Facebook Icon
Circular notification icon Circular notification icon June Spring Multimedia offers a generous discount to startup and small business owners to cope with COVID-19 pandemic. Read more

Outstanding SEO Tools to Improve Your Ranking

Going online for your business these days is a need rather than a want. It has become a prerequisite to remain competitive and to become relevant against competitors. Online strategies may include social media marketing, leveraging on email to reach your target audience, enhancing your website for optimum performance, and improving your search engine optimization (SEO).

SEO brings much potential in your digital plate and can help deliver your goals in your online initiatives. It has become the heart of many digital marketing efforts these days. SEO makes brands grow and bring attention to the content on your site.

Here are some of the essential reasons why you need SEO in your digital marketing efforts.

Importance of SEO

  1. Brings Traffic

When people look for something on the internet, the first thing they turn to is the search engines. The search engine giant, Google, is the most visited site on the web, with approximately 5.6 billion searches per day.

Doing SEO allows you to appear in search engine results like Google and increase your visibility so people can know about you and eventually click on your link. SEO is considered to be the way to bring traffic to your site.

  1. Builds Online Trust and Credibility

As you appear in search engine results and as you rank higher with more people visiting your site, it helps you build your online trust and credibility. However, building authority and trust with your customers cannot happen in a day. It is something that you work hard for earned over time.

When you establish online trust and credibility, you need to exert effort and commitment to your clients. But remember not to overcommit as this will affect your reputation. Delivering a valuable service and quality product will always be detrimental in building your customers’ trust in the brand.

  1. Increase Engagement

As SEO helps you become visible online, this also gives the audience a chance to engage with your brand. If people do not know you exist, they not even look for you and start to engage with you. You cannot expect all of your potential customers to just stumble upon your site by accident. You need to stand out, and SEO can help you achieve that.

Quality content for your SEO can also improve your engagement as visitors stay longer on your site. Google and other search engines pick this up and recognize your website to be of value, which provides insightful information. When this happens, it will reward with a higher-ranking position.

  1. Relatively Cheap

Though SEO is not entirely free and still requires you to set aside a specific budget, it is still cheaper than any other marketing strategies like placing a billboard or running an ad on television channels. Yet it can give a whole lot of potential and a broad audience.

  1. Long Term Process with Long Term Reward

Doing SEO is not easy nor fast. It is not an overnight success. It requires a lot of your patience as it would need your time and effort. However, when you have already established your SEO campaign, you will reap the reward for a long time.

SEO does not stop after you post any content. It is a long process as results do not come in quickly. It may even take a few months before it can take effect. You need to make continuous efforts in your SEO campaign as competition in this industry is also getting tougher each day. As you do this, you are making your SEO game reliable, which can give a long-term reward that will even last for years to come.

  1. It is Measurable

One of the most significant things about doing online marketing is that it is quantifiable. Your efforts can be measured and allow you to check if your strategies are working for you.

This feature also gives you a chance to revamp efforts that are giving little to no positive results in your SEO efforts.

  1. Opens Up New Opportunities

Since you can quantify your SEO efforts, it can give way for you to discover new opportunities that you can leverage in making your brand visible to your desired audience.

Doing SEO requires skills and knowledge on how to do it effectively. Luckily, there are many tools in the market available these days that can help you step up your SEO game. Here are some of the SEO tools worth checking out to help improve your ranking.

Outstanding SEO Tools to Boost Your Ranking

  1. Screaming Frog

Many SEO experts recommend this tool as it can save you much time as it audits your site’s SEO performance. It finds possible issues related to content and link building. It can also do a competitor’s check for you. It can take insight from your key competitors that you can use to enhance your strategies and have a step ahead.

Screaming frog websitePrice: Comes with a free and paid version that costs $183.43 per year.
Visit website

  1. Answer the Public

One of the most promising tools in SEO, Answer the Public is a keyword tool that checks on questions often people ask on forums, social media, and blog sites. These questions are then turned into keywords. This tool can even provide “vs. Keywords” that can provide insights on how to enhance your organic traffic through SEO.

