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Social Media Management: Ways to Save Time and Get Better Results

Running a social media marketing strategy can be tough, especially for startups. You should split your time to serve existing clients, market your business, and pitch for new ones. Stiff marketing competition requires managers to observe specific measures for assuring success.

With many items on your to-do list, prioritizing your social media strategy is key to a productive working schedule. From creating a plan to avoid multitasking, below are seven social media management tips to help you work efficiently.

Have a Social Media Strategy

Without a doubt, there is no dull moment on social media. As such, you can find yourself posting or sharing content on your profile haphazardly. To avoid such, you should develop a social media marketing strategy that organizes your daily routine into time blocks for specific activities.

Your strategy should allocate time for attracting new prospects, engaging your followers, converting potential clients, and retaining them. Strategizing your social media management will not only save on time but also efforts to run your profile. However, for your management strategy to be effective, you should understand your target audience and identify the best information that they can interact with.

When scheduling, note that different platforms have varying usage times suitable for posting new content and interaction. For a wider reach, the best time to post new content on Facebook might not be the best time to update your Twitter, Instagram, and LinkedIn profiles. As such, you should conduct an in-depth analysis to identify suitable times for a wider reach. Don’t forget to include your employees in the social media marketing strategy.

Balance Quality and Quantity Content

Social media platforms are a fast-paced marketing space with stiff competition. New updates are made every second, which might make it challenging for slow marketers to reach their audience. As such, most marketers resort to making constant updates in a bid to maintain their relevance. While this is not a bad idea, you should ensure that you balance your content quantity and quality.

A successful social media manager should feed their followers with continually engaging, educational, and amusing content. This could be in the form of images, creatively written articles, videos, and more. While it counts to be active and seen regularly, maintaining your brand quality is of much more importance. Creating quality information not only saves you from random posting but also builds and protects your brand image. People will be searching or looking forward to seeing your content every time.

Always ensure that your content is curated correctly. You can as well opt to use recycled material for various reasons. Recycling pre-existing content involves turning new content into different formats. This allows you to reach a new audience and remind your clients of your business potential. When doing this, ensure that you recycle and re-promote content that is still relevant and performed well historically.

Plan Your Content

An essential recipe for producing quality content for your followers is planning them. Apart from assuring quality, planning frees up more time to engage and build your audience. An editorial calendar is the best tool to plan your content. The tool allows users to plan, create, implement, and review content orderly. Once you have identified content that resonates with your audience, you can schedule it ahead of time, creating more time to focus on other things that require immediate attention.

Scheduling content ahead of time saves you from the last-minute rush and boost efficiency. Sharing the right information at the right time also increases the chances of success. With your weekly or monthly content outlined, you have enough time to improve on creativity and quality before publishing.

Tablets showing a the different social media platforms

 

Engage With Your Followers

Maintaining an active social media relevance is a crucial management tip. Social media platforms serve as the best place to get up-close, interact with your followers, and gauge their reactions. As such, you should ensure that you interact with them regularly. Besides making regular updates, you should ensure that you reply to comments from your followers, answer their questions, and provide additional information promptly when requested.

In the current fast-paced world, you should leverage your social media platforms to market and build a solid reputation. While this doesn’t mean that you have to be active on your social profiles every time, maintain some consistency. With this, your followers will know that they are engaging with a real person and know the best ways to reach out.

The essence of social media is to get social. As such, you shouldn’t ignore your follower’s comments, don’t disregard shares, and mention. You can use your follower’s comments as a user-generated marketing tool.

Leverage the Use of Automation Tools

Automating repetitive tasks is the right way that managers can use to save time. Advancing technology has brought forth a plethora of smart automation tools that ease marketing. Scheduling tools are probably one of the popular and commonly used tools, making it easier for managers to upload new content to their profiles, even in their absence.

A wide array of software solutions can be used to save time and get better results. You can rely on these tools to analyze different accounts, making it easy to cross-reference results. With this, you can know which platform brings more traction, which account needs improvement and implement measures for better engagement.

Another incredible tool is IFTTT, which automates repetitive tasks. With some simple steps, you can set up simple commands that link up several applications to perform multiple actions when triggered. IFTTT automatically shares posts from one platform to another, send custom emails when clients ask questions and much more.

