Facebook Icon
Circular notification icon Circular notification icon June Spring Multimedia offers a generous discount to startup and small business owners to cope with COVID-19 pandemic. Read more

Agile Website Design – Launch Your Website like an Agile Project

IT ecosystem was the birthplace of Agile, but now it’s spreading into other areas long dominated by traditional methodology.  You could say it’s a new, ubiquitous standard in project management and software development.

Yes, it’s possible to apply Agile to launching a website. The methodology encourages you to get your site up and running fast and gather a steady stream of feedback. It promotes rapid deployment and continuous improvement of solutions.

This is a much different ballgame than trying to make everything perfect right off the bat. Such a change isn’t easy to grasp, let alone execute.

Nevertheless, we want to argue Agile is your chance to develop products faster and boost business outcomes. You can not only survive, but also thrive in a rapidly- changing environment.

Here’s how to pull it off.

Winds of Change

Teams and companies that champion Agile are better equipped to take on complex business challenges of today. They can excel in a landscape that’s always on the move, changing and evolving.

To make the transition, however, you have a lot of ground to cover. It all starts with the right mindset.

Agile project management is both a philosophy and a methodology. It introduces profound changes and ditches many of the outdated, Waterfall-style techniques. What is more, the approach contains a wide array of tools and methods that deviate from the conventional wisdom.

So, you want to get familiar with the basic principles proclaimed in the Agile Manifesto. They lay the foundations for smooth Agile transformation. Most notably, check out how the framework defines iteration, collaboration, planning, and adaptability.

Also, you want to keep in mind the following four basic rules:

  • Primacy of individuals and interactions
  • Working software over comprehensive documentation
  • Customer collaboration rather than contract negotiation
  • Responding to change trumps sticking to a plan

As you can see, Agile actually streamlines the workflow and aims to eliminate resource-sapping tasks. It enables you to spend time on activities and tasks that add value to the project and your brand.

You have to work smarter, not harder.

A Brand New Project Roadmap

Like it or not, there’s no magic formula for success, just steps that take you closer to the goal. A major piece of news is that with Agile, we no longer have to follow a predefined sequence of must-follow stages with clear start and end.

For example, user feedback is not solely restricted to the discovery phase. Agile framework is lightweight, user-centric, and flexible— it revolves around building, designing, testing, and shipping the product in short cycles.

Since launching a website is not purely a technical endeavor, design and development are intertwined with activities such as user testing and measurement. This means that Agile steps are ongoing and simultaneous: you can think of them as positive feedback loops.

You iterate and then repeat the process as many times as necessary.  Challenges are addressed as they arise and you adapt according to practical findings on the fly.

Moving on, Agile also does away with extensive planning before the project starts. It’s been shown this approach is too rigid and wasteful.

Change is inevitable and unforeseen bugs and technical issues can send even a well-planned project off the rails, demanding backtracking, which is wasteful both in terms of time and money. Agile allows you to avoid this disastrous scenario, while also keeping scope creep and budget overrun at bay. It minimizes the likelihood of investing in a site nobody wants to use.

Of course, you can have certain expectations and predictions to begin with. But, they should serve as general guidelines, not strict rules.

Thus, one of the most important things is to recognize what the purpose of your website is.

It can be anything from educating people to driving sales. At the same time, you need to set your business requirements and align the project of website launching with core business strategies (branding, marketing, sales, etc.).

This is essential because you need to make sure you prioritize your entire website launch in a way that delivers as much business value as possible. Moreover, all of your subsequent activity will revolve around adding more value to your website with less important work taking a back seat.

Through it all, you cannot lose sight of what users want and need either. In fact, would be wise to create user personas.  There are multiple options for doing this: focus groups, interviews, questionnaires, etc.

The Crux of the Matter

This brings us to another point: launch a version of the site as early as possible.

In other words, you have to develop a functional build through the process of iterative development. The website doesn’t need to have all the features and functionalities you indented for the final release.

The logic behind this approach is simple. Getting everything right from the onset is borderline impossible and you shouldn’t even bother. Not only that, but you’re better off making mistakes in the early stages than later on.