Answer the public websitePrice: Comes with a free trial run and an option to upgrade that starts at $79 per month.
Visit website

  1. SEMRush

Many have loved and still loving this powerful tool that has been helping many SEO practitioners for years. One of its takeaway features is its ability to check on your competitors’ best-used keywords. It can also provide an in-depth analysis which you use to elevate your strategies.

SEMRush is an all-in-one tool that makes it a fan favorite. It can also do a backlink audit and even social media posting.

Semrush websitePrice: Starts at $99.95 per month
Visit website

  1. Ahrefs

This tool has been the most well-known and often used by SEO experts. Its Site Audit feature is the main takeaway and considered by many to be the best SEO analysis tool in the market.

It can look for your site’s weak part and highlight it so you can do a revamp to strengthen it. It can also dwell on your competitors’ performance and even check on the keywords that they are using.

ahrefs websitePrice: Starts at $99 per user per month.
Visit website

  1. SpyFu

SpyFu boasts with its features set that can provide in-depth reporting that be an aid to analyze your SEO efforts. It can as well check on a keyword’s performance, so you’ll know the times it has appeared on search engines. You can also determine the keywords difficulty to rank so you can do a better strategic keyword planning.

Spyfu websitePrice: Starts at $33 per month.
Visit website

  1. Google Search Console

Still, an essential tool in doing your SEO campaigns, Search Console by Google, should always be included in your list. Since Google practically runs this, you’ll know the information is from a legit source, which can be a key in making your SEO success. It shows your site’s traffic and your contents’ performance.

Google console websitePrice: FREE.
Visit website

  1. SEOQuake

This tool is another favorite of SEO expert. It is a free plugin in your browser that conducts site audits and even web comparison, so you will know how you are performing against your competitors. It also quantifies your social metrics and internal/external link.

SEO quake websitePrice: FREE.
Visit website

  1. Woorank

Woorank acts as an SEO and website analysis tool that can track your SEO performance score.  It also provides data and recommendations on how to improve your on-page and off-page performance. Woorank can also do in-depth analysis in your site and give you a detailed report and checklist to improve any loophole in your website in terms of either technical and content.

Woo rank websitePrice: Comes with a free trial run for 14 days and an option to upgrade that starts at $39.17 per month.
Visit website

  1. Ubersuggest

This tool has been developed by one of the leading experts in digital marketing, Niel Patel, who offers this tool for free. It allows you to see your domain ranking and generates new keywords that can be helpful in your SEO strategies.

It can also check on backlinks, do site audits, analyzes traffic, and a lot more. Many experts consider it to be one of the best tools in the market today.

Uber suggest websitePrice: FREE.
Visit website

Final Thoughts

Making your online efforts to make you stand out in the competitive pit is not easy. Growing your business, building trust from your customers, and improving your visibility is not an easy feat, and you surely need help to make it work.

Technology has given you so many advanced tools that you can leverage to make your efforts a success. Getting access to reliable SEO tools like the ones in this list can make your SEO game stronger. With the valuable insights you can get from all of these tools, you can always step up and achieve the goals you have set.

But SEO is not everything about the tools. It is also about you. You are the key to how to make things work, to juice out an in-depth analysis of these SEO tools, and to implement the best campaign you think will be more beneficial for your brand.


Ramon loves to write about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand.

Top 6 SEO challenges of an E-commerce website & ways to get rid of them

Just like general websites, the raking of E-commerce websites depends on the quality of SEO. If your site is optimized well for different search engines and the targeted audience, the ultimate success knocks at your door sooner or later. However, E-commerce SEO is not a child’s play. Fluctuations keep coming in your business volume from time-to-time. Mainly, it is caused by SEO challenges. Today, we will discuss those problems and talk about solutions as well. Let’s get started.