You should also consider using Zapier, which automates tasks between multiple social media platforms. For instance, you can set it to send a tweet from your twitter account every time you post a new blog or publish a YouTube video. Smart keyword monitoring is another incredible thing to automate. For sure, it is quite impossible to monitor all the keywords without automation software. The right tools can help you track all the relevant keywords or brand mentions with ease.

Additionally, to foster engagements with your followers, you should consider installing a chatbot. Responding to every single message on all your pages is certainly tedious and time-consuming. However, with an automated messenger chatbot, you can handle many inquiries within minutes.

Batch Similar Tasks

As the name suggests, batching tasks involve doing the same type of work for a given period. For instance, you can spend your early mornings answering inquiries, mid-morning sending pitches, and afternoon creating new posts. Batching tasks saves a lot of time, as you will be focusing on the same activity simultaneously. Instead of switching from one task to another, batching helps in maintaining focus all through.

When batching, it is important to prioritize important tasks. You should also minimize distractions by avoiding multitasking. Handling one task at a time will enable you to think critically and work faster compared to multitasking.

A busy team table with a lot of marketing magazine collaterals

Use Social Media Analytics

Your social media strategy would be meaningless if you can’t evaluate the effectiveness of your campaign. Therefore, you should review your performance to evaluate what’s working and what’s not. For sure, there is no point in implementing the same measures without worthwhile results. Analytics are important as they help in studying performance and market trends. With these, you can adjust your marketing strategy accordingly.

Measuring results is also essential in evaluating returns and profitability. Your metrics could suggest high profile visits, increased traffic, and followers, but stagnating conversions. Based on this, you should put the necessary measures in place to better your conversions. Otherwise, you’ll continue spending on marketing efforts without realizing any profits.

Bottom Line

Running a successful social media marketing strategy is not as easy as it seems. For starters, you should begin by identifying a platform with your target customers or audiences. With this, you can curate your posts and updates to reach the intended audience with ease. As a manager, you should study all platforms to understand various variables, including best posting times, the best content to post, the best ways to reach your audience on the platform, and much more.

What stands out from great social media management is sharing good content. Your posts should be creative, informative, and educational. With such content, your followers will always be on your page for more. You can also check out how American Express runs its social media marketing strategy for more insights.

That said, which of the social media tips outlined above do you think would work for your business? Share your suggestions in the comments section below.

 

Author Bio:

Thomas Glare demonstrates his expertise through various social media management pieces. Through various blogs, he has helped a significant number of social media managers succeed. He also consults for various websites and online businesses. When not writing, he spends his time sampling various casino games from the free £10 no deposit.

Why Business Owners Should Target Social Media Sales this 2020

Social media marketing is not a new concept. It has been on the marketing for quite a time already and used by a lot of businesses worldwide today. It has proven to be useful when it comes to building brand awareness and expanding your reach.

Over the years, social media has become a massive drive in any digital marketing. It has become one of the most effective avenues that drive success in your company or brand in recent years. It has grown so big that many businesses of all sizes are now optimizing these massive channels. To date, about 58.8% of marketers say that social media is an essential part of their marketing strategy.

However, you have to realize that social media is not all about brand awareness. You can use it to find prospects, connect with them, and nurture them to turn into sales. Social selling, as it goes these days, uses your different social media platforms to build a relationship with your audience, turning them into potential customers. You cultivate brand awareness to them so you’ll become their top of mind.

Best Social Selling Practices

  • Find Where Your Audience At

Either you just want to grow awareness for your brand, or you want to target sales in using social media, it is essential to know where your audience is most active. If you already know your target demographics, the next step would be to find the social media platform where they are most active.

  • Use The Right Platform

Social media channels were not created equal. These channels have their spice in them that makes them unique and draw a niche market into them. For example, if you offer services like SEO, digital marketing, and website development, you may want to grow a profile in LinkedIn where you can meet many CEO or company executives that may want to hire you for their business. But if you have a fast-fashion business, you might get traction on Facebook and Instagram.

  • Always Offer Fresh Content

Your audience interest will wear down if you offer the same content over and over again. They might leave your platform and decide to look for others who spark their interest. To prevent this, share different types of content that revolve around your brand. Offer live video streaming, short, clipped tutorials, guides, infographics, and other interactive content. You can even incorporate client testimonials or user-generated content.

