solomon's testimonial

Lightweight and Fast Deliverable Website

The modern world wants to get served quickly in every sense, due to which we are experiencing spectrum bands like 4G & 5G. But what if the server speed is low or the audience which is not having such high bandwidth coverage. This problem takes us to the critical necessity of the website’s being lightweight for efficient delivery of content over diversified channels having a varying speed of serving. A website thus can be embedded with a minified version of scripts and other files, usage of cookies, selecting fast servers and CDN networks, along with using graphics that are delivered according to the device.

Servers are outgrown to be smart and effective for detecting the platform on which they are accessed and thus mobile, laptop or iPad will have the images according to their screen size for decreasing the delivery time. Instantly if a user is not delivered with the content it allows them to jump towards other solutions, this is a pogo-sticking factor that is considered negative in terms of SEO. It concludes that a website which is having dynamic capabilities of serving the users in a minimalistic time frame will be more likely to observe a ranking growth.

Chart showing an android phone for SEO friendly website responsive

Responsiveness for Mobile-friendly

It is estimated that there are around 2.5 billion mobile users who are accessing the internet for everyday usage of commercial and informative activities. When the websites are trying to rank among their competitors, they must have a responsive website that can adjust accordingly to the device and make a better user experience. Every element of your desktop website must be adjusted accordingly to the mobile view as several searches are nowadays inclining more towards these tiny trending devices. The content visibility on an 18-inch monitor and a 6-inch AMOLED screen have a huge difference which has to be addressed for ranking factors.

Images of top social media platforms

Non-hindering Callout Buttons

Every business which primarily treats its web presence as the platform to generate leads will be making this mistake of having a call to action buttons very frequently dispersed around the webpage, this annoys the visitors and makes them go back to the search engine for finding the more soothing website. When a user is being redirected towards a search engine, it generates a peculiar signal for search engine towards the website being not so relevant, which creates a possibility of de-ranking. Make a practice of having one sticky call to action button and one in the concluding section which is the ideal way of representation.

Heat map generation & optimization image of a website

Heat Map Generation and Optimization

Monitoring techniques have been evolved and now you as a site owner can video record the user’s sessions which will be allowing you to observe interactions that are made on your website. Analyzing this will help to make changes that smoothen the interactive procedure and identify the challenges which are faced in surfing the website. This enables to see from the user’s point of view what is the actual experience of your web entity defining the likes and dislikes for the same. The section which is getting less observance can be optimized from the generated heat map plugin.

Webpage link building flow chart per category

Internal Link Building

Considering your website to be an online eCommerce market, blog, domain-oriented informative site or a consultancy platform, has a requirement of internal link building which engages the user further deep into your world to experience all the relative functionality and offerings you have for them. Hyperlink the words on which you have similar products, articles, case studies or action pages which also helps in making sure that all your entities are getting indexed by a search engine. This is a best practice for increasing the time spent by a visitor on a website.

Region Oriented Language Specification

Featuring various versions for being a region-oriented website allows you to get closer to your visitors delivering language-specific solutions, services, and products. The keywords targeting also becomes effective and easy, a recent study also revealed that search engine is more likely to observe love for websites which are having two or many languages in which they have released their version of. Businesses tend to use language which is majorly preferred by their origin of visitors and it proves to be very much helpful in making a clear understanding of the offered services and products.

Feedback and Support

Last but not the least factor is incorporating UI with an assistance chatbot or representative which is available to address the potential query and help the user to easily act for the purpose of the visit. This chatbot assistance must be always in reach while scrolling the webpage. Many companies provide subscription popups that are for the sole purpose of remarketing techniques intended to be activated when the user gets to the end of the page or their cursor exits the webpage area. Though being useful a website must not constantly bombard the user with popups.

Conclusion

Making your visitors land on your website may be easy but making them stay and have a satisfactory visit is very hard. Following the above-enlisted points for making the looks and feel of your website SEO friendly will be ultimately helping in rank optimization. What you make out of your online representation will justify the business reputation in this era of the internet-based cloud world. Being a dignified business enterprise your UI/UX leaves a significant impact and reflects the seriousness your team had been putting in developing your web service.

Author Bio

Shy Lee is an Associate Digital Marketing Manager at factoHR, an India based HR, and payroll software solution provider. She is a creative marketing strategist with over 8 years of experience developing digital marketing strategies and guiding business development.

Design Approach that Matters to Web Designers

A better user experience means a better website. The website should meet its user‘s needs and expectations. Website designer and web developers should build websites that can be conveniently and efficiently sustained and updated. A website don’t just work, but works well for its potential audience and the people behind its construction.

Efficiency is crucial for all websites that exist. It is the core of the project, may be in the form of responsiveness, accessibility, strategy of the content and the loading speed. The way of choosing the right CSS property to use should also be taken into consideration to make the project feasible.