That’s to say that you move forward in small iterative steps called Sprints. Every iteration should produce a small increment of a product and generate new valuable information. These cycles typically last between one and four weeks.

In our case, the product is the website and increments can be pieces of content, as well as navigation and design elements. Your main task is to identify the high-priority items that support your brand and business goals.

You’re going to build them into the version of the site you will showcase to the audience. For instance, if you’re creating an e-commerce site, it’s a good idea to first make sure checkout and payment processes are working like a charm.  Start with the pages that will bring in business value and then build on those pages, adding value as you go along.

Beyond that, you can gather invaluable user feedback on any potential issue. To do it, monitor how people interact with the digital environment: Heatmaps are a great tool to discover this. An alternative is to ask them directly what features they like and what’s missing.

In any event, close collaboration with customers is one of the mainstays of Agile project management.

In addition to finding out what your customers think, you should also keep track of your own work and gather agile metrics that will help you adapt your way of work and become even more productive. This is where you will have to be 100% honest and transparent with yourself and your team.

Keeping Everyone on the Same Page

Another crucial pillar of successful implementation is having a strong team.

In Agile, teams are self-organizing and share ownership over the product. Here, it’s essential to refrain from imposing the methodology on them. Instead, you must educate and instruct members on how to implement Agile principles in practice.

Start by having an open conversation with everyone. Confirm that your team is willing and capable of undergoing an Agile transformation. They will require certain skills and competencies that Waterfall overlooks.

Provide training and coaching in order to empower your workforce.

Furthermore, instead of comprehensive documentation, puts an emphasis on various events such as Daily Stand-up meetings. These meetings usually last up to 15 minutes, during which all team members come together and discuss anything of relevance to the project.

Therefore, meetings status checks, as well as review and planning sessions.

One of the crucial aspects of collaboration exists between web designers and developers. They have to learn to work hand in hand toward shared goals. So, let them frequently meet to reorganize and re-prioritize to-do lists.

They are closest to the work process, which means they should know what’s best for your website. There’s no need to micromanage and control them too much.

This may seem like a lot to do, but your efforts will pay dividends.

Agile adoption minimizes the amount of wasted effort and unnecessary do-overs. It substantially improves project predictability and eliminates the guesswork. You will also get better as time goes by, making your website truly future-proof.

Agile For Good Measure

Done right, Agile elevates business performance and results.

The only problem is there are a lot of components that have to fall together seamlessly.

The best way to proceed is with the general idea of what you want to accomplish. Take into account the business side of the equation. Research your target audience and then present a working version of a website.

Your next task is to gather feedback and use it as a building block for your overall strategy. After a few Sprints, you’re likely to find the optimal cadence of work. At that point, you can also maximize coordination and collaboration across the board.

Conclusion

Just remember that job is never truly done. You need to engage in ongoing optimization, reviewing your work and making necessary improvements.

Finally, bear in mind you don’t have to use all of the Agile moving parts all the time. Feel free to start small and gradually scale the framework for the whole organization.

If you play it smart, you will be able to strike a chord with the customers and beat the competition.

Author Bio:

Jug Babic is a marketer at VivifyScrum, a company behind the eponymous project management software.

Keyword Search Guide for Your Business

When you’re relying online for your business growth, then Search Engine Optimization (SEO) is a very important aspect you’ve got to look into. Generating website traffic and visits seem like everything. This is where you’ll get leads and convert them into sales, thus its relevance.

Keyword search is one step to improve your SEO efforts. Identifying what keyword your market use to connect to your service and/or product is a great advantage. Here’s a quick guide to finding the right keyword search strategies for your brand.

Identify your niche

There should be a common interest among your potential buyers and stakeholders. Find what that is, define it and go back to your brand. Basing on their interests, get keyword ideas that are likely to bring them to your website or page. Search for common and related terms, then see which among them generate more traffic or evaluate how competitive those keywords are.