  • Engage With Your Audience

Always remember that in social media selling, you have to build a deep, lasting relationship with your prospective clients. One of the most effective ways to do that is to keep engaging with your target audience. Comment and appreciate tagged posts, reply to your audience comment and answer their queries. The key is for your audience to feel that they can connect with you, and you understand their needs.

  • Post Often But Not Pushy

In building a relationship with your audience, you have to earn their respect and trust as well as establish your authority and credibility. Posting often is the way to go. However, remember that even though you are aiming to gain sales in social media, your post and content should not be sale sly and pushy as these may turn off your audience. Post contents that are of value, information, and engaging.

Reasons Why Business Owners Should Lean on Social Media Sales

Despite the success of many brands in social media, there are still companies that do not incorporate social media into their business plans. If you are one of the businesses that are still apprehensive about leaning with this digital marketing strategy, here are some reasons why you should start now.

  1. Unstoppable Growth

In a recent study conducted, it shows that almost half of the world’s population is an active social media user. About 3.8 billion people in the world or 49% of the world’s population are found on different social media platforms. It grew 9% versus last year and shows no signs of stopping anytime soon.

As it continues to grow, its capacity to reach people all over the world also increases. Social media has now become a significant source of news and information and a unique way to interact with your audience. It has an unstoppable momentum that business owners like you should lean into before you get left behind by your competitors.

The number of people in social media is rapidly growing. It has transformed the way businesses market and sell their products. People are on it and spending hours on these platforms daily. The average time spending of an individual in these different social channels can be up to 2 hours and 24 minutes.

Depending on your goals, your niche market, and your desired target audience, you can use different social networks when you try to reach for your preferred customers.

  1. People Are on Mobile

What makes social media so powerful these days is because of how accessible it is through mobile devices. People on the internet are on their mobile devices. The era of desktop computers and laptops to connect to the web is slowly shifting towards the use of smartphones and other gadgets like tablets. Some have even wholly ditched their computer and replaced it with a mobile device for their daily use.

When people are not using their phones for entertainment like games and videos, most of them are browsing their social media profiles. If your business cannot be found on any social media platform, you are losing an excellent opportunity to target people who are on their phones almost all of the time.

  1. Unlimited Reach

With the number of people that can be found using social media in their everyday lives, it is noteworthy to say that the different social media platforms can allow you to expand your reach, unlike other online marketing strategy avenues. It can improve your visibility by showcasing what you offer and how you can address the needs of your target audience.

Being in social media also helps you build your name and strengthen brand recognition. As people continue to interact with you, your online reputation also grows more robust, which makes them trust you more.

Social media offers a lot of possibilities to make your brand become a household name and be on top of your customers’ minds when they are ready to make a purchase. You can run different tactics like interactive content, live streaming, polls, and surveys that can help in your brand’s identity growth. You can even run promotional activities like a simple giveaway or a full-blown contest that can bring a massive result in your brand awareness. Doing all of these strategies will not only boost your social media presence but can also be your ticket to a successful social media selling.

  1. Deliver High Engagement

Social media was created at first to connect family and friends and to continue to engage with each other to deepen a relationship. As it has massively grown over the years and businesses began to adopt social media in their companies, this has rung true as well. The different platforms of social media have become a broad avenue to continuedly connect with your audience and deliver a high level of engagement.

Customer engagement is the bond you form with your audience that can eventually lead to long-term customer loyalty and, ultimately, sales. Customer loyalty is a crucial factor in the long-term growth and success of your business. Social media allows you to capture your target audiences’ interest and start to build a relationship through post reinforcement that they can always engage with you.

It is vital to make sure that you listen to what your audience is saying. Reply to your audience’s comments and mentions not only on your posts but to other contents as well.

  1. Rise of Social Commerce

For many years, many marketers have been dreaming of being able to sell without leaving the different social media platforms. Fortunately, social media is now becoming an outlet where people directly do their shopping. For the longest time, social media is just an avenue to increase awareness of what you offer and to direct your customers to your website and other selling platforms that you may use.

The rise of social commerce improves the sales funnels making it more streamlined and producing a better output. Over the years, the purchase journey of your customer is quite long, which switches from different platforms that frequently lead to cart abandonment. With social commerce, they do not have to leave the platform they are using to make a purchase. Instagram’s shoppable post that was launched in 2017 made waves as it made social media selling a seamless experience for their users.