  1. Your E-store is Not Optimized for Mobile Devices

These days, most people use the Internet on different mobile devices. So, if your website is not responsive to mobile devices or its pages are not optimized with a mobile-first approach, don’t expect speedy success in the web-based business. Adapting web design for mobile devices is one of the most important elements of SEO optimization of the online store. Mobile-friendly sites are much more likely to get on top positions in different search engines.

Quick loading of websites and its pages allow you to attract and retain more visitors. So, test its speed and make the required changes if necessary. Search engines have already launched algorithms that consider the responsive structure of websites while displaying them in search results. The adaptation of the mobile version of a website is an important ranking factor apart from the quality of the text content.

  1. You Don’t Optimize Your Site for Voice Search Queries

Many users are accustomed to voice assistants to find things easily and quickly on the internet. So, there is a great advantage of optimizing the online store for voice calls. Always keep in mind that voice requests are longer than printed and reflect the user’s desires more accurately. If you optimize your website for voice search, search engines will start showing your website in top search results and help you to earn more business opportunities.

  1. The Use of Inappropriate Keywords

There are many ways to get rid of the headache associated with the selection of keywords. In order not to repeat in posts, you should choose relevant phrases and keywords. There are services that help SEO optimization, for example, Rank Tracker.

You can also use the Google AdWords scheduler to choose right words targeting your business. Always keep in mind that if you use inadequate keywords in your SEO activities, all your efforts for website optimization will go in vain.

  1. Ignoring The benefits of Local SEO

For several years, the trend of local optimization of the site has prevailed in Google. In other words, this is called “local SEO”, where websites are optimized for geographical area. Increasing the importance of voice search on Google makes this factor very important. Long “tails” of voice requests can lead a potential customer to your site. Therefore, take care of the availability of addresses and contact details of all branches, outlets, and offices of your online store, if you want to achieve the perfect SEO optimization.

  1. Not HTTPS on Your E-commerce website

Over the past year, many site owners have the same question: “Should I move to HTTPS, or not?” The answer is unambiguous and straightforward- worth it. Always keep in mind that the HTTPS protocol provides data encryption and makes them unavailable for viewing by unauthorized persons. A secure site makes it clear to the user that all of his data is safe. Moving to a secure protocol is not at all difficult. If you do everything right, there should not be any problems with losing traffic, and the benefits of SEO are obvious.

  1. Lousy and Boring Content

Always remember that the text content still plays a big role in the competent SEO-optimization of the online store. So, Analyze the content of your site, remove what you think can be boring and, ineffective. Do not forget to add video, photos and audio clips to your website – all these are necessary elements of SEO-promotion of the online store. Adding quality media content significantly increases the behavioral indicators on the site. Analyze and learn new SEO tricks as far as possible. A constant advancement in SEO techniques is necessary to produce the desired result.

Final Words

A huge part of the Internet is now dedicated to E-commerce. The people who own those sites are in fierce competition with one another for the finite market share available in any given industry as far as possible. This means SEO is incredibly important, to the point where making a single mistake can doom your site to mediocrity.

If you feel like your site isn’t performing the way it should, or if you’ve seen your Google ranking decrease with no explanation as to why, take a look these points to bring your web-based business back on track.

Author Bio:

Morris Edwards is a web developer ∓ Marketinpert, employed with Awebstar Technologies Pte Ltd- which provides the best Ecommerce Website Design in Singapore. Follow him on Facebook, Twitter, and Google Plus to get his new articles and updates instantly.

Success in SEO by the Latest Trends

A trend is a pattern of progressive change. It constantly transpires in SEO since it is evolving at an expeditious pace. As 2017 commenced, we should not just be cognizant of what is currently happening, but be clever as well to predict what is going to happen in the future. In this way, we are able to follow a trend and help your business in the market.

Various developments in SEO since 2016 will remain and grow today. And Google’s algorithm updates always keeps making adjustments. To ameliorate and advance within your industry, we must monitor the changes in SEO and alter your campaigns to match the new online domain.