Ask before you build

Ask questions on to whom the website you’re building is for? Why do they need this kind of website? Where are they going to use it? Talk to the client to understand the purpose of the website development. Know the requirements and functionalities needed by the client for their new website. Make things clear before you put your hand on your keyboard and start creating your website.

Make your code simple

Simplify your code using the shorter approach that does the same way using the longer one. Simplicity makes your code look cleaner.

Check the number of characters used

Using 45 – 75 characters are normally the accepted and safe count per line for a convenient reading. To assure that your design support this, use this simple trick of placing a line of dummy text with an asterisk at the characters 45 and 75, and then test the website to confirm if it resizes at this range.

Learn from issues and errors

Unexpected behaviors may occur even if you have tested and checked your application and to how many devices you have used. It is not common to launch an application without a bug. Bugs are found as soon as the application was launched and used by the users. Make yourself available for the concerns and issues encountered by the users by using the website. Record server errors and evaluate them. Keep track of the errors and think through on how to solve them.

Get to grips with debugging in JavaScript

Tag a functional piece of information on a specific line when you are trying to understand it. Note down the areas that you think makes sense when you’re attempting to remove a bug. Use console.log so that you can notice where the code is cracking.

Make background images responsive

Using the CSS property background – size: cover; is one easy way to make your background images responsive not considering the width of the screen. Furthermore, using this property in visual scalability when defining the size of an element of the background automates its pixel ratio where the image will display without indicating it in the rules.

Google’s New SERP: Impacts in SEO and PPC Strategy

As the world evolves, changes in technology occur fast before you knew it happened. Talking about advancement, you presumably heard about a big change Google has made in their search engine results page (SERPs). Sidebar ads were removed and replaced by a list of products and Google added at the top and bottom for more slots.

You may find it just a little shift in Adwords, but this one is a big diversity in Search Engine Optimization.
There is a clear opportunity for the advertisements that comes with money that greatly strikes the Pay-Per-Click Strategy. You can generate more clicks and send visitors to your site. People will see the ads first in the results page, that’s why it is more likely to own the first clicks from the searchers. But you have to be able to sustain your PPC strategy and remain effective to gain more clicks. A constant happenings in your account envision success. PPC matters to big names in the industry now, especially that it derives income. In PPC, you only spend money with relevant and potential people and you control the budget without compromising the good results. There are more slots for people to add their advertisements, but it can also cause negative end result since the people will compete for the important spots.

Let’s discuss how this change affects Search Engine Optimization.

In the search engine results page, advertisements are displayed at the top and you can also see images incorporated into the results. You work so hard and devote your time and effort just to increase your page rank and be visible in the search engine results page. But didn’t you notice how far a user scrolls down to get a glimpse of the organic results? On a desktop view, you can easily see the organic results for a slight scrolling. But on a mobile scenario, it takes more scrolling job to reach the organic search results since several spots in the first page of the page results are preserved for the product listings and advertisements.

You can check the traffic data that displays the ranking of organic positions and how each point would likely to get a traffic. As you can see, the organic listings are propelled down since more slots are given at the top for the Pay-Per-Click listings. So, the traffic percentages fall down even more, that it makes getting to the first page of the Google SERPs a difficult task to achieve.

When more and more users scroll down to SERPs, the traffic you will get becomes less. That’s what really happens now. To be able to continually move up to the top page of Google’s search engine page results, a good search engine marketing strategy is crucial. Getting to the first page of Google SERPs is even more difficult, but using the right strategy can shake off your doubts. Take every change in Google’s SERPs as a challenge to do better at optimizing your Website.

Platforms to Use in Building a Website

It takes a lot of time and effort to build a striking website, whether you love coding it or you don’t know it first based. A lot of available tools you can utilize that points to create a website easier, but no particular choice equips the wants of everyone. Let’s take a look at some of the favoured options, its advantages and disadvantages and why choose them to create your website.

The method required to create a website differs. Some websites function best when coded from scratch, while others extremely gain from CMS like WordPress, Joomla and Drupal. Needs diverge from website to website, and so adhering to the same tool all the time is not the right thing to do. Here are some options you can use to build your own website.

WordPress: The Most Popular CMS

Open source software that grows to be the most prominent content management system in the world and used by millions of bloggers and website creators.

Benefits:

  • Popular – It is one of the most prominent Content Management System there is for bloggers, website designer and developers. An adaptable and flexible platform.

  • Straightforward SEO – There’s a lot of tools in WordPress that can be utilized for a simple SEO approach.

  • Open Source Software – Free to download and install. The source code is free for you to modify.

Drawbacks:

  • Frequent Software Updates – Frequent update is necessary to keep the platform up to date with the contemporary browsers and be ahead of any virus attacks.