  1. Your Competitors Are Into It

Lastly, if you are not into it, you are lagging in the competition. Your competitors have already made a run for it, and you may get stuck in the competitors’ pit if you do not make a move. If you do not start now, it will become harder for you to reach your online sales target in the future.

Final Thoughts

Selling is your prime objective in building a business. Everything the effort and planning you do is to make sure that you will be able to close a sale. These days, you have a lot of opportunities to leverage technology to help you gain the sales that you want. Social media proves that it is one of the most significant innovations today that is versatile, depending on your need. It holds a lot of opportunities that you can utilize to achieve your target.

But always remember that social media channels will not do the work for you if you will not work on it. Do your part. Start by familiarizing yourself with your audience and finding the right platform that might work for you. Build and optimize your social media profiles, focus on improving brand awareness, and stay connected with your leads. These may sound a lot, especially if you are just starting, but once you get the hang of it, you will surely get immersed and find yourself wallowing in success.

Author Bio:

Ramon Francisco has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. Ramon currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and  Softvire New Zealand. He writes science fiction, collects little yellow men and plastic spaceships in his spare time.

Latest Digital Marketing Practices

Overstressing the potential and significance of digital marketing to the success story of your business is impossible these days. Powerful and on-track companies created their reputation in a virtual space to interact with their customers, build a relationship, make a connection with the business industry leaders and share the stories of their brand in an informative, creative, authentic and appealing approach. Digital marketing provides the crucial chances to measure which fundamentals in your strategy are functioning in real time. There are new digital marketing practices that are used by every company that give them the chance to create an impression online.

With that being mentioned, here are digital marketing tools and practices to help you get started.

Social networking tools

Having so many social media services and platforms present, it is more likely that you are already using one of those as a way to connect with their customers. One of the best digital marketing tools for improving your brand and bridging with your customers is through social media marketing. A solid digital marketing strategy combines all social media discussion suitable to your business and that includes Facebook, Twitter, Google+, Pinterest and Linkedin. Each tool function differently.

Remarketing

Remarketing or retargeting traces customers through the placing of a cookie and prolonging the display of ads for the products they have viewed in the past across a mesh of websites is one of the latest attention – grabbing practices. Retargeting is a simple, great way to attach your brand to the minds of your target customers and that only requires a minimum effort from the company’s end since on the first visit, only 2% of the traffic converts. Adaptable brands will stay ahead of the game to run into a more organic ways to build up your brand profile as the retargeting technology improves.

Content marketing strategy

One factor that never goes off trend is content marketing. It is basically a storytelling for your brand. Your content is essentially anything with a distinct message. For a better content, it must be original, compelling, and shareable. Use a comprehensible tone to tell the stories that obtain the trust of the customer and build an optimistic repute for the company’s brand.

Community building

The common plot in these new digital marketing practices is the necessity for the brands to provide the customer for their needs and desires to be discovered as individuals and not as a group.

Go mobile

Most of us want to access all information in a more convenient and easy way. A website that has a responsive design for a variety of mobile formats: tablets, smartphones, etc., keeps your business in the game. A mobility step is taken into account by many marketers by using the location data brought together with customer check – in tools available in Facebook or from the data given by Adwords and GPS to target campaigns for marketing and identify completely who really are your customers and their activities and wants.
Digital Marketing paves your way to go beyond your comfort zone and explore other possibilities thrown at you into the world at large.

Simple Steps to Create a Social Media Marketing Plan

Planning is very important to everyone. Without proper planning, everything you are intended to do will fall-out of place. Planning should always exist wherever we go and whatever we do.

In this area, let’s tackle about simple steps on how to create a social media marketing plan in order to have a successful career in business online. But before that, let’s have a short definition on what is Social Media Marketing Plan.

SMMP is a tool that can identify as the vision of your business using social networks. A vision that will help you to easily look ahead over competition and a guiding hand for you to have enough knowledge of the business flow.

Embrace the simple steps below because these steps will directly create an opportunity for the enhancement on your social media marketing.

Step 1: Social media goals and objectives should come first

You plan because you have your goal. This is the first step to make because your social media marketing plan will also be based on the social media goals and objectives that your business wanted to reach. When setting your plan to reach your goal, be sure to apply the SMART principle. Create a plan that is Specific – Measurable – Attainable – Relevant – Timebound. Pretty sure the result will satisfy you because through proper planning, you will totally achieved your target goals.