Here are a few trends that you can look out and apply this year:

Changes in SERPs

Pages that are shown as a list of results from a search engine in response to a request or query are known as Search Engine Results Page (SERP). Google is experimenting with the SERPs to improve getting a good list of results that users wanted to have. With this, they have been incrementing the number of characters sanctioned for metadata, both descriptions, and titles.

This trend can be a challenge for marketers, however, there are great opportunities to include more keywords and more convincing descriptions to attract people to the website. To capitalize on these developments, you should perpetuate using the main keyword in the meta title and meta description just in case it is constrained to the pristine character limits, and increase the number of characters if your meta descriptions are less than 100 to prevent getting buried with the new length limits.

Content Quality and Density

Bill Gates stated that content is king. Most of us acceded because the content is at the heart of today’s marketing strategies where business can demonstrate their own expertise. But be mindful of the length of your content. Being concise is more challenging than not. So as much as we can, we need to provide a good quality content that can catch customers’ attention.

Get your content right and you’ll be able to create a solid foundation to fortify all of your other SEO hard work.

Here are some factors that can help your content and search engine optimization success:

1. Content research/keyword research

  • Utilize tools that allow you to discover keywords that people may be using when searching for your content
  • Avoid using technical jargon and use the right language in which your customer is using
  • Use keywords that can answer your customer’s query directly

2. Content words/utilization of keywords

  • Words you want a page to be found for
  • Words that are relevant for your keyword research
  • Use words naturally on the page

3. Content freshness

  • New content without integrating new pages
  • Fresh content can be applied QDF (Query Deserved Freshness) by Google
  • Compose an appropriate content that matches the real-time pulse of their industry

4. Vertical search

  • Concentration on images, news or local content
  • Focus on one segment
  • Not covering a broad range of interests

5. Direct answers

  • Menus or music lyrics
  • Directions or instructions
  • Short meaning or descriptions
  • Synonyms or Antonyms

Google is sick and tired of long contents that are not necessary and unable to help customers’ queries. So as much as possible, make your content with good and dense quality, even though it is short. Search engines might select your content as a concrete answer to user’s concern and put you on the top rank.

Mobile Optimization

People nowadays are using mobile in terms of searching and within 2 years, it becomes dominant on its search engine rather than desktops. Due to its accessibility, traffic distribution is shifting towards mobile devices and moving away from desktop wherein many websites are already getting the majority of their traffic from it.

Another important matter in mobile accessibility is the speed used. The importance of speed has grown in mobile devices from the time Google introduced the AMP (Accelerated Mobile Pages). Google knows that slow load times can affect the user experience. With AMP, Google can now increase loading speed by 15 to 85%.

Due to AMP optimization, brands that do not use AMP will be affected by the higher expectations of users for fast sites.

To ensure that your brand is AMP ready, consider:

  • Not using images that are very complicated and would require long load time
  • Avoiding unnecessary images
  • Keeping only essential cookies and cache, and
  • Compressing the website if possible

Understanding Voice Search

Voice search has been improvised and becomes typical. More people are using their mobile devices to seek answers, that’s why search engines are also getting better at providing concrete answers to customer’s queries. People as well are altering the phrases they use to search.

Some marketers are taking advantage of the voice innovation. They are creating devices and applications that are capable of voice search. Amazon has an edge of this trend. They integrated their voice search product which is called Alexa to their iPhone app. Alexa is a hands-free voice controlled device that can almost do anything and it is getting smarter with added new features to amend its capability. Just like Siri, which always have massive improvements by the Apple company can evolve from voice recognition to voice understanding.

Several changes of voice search involve:

  • Keyword experiences based on frequently used apps
  • Question-style queries
  • Customized information
  • Previous searches
  • Location-based context

Voice innovation is one of the biggest trends and strategies of the digital era. With enormous enhancement to this type of trend, SEO marketers would be wise to cautiously look out and observe voice revolution which can go above and beyond voice understanding.

