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Ideas Why Supporting Local Businesses is Vital Amid COVID-19 Crisis

While coronavirus has created an existential crisis to the world economy, here are reasons why and how you can support local businesses — without risking your health.

Businesses have been greatly affected by the coronavirus disease and most of us are seeing the ripple effects right before our eyes. In this new era of social distancing and self-isolation, businesses that rely on in-person transactions are forced to either temporary closure, laying off employees, or closure.

If small, locally owned businesses have reopened after many weeks or switched digital operations, it is the best time to show them some love and support without compromising your health and safety. Now, why is supporting local businesses vital at this point?

Two reasons to support local businesses.

  1. They are the backbone of the nation’s economy. They cover the loss of the nation’s jobs, encourage innovation, and shape our community’s personalities.
  2. Their products and services adapt to the community’s needs, generating economic activity that supports schools, parks, primary responders, and other essential community services.

But not all small businesses have enough credit and capital to stay afloat amid the coronavirus crisis. Multiple cities and state governments, foundations, and nonprofits are currently helping small businesses, but in reality, everyone can help. Here are some things you can do, with most being free.

Keep Shopping

Buy from small and locally owned businesses. There are items that you buy in the city that are also available in your local shops. Buying local means, you’re not only supporting community businesses, but you will get the products faster ordering them from an online megastore.

Purchase goods online. Purchasing online is a way of helping locals without leaving the comfort and safety of your home. They also provide options where we can purchase their goods via the website, Facebook, phone call, or email.

Contact a community restaurant and order takeout online. Neighborhood restaurants have hastened to make it easier for customers to order carry-out food and either pick it up or have it delivered. Now’s the perfect time to order from a local restaurant, or assist healthcare workers by ordering food and having it delivered to a local ER or hospital.

Purchase Gift Cards. Buy credits or gift certificates and use them once the business reopens. You can encourage a friend to do the same. Buying gift cards gives a small and locally owned business a capital infusion to make it through hard times.

Recommend

Leave a positive review online. Leaving positive reviews on the company’s website can persuade customers to buy their products or services. Studies have shown the impact of online reviews that consumers spend around 31% more on products and services from businesses that have excellent reviews.

Give social media shoutouts. Show your support by liking, tagging, commenting, and sharing the words of your local businesses to all your friends and followers. You are not just exposing their business, but bringing brand awareness to your network.

Sign up for newsletters. Be up-to-date by subscribing to their newsletter and getting updates on the latest offer with their products and services. You may not need them, but you can share it with your interested friends and colleagues.

And finally, be patient and understanding.

In the age of global crisis, it calls us to be patient and understanding to everyone—including to all small and local business owners. We all have been hit by this crisis and are adjusting to this new normal. If you have concerns regarding their products or services, reach out to them. If you are exceedingly satisfied with their performance, appreciate them. They would be grateful for any of this.

In this time of uncertainty, it makes sense to pull back on unlimited spending, but if you need something, choosing a small business to support makes a difference — to the community and the economy.

Why Business Owners Should Target Social Media Sales this 2020

Social media marketing is not a new concept. It has been on the marketing for quite a time already and used by a lot of businesses worldwide today. It has proven to be useful when it comes to building brand awareness and expanding your reach.

Over the years, social media has become a massive drive in any digital marketing. It has become one of the most effective avenues that drive success in your company or brand in recent years. It has grown so big that many businesses of all sizes are now optimizing these massive channels. To date, about 58.8% of marketers say that social media is an essential part of their marketing strategy.

However, you have to realize that social media is not all about brand awareness. You can use it to find prospects, connect with them, and nurture them to turn into sales. Social selling, as it goes these days, uses your different social media platforms to build a relationship with your audience, turning them into potential customers. You cultivate brand awareness to them so you’ll become their top of mind.

Best Social Selling Practices

  • Find Where Your Audience At

Either you just want to grow awareness for your brand, or you want to target sales in using social media, it is essential to know where your audience is most active. If you already know your target demographics, the next step would be to find the social media platform where they are most active.

  • Use The Right Platform

Social media channels were not created equal. These channels have their spice in them that makes them unique and draw a niche market into them. For example, if you offer services like SEO, digital marketing, and website development, you may want to grow a profile in LinkedIn where you can meet many CEO or company executives that may want to hire you for their business. But if you have a fast-fashion business, you might get traction on Facebook and Instagram.

  • Always Offer Fresh Content

Your audience interest will wear down if you offer the same content over and over again. They might leave your platform and decide to look for others who spark their interest. To prevent this, share different types of content that revolve around your brand. Offer live video streaming, short, clipped tutorials, guides, infographics, and other interactive content. You can even incorporate client testimonials or user-generated content.

  • Engage With Your Audience

Always remember that in social media selling, you have to build a deep, lasting relationship with your prospective clients. One of the most effective ways to do that is to keep engaging with your target audience. Comment and appreciate tagged posts, reply to your audience comment and answer their queries. The key is for your audience to feel that they can connect with you, and you understand their needs.

  • Post Often But Not Pushy

In building a relationship with your audience, you have to earn their respect and trust as well as establish your authority and credibility. Posting often is the way to go. However, remember that even though you are aiming to gain sales in social media, your post and content should not be sale sly and pushy as these may turn off your audience. Post contents that are of value, information, and engaging.