Remember, you cannot create plans that are not in-line with your goals because it’s just a waste of time. Surely you cannot achieve the right and successful result.

Step 2: Be inspired with clients and competitors thoughts and opinion

To effectively create a social media marketing plan, listening is also important. You can gather more ideas with the help of others through their individual thoughts, comments and opinions. Be open-minded and welcome every comment and opinion they share with you about social media services. If you have a goal to increase clients and to have a successful business in this line, I recommend you to embrace this step #2.

Step 3: Assessment of the current social media use and how it works

Having an assessment is vital in your social media, especially if you’re using a different type of marketing strategy. In this part, you will clearly identify which section in the techniques used in social media are effective and those techniques that needs improvement. Also, it will give you an opportunity to come up with an idea that will help you to obtain more knowledge and those gained knowledge can be used as another tool in obtaining more techniques. Assessment of social media will continually offer you room for improvement.

Market Your Business through Social Media

A research shows that one customer can be a long term brand fan due to a good interaction between them and the company. The internet made possible for businesses to build and sustain a good relationship to their customers. Here are good ways to keep in mind for a better social media marketing and in promoting your business using these different social media platforms.

Choose the right social media platform

Are you having the right audience for your business? If not, then you are doing things in a wrong way. There are things to consider to know your audience more and to what social media platform they are more active.

  • Switch channels, focus targeting the audience where they are active. Use ads to get more of them to your website.
  • Ascertain your recent channel’s demographics
  • Ascertain which channel you aim to have more visits

Within reach analytics tools such as Twitter Analytics and Facebook Insights will give you information to know more your social media audience and have a successful social media marketing strategy.

Be consistent with your tone on social media

It is significant to have a distinct tone consistent all throughout your social media channels. Be as polite and professional to your customers as you are talking to them in a face – to – face conversation. The tone and the way you interact with your customers is one of the deciding factors in how their decision to come back or fancy other brands.

Provide relevant and valuable content to your audience

It is enough to put a content on your website and be it done for the day. Don’t put the quality of your content into risk for your social presence. Whatever the type of business you are running, the content must always be informative and valuable to your audience. Once a customer visits your website and stumble on a content that reads nothing but giving center stage to your business and promotions, then don’t expect them to look through and follow your profile. Research set eyes on promotional materials as spam and frequently disregarded on social media feeds. Considering that this is the very last thing every businessman want to happen, you want to give your audience the best content they all deserve.

Promote telling and sharing stories

Encourage your audiences to tell their own personal stories that is relevant to your brand as a part of your campaign strategy. It is a huge opportunity to present to the people the development and proficiency of your business. Create an interaction between you and your audience. Make use of the social media to get to know the needs of the customer and to introduce the people behind the success of your business. You can give them a sneak peek of a “behind the scenes” look at how your business started and what motivates you to be at your best in running the business. Turn your customers shared stories into a tool that advocates your brand.

Establish your profiles on social media

Providing the right information in all your social media profiles determines the credibility of your company. Your profile should link you to your official website and the branding is appropriate for the cover and the profile photos. Write a concise and certain description that speaks about your business, services offered and your products.

Social Media Marketing Strategy That Saves You Time

Having a problem in getting the tasks done could be an additional stress, especially dealing with social media marketing. Know that a proper handling of task will lead to a productive experience. On top of your normal work, there are meetings, scheduled work and network to ensure that your online channels are always updated. And so, I have here a heads up for you to ensure that you are efficient in completing your task on time as possible.

Stick to your schedule

Proper scheduling of time could be an indication that you diligently do your tasks well. But, how? Prior to creating to do list schedules is part of the work and allocating a little time for social media tasks could be effective to save you hours from working. You might decide to allocate a little time aside from your normal work.
Therefore, you have to stick to your schedule so that it will be effective.

Prepare content in advance

Not only content, but the scheduling of posts in advance will do. Preparing in advance should always have ideas, posts and images that aren’t time sensitive. Although, you will spend much time gathering content, make sure to include the reference or the source images. Just like any other social media pages, you can also include postings for holiday, which I think will be visible to some audiences. Some sites allow to reschedule your time of the postings.