Mix head terms and long-tail keywords

Head terms are mostly short and simple compare to long-tail keywords that contain three or more words. Try to experiment and mix them up and see what will suit your brand. Combining both may also give you good search results. Note that head terms are mostly high competitive while long-tail are less, but remember there are online users that search for long keywords.

Try to check competition

It’s also good if you know your competitor. You may observe what others are doing. Keeping an eye on them might let you stumble upon keywords that will fit your target too. See which keywords they rank, but you aren’t. Identify if you really need to rank with the same keywords or not. This process can be tedious, but once you’re able to identify the right keywords they will surely help you boost your brand.

Refine or narrow down your list

After you have listed keywords applicable to your brand, check which among them are most effective by evaluating the same list quantitatively. For instance, get a hundred keywords audience and only 10 fits within your targeted range. Try dropping some keywords and focus on categories that are relevant to your target audience.

Keep up on what’s the trend

Keyword search strategy isn’t completed one time. You have to constantly check applicable keywords and be conscious of what is happening within the scope of your potential customers and stakeholders. Evaluate too chosen keywords if they remain effective or not. Update non-working keywords and implement instead those that are likely to generate you leads and traffic.

Ensuring you get seen online is hard work. Identifying the fit keywords is just one of the many things you should do when it comes to SEO. But once you are able to drive traffic to your website, there is a high chance that you’d be able to hit your marketing and even sales goals.

Top 6 SEO challenges of an E-commerce website & ways to get rid of them

Just like general websites, the raking of E-commerce websites depends on the quality of SEO. If your site is optimized well for different search engines and the targeted audience, the ultimate success knocks at your door sooner or later. However, E-commerce SEO is not a child’s play. Fluctuations keep coming in your business volume from time-to-time. Mainly, it is caused by SEO challenges. Today, we will discuss those problems and talk about solutions as well. Let’s get started.

  1. Your E-store is Not Optimized for Mobile Devices

These days, most people use the Internet on different mobile devices. So, if your website is not responsive to mobile devices or its pages are not optimized with a mobile-first approach, don’t expect speedy success in the web-based business. Adapting web design for mobile devices is one of the most important elements of SEO optimization of the online store. Mobile-friendly sites are much more likely to get on top positions in different search engines.

Quick loading of websites and its pages allow you to attract and retain more visitors. So, test its speed and make the required changes if necessary. Search engines have already launched algorithms that consider the responsive structure of websites while displaying them in search results. The adaptation of the mobile version of a website is an important ranking factor apart from the quality of the text content.

  1. You Don’t Optimize Your Site for Voice Search Queries

Many users are accustomed to voice assistants to find things easily and quickly on the internet. So, there is a great advantage of optimizing the online store for voice calls. Always keep in mind that voice requests are longer than printed and reflect the user’s desires more accurately. If you optimize your website for voice search, search engines will start showing your website in top search results and help you to earn more business opportunities.

  1. The Use of Inappropriate Keywords

There are many ways to get rid of the headache associated with the selection of keywords. In order not to repeat in posts, you should choose relevant phrases and keywords. There are services that help SEO optimization, for example, Rank Tracker.

You can also use the Google AdWords scheduler to choose right words targeting your business. Always keep in mind that if you use inadequate keywords in your SEO activities, all your efforts for website optimization will go in vain.

  1. Ignoring The benefits of Local SEO

For several years, the trend of local optimization of the site has prevailed in Google. In other words, this is called “local SEO”, where websites are optimized for geographical area. Increasing the importance of voice search on Google makes this factor very important. Long “tails” of voice requests can lead a potential customer to your site. Therefore, take care of the availability of addresses and contact details of all branches, outlets, and offices of your online store, if you want to achieve the perfect SEO optimization.

  1. Not HTTPS on Your E-commerce website

Over the past year, many site owners have the same question: “Should I move to HTTPS, or not?” The answer is unambiguous and straightforward- worth it. Always keep in mind that the HTTPS protocol provides data encryption and makes them unavailable for viewing by unauthorized persons. A secure site makes it clear to the user that all of his data is safe. Moving to a secure protocol is not at all difficult. If you do everything right, there should not be any problems with losing traffic, and the benefits of SEO are obvious.