Reasons Why Business Owners Should Lean on Social Media Sales

Despite the success of many brands in social media, there are still companies that do not incorporate social media into their business plans. If you are one of the businesses that are still apprehensive about leaning with this digital marketing strategy, here are some reasons why you should start now.

  1. Unstoppable Growth

In a recent study conducted, it shows that almost half of the world’s population is an active social media user. About 3.8 billion people in the world or 49% of the world’s population are found on different social media platforms. It grew 9% versus last year and shows no signs of stopping anytime soon.

As it continues to grow, its capacity to reach people all over the world also increases. Social media has now become a significant source of news and information and a unique way to interact with your audience. It has an unstoppable momentum that business owners like you should lean into before you get left behind by your competitors.

The number of people in social media is rapidly growing. It has transformed the way businesses market and sell their products. People are on it and spending hours on these platforms daily. The average time spending of an individual in these different social channels can be up to 2 hours and 24 minutes.

Depending on your goals, your niche market, and your desired target audience, you can use different social networks when you try to reach for your preferred customers.

  1. People Are on Mobile

What makes social media so powerful these days is because of how accessible it is through mobile devices. People on the internet are on their mobile devices. The era of desktop computers and laptops to connect to the web is slowly shifting towards the use of smartphones and other gadgets like tablets. Some have even wholly ditched their computer and replaced it with a mobile device for their daily use.

When people are not using their phones for entertainment like games and videos, most of them are browsing their social media profiles. If your business cannot be found on any social media platform, you are losing an excellent opportunity to target people who are on their phones almost all of the time.

  1. Unlimited Reach

With the number of people that can be found using social media in their everyday lives, it is noteworthy to say that the different social media platforms can allow you to expand your reach, unlike other online marketing strategy avenues. It can improve your visibility by showcasing what you offer and how you can address the needs of your target audience.

Being in social media also helps you build your name and strengthen brand recognition. As people continue to interact with you, your online reputation also grows more robust, which makes them trust you more.

Social media offers a lot of possibilities to make your brand become a household name and be on top of your customers’ minds when they are ready to make a purchase. You can run different tactics like interactive content, live streaming, polls, and surveys that can help in your brand’s identity growth. You can even run promotional activities like a simple giveaway or a full-blown contest that can bring a massive result in your brand awareness. Doing all of these strategies will not only boost your social media presence but can also be your ticket to a successful social media selling.

  1. Deliver High Engagement

Social media was created at first to connect family and friends and to continue to engage with each other to deepen a relationship. As it has massively grown over the years and businesses began to adopt social media in their companies, this has rung true as well. The different platforms of social media have become a broad avenue to continuedly connect with your audience and deliver a high level of engagement.

Customer engagement is the bond you form with your audience that can eventually lead to long-term customer loyalty and, ultimately, sales. Customer loyalty is a crucial factor in the long-term growth and success of your business. Social media allows you to capture your target audiences’ interest and start to build a relationship through post reinforcement that they can always engage with you.

It is vital to make sure that you listen to what your audience is saying. Reply to your audience’s comments and mentions not only on your posts but to other contents as well.

  1. Rise of Social Commerce

For many years, many marketers have been dreaming of being able to sell without leaving the different social media platforms. Fortunately, social media is now becoming an outlet where people directly do their shopping. For the longest time, social media is just an avenue to increase awareness of what you offer and to direct your customers to your website and other selling platforms that you may use.

The rise of social commerce improves the sales funnels making it more streamlined and producing a better output. Over the years, the purchase journey of your customer is quite long, which switches from different platforms that frequently lead to cart abandonment. With social commerce, they do not have to leave the platform they are using to make a purchase. Instagram’s shoppable post that was launched in 2017 made waves as it made social media selling a seamless experience for their users.

  1. Your Competitors Are Into It

Lastly, if you are not into it, you are lagging in the competition. Your competitors have already made a run for it, and you may get stuck in the competitors’ pit if you do not make a move. If you do not start now, it will become harder for you to reach your online sales target in the future.

Final Thoughts

Selling is your prime objective in building a business. Everything the effort and planning you do is to make sure that you will be able to close a sale. These days, you have a lot of opportunities to leverage technology to help you gain the sales that you want. Social media proves that it is one of the most significant innovations today that is versatile, depending on your need. It holds a lot of opportunities that you can utilize to achieve your target.

But always remember that social media channels will not do the work for you if you will not work on it. Do your part. Start by familiarizing yourself with your audience and finding the right platform that might work for you. Build and optimize your social media profiles, focus on improving brand awareness, and stay connected with your leads. These may sound a lot, especially if you are just starting, but once you get the hang of it, you will surely get immersed and find yourself wallowing in success.

Author Bio:

Ramon Francisco has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. Ramon currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and  Softvire New Zealand. He writes science fiction, collects little yellow men and plastic spaceships in his spare time.

Everything You Need to Know About Facebook Ads Scaling

Facebook stands as the largest social media platform. With having more than 1.5 billion active daily users, this online social media platform not only offers a great way to socialize but provides marketers with an amazing platform to promote products seamlessly.

According to stats, an average business spends about $30 a day on Facebook ads. This amount is considered reasonable for generating significant ROI.   However, businesses are seeking to earn more revenues.

If you want to make your Facebook ad campaigns more productive, then scaling can come in handy and take your advertisements to the next level. But you should create a decent strategy so that you don’t end up breaking your bank.