Assessing The Foundation Of SEO

Keyword research plays a vital role in the SEO implementation as it is said to be the foundation of SEO. A building would likely collapse without a strong foundation. Thus, SEO implementation is nothing without its keywords. Keywords are like maps of your search engine marketing campaigns, they give you direction and tell you whether you have made progress, helping you to understand and cope up with the thoughts, fears, and desire of your target market. Mastering the art finding amazing and excellent keywords for your business will help you know your customer better more than your competition and will benefit you in getting more traffics.

Here is a comprehensive guide to show you with exact and effective ways on how to find words and phrases that your target market generally uses when searching the web. And when you create your own page SEO with the perfect keywords, you’ll see your site speed up to the top of Google – resulting you more traffics, leads and sales in the process.

Keywords research starts with finding Niche Topics. Most people start the process by using a keyword research tool like Google Keyword Planner but this is purely wrong because these tools will only show you keywords that are very firmly tied to the keywords that you gave it for an example. These keywords may be close but not directly related to what you sell. These are frequently profitable keywords in your market thus everyone is targeting exactly the same keywords making it hard and impossible to reach a high rank. Unfortunately, these less competitive keywords are as profitable, but really hard to find.

Let’s take a look at what we called “Niche Topics.” Niche Topics are unspecified topics that your target customer most probably is interested in. Beginning with these topics is the most effective and simplest way to look for these kinds of untapped keywords. The aim is to collect Niche Topics by mapping out different topics that your target market searches in Google. Here are some easy techniques you can use:

Buyer personas are the simplest way to identify Niche Topics that your prospective customer concerned about. After learning these topics, you will easily find keywords that are used every day. Keyword research focused buyer persona on details or information that should be included from your probable customer like: gender, age, approximate income, hobbies and interests. Things that they struggle with and things that they want to accomplish (personally and professionally). This may depend on your industry.

Forums are the same as having live focus groups through chats 24/7. The most effortless way to look for forums where most of your target audience hang out is by using these strings in Google: “keywords + forums”.

Wikipedia is frequently ignored goldmine for Niche Research.

Reddit is where you can do a little stalking to find a handful of Niche Topics with ease. After distinguishing a massive group of Niche Topics it is time to find some keywords.
Mostly SEO expert divide keywords into three main classifications: head, body and tail

Head is generally a single-word keyword with outrageous amounts of search volume and competitions.

A Body composed of 2-3 words, phrases generates a decent or a normal amount of search volumes and are more specified than the head keywords.

Long tail keywords contain 4 or more word phrases that are mostly specific. They do not get a large search volume, but when combined together they form the majority of sewww.arches online.

Best Practices of SEO in 2017

There are lots of factors to consider in planning your SEO strategy this 2017. Top ranking factor is still the links according to Google’s search algorithm and the high click-through rates are at the center of the ranking factor as well.

In the industry, about 200 ranking factors Google used to rank websites. Some of the aspect is proven and some are arguable. It can be tough in what factor you will focus when it comes to your search engine optimization.

Links are still important in doing SEO today. If someone advises you that links are not important anymore, that is a dangerous take. Everyone tends to use links as it is very essential in the 200 ranking aspects.

Out of those 200 ranking aspects in Google’s ranking algorithm, there are three vital roles of links:

  1. The more external links you have, the better. The quantity of external links that you receive is very important.
  2. The anchor text needs to be related to the target page. Links with SEO concentrated anchor text can really affect ranking.
  3. The quality of link sources needs to be from a reliable or reputable blog source.

Keep in mind that links have always and will always be a valuable factor of an SEO strategy. Many search engine optimization companies stick with creating relevant links so that they can be on the first page of the search engine results page.