  • Learn to Code for Full Control – To be able to modify or customize your own theme, you must know the basics of coding.

  • Theme Customization is High-priced – If you have major changes in your themes, it will take long hours for a programmer to make those changes. They have to familiarize it first before they can make alterations.

Joomla: Trusted By Millions

Joomla is also an open source CMS that lets you create Websites and online applications. A user-friendly software that makes it popular and trusted by millions of Web Developer globally.

Benefits:

  • Usability – Used for creating any kind of websites.

  • Accessibility – This CMS becomes prominent because it’s very easy to use. Even a non-technical person can make a website using Joomla.

  • Community – It is run by a large community that are ready to help if you encounter any technical problems.

Drawbacks:

  • Some plug-in only works with some distinct script

  • Larger learning curve compared to other CMS

  • Heavy to load and run sites

Code from Scratch: Learn While Coding

Building your site from scratch is another option if you want everything based on your preference.

Benefits:

  • Full Control – Implement your own style. Build your website exactly according to your taste.

  • Cost Effective – Save money by creating your own rather than paying a Web Designer to do the task for you.

  • Develop Your Skill – It is rewarding to build your own website and at the same time develop your skills while in the process.

Drawbacks:

  • Long Term SEO – It’s a tough job to increase your traffic on search engines and you can’t see quick results.

  • Crucial to Build a Community – Gaining higher amount of targeted followers or visitors do not happen in a day or a month.

  • Planning Is on You! – The designs, logos, content, banners, and everything are in your hand. Starting from small details to the very complex ones.

Make Your Website Load Faster

Does the speed of the website matters? Based on research the results in every 100 milliseconds improvement to your site speed add 1% revenue. If you manage to load a site under 3 seconds, you’re doing well, but if it will take 7 seconds you have to try to improve it. Over 10 seconds of your load time you’re losing money in obvious quantities. In order to help you speed up your site, check tips below:

Optimize Images

There are three things you need to focus with your website design images, first: size, second: format and lastly: src attribute. Images that have bigger sizes takes time to load, it’s significant that you keep your images as small as possible. For your image, the best option for the format is JPEG. Once you have already the size and format correctly, make sure the code is correct too. Inhibit empty image source codes. Always take your time to resize your images before uploading them and for your src attribute always put a valid URL.

Reduce Redirects

For redirects, keep them to a minimum level because redirects build additional HTTP requests that can cause a longer load time. As per Google, they recommend two actions to ensure that responsive redirect doesn’t slow your website.

  • To send users with mobile user agents directly to the mobile corresponding URL without any transitional redirects uses an HTTP redirects.

  • On your desktop pages, to identify the mobile equivalent URL include the <link rel = “alternate”> mark-up so that Googlebot can discover your mobile pages.

Reduce Server Response Time

This is recommended by Google that you need to use a web application monitoring solution and checking for interferences in performance. There are nine things you need to focus on to keep your site performing well as reported by Singlehop. You may visit YSlow and Page Speed Tools.

Minimize HTTP Requests

An HTTP request is made for each one of these components, so the more on page works, the longer it takes for the page to load. The fastest way to improve site speed is to simplify your design. Make a campaign to reduce the number of components per page. In doing this, the number of HTTP requests needed to make the page to load reduces and importantly you will improve site performance.

How User Experience Affects Your Website Performance

The user experience on your website could seriously kill or boost your site’s conversion. Having a good user experience design most especially for navigation menus, which set us a guide for users to reach a certain pages, is a great element in user engagement. Your goal is to drive more traffic to your website, thus it should contain 5 effective advice from a pro, as this will surely increase more audience reach.

Great Experience for Users

Tell people where they are. Just to let you know good website navigation is critical to your online business. Therefore, make it easy for people to know what page they are in. Breadcrumbs are a great example. Since your website is an important tool, make it a great experience for your users worth staying.

Have a Direct Message

Don’t throw many advertisements on your site. Lead users in navigating the site, act like you’re a guide here. It is important to outline your goals and make it possible to reflect the design and set up of your website.

Don’t Forget Your Important Info

Important information about your site such as contact details, social media should be visible. The tendency is, if they are asking assistance to your products or services, they can easily find you. It could somehow benefit your business as well.

Keep Your Site Organized

If your site doesn’t look organized then it’s generally going to be difficult to navigate. An unorganized website can seriously hurt your business and will turn your readers away, this for sure not drive any traffic to your site.

Properly Use Taglines or Headlines

Tag lines work in a different way which helps entice visitors to click on a link to your site. The headline should be descriptive as possible for your readers to know why your blog exists. Please make things easy for visitors to hit the site.

Improve Tablet User Experience in Your Website

Tablets were taking over a desktop interface so make sure your website is convenient to use. Today is the time to prioritize your website design while considering its functionality. Setting aside could negatively affect your website’s general conversion rate, recurrence of visits, deals and more. Here are the ways to help your website adapt the way tablet users, experience in your site.