Similar to logo and web designing, Facebook ads are essential to grow your business and serve larger audience’s base. On top, spending 300$ instead of 30$ is a big step and needs proper scaling of crucial aspects.

In this article, we will guide you through different ways to scale Facebook advertisements for generating great ROI. Read along to discover everything:

Audience Size

In the contemporary digital world, audience size matters a lot.  When talking about scaling, you shouldn’t consider only the lowest portion of the audience. Instead, you should view an audience from a broad perspective.

For this, you can broaden your search and utilize the Lookalike Audiences option to discover relevant prospects. So how do you do it? The answer is simple, rather than choosing the lowest percentage of the audience, you should target about at least 3 to 8 percent of the audience.

Putting it simply, scaling of Facebook ads can allow you to serve more customers at a given instance. For instance, if you had targeted about two hundred customers, you should aim to target about million customers this time.

Moreover, you can expand your reach from the lowest portion of the audience to much larger. This doesn’t mean that you should overlook the low-profile prospects, as many times, the large portion of audience belongs to low-profile. The Facebook Pixel Tool offers a massive base of customers’ information that can help you discover the relevant customers.

Besides, you can grow an audience by searching for fresh opportunities. Did you think of selling specific products or services in a different place, region, or country? If yes, then Facebook Pixel can help you discover relevant customers located in almost any place in the world. Also, there are more Facebook ads’ services that can assist you in differentiating various types of prospects. Such services can help you assess customers, helping you create an impactful message for a specific group.

Creation of Facebook Funnel

In a scaling process, expansion of the audience’s reach is the most essential step. Moreover, you can organize the funnel to ensure perfection in ad targeting across different audiences. Initially, you can start with the warm audience. This type of audience include users who are aware of your products and services as they have been either visiting your website or watching your ads. For this audience, you don’t need to promote business from scratch. Thus, you will be able to achieve more ROI.

Furthermore, bidding cost for reaching out to warm audience is less. You can aim for specific goals such as image views, video views, clicks, abandoned cars, and segmentation of sales funnel. Also, you can build distinct advertisement sets or even whole campaigns for an individual segment. Through this way, you can measure the results of individual groups and discover the type of retargeting that is capable to yield the highest Return on Advertisement Spending (ROAS).

It requires superior quality content for effective FB ads efforts. If you do not have enough knowledge about funneling different components. Then you can hire one of the paid services to do the job for you.

Budget Allocation

Interestingly, increasing your budget can come into handy and give a boost to social media marketing efforts. However, business owners are often afraid of this step. Thus, marketers need to convince business owners that scaling can’t be done without allocating a significant budget for Facebook ads. On top, you need to consider following things when allocating Facebook ad budget.

The Initial Phase

Undeniably, Facebook ads can generate great leads and conversions if you spend time on understanding and toggling campaign parameters. It comes under the initial phase or learning phase where Facebook discovers about the initial results of your advertisements.

According to Facebook, the moment it delivers ad set, be it start of the campaign or after you make an edit, the platform doesn’t hold required data to deliver it in the most effective way. To get a hold on that data, the platform tends to target ads to various people, discovering who is interested in the optimization. All these activities come in the initial learning phase.

This process can make an ad set accurate and provides you with accurate inputs about exactly how much you need to spend on a Facebook ad campaign. The formula for this concept is as follows: Cost per Purchase x 50 / Conversion Window.

For instance, your average CPP is about $50 and conversion window is set to 10 days. Then, the calculation should go like 50 x 50 /10 = $250. Putting it simply, you need to spend about $250 every day in the learning phase, allowing Facebook to discover the best preferences for your target audience.

You should also know that Facebook ads seldom offers accurate results in the learning phase, as it takes time to experiment and discover the most accurate solution. Thus, you need to stay humble and let the platform work on discovering the best preferences without altering the indicators and objectives.

Split Testing

Split testing is a great way to make a Facebook advertisement precise and effective. In the modern-day, you do not require to allocate budget individually for every test for significant scaling. Now, you can leverage the power of split testing, allowing the platform to discover the most relevant audience for ad targeting. This will allow you to make your ad campaign effective through getting rid of budget wastage and getting the best out of a daily budget.

Embrace Creativity

Until now, we have learned about scaling of daily budget. However, you need to come up with fresh ideas for content creation. You simply cannot attract new audiences through targeting same old content repeatedly. In essence, customers want to see different, unique, changed, and fresh media every time. It triggers them to click. Therefore, you should come up with different content ideas for different stages of sales.

On top, you should aim to adjust content, making it engaging for the audience. In this way, you will not only overburden the audience with useless content. Many professional logo design companies have proven to engage an audience by utilizing distinct content for logos. Having said, great content ideas hold power to improve conversions. Through leveraging the power of engaging and creative content, your business’s Conversion through Rate (CTR) and ROAS will keep on increasing.

Many times, including a brief introductory video can come present your brand in the best manner to the target audience. This approach has helped in converting the cold audience into relevant prospects. Afterward, you can include them in utilizing the content strategy. You can include great media in content strategies such as visuals, videos, images, infographic, and more media.

Also, you should understand the power of word of mouth. It has proven to convince the massive base of potential customers. However, you should remember to utilize true testimonials and insights, as you don’t want to ruin the professional image of your company. Moreover, you should consider users who already understand much about the Facebook ads funnel. They often ask for incentive to make a purchase. You can offer giveaways and discount coupon to them for engagement.