Practice Building Relevant Links. An important SEO practice is building links. You need to incorporate relevant and reliable links because it is the crucial part of your ranking efforts. Below are the two key factors in incorporating your link building strategy:

  1. Specify reputable links. Ask yourself in searching reputable links. Is it reliable enough?
  2. Prioritize links relevancy. SEO needs to look for relevant links in order to optimize website ranking.

According to Google’s announcement, link building is important and still need to incorporate links with a powerful content too. Major ranking factors includes CTR and User Experience. Google identified click-through rate and user experience as major ranking factors. Essentially, the higher the click-through rate you have, and the more user experience your site receives, the higher the Google ranks.

Here are some tips to optimize your CTR and User Experience:

  1. According to Backlinko, using bucket brigades is one great SEO strategy to increase user experience. You better use simple words and phrases to keep people engaged.
  2. Use better meta title and meta description. In order Google can emphasize fast results, your content needs to reflect on that.
  3. A powerful subheading can convince your visitor to stick around and see what the content has to offer.

Successful and Tactical Ways Used for “Outside Web Activities”

“ Off-Page SEO ” refers to all activities that website owners do outside their own website to raise their page ranking with search engines. The core of an off-page SEO is this whole process called link-building. According to studies, website owners spend about 30% of their time on off-page factors. An SEO Expert from San Diego share 3 effective ways to use off-page SEO to market your business:

1. Quality links matters more than quantity links

A large quantity of non-reputable links are of NO USE. Links from reputable websites even with just a few varies more due to the quality. Thus, building good relationships with smaller websites with a good reputation is essential for greater exposure.

2. Usage of keyword-rich anchor text

It is beneficial and important to use the right kind of anchor text, based on major keywords, to help your website rank higher.

3. Social media

Social platforms allows your content to become trendy. The number of social followers, and your activity on social media, is a major ranking factor within search engines. Shared posts are very influential.

Understanding and good bond between websites are of basic necessity to consider aside from the 3 effective ways given above.

Here are some more advanced off-page SEO strategies that may help build your online reputation and standing to market your website and excel ranking on search engines.

Community creation in social networking sites

Known as the online reputation management. Be a member of the most popular social networking sites create a profile of your own. By doing this you can extend your network online, get connected with friends, share posts and promote your company/website to build an online reputation.


One of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content to capture more attention.

Search engine submission

Submit your website to the most popular search engines like to get listed for free.

Link exchange

This is commonly termed as thematic link exchange. This increases your link popularity, which is a major factor of Google’s PageRank algorithm.

Link baiting

Suppose you have copied/published another website’s don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. As simple as “Do unto others what you want others do unto you.”


This is commonly termed Internal linking. The best known example of a successful internal linking is Wikipedia.

Business reviews

Write reviews about other businesses or ask your friends/clients to write a review of your business in major business review.

Social shopping network

A good strategy for advertising and easily branding your products for free is owning e-commerce website.

CSS, W3C & RSS directories submission

Submitting CSS, W3C & RSS directories drives attain more traffic to the website.

Widget / gadget development

Developing interactive and innovative widget/gadget applications for your website publishing them popular social networking sites will help you increase your branding and website visits.

PPC Ad campaign

PPC Ad campaign with your targeted keywords will absolutely be a lot of benefit, but driving more traffic to your website would mean a lot of bills to pay.

Therefore, Off-Page SEO tactics and strategies are crucial and indispensable to your overall approach to marketing your business. Reaching the top means learning the basics and acknowledging them.

Is SEO Transformation Important To SEO Experts?

“SEO” is a three letter acronym for Search Engine Optimization. This can be used as a strategy, technique or a tactic in order to increase the amount of visitor and give the website a higher ranking.

We also define the word transformation as “update”. We are going to accomplish things and possibly achieve goals. Staying with the old techniques will decrease the probability of good results.

We will help you understand how important transformation is. We will share the benefits and good impact it may bring to a website. Also, the convenience for online marketers, users and/or visitors on a website. Remember, the transformation of a certain thing or ideas would not possibly happen without YOU. Yes, “YOU” as an effective SEO Expert.