Use Horizontal Swiping

Established on the research, users receive an overpowering instinct to swipe horizontally through a full screen photo gallery. The research further found that 93% of tablet users use horizontal swiping.

Use Carousel Layout

Users identified that carousel layout is the best for swiping and finding calls for action. With this layout, users can change focus to other categories and are able to focus consistently and efficiently.

Building Multiple Page Items Are Prohibited

By using a carousel layout, users expect swiping to able to turn the page. Attempt not to confound them by making many carousels per page. It will be unmanageable for users to swipe among pages and can get frustrations and confusions to them.

Use Bold Letters and Exciting Colors for Headings

In society to mark your headings and capture the attention of the users, use bold letters and exciting colors then separate it by each row.

Use Touchable Buttons

Unintended touches are very common errors to touchable gadgets. Use finger-friendly button design to prohibit it and add back button to avoid irritations from users.

Image for Cue Swiping Is Necessary

Images cannot be seen all if you don’t give users a cue to swipe. So make sure you provide an understandable navigational cue to them.

Effective Tips to a Good UI Design

Great user interface design is one of the keys to a successful website, so spending time and effort on it is a necessity. Follow these tips that can help you on your way:

Consistency

The most important thing you can possibly do is to ensure that the user interface works consistently. Having a consistent UI enables your users to build an accurate and easy understanding of the way it works that don’t need a lot of trainings and support costs.

Use of White Space

White space in design is a valuable element in user interfaces. Correct use of white space lets page elements breathe and tell us what things are grouped with other things.

Make it Intuitive to Use

Users don’t want to waste their time trying to figure out how the website works. Where should they click to get into contact us page, send an application, buy, etc. Thus, make sure that the flow in your website navigations, architecture, buttons, contents are well organized and easy to understand. So, when a user sees it, they know exactly what to do.

Use Colors to Focus Essential Elements

Properly use the color on a page and other elements, especially for ‘call to action’ function. Strong, warm, bright colors are inviting and can grab the eye; they are effective for buttons or coloring areas to which you want to focus.

Managing Errors Concerns

One dominant issue is how we handle error concerns from our users. If your users encountered errors caused by them, don’t reprimand what they did incorrectly. Instead, acknowledge it and help them how to fix the error in your most pleasant tone. Keep in mind that not all users are techie like us.

Indications of a Good Web Hosting Service Provider

A clever business owner prefers a web hosting provider that has a good reputation and has the capability to cater the needs of their business and customers. Lots of competitive web hosting services have been offered online. It is best to consider what will be the advantage and how does it help in setting and improving your website. But, what are the signs of having a good web hosting provider?

Server Uptime

Servers need updates and upgrades because this helps your server relevant. It is a good indication you’re on the right track when your web hosting provider guarantees your server uptime percentage.

Back-ups

Your hosting provider should regularly back up your server which includes your sites, databases and supporting files. For security purposes, it is necessary for customers to keep their own backup too. The backup will differ on which type of hosting plan you have. You may refer to their Terms and Condition.

Databases

A hosting service provider comes in a package that can access databases. Thus, it has features that are integrated into systems like e-commerce or content management. Mostly, this will not cause additional cost on your part as this in the package.

Sharing of Server

Talking about shared server, it means that you are sharing the available resources with other accounts in one location. This includes CPU time, memory and disk space.

Support

There are technical issues that you cannot resolve yourself; your last resort will talk to service provider experts for the issues to be sorted out.

Top Reasons Why Your Host’s Hardware Matters

We often overlooked that host’s hardware should be considered to be as one of the vital requirement in a web hosting. Even if your website works successfully and to a satisfactory level, you should still be concerned with what hardware your web host uses. Do your providers often upgrade it? Below are the reasons why you should bother about your host’s hardware.

More Speedy Process

We cannot stop technology to evolve, which makes the processing requirements of websites increases. CPUs are working much harder to support such processes. If this hardware is not being upgraded, even performing a simple task will take time to complete. Would, therefore, lead your website to load slower and in turn, can affect your SEO ranking and conversion rate.

Eco-Friendly Hardware

Carbon neutral can be included in your hosting. If you want to have your hosting be carbon neutral, identify what hardware they are using. If they use the latest technology, the more Eco-friendly they are than those who use older kits. Simply because newer tech consumes less power.

Reliable Provider

A company that regularly improves their equipment to improve their services is probably a more reliable company. Obviously, it is a very important factor in a web hosting company. You do not want them to be going out of business 12 months down the line.

If you’re looking for a new web host, do not forget to ask them about the hardware they use and when it was last upgraded because it will be your way to have a better quality web host.

Inverted V iconOrange inverted V icon