Customized Content

Creating content for Facebook requires you to have technical knowledge about effective advertisements. You should think about different audiences i.e. mobile, desktop, laptop, and tablet ones. You shouldn’t aim for an only single audience. Even if the majority of your audience is using smartphones, still you should reach out to the customer using a computer.

Interestingly, Facebook offers content customization for diverse placements. It is not a time-consuming process. Instead, all you need to do is select placements that support asset customization. Prior to making a campaign go live. It allows you to reach extended prospects.

Also, it helps in getting ahead of the competitors through utilizing diverse placement solutions. Although alternative ad placements do not cover the entire target audience, they enhance the online presence of a business, allowing it to achieve more conversions. It helps a lot in a business’s journey to earn more ROAS.

Final Words

Facebook ads scaling is a complex yet interesting process. It can be understood through an experiment over time. Businesses need to focus more on analysis and planning to make more conversions.

In essence, Facebook ads hold great potential to promote and earn online. We have revealed the best ways to scale Facebook ads and earn more ROAS. We suggest users go through experiments and see how Facebook ads work for them. In case, you are already using Facebook ads, then this guide will come into handy for you. Also, you can create effective ads by leveraging the best content creation ideas.

Author Bio:

Gerry is a tech geek by passion and writer by profession. He finds himself interested in discovering the latest breakthrough in the tech world. Be it the Artificial Intelligence, Augmented Reality, Block Chain, or any other trend, Gerry keeps himself engaged into the modern-day tech gossips. Follow @GerryyWilson on twitter for more updates.

June Spring Releases Christmas FB Frames

Take your Christmas mood to your Facebook profiles!

June Spring Multimedia, a leading graphics and web solutions provider worldwide, has released today its 2018 Collection of Facebook Frames in time to celebrate the Christmas season.

The newly launched Facebook frames came after the successful run of June Spring’s Halloween frames where most of our followers gave in to switching their profile pics.  To date, June Spring has 60,000 followers.

June Spring official Facebook has an average reach of 2.5M per month.  It generates an average of 2,500 new followers and maintains an average engagement of 60,000 per month.

As the company continues to Facebook frames series, it invites everyone to have fun and choose the frame that suits your Christmas feels.  Now, you could brag about your instant Christmas-looking profiles. Show the world how excited you are about this joyous season.

“Our frames can be used by all Facebook users.  We want our followers to enjoy a different experience this holiday season that’s why we come up with this Christmas-themed frames,” said Derlie Jane Laure, Social Media Specialist.

With this custom made Christmas Frames, any Facebook user can transform their profile photo to match the holiday season!

The Frames is easy to use, all you need to do is choose from any of the June Spring Christmas Frames. Pick one and change your profile pic so easy. Wishing you a Merry Christmas and Happy New Year!

To learn more about us, visit our website at www.junespringmultimedia.com.

June Spring Christmas Site Wide Sale for A Cause

Ain’t Christmas a busy season? Some are excited to fill their Christmas trees with decorations while others find joy in wrapping up gifts.

The holidays are likewise an eye-opener. Not all children are lucky. There are others who aren’t able to enjoy this wonderful time of the year. Some miss out in receiving awesome gifts. This is a sad reality in any community.

And because Christmas is a time for kids, International graphic and web provider June Spring Multimedia wishes to share its blessings and call on their clients to join their cause — give joy to less fortunate kids.

To carry the mission, June Spring is launching a #Shop2Care campaign with its Site Wide Sale.

“We want to give back to the community, hence this fundraising activity. More than that, we also would like to share the opportunity to help to others. This is basically why we run the campaign and made it public,” said Derlie Jane Laure, Social Media Specialist at June Spring Multimedia.

The Site Wide Sale is happening this December 2018 and funds raised is for the benefit of World Child Cancer.

Gain and help

To make the campaign a success, June Spring invites business owners to boost their businesses.

“This is a chance for them to avail our services at discounted rates plus an opportunity to bring smiles to children, added Laure.

The Site Wide Sales are applicable to all June Spring service packages and 10% of the net sales generated this month of December will be given to World Child Cancer.

June Spring’s #Shop2Care is a great way to share “your blessings this Christmas”.

Step by Step Guide on Creating an Influencer Outreach Strategy

Influencers can help you establish a new business and scale up an existing business within a few weeks. A well-defined influencer outreach strategy can help you reach your target audience quickly and effectively. Marketing via influencers is cost-effective, wide and convenient for most businesses. A research suggests that over 70% of the current generation of millennials across the globe prefer product endorsements by non-celebrity bloggers (Source).

You need a working strategy to ensure that your partner in this business delivers effective results. Here’s how you can create a simple and effective influencer outreach strategy that will take your business profitability through the roof.

Step 1: Understand the Requirements of Your End Customers

Before jumping into the influencer strategy, you need to define your target audience first. This pre-planning stage will help you with all the upcoming stages in the strategy.

If one thing was common amongst all the top marketers and salespeople of the world, it would be understanding the end-customer. These professionals are at the top of their fields because they know their customers’ requirements correctly. Here are a few ways you can assess the requirements of your end customers.