  1. Lousy and Boring Content

Always remember that the text content still plays a big role in the competent SEO-optimization of the online store. So, Analyze the content of your site, remove what you think can be boring and, ineffective. Do not forget to add video, photos and audio clips to your website – all these are necessary elements of SEO-promotion of the online store. Adding quality media content significantly increases the behavioral indicators on the site. Analyze and learn new SEO tricks as far as possible. A constant advancement in SEO techniques is necessary to produce the desired result.

Final Words

A huge part of the Internet is now dedicated to E-commerce. The people who own those sites are in fierce competition with one another for the finite market share available in any given industry as far as possible. This means SEO is incredibly important, to the point where making a single mistake can doom your site to mediocrity.

If you feel like your site isn’t performing the way it should, or if you’ve seen your Google ranking decrease with no explanation as to why, take a look these points to bring your web-based business back on track.

Author Bio:

Morris Edwards is a web developer ∓ Marketinpert, employed with Awebstar Technologies Pte Ltd- which provides the best Ecommerce Website Design in Singapore. Follow him on Facebook, Twitter, and Google Plus to get his new articles and updates instantly.

What are the skills of SEO Professional?

SEO is a popular field of digital marketing and gaining a lot of admiration. The reason is quite obvious SEO is the best approach to make a website rank higher on the search engine. Once a website starts to rank higher, it starts to engage more and more visitors resulting in higher ROI. Many companies are hiring SEO professional on a large basis. If you are the one looking to become an SEO professional, have a look at the below mentioned skills. These skills are quite crucial to be an SEO professional.

  1. Website Designing & Hosting

Website designing & hosting is a very important work of SEO professional. To start SEO on any project, the website needs to be customized according to that. Proper links should be present, attractive layout and loading of the website should be higher. Many websites are not ranked higher on the search engine because they lack attractive layout, as well as the loading time, is high. No visitor wants to wait for a long time for a website to load. This waiting time makes the visitor irritating and they switch to another website. The websites designed should be responsive because most of the users are working on their smartphones only.

  1. Checking Content Quality

Content posted on the website must be checked, whether it is unique or not. There several tools to check plagiarism and readability of the content. To be an SEO professional, knowledge of these tools is very important. Duplicate content causes a low rank on the search engine. If duplicated content posted on the website on regular basis, search engine makes that website spam. So, before publishing the content check its originality and then work according to that. Regularly modify the old content of the website to make it rank higher on the search engine. Search engine likes to track the updated content on regular basis. On weekly basis change the content for your website for its higher rank. This will surely increase the rank of your website. Content on your website must be clear and if this is lacking from the website, the result will not be satisfactory.

  1. Keyword Planning

Keyword Planning makes a huge impact on the website rank and its visibility. If keywords used in the website content are selected as per the trend, the chances of getting good rank are very high. There are several tools available for free as well as the paid version to check the trending keywords. Once these keywords are used in a proper manner, rank and ultimately ROI will be high. Analyze the keywords volume, trend, and competitor to use that keyword only. Keyword density also plays a crucial role in the working of the website better on the search engine.

  1. Communication Skills

Communication skills are not only a crucial factor in becoming an SEO professional but also to be a good leader. With top quality Communication skills, you can easily express your ideas and understand the requirements of a client. Communication skills help to engage more and more client. This helps to grow the business and finally personal growth in the company. With high communication skills, you can easily cover up the loopholes in your work.  All these factors are very important to be a good communicator.  A different client has different requirements and to understand these requirements communication skills must be top class.

  1. Social Media Activities

SEO integral part is social media activities. If you are proficient with social media platforms, you can become an SEO professional. Social Media is a great source to promote or make a stuff viral. And the main purpose of the website rank is to make it viral. Once it becomes viral, several users will engage towards it resulting in higher ROI. There are several social media platforms like Facebook, Twitter, YouTube, Instagram and Google Plus. All of these platforms are very good means of promoting any website. Regularly post attractive content on these social media platforms and promote the stuff you want to. You can make videos, infographics about the brand and post it. Several groups are present which are always available for free or some are paid to make your brand viral.