Break down and assign

Breaking up of duties is needed. The task manager has to distribute tasks to the team. One can be assigned in responding chats or emails. The assigning of task will always depend on the type of company you have, the availability of people and how busy the schedules are.

Customer queries be directed

Nowadays, social media people give direct line to a company, so people can inquire on certain product. They may be leaving feedbacks and complaints on your product, so this channel is important to reach out to your customers. Emphasize that all inquiries and complaints will go to one site like Twitter. That way, the problem could be resolved as details should be included. If the issue doesn’t still persist then you can assist them through email.

Know audience interest

Before gathering contents for posting on social media accounts, you should know your target audience well. In social media management, managers are using multiple accounts in posting for large audience reach.

Less is more

If postings are getting low engagements from audience, then you may think another content strategy to avoid its downfall. On some sites, if the postings don’t work well it means only a few fans are reached. Eye catchy postings are helpful.

One factor that saves you time and effort doing social media tasks is to use the right tools that track performance. To develop a social media strategy that lets you save your valuable time, you must learn to focus on its goals, improve the social media status, and produce a relevant content.

Digital Marketing: A Vital Technique to Improve Your Business

Entrepreneur nowadays, especially in social media services will not only focus on simple steps and strategies to have a successful business. They always bear in mind that in order to clearly identify the strength, weakness, opportunity and threats (SWOT), they must create other techniques that will surely broaden their knowledge on how to beat the competition between its competitors, how to increase their potential customers and how the product will be much known to the public.

However, to make all these possible, digital marketing is the best solution to all these issues since it offers a two-way communication between your business and customers. Thus, it will create an opportunity to easily communicate to them. Through digital marketing, you can also educate your customers about the product usage without having to personally see each other. Communication through laptop, mobile phones and desktop computers will suffice.

Potential customers are the lifeblood of a business. Yes, it is. Businesses are impossible to reach success without the help of these people. Entrepreneurs can gather different information to them that can surely provide a good hint on how to build a much more progressive business.

Some important aspects of doing business are mentioned below. See how it works and widen your ideas on the importance of digital marketing.

SWOT analysis

Digital marketing will help you analyze the SWOT of your business. You will know what areas of your business is good at satisfying customers and how you can improve the weak areas. You can develop strategies that promotes growth. Have a clear focus on your goal and turn this into your strength. Digital marketing will give you a wider opportunity since you will have the power to reach out to your consumers easily on social media. Digital marketing can also help you identify possible threats at an earlier stage so it makes it easier to eliminate it before it gets worst.

Competitors

You cannot control people’s minds and decisions if they want to engage in a similar business as yours. However, digital marketing will give you an edge on how to beat the competition. First, observing your competitors online gives you a wider knowledge of what is going around and what is trending, you would not want to get left behind. So being updated is important. Second, observing through digital marketing helps you implement a much effective strategy that produces innovative products and services. Lastly, with the help of social media marketing, even if you don’t have direct competitors your business will strive more with the right strategy, in the eyes of your customers, your products/services will always be the best in the market.

The Importance of Engaging Visual Content in your Marketing Strategy

How important is visual contents in your social media presence? Visual content can have an impact on your social media growth. It could actually improve your visibility on social media platforms. This is because we are programmed to look at images first before the text.

Visual Content is becoming more successful compared to other forms of communicating with your audiences. Content marketers that go to the side of using visual content come to have rewards of successful returns based on the number of followers, audiences, clients and most all income. If you’re still not into visual content, it’s time to re-imagine your strategy for social media marketing.

People hold on to 80% of what they see, 20% of what they read and 10% of what they hear. A huge percent of the information transferred to the brain is visual. The larger images increased sales by a total of 46%. Sites that use video content increased their conversion by 46% also. To identify the value of the brand and its uniqueness, companies use company logo, colors, typography, symbols and imagery. Visual content is shared three times faster than text.