  • Assess their Pain Points: By assessing the pain points of your customers, you can design and target your campaign to tackle them. Instead of showcasing a long list of features for your product, you can showcase how your offer helped the influencer solve a critical life problem. Most of the followers of your partner influencer will relate to these problems and buy your products.
  • Look for Product USPs: You need to understand what your product can offer and how is it different from all the other products on the market. When you establish this kind of a USP for your offer, you are already way ahead of the curve.
  • Provide Free Stuff: Everyone loves free stuff. If you are starting your business, you can mark up the price of your product and offer other products free in conjunction with the deal.
  • Offer Discounts: If you are not willing to offer anything free with your product, try offering a discount on the price. Here, you can mark up the price of your offer and then award a discount to still retain that margin of profit.
  • Show Urgency: By showing urgency in form of a limited time deal, you can catch the attention of people who are looking for a good deal and a quick fix.
  • Perform Competitive Analysis: By performing the competitive analysis you can understand the strengths and weaknesses of the products offered by your competitors.

Step 2: Assign a Cause to Your Campaign

The millennials will relate to your campaign better if you can couple it with the latest news. Although most millennials do not read newspapers daily, they keep a track of the global events on social media. Look for the most consistently trending hashtags on social media and design a campaign around them.

A campaign banner with tagline of 'Walmart'

For example, memes are trending on the internet right now. They are a constant source of entertainment for several millennials who share them actively across social media. By latching on to such a trend, you can create a viral campaign within the market that has the potential to launch your product on a massive scale.

Step 3: Look for the Right Influencers for Your Product/Service

The right social media influencers will help you get the best return on investment for your product campaigns. Choosing the best one can be a real hassle since you have a large variety of them available for every conceivable type of product on the internet. Here are a few tips on how to choose the ideal influencer for your company.

  1. Interaction Per Post

The number of likes and comments that the influencer gets per post is an important metric that you cannot overlook while choosing the ideal partner for your business. The overall number of followers is another metric that plays an important role in the selection of the influencer. However, these metrics do not overrule the following tips on the list.

  1. Target Audience

Your influencer partner might have a million followers on the social media platform. However, their posts are useless if they do not cater to the right type of audience for your business. Let’s say that you are trying to sell a new electronic gadget on the market.

  • Scenario 1: This influencer focuses mainly on beauty tips and has 10 million followers on her account.
  • Scenario 2: This influencer reviews the tech products on the internet and has 2 million followers on her account.

In the first scenario, your product will get a better exposure. In the second scenario, it will get a more focused one. The conversion ratio will be significantly higher in the second scenario, thereby making it a better deal although the outreach is restricted to a fifth.

  1. Exposure to Multiple Social Media Platforms

The best social media influencers have accounts and a dedicated fan following on multiple social media platforms. He/she might use Facebook, Instagram, Twitter, Snapchat, etc. actively to promote

your products. If your product caters to the needs of the millennials and Gen-X, you need to go with an influencer that has a fan following on all these platforms.

  1. Clever Use of Social Media Features

The best influencers use video, photos as well as text-based content to generate interest for their partners. They know how to leverage the social media features to the best of their abilities.

Banner with social media icons

  1. Cost of Partnership

The ROI is generated on the cost that you are willing to put into the deal in the initial stages. Hiring quickly growing influencers is often more affordable compared to the ones that are already well-established on social media.

  1. Levels of Associated Micro-Influencers

The most popular social media influencers have their own fan pages. Every post that they launch is relaunched by these fan pages at a smaller scale. This creates a ripple effect in the market that helps you tag a larger audience base quickly.

  1. Online Brand Identity of the Influencer

Is your social media influencer involved in multiple shady deals and a bad reputation? Hiring such an influencer might not be a good idea since they can tarnish the identity of your product along with their name quickly.

  1. Target Niche and History of Campaigning

Look for the most promising and professional influencers since they have better chances of helping you establish a strong online identity. Top influencers have already established partnerships with several major companies and launched their campaigns successfully.

Step 4: Establish a Written Partnership with the Influencer/s

Once you have found the perfect set of influencers (always try and choose 5 to 6 different influencers for your campaign rather than sticking to just one of them), it is time to establish a solid partnership. Never go for the verbal agreement for the partnership. Instead, you should look for a signed document that will define the role of the influencer in the campaign precisely.

The document should ideally consist details on the number, type as well as time of posts that the influencer will stick to for the deal.

Step 5: Modify the List of Your Partner Influencers Regularly

You should consistently modify your list of influencers to target the best talent in the industry. Sticking to just one influencer for a long period might not help you get the best return on investment

in the long run. Instead, hire a group of influencers that have an overlapping set of audience to run campaigns more effectively.

Step 6: Equip the Partner with Right Tools

The signed document with the influencer should clearly state the tools that you need to provide for the marketing campaign. Most influencers will have partners that can provide them with photo and video editing services. However, some of them may require assistance from your end. The influencer should charge a lower bill in case you are providing the necessary assistance for the marketing campaign.

Step 7: Set Micro-Goals for Your Partner

Setting micro-goals for your partner will help you keep a track of the campaign effectively. Do not confuse the goal setting process with micro-management. Remember! The influencer knows his/her followers much better than you do. So, you should let the creative decision-making process land on the shoulders of the influencer.

Step 8: Invest in Reporting and Analytics

You can use online tools to keep a track of the success/failure of the campaign and reinvest in other influencers if the set strategy does not fulfil its goals.

