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10 SEO Friendly Designing Tips that will Boost your Traffic in 2020

What is SEO and Why it is Required?

When google just gained momentum it was presumed that stuffing web pages with keywords will get them a good boost in their rankings. This will not be working with the current scenario as google has introduced algorithms in a chronological order which is to build a great user experience that is flourished with most relevant results that are available on the internet for serving the searcher’s query. Search engine optimizations are a regular procedure which is helping out the web-pages to crawl its way up towards the top ranking which receives a considerable amount of traffic, in which the sites look and feel plays a major role.

Need for SEO Friendly looks and Feels of a Website

The shops which are observing a huge number of buyers are always having a good ambiance through which the potential customer can easily navigate through for finding out a product that is best suitable to their taste and choice. In the same way, the online presence must be user-friendly in terms of how the information is represented to the visitors which will be ultimately be affecting the ranking of the website. With the internet revolution, the race has begun to serve the world with impressive UI, and the amount of time which is being spent on your website will reflect how better you are serving the visitors.

An android robot icon holding a flower

Visitor Friendly Website Navigation

Whatever the building strategy your designer has in its mind must be according to the considerable behaviors of the visitors. The entry and shuffling around the web pages must be a smooth experience for the visitor which will increase the time spent on your online entity and it gives a positive signal to the google algorithm than which platform is more likely to be fulfilling the respective query. If you are an online store selling products than navigation factor will be affecting the website’s conversion rate. Adding a sticky search button will also improve the navigation by allowing you to jump towards a specific genre.

People like being endeavored through a variety of options that are still intact with the relative thing they are searching for. The key consideration for this will be the avoidance of multilevel items and categories that only creates confusion. Your visitor must be easily provided with back and forth movement through always visible headers and footers. Make efforts in studying the pathway which is followed by the visitors to get from point A to B, and optimize the same for finding a way to accomplish it in the easiest and fast manner.

A graphical layout of an SEO friendly webpage

Proper Makeup of Content

The information which is being hosted on the website must be in a readable form which can be done through its makeup considering font style, it’s size, orientation, color, highlighting and the headers which are given to the paragraphs subpoints. This helps visitors to be provided with reading convenience and while considering the crawlers appointed by Google, it will help in distinguishing the topics which are covered in the entire webpage. A properly formatted unique content will have a special place in the ranking of search engine and tends to have a stagnantly growing traffic in a brief period.

An infographic chart with explanatory icons

Placing Adequate info-graphics and Video Explanation

It is always believed by the web experts that visuals are more impacting as compared to textual data, and thus we are seeing websites like YouTube so popular among the internet crown around the globe. If you want your webpage to be more convincing towards the offered solution try adding info-graphics, videos, relevant images, statistical charts and in some cases audio clips. This will be a great way to engage the visitors in your content and make an observable hike in rankings. Differentiating things like quality graphical representation makes you stand out from the crowd and target traffic which appreciates creative content.

A screenshot of Mike Solomon's testimonial

Lightweight and Fast Deliverable Website

The modern world wants to get served quickly in every sense, due to which we are experiencing spectrum bands like 4G & 5G. But what if the server speed is low or the audience which is not having such high bandwidth coverage. This problem takes us to the critical necessity of the website’s being lightweight for efficient delivery of content over diversified channels having a varying speed of serving. A website thus can be embedded with a minified version of scripts and other files, usage of cookies, selecting fast servers and CDN networks, along with using graphics that are delivered according to the device.

Servers are outgrown to be smart and effective for detecting the platform on which they are accessed and thus mobile, laptop or iPad will have the images according to their screen size for decreasing the delivery time. Instantly if a user is not delivered with the content it allows them to jump towards other solutions, this is a pogo-sticking factor that is considered negative in terms of SEO. It concludes that a website which is having dynamic capabilities of serving the users in a minimalistic time frame will be more likely to observe a ranking growth.

Chart showing an android phone for SEO friendly website responsive

Responsiveness for Mobile-friendly

It is estimated that there are around 2.5 billion mobile users who are accessing the internet for everyday usage of commercial and informative activities. When the websites are trying to rank among their competitors, they must have a responsive website that can adjust accordingly to the device and make a better user experience. Every element of your desktop website must be adjusted accordingly to the mobile view as several searches are nowadays inclining more towards these tiny trending devices. The content visibility on an 18-inch monitor and a 6-inch AMOLED screen have a huge difference which has to be addressed for ranking factors.

Images of top social media platforms

Non-hindering Callout Buttons

Every business which primarily treats its web presence as the platform to generate leads will be making this mistake of having a call to action buttons very frequently dispersed around the webpage, this annoys the visitors and makes them go back to the search engine for finding the more soothing website. When a user is being redirected towards a search engine, it generates a peculiar signal for search engine towards the website being not so relevant, which creates a possibility of de-ranking. Make a practice of having one sticky call to action button and one in the concluding section which is the ideal way of representation.

Heat map generation & optimization image of a website

Heat Map Generation and Optimization

Monitoring techniques have been evolved and now you as a site owner can video record the user’s sessions which will be allowing you to observe interactions that are made on your website. Analyzing this will help to make changes that smoothen the interactive procedure and identify the challenges which are faced in surfing the website. This enables to see from the user’s point of view what is the actual experience of your web entity defining the likes and dislikes for the same. The section which is getting less observance can be optimized from the generated heat map plugin.