Importance 1: SEO transformation carries more opportunities to SEO experts

Opportunities mentioned above are the latest techniques to use. Opportunities in expanding sites ranking and opportunities in gathering lots of visitors.

Importance 2: SEO transformation gives a fresh look to a website

It feels that your website still looks new because of the transformation of the strategies that you are going to apply. If you are an online marketer, the benefits you get from this is a win-to-win situation between you and your customer. It gives you convenience in selling your products. You can easily have your product demonstration and your customers as well would directly purchase your product online.

Importance 3: SEO transformation provides wider knowledge to SEO specialists

You have been on a lot of researches and when you are in this you gain lots of knowledge in transforming your strategies. Why does researches exist? We do it to gather ideas and thoughts to use in the transformation. Research help you to determine if all data gathered are efficient or inefficient. You can formulate effective strategies for the next transformation you are about to produce.

Importance 4: SEO transformation guarantees higher return on investment (ROI)

Offline and Online business or any business that we are planning to take, capital and/or investment is always present. We cannot proceed with our goal without this resource. However, taking good care of your business might turn to its success.

This time we are focusing on the online business. The transformation of these strategies is vital to SEO expert in reaching what the company deserves to receive. We transform to figure goodness on the business and not to bring them to worst. We transform to catch the attention of visitors and to satisfy all their needs. We transform to have high ranking on the search engine. Reality says that one of our goals in SEO transformation is to satisfy the needs of the business – to have a “bigger return on investment”. Transform your strategies with goals.

SEO Techniques and Tactics: The True Value and Its Importance

A website without Search Engine Optimization is just the same as a person without food to eat, nothing will happen. A person can’t live without food. On the other hand, a website can’t live without SEO.

SEO in today’s generation is very important. It plays and gives different roles in a website. It helps a website to boost or increase the amount of visitors through proper usage of techniques and tactics.

Below are different techniques and/or tactics to recognize the true value of SEO and how it is effective on websites.

TACTIC 1: Speed monitoring

Slow loading pages will affect your audience and consumer behavior. Viewers will become impatient and disappointed when they don’t see the information they need right away. They will end up leaving your website. These are some of the cases that might happen if pages are loading too slowly.

However, SEO expert helps us to solve this trouble through monitoring the speed of a website. This technique is effective since it provides you with advance information. This helps you find ways on how to maintain your speed and notifies you when you need to improve it. Remember, page speed is important.

TACTIC 2: Linking to other sites with similar contents

This tactic may help you hit the largest amount of visitors. Linking to other sites may not be easy because you have to ensure that you are connecting with a reliable websites. But you do need to take some risks in order to gain more visitors and to obtain a high-ranking placement in the search result page.

TACTIC 3: Creating content consistently to increase ranking

Creating the right content produces a great impact on your site. A user always visits a site that would feed them with the right details.

TACTIC 4: Using keywords properly on images

Website users will put more value on it seeing that your websites have corresponding images to the topic they are interested in. When applying keywords on images, you have to make sure that the keyword is properly used in order to be seen. Using keyword is one of the effective technique that SEO adopted.

“Keyword” is only a simple word, but when you use it to find the answers, it will lead you to a lot of information, widen your knowledge and satisfy your needs.

Backlinks: The Implementation and Its Importance

Building high quality backlinks is not easy, but you have to stay focus to hit the mark. A backlink is one of the main reasons why there are lots of successful websites today. Why? Because it produces links that will connect from one website to another. The word “Backlink” and the word SEO is still connected to each other. Backlink, defined as an incoming hyperlink would become a strategy a search engine optimization must possess since both of them have the same goal, and that is to increase the amount of the visitor to a certain website. The more backlinks you have, the more popular your website will become. The process may be hard to obtain, but the impact will give you these following results mentioned below:

  • boost your website and become well-known
  • produces high blog rankings
  • gives excellent search result

First and foremost, understand how to produce an effective backlink. We cannot achieve the fruit for every plan we create if we do not put effort on it. These are the things that we need to keep in mind:

1. Keep good quality links.

The quality of the links that you are using plays a vital role since the output of your goal depends on how good your link is. Better use a primary effective tool by choosing good quality links so that successful implementation will directly follow.