A chart with comparison of social media icon and a cash icon

Step 9: Optimize Your Campaigns

Put the analytics of your campaigns to a good use by optimizing your campaigns with various influencers and marketing strategies. Mix up the strategies and provide true value to your customers to make sure that you get the desired output.

Follow these steps to ensure that your influencer outreach strategy reaps a set amount of results in short period. Choose your influencers wisely to make sure that you get the desired results from the deal.

How GDPR Will Transform Digital Marketing

19 Ways GDPR Affects Your Digital Marketing Efforts

The term GDPR or General Data Protection Regulation caused a big havoc in the global online markets. The strict GDPR norms brought a sense of uniformity into the ways in which organizations work on the Internet as it increased the control of data at the user end. With GDPR now in place, Internet users have complete rights to their data and how these are being used by an organization.

A fair amount of deadline was given to the organizations across the globe to comply with these norms. Still, according to a recent survey conducted by Deloitte, only 15% of the surveyed organizations could fully comply with these latest norms. (Source) The marketing and sales departments of all organizations saw major reforms in a small period.

Here are 19 ways in which GDPR affected the digital marketing efforts of organizations across the globe.

  1. Restricted Access to Personal User Data

Before GDPR, companies had the freedom to use its customers’ data as they pleased. They could easily use them to run massive email campaigns and bug the customers with constant unwanted emails. Most customers did not have the right or access to opt out of these massive email campaigns too. Therefore, companies leveraged their freedom to force products/services down the customers’ throats.

The GDPR norms restrict the use of customers’ data, hence each customer now has the full right and easy access to opt out of the marketing campaigns.

  1. Need for Customers’ Approval Before Gathering Data

With the GDPR norms, marketers need the right permissions to gather the customers’ data from the website. They cannot simply install a tracking script or forcefully shove cookies down the browser windows. Instead, they need to showcase a fair warning on their websites to do this.

The people who are concerned with the safety of their Internet browsing sessions will most likely opt out of this service and not download any cookies from the website. Instead, they will check another source on the Internet for the relevant information.

These practices make digital marketing tougher even for the experts.

  1. Change in Marketing Tools

Before GDPR, you could easily launch a mass email marketing campaign with millions of people on the mailing list. You could easily purchase the contact lists from third-party vendors and launch these campaigns on a global scale. With GDPR sharing the customers’ data is very tough. You need to treat all data with confidentiality and take the permission of the customers before sharing it with anyone outside your organization. Selling data to third-party organizations may impose a heavy fine and a loss of license in some cases.

Infographic banner with the logos of third-party digital selling organizations

  1. Change in Website Tracking Tools

The website tracking tools have grown more and more powerful in the past couple of years. Today, they are so advanced that they can track each and every click that you make and even where your mouse pointer hovers on the screen. The digital marketers leveraged this data to make sense of the likes and dislikes of potential customers. However, now they won’t be able to use such tracking tools without getting a permission from the prospect first.

Most prospects will still give the permission to marketers so that they can access the information freely. However, the people who are concerned about their online identity will not give this permission easily.

  1. Increased Use of Organic Marketing

The need and use of organic marketing have increased significantly over the past couple of months due to GDPR. Now, affiliate marketing is not as effective as it used to be just because Google has revised its norms in accordance with GDPR. Google’s algorithm has gotten smarter over the years and it can recognize the high-levels of keyword-stuffing in a content. Today, Google will rank blogs/websites filled with content that has nuggets of information and how-to articles much higher than the ones that have high levels of promotional content.

  1. Revised Remarketing Techniques

The remarketing techniques will not work as effectively as they used to with GDPR in place. With GDPR the customers can make informed decisions about the data that they share with a website now. They can choose to share data that they think will keep their online identity safe. In case the customer detects a risky scenario, he/she can easily refuse to share personal data or store cookies on the browser. Under such circumstances, the website too might refuse to share the information with the prospect. However, the website owners rarely do so, because they know that they might lose some really good prospects with such practices.

Flowchart of revised marketing strategy

  1. Regular Information Notices

Now, every website needs to send the prospects an email with every minor data storage policy update. The website owners need to tread very carefully around the rights of individual users and make sure that they complete the due diligence from their end. Every customer now has an equal right to sue a website owner for unethical use of personal data. To avoid thousands of lawsuits on a daily basis, GDPR advises website owners to share relevant update info with the customers regularly.

The website also needs to inform potential customers that it is storing cookies on their browsers and accessing their data to personalize the whole browsing experience.

  1. Increased Transparency in Use of Prospects’ Data

GDPR has successfully increased the transparency with which the websites interact with their audience. A website should have the necessary support and user guideline documents in place that is accessible by the audience. The website owners and digital marketers should make sure that every move that they make should come into the spotlight for the customer to see. If the customer is not okay with an update, the website is forced to either lose the customer data or update its policies accordingly.

  1. Data Storage Limitation

Before GDPR, the digital marketers could get the customers’ data once and store it in their servers forever. However, now those data has an expiry date just like fruits and vegetables. To store the data for an extended period, the customer should either interact with their content/website on a regular basis or give his/her consent for the storage.

In the case of an external audit, the digital marketers should be able to produce all the necessary consent forms from its audience. These marketers may face heavy fines in case of inconsistencies with the data.