Conclusion

From above we can conclude that to become SEO professional all the above skills mentioned should be on fingertips. All these tips behind to be an SEO professional. To grow your skills on regular basis, try to take some projects and invest some time on that with the above tips. To increase your chances of being hired from the renowned companies, follow the above tips in your daily activity and see the result. These tips once you start to apply, the results will be in your favor and this is a motivational factor.

Author’s bio:

I am a professional content writer since 2011 working with SEO Services Company Delhi and a graduate of the English with a degree in Mass Communication. My written blogs and articles have been published in several online publications. I am fond of writing, reading, traveling, and Internet surfing.

Success in SEO by the Latest Trends

A trend is a pattern of progressive change. It constantly transpires in SEO since it is evolving at an expeditious pace. As 2017 commenced, we should not just be cognizant of what is currently happening, but be clever as well to predict what is going to happen in the future. In this way, we are able to follow a trend and help your business in the market.

Various developments in SEO since 2016 will remain and grow today. And Google’s algorithm updates always keeps making adjustments. To ameliorate and advance within your industry, we must monitor the changes in SEO and alter your campaigns to match the new online domain.

Here are a few trends that you can look out and apply this year:

Changes in SERPs

Pages that are shown as a list of results from a search engine in response to a request or query are known as Search Engine Results Page (SERP). Google is experimenting with the SERPs to improve getting a good list of results that users wanted to have. With this, they have been incrementing the number of characters sanctioned for metadata, both descriptions, and titles.

This trend can be a challenge for marketers, however, there are great opportunities to include more keywords and more convincing descriptions to attract people to the website. To capitalize on these developments, you should perpetuate using the main keyword in the meta title and meta description just in case it is constrained to the pristine character limits, and increase the number of characters if your meta descriptions are less than 100 to prevent getting buried with the new length limits.

Content Quality and Density

Bill Gates stated that content is king. Most of us acceded because the content is at the heart of today’s marketing strategies where business can demonstrate their own expertise. But be mindful of the length of your content. Being concise is more challenging than not. So as much as we can, we need to provide a good quality content that can catch customers’ attention.

Get your content right and you’ll be able to create a solid foundation to fortify all of your other SEO hard work.

Here are some factors that can help your content and search engine optimization success:

1. Content research/keyword research

  • Utilize tools that allow you to discover keywords that people may be using when searching for your content
  • Avoid using technical jargon and use the right language in which your customer is using
  • Use keywords that can answer your customer’s query directly

2. Content words/utilization of keywords

  • Words you want a page to be found for
  • Words that are relevant for your keyword research
  • Use words naturally on the page

3. Content freshness

  • New content without integrating new pages
  • Fresh content can be applied QDF (Query Deserved Freshness) by Google
  • Compose an appropriate content that matches the real-time pulse of their industry

4. Vertical search

  • Concentration on images, news or local content
  • Focus on one segment
  • Not covering a broad range of interests

5. Direct answers

  • Menus or music lyrics
  • Directions or instructions
  • Short meaning or descriptions
  • Synonyms or Antonyms

Google is sick and tired of long contents that are not necessary and unable to help customers’ queries. So as much as possible, make your content with good and dense quality, even though it is short. Search engines might select your content as a concrete answer to user’s concern and put you on the top rank.

Mobile Optimization

People nowadays are using mobile in terms of searching and within 2 years, it becomes dominant on its search engine rather than desktops. Due to its accessibility, traffic distribution is shifting towards mobile devices and moving away from desktop wherein many websites are already getting the majority of their traffic from it.

Another important matter in mobile accessibility is the speed used. The importance of speed has grown in mobile devices from the time Google introduced the AMP (Accelerated Mobile Pages). Google knows that slow load times can affect the user experience. With AMP, Google can now increase loading speed by 15 to 85%.

Due to AMP optimization, brands that do not use AMP will be affected by the higher expectations of users for fast sites.