Social Media Platforms that Visual Media is Popular:

YouTube

  • 100 hours of video uploads within 60 seconds
  • Direct sharing to other social media platforms
  • Live stream video to a larger audience using google hangouts
  • Top 2 largest search engine
  • Offline streaming on mobile
  • Billion searches in every month

Pinterest

  • 50 billion pins to more than a billion boards
  • 14 million articles pinned in 24 hours
  • Inbound Links and drives engagement

Instagram

  • 300 million users
  • 30 billion photos shared to date
  • 60 million visitors

Twitter

  • 35% retweets contain photos and 28% videos
  • 18% clicks and 89% more favorites

Facebook

  • 87% posts shared mostly contain photos
  • News Feed increased 3.6 times every year for video posts

Factors for your road to success:

  1. Use eye candy visual content. The one that catches the eye and the attention of the readers and link to your blog.
  2. Optimize designs for all social media platforms.
  3. Use amusing content to generate a long – term expression.
  4. Be uniform with the design templates.

Incorporate visual content on your social media campaign to develop your brands, increase your reach and earn more. It will help other people discover more about your company. It is very significant that you also consider the needs of your audience. Take time to make good content, generate high quality images that can draw the attention of the people.

Effective visual content is an immense medium because they extend to innovative freedom. Always be consistent on the company message and share content that reflects the company brand.

Tips for Rich and Effective Content Curation

If you’ve been a marketer for a long time, you already know how delicate content curation is. You are considering the importance of keeping up with the industry you belong to. The content that you read and share has a big impact on how you convey ideas and draw the eyes of your audience and derive fresh and better marketing strategy.

A massive amount of marketers uses content curation that makes it a crucial factor for a successful marketing campaign. It is the reason behind incorporating content curation on social media management or SMM as one of its features.

To better integrate your content curation, you must first know and master the technique and let SMM do the rest of the job for you.

Sharing on social media

One of the best way to gather and spread content is through social media services. Most of the marketers make use of these media to find interesting, usable and entertaining content and share this to their audience. Content curation includes tracking and segregating thousands of social media accounts related to the industry you’re in and your passion.

Subscribe for ideas

Another way to a better content curation is including emails, newsletters and direct from the site as the source. Sixty-three percent of content marketers are depending on these vents and it should be neglected. These are in line and more consistent platform to use in acquiring data on a certain topic. Subscribing to potential companies will help you stay in line if you missed their updates on social media.

Command is on request

After deciding where to extract data or information from for your social media management is to lend it to command. There’s a lot of different ways to do this, here are the most common method of content curation:

  • Distillation – Stuffing in ideas in the social media posts or quotations in your own content your posts in a social network.
  • Aggregation – Putting together content with the same topic into one. If your curation vent is only for Software as a service, for example, focus only on the things about SaaS.
  • Chronology – Developing a timeline for your content. Slightly similar to aggregation, but accumulate news and content about a single topic and chronologically post it for a no brainer and reasonable reading.
  • Elevation – Gains conclusions to make novel content. You may invest in original content with fresh information with the significant content the SMM has curated.
  • Mashups – Content that is curated as motivation to complement ideas. You are demanded to read the content curated to get inspirations from your own works.

Consider how your content is curated. Do not rely everything on the machines. You should read your content and administer your remarks. Any social media platforms has the ability to share related content on keyword basis all throughout the day. But while Social Media Management can systematize compositions of curation, it can’t carry out everything.

Tips to Increase Social Media Engagement for Christmas Holiday

Christmas is fast approaching. It’s time to plan your social media marketing. These are great tips from our social media experts that can increase your social media engagement.

Plan Your Strategies Ahead

It’s almost the most wonderful time of the year. Therefore, it is important to think and plan concepts and ideas in advance and come up with designs for your holiday marketing. Planning ahead can really help you in your marketing campaign. It helps save money. You have ample time to look and research for opportunities. Also, it can give you time to explore new ideas and improve creativity.

Use Trending Holiday Hash tags

During this kind of season, it is essential to tag your related tweets with a unique hash tag. It is one way to foster interaction, increase followers and develop broader prospects.

Motivate Your Followers to Interact

You need to encourage your followers to share and participate in the discussion by asking simple questions, such as “do you believe in Santa”, “what do you want to receive from Santa?” and your favorite holiday traditions. By doing this, it can help increase your followers. But it is important to check every once in a while so that you can provide more information to the discussion.

Run a Successful Contest

It is very important to think of ways on how to get noticed on social media. Thus, hosting a contest is a great way to stand up and take notice. There are several types of contest you can do to your followers. Through running a successful contest you can build brand exposure and gain precious followers. What are you waiting for? Hold a contest, now!

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