  1. Revised Data Capture Forms

Data capture forms were extremely vague and shady before GDPR came into the picture. Digital marketers could easily fetch information for potential customers by luring them in through a shady scheme. With the GDPR norms, operations like these have come to a complete stop.

Form for revise data capture input sample

Now digital marketers need to create extremely simple and organic data capture forms for every prospect. They need to present all the necessary information of what the website will do with the data that it is gathering. This way, the website owners will no longer be able to misuse the data of their prospects/customers anymore.

  1. Use of Advanced CRM Technologies

Both the CRM as well as marketing automation technologies have seen major upgrades in the past few months. With the stringent GDPR norms in place, the end-customers will have complete access to all the personal information that the company has for him/her. Now, the customer also has the right to manually delete or ask the companies to delete the personal information forever without any strings attached. The companies need to adhere to such instructions from the customers without any boundaries. They cannot whip up a new rule to retain the data in case the customer has personally asked them to delete it forever.

  1. Appointment of a Dedicated Data Protection Officer

The data protection officer holds a very important position in the organizations that are still adapting to the latest GDPR norms. These officers work in close conjunction with the digital marketing professionals to help them identify the right/wrong practices in accordance with the GDPR policies. The officers closely monitor the activities of these digital marketers and intervene in case they detect any kind of foul play.

A man in a business suit holding a glowing icon padlock

  1. Installation of a ‘Forget Me’ Button

Every campaign and email that digital marketers now run needs to have a dedicated ‘Forget Me’ or ‘Opt Out’ button on it. The process through which a user gets complete access to his/her data should not exceed a single click anymore. The digital marketers might still ask the customers to fill a review form after this. However, it is completely the customer’s decision to fill or not fill any such form.

The simple process set up by GDPR makes the process of customer retention extremely tough for the digital marketers. Now, the marketers have no option but to produce an extremely high-quality content that provides true value to the customers to retain them for a long period.

  1. Upgraded Email Marketing Policies

Launching an email marketing campaign with a million different recipients was simple before GDPR came into effect. After the implementation of the norms, email marketing aka, one-to-one marketing is completely redefined. Unless your content provides true value to the consumer, you cannot launch blast email campaigns. Your email should have a specific format that includes the ‘Forget Me’ button so that customers can easily opt out of receiving emails if they want to.

  1. Revised Personalization Techniques

Personalization has a whole new meaning after GDPR. Using mail merge fields to replace certain characteristics of the email such as the name, age, country of the target audience was enough personalization before GDPR. However, now these emails are considered generic. In fact, most marketers agree that personalization techniques of the past do not produce the necessary click to conversion results. Instead, only truly personalized emails that highlight the pain point or an achievement specific to the company/individual can fetch you the desired results.

  1. Impact on UX for Audience

The change in the overall interface of the email as well as website is already evident on several websites across the globe. Now, marketers need to fulfil an entire list of items for their UX design so that the data protection officer approves it. The websites that do not comply with the GDPR norms can face strict actions and heavy penalties.

The marketers need to install clear and well-defined guidelines on how a particular website harnesses the user data for tracking and personalization. They should also give fair warnings to all the audience that visit their websites.

  1. Use of Location-Based Data

Tracking personal user data such as names and clicks is still a minor deal compared to tracking the location of the person. A website cannot simply start tracking your location to start the remarketing campaign. Instead, the marketers need to ask the audience if they want their location accessed or not. Most websites nowadays feature a small pop-up that will give the audience a control on how their location is accessed. The prospects can now simply choose the ‘Refuse’ option to prevent websites from tracking their location.

A map with different color push pins pinned on it

  1. Increased Complexity for Automation Tools

To accommodate the various GDPR norms, the marketing automation tools have seen an increased amount of complexity both in terms of overall use as well as the number of features. Several tools have inbuilt features that will allow the marketers to include all precautionary measures such as the ‘Forget Me’ button automatically into all emails.

  1. Data Migration and Loss

GDPR clearly states that the marketers need to simplify the overall process of unsubscribing for the users. They cannot hold the data of any user hostage by including complicated and long steps for the un-subscription process. The marketers also need to be extra careful while migrating data from one source to another so that there is no potential leakage or loss.

The GDPR norms are applicable to all organizations handling the data of one or more European Union citizens. So, even if you do not have an office in the EU, you need to comply with the latest GDPR norms to conduct business in this territory.

Consumer Insight Marketing Through Social Data

Consumer Marketing Insights professionals mainly work in the research market. They strive to identify target areas that will help them build better and more systematic strategies for the company. One example is their effective and efficient social media management. It is practiced in various sections of the company. They lead a minor team of market researchers who connect to different retailers and track data points to know what the consumers are up too. They create reports based on their research and pass it on to different sectors in the company that help them formulate and decide on what will be the course of their social media marketing plans.

Their job sounds uncomplicated and plain, but it is not that simple. CMI professionals have to exert a lot of efforts just to accomplished their task. They also have to face challenges before getting to the peak of success. This has become a powerful role because of its never ending challenge.

Here are lists of the common hurdles faced by social consumer market insight professionals:

Acquiring Superior Buy – in

CMI professionals provide the association with insights that will let operations across business to gain better and reasonable results and carry out market needs more efficiently. Getting superior buy-in requires a specific skill set, so how consumer marketing insight professionals make things work?