Webpage link building flow chart per category

Internal Link Building

Considering your website to be an online eCommerce market, blog, domain-oriented informative site or a consultancy platform, has a requirement of internal link building which engages the user further deep into your world to experience all the relative functionality and offerings you have for them. Hyperlink the words on which you have similar products, articles, case studies or action pages which also helps in making sure that all your entities are getting indexed by a search engine. This is a best practice for increasing the time spent by a visitor on a website.

Region Oriented Language Specification

Featuring various versions for being a region-oriented website allows you to get closer to your visitors delivering language-specific solutions, services, and products. The keywords targeting also becomes effective and easy, a recent study also revealed that search engine is more likely to observe love for websites which are having two or many languages in which they have released their version of. Businesses tend to use language which is majorly preferred by their origin of visitors and it proves to be very much helpful in making a clear understanding of the offered services and products.

Feedback and Support

Last but not the least factor is incorporating UI with an assistance chatbot or representative which is available to address the potential query and help the user to easily act for the purpose of the visit. This chatbot assistance must be always in reach while scrolling the webpage. Many companies provide subscription popups that are for the sole purpose of remarketing techniques intended to be activated when the user gets to the end of the page or their cursor exits the webpage area. Though being useful a website must not constantly bombard the user with popups.

Conclusion

Making your visitors land on your website may be easy but making them stay and have a satisfactory visit is very hard. Following the above-enlisted points for making the looks and feel of your website SEO friendly will be ultimately helping in rank optimization. What you make out of your online representation will justify the business reputation in this era of the internet-based cloud world. Being a dignified business enterprise your UI/UX leaves a significant impact and reflects the seriousness your team had been putting in developing your web service.

Author Bio

Shy Lee is an Associate Digital Marketing Manager at factoHR, an India based HR, and payroll software solution provider. She is a creative marketing strategist with over 8 years of experience developing digital marketing strategies and guiding business development.

Effective Tips to a Good UI Design

Great user interface design is one of the keys to a successful website, so spending time and effort on it is a necessity. Follow these tips that can help you on your way:

Consistency

The most important thing you can possibly do is to ensure that the user interface works consistently. Having a consistent UI enables your users to build an accurate and easy understanding of the way it works that don’t need a lot of trainings and support costs.

Use of White Space

White space in design is a valuable element in user interfaces. Correct use of white space lets page elements breathe and tell us what things are grouped with other things.

Make it Intuitive to Use

Users don’t want to waste their time trying to figure out how the website works. Where should they click to get into contact us page, send an application, buy, etc. Thus, make sure that the flow in your website navigations, architecture, buttons, contents are well organized and easy to understand. So, when a user sees it, they know exactly what to do.

Use Colors to Focus Essential Elements

Properly use the color on a page and other elements, especially for ‘call to action’ function. Strong, warm, bright colors are inviting and can grab the eye; they are effective for buttons or coloring areas to which you want to focus.

Managing Errors Concerns

One dominant issue is how we handle error concerns from our users. If your users encountered errors caused by them, don’t reprimand what they did incorrectly. Instead, acknowledge it and help them how to fix the error in your most pleasant tone. Keep in mind that not all users are techie like us.

Become a Better UI Designer or Front-End Developer

User Interface designers and front-end developers are used interchangeably in website development and are continually evolving. We still use JavaScript and CSS, but lots have transformed over time. The design of each webpage has been polished, as their functionality. With the arrival of mobile devices, the restraint on front-end development has unlocked up to a whole new medium. The field is constantly developing; it only means that developers and designers need to develop as well.

Check some ways to help you become a better front-end developer and at the same time User Interface designer:

Create a Good Project Plan

In everything you do, planning is very important. It can help you save a lot of time, decreases pressure when the deadline is approaching. Simply putting down a list of patterns and elements or breaking up intricate elements into smaller parts and writing them down is enough.

Being on the Go

There is nothing worse in telling your client or boss that things are getting longer than they expected. Highlighting delays is a very powerful way to keep everyone updated. When you’re trapped in a bug you’re not alone call out some of your co-developers.

Curiosity Check

Curiosity is the best way to learn something new. New methods, languages and plug-in are being out almost every day. It is very necessary to stay open to all new things. Explore and understand them.

Don’t Just Solve Problems, Figure out What’s Really Going On

Example: “Why did you add float: left here?” or “Is this overflow: hidden really essential?”, and your respond: “I don’t know, I just placed it and it works.” If you don’t take time to comprehend the cause of your problem, you’ll find yourself in the same situation over and over again.

Speak Out

Bosses and clients are very demanding we all know that. So, don’t always say ‘Yes’ to your boss. Carefully assess what are the project requirements and align it with your skills. Don’t be afraid to call out functionality or feature which is out of your skill. Being honest is the key.

Regular Practice

There’s a saying goes “Practice makes perfect.” Regular practice should be included in your schedule. These are the following languages you need to practice HTML, CSS and JavaScript.

Stay Healthy

Healthy body and mind means a better code. So in your weekly schedule don’t forget to include some non-digital activities. Take a run, walk, gym or whatever activities that makes you forget about pixels around you.

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