What is SEO and Why it is Required?
When google just gained momentum it was presumed that stuffing web pages with keywords will get them a good boost in their rankings. This will not be working with the current scenario as google has introduced algorithms in a chronological order which is to build a great user experience that is flourished with most relevant results that are available on the internet for serving the searcher’s query. Search engine optimizations are a regular procedure which is helping out the web-pages to crawl its way up towards the top ranking which receives a considerable amount of traffic, in which the sites look and feel plays a major role.
Need for SEO Friendly looks and Feels of a Website
The shops which are observing a huge number of buyers are always having a good ambiance through which the potential customer can easily navigate through for finding out a product that is best suitable to their taste and choice. In the same way, the online presence must be user-friendly in terms of how the information is represented to the visitors which will be ultimately be affecting the ranking of the website. With the internet revolution, the race has begun to serve the world with impressive UI, and the amount of time which is being spent on your website will reflect how better you are serving the visitors.
Visitor Friendly Website Navigation
Whatever the building strategy your designer has in its mind must be according to the considerable behaviors of the visitors. The entry and shuffling around the web pages must be a smooth experience for the visitor which will increase the time spent on your online entity and it gives a positive signal to the google algorithm than which platform is more likely to be fulfilling the respective query. If you are an online store selling products than navigation factor will be affecting the website’s conversion rate. Adding a sticky search button will also improve the navigation by allowing you to jump towards a specific genre.
People like being endeavored through a variety of options that are still intact with the relative thing they are searching for. The key consideration for this will be the avoidance of multilevel items and categories that only creates confusion. Your visitor must be easily provided with back and forth movement through always visible headers and footers. Make efforts in studying the pathway which is followed by the visitors to get from point A to B, and optimize the same for finding a way to accomplish it in the easiest and fast manner.
Proper Makeup of Content
The information which is being hosted on the website must be in a readable form which can be done through its makeup considering font style, it’s size, orientation, color, highlighting and the headers which are given to the paragraphs subpoints. This helps visitors to be provided with reading convenience and while considering the crawlers appointed by Google, it will help in distinguishing the topics which are covered in the entire webpage. A properly formatted unique content will have a special place in the ranking of search engine and tends to have a stagnantly growing traffic in a brief period.
Placing Adequate info-graphics and Video Explanation
It is always believed by the web experts that visuals are more impacting as compared to textual data, and thus we are seeing websites like YouTube so popular among the internet crown around the globe. If you want your webpage to be more convincing towards the offered solution try adding info-graphics, videos, relevant images, statistical charts and in some cases audio clips. This will be a great way to engage the visitors in your content and make an observable hike in rankings. Differentiating things like quality graphical representation makes you stand out from the crowd and target traffic which appreciates creative content.
Lightweight and Fast Deliverable Website
The modern world wants to get served quickly in every sense, due to which we are experiencing spectrum bands like 4G & 5G. But what if the server speed is low or the audience which is not having such high bandwidth coverage. This problem takes us to the critical necessity of the website’s being lightweight for efficient delivery of content over diversified channels having a varying speed of serving. A website thus can be embedded with a minified version of scripts and other files, usage of cookies, selecting fast servers and CDN networks, along with using graphics that are delivered according to the device.
Servers are outgrown to be smart and effective for detecting the platform on which they are accessed and thus mobile, laptop or iPad will have the images according to their screen size for decreasing the delivery time. Instantly if a user is not delivered with the content it allows them to jump towards other solutions, this is a pogo-sticking factor that is considered negative in terms of SEO. It concludes that a website which is having dynamic capabilities of serving the users in a minimalistic time frame will be more likely to observe a ranking growth.
Responsiveness for Mobile-friendly
It is estimated that there are around 2.5 billion mobile users who are accessing the internet for everyday usage of commercial and informative activities. When the websites are trying to rank among their competitors, they must have a responsive website that can adjust accordingly to the device and make a better user experience. Every element of your desktop website must be adjusted accordingly to the mobile view as several searches are nowadays inclining more towards these tiny trending devices. The content visibility on an 18-inch monitor and a 6-inch AMOLED screen have a huge difference which has to be addressed for ranking factors.
Non-hindering Callout Buttons
Every business which primarily treats its web presence as the platform to generate leads will be making this mistake of having a call to action buttons very frequently dispersed around the webpage, this annoys the visitors and makes them go back to the search engine for finding the more soothing website. When a user is being redirected towards a search engine, it generates a peculiar signal for search engine towards the website being not so relevant, which creates a possibility of de-ranking. Make a practice of having one sticky call to action button and one in the concluding section which is the ideal way of representation.
Heat Map Generation and Optimization
Monitoring techniques have been evolved and now you as a site owner can video record the user’s sessions which will be allowing you to observe interactions that are made on your website. Analyzing this will help to make changes that smoothen the interactive procedure and identify the challenges which are faced in surfing the website. This enables to see from the user’s point of view what is the actual experience of your web entity defining the likes and dislikes for the same. The section which is getting less observance can be optimized from the generated heat map plugin.
Internal Link Building
Considering your website to be an online eCommerce market, blog, domain-oriented informative site or a consultancy platform, has a requirement of internal link building which engages the user further deep into your world to experience all the relative functionality and offerings you have for them. Hyperlink the words on which you have similar products, articles, case studies or action pages which also helps in making sure that all your entities are getting indexed by a search engine. This is a best practice for increasing the time spent by a visitor on a website.
Region Oriented Language Specification
Featuring various versions for being a region-oriented website allows you to get closer to your visitors delivering language-specific solutions, services, and products. The keywords targeting also becomes effective and easy, a recent study also revealed that search engine is more likely to observe love for websites which are having two or many languages in which they have released their version of. Businesses tend to use language which is majorly preferred by their origin of visitors and it proves to be very much helpful in making a clear understanding of the offered services and products.
Feedback and Support
Last but not the least factor is incorporating UI with an assistance chatbot or representative which is available to address the potential query and help the user to easily act for the purpose of the visit. This chatbot assistance must be always in reach while scrolling the webpage. Many companies provide subscription popups that are for the sole purpose of remarketing techniques intended to be activated when the user gets to the end of the page or their cursor exits the webpage area. Though being useful a website must not constantly bombard the user with popups.
Making your visitors land on your website may be easy but making them stay and have a satisfactory visit is very hard. Following the above-enlisted points for making the looks and feel of your website SEO friendly will be ultimately helping in rank optimization. What you make out of your online representation will justify the business reputation in this era of the internet-based cloud world. Being a dignified business enterprise your UI/UX leaves a significant impact and reflects the seriousness your team had been putting in developing your web service.
Shy Lee is an Associate Digital Marketing Manager at factoHR, an India based HR, and payroll software solution provider. She is a creative marketing strategist with over 8 years of experience developing digital marketing strategies and guiding business development.