Present Reliable and Concrete Proof

Based on the experience of most of the CMI leaders, they all agreed that using social data for gathering insights from customers shows that vital for revealing and exposing the opinion of the customers.

Verifying the Importance of Social Insights Throughout the Organization

Based on experiences and learnings from pulling social data to get better results and drive marketing plans, social data is very important. The impact of using social data had on marketing is apparently huge.

Sharing to all departments what social will provide better relationship and better way to think of a more intelligent and efficient marketing strategies.

Dig out Authentic Insights from Social Buzz

Consumer Marketing Insight profesionals go all out to make use of the social data that when use to its advantage will impact ROI ( Return on Investment).

Before you sink into the social data, set your goals first that will function to drive a more specific research efforts. This will simplify all the necessary tasks you have to perform to pull valuable data that is relevant to your marketing needs.

Understand what your company needs to deliver better service and satisfy the needs of your customers and how to maintain that kind of relationship with them.

Another thing is to determine what social data can do within all other marketing tool kits. Know how and when to use it. It does better when you combine it with traditional research, you’ll be able to discover insights way more powerful.

As the expert consumer marketing insights professional gets better in their job and gains more credibility in the world of marketing, new trials take place. They will held responsible for justifying the value of social data and its importance.

Latest Digital Marketing Practices

Overstressing the potential and significance of digital marketing to the success story of your business is impossible these days. Powerful and on-track companies created their reputation in a virtual space to interact with their customers, build a relationship, make a connection with the business industry leaders and share the stories of their brand in an informative, creative, authentic and appealing approach. Digital marketing provides the crucial chances to measure which fundamentals in your strategy are functioning in real time. There are new digital marketing practices that are used by every company that give them the chance to create an impression online.

With that being mentioned, here are digital marketing tools and practices to help you get started.

Social networking tools

Having so many social media services and platforms present, it is more likely that you are already using one of those as a way to connect with their customers. One of the best digital marketing tools for improving your brand and bridging with your customers is through social media marketing. A solid digital marketing strategy combines all social media discussion suitable to your business and that includes Facebook, Twitter, Google+, Pinterest and Linkedin. Each tool function differently.

Remarketing

Remarketing or retargeting traces customers through the placing of a cookie and prolonging the display of ads for the products they have viewed in the past across a mesh of websites is one of the latest attention – grabbing practices. Retargeting is a simple, great way to attach your brand to the minds of your target customers and that only requires a minimum effort from the company’s end since on the first visit, only 2% of the traffic converts. Adaptable brands will stay ahead of the game to run into a more organic ways to build up your brand profile as the retargeting technology improves.

Content marketing strategy

One factor that never goes off trend is content marketing. It is basically a storytelling for your brand. Your content is essentially anything with a distinct message. For a better content, it must be original, compelling, and shareable. Use a comprehensible tone to tell the stories that obtain the trust of the customer and build an optimistic repute for the company’s brand.

Community building

The common plot in these new digital marketing practices is the necessity for the brands to provide the customer for their needs and desires to be discovered as individuals and not as a group.

Go mobile

Most of us want to access all information in a more convenient and easy way. A website that has a responsive design for a variety of mobile formats: tablets, smartphones, etc., keeps your business in the game. A mobility step is taken into account by many marketers by using the location data brought together with customer check – in tools available in Facebook or from the data given by Adwords and GPS to target campaigns for marketing and identify completely who really are your customers and their activities and wants.
Digital Marketing paves your way to go beyond your comfort zone and explore other possibilities thrown at you into the world at large.

Simple Steps to Create a Social Media Marketing Plan

Planning is very important to everyone. Without proper planning, everything you are intended to do will fall-out of place. Planning should always exist wherever we go and whatever we do.

In this area, let’s tackle about simple steps on how to create a social media marketing plan in order to have a successful career in business online. But before that, let’s have a short definition on what is Social Media Marketing Plan.

SMMP is a tool that can identify as the vision of your business using social networks. A vision that will help you to easily look ahead over competition and a guiding hand for you to have enough knowledge of the business flow.

Embrace the simple steps below because these steps will directly create an opportunity for the enhancement on your social media marketing.

Step 1: Social media goals and objectives should come first

You plan because you have your goal. This is the first step to make because your social media marketing plan will also be based on the social media goals and objectives that your business wanted to reach. When setting your plan to reach your goal, be sure to apply the SMART principle. Create a plan that is Specific – Measurable – Attainable – Relevant – Timebound. Pretty sure the result will satisfy you because through proper planning, you will totally achieved your target goals.

Remember, you cannot create plans that are not in-line with your goals because it’s just a waste of time. Surely you cannot achieve the right and successful result.

Step 2: Be inspired with clients and competitors thoughts and opinion

To effectively create a social media marketing plan, listening is also important. You can gather more ideas with the help of others through their individual thoughts, comments and opinions. Be open-minded and welcome every comment and opinion they share with you about social media services. If you have a goal to increase clients and to have a successful business in this line, I recommend you to embrace this step #2.

Step 3: Assessment of the current social media use and how it works

Having an assessment is vital in your social media, especially if you’re using a different type of marketing strategy. In this part, you will clearly identify which section in the techniques used in social media are effective and those techniques that needs improvement. Also, it will give you an opportunity to come up with an idea that will help you to obtain more knowledge and those gained knowledge can be used as another tool in obtaining more techniques. Assessment of social media will continually offer you room for improvement.

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