2. Build a broken link.

These are dead links on a web page that no longer works. Existing broken links promotes good chances in helping you produce incoming hyperlink quickly. You can email the owner of the website by telling them that their site is not working. After that, offer them another similar link from your website and inform them to do what’s needed.

3. Target highly-recommended networks (Google, Facebook & Twitter).

Tagging these popular networks is also counted as backlinks. Through connecting with other, you provide great opportunity to make your links well-known. A chance in which a higher rank in the search results may occur.

4. Follow and comment blogs frequently.

Do this idea for a blog which is relevant to yours so that it points back to your website easily.

5. The power of testimonials.

Add testimonials in your blog and provide links while doing this. The links you provided will lead them back to you.

These are some basic needs of a website. A backlink is a tool which gives convenience, offers accessibility, provides high service, and produces more sales. This is how powerful backlink is.

On – Page SEO Approach To Improve Website Ranking

What SEO expert wants is to drive more traffic, keyword – targeted and SEO – optimized website.

If you want search engines to understand what keywords your page or website should rank for easily, then learn the formulas of a keyword – targeted page or blog post.

In Search Engine Optimization for websites or blog post, there are two primary factors that take part:

  1. On – Page Optimization
  2. Off – Page Optimization

But, don’t get confused between On – Page SEO with On-Site Optimization.

On-Site SEO

This one talks about optimizing the entire website. Setting permanent link structures and site mapping.

On – Page SEO

This refers to the optimization of content for a targeted keyword inside a single page or blog post. Encompassing proper headings, ensuring the quality of the content, proper placement of keywords and take notice at many other factors that is crucial to search engine optimization.

Why On – Page Optimization is important?

When we carry out SEO for a post, there are certain set of proven ways to increase its rank in search engines. Google doesn’t only take into account on – page optimization in ranking your content. It also considers many other factors such as signals from social media like shares, likes, follows and tweets. It also takes into account the backlinks, the authority of the domain and other metrics for off – page.

The main goal in SEO is to optimize pages or contents naturally in a smart way that the search engines can easily comprehend and recognize the targeted keyword and drive in targeted visitors to the website.

A lot of changes take place over the past years. Apparently, it shows that off – page SEO is crucial and on – page SEO shouldn’t be off your hands.

On – Page Optimization Techniques to Increase Ranking in 2017

1. Title

One of the most significant factors used in on – page optimization. The more interesting and enhanced title is, the more you drive clicks to your website. The more clicks, the higher it will rank. Make sure to use targeted keywords or phrase properly specifically in the beginning of the title tag if possible. Never repeat the same keyword more than once in the title.

2. Keyword density

Keeping the keyword density around 1.5% for a better optimization. Use main keyword in the paragraph once and also in the last paragraph. Also place it in the content where it fits the best and not just put it anywhere for the sake of putting the keyword in the content.

3. Meta tags

Adding relevant and unique meta description in each blog post is crucial for search engine optimization. Include keywords in your meta description, but don’t let it appear like a spam in your description. As much as search engines pick up on your keywords, it is equally important that users click on the post. Your meta tags should make sense.

4. Heading tags

Highlight various important points, headings and subheadings using heading tags. Remember not to use too many H2 and H3 tags, Google algorithm is not fond of that.

5. Engaging content

Original content is very important in SEO. If you want to stay in the game, write engaging content. Understand and take into account the needs of the searchers. For the users spend longer time on your blog, you need to feed them content that suffice what they are looking for.

What ranks higher on search engines are the ones that are more relevant, engaging, unique, informative and useful. Keep in mind to write content that will catch the attention of the users.

Inverted V iconOrange inverted V icon