To ensure that your brand is AMP ready, consider:

  • Not using images that are very complicated and would require long load time
  • Avoiding unnecessary images
  • Keeping only essential cookies and cache, and
  • Compressing the website if possible
     

Understanding Voice Search

Voice search has been improvised and becomes typical. More people are using their mobile devices to seek answers, that’s why search engines are also getting better at providing concrete answers to customer’s queries. People as well are altering the phrases they use to search.

Some marketers are taking advantage of the voice innovation. They are creating devices and applications that are capable of voice search. Amazon has an edge of this trend. They integrated their voice search product which is called Alexa to their iPhone app. Alexa is a hands-free voice controlled device that can almost do anything and it is getting smarter with added new features to amend its capability. Just like Siri, which always have massive improvements by the Apple company can evolve from voice recognition to voice understanding.

Several changes of voice search involve:

  • Keyword experiences based on frequently used apps
  • Question-style queries
  • Customized information
  • Previous searches
  • Location-based context

Voice innovation is one of the biggest trends and strategies of the digital era. With enormous enhancement to this type of trend, SEO marketers would be wise to cautiously look out and observe voice revolution which can go above and beyond voice understanding.

Assessing The Foundation Of SEO

Keyword research plays a vital role in the SEO implementation as it is said to be the foundation of SEO. A building would likely collapse without a strong foundation. Thus, SEO implementation is nothing without its keywords. Keywords are like maps of your search engine marketing campaigns, they give you direction and tell you whether you have made progress, helping you to understand and cope up with the thoughts, fears, and desire of your target market. Mastering the art finding amazing and excellent keywords for your business will help you know your customer better more than your competition and will benefit you in getting more traffics.

Here is a comprehensive guide to show you with exact and effective ways on how to find words and phrases that your target market generally uses when searching the web. And when you create your own page SEO with the perfect keywords, you’ll see your site speed up to the top of Google – resulting you more traffics, leads and sales in the process.

Keywords research starts with finding Niche Topics. Most people start the process by using a keyword research tool like Google Keyword Planner but this is purely wrong because these tools will only show you keywords that are very firmly tied to the keywords that you gave it for an example. These keywords may be close but not directly related to what you sell. These are frequently profitable keywords in your market thus everyone is targeting exactly the same keywords making it hard and impossible to reach a high rank. Unfortunately, these less competitive keywords are as profitable, but really hard to find.

Let’s take a look at what we called “Niche Topics.” Niche Topics are unspecified topics that your target customer most probably is interested in. Beginning with these topics is the most effective and simplest way to look for these kinds of untapped keywords. The aim is to collect Niche Topics by mapping out different topics that your target market searches in Google. Here are some easy techniques you can use:

Buyer personas are the simplest way to identify Niche Topics that your prospective customer concerned about. After learning these topics, you will easily find keywords that are used every day. Keyword research focused buyer persona on details or information that should be included from your probable customer like: gender, age, approximate income, hobbies and interests. Things that they struggle with and things that they want to accomplish (personally and professionally). This may depend on your industry.

Forums are the same as having live focus groups through chats 24/7. The most effortless way to look for forums where most of your target audience hang out is by using these strings in Google: “keywords + forums”.

Wikipedia is frequently ignored goldmine for Niche Research.

Reddit is where you can do a little stalking to find a handful of Niche Topics with ease. After distinguishing a massive group of Niche Topics it is time to find some keywords.
Mostly SEO expert divide keywords into three main classifications: head, body and tail

Head is generally a single-word keyword with outrageous amounts of search volume and competitions.

A Body composed of 2-3 words, phrases generates a decent or a normal amount of search volumes and are more specified than the head keywords.

Long tail keywords contain 4 or more word phrases that are mostly specific. They do not get a large search volume, but when combined together they form the majority of sewww.arches online.

Best Practices of SEO in 2017

There are lots of factors to consider in planning your SEO strategy this 2017. Top ranking factor is still the links according to Google’s search algorithm and the high click-through rates are at the center of the ranking factor as well.

In the industry, about 200 ranking factors Google used to rank websites. Some of the aspect is proven and some are arguable. It can be tough in what factor you will focus when it comes to your search engine optimization.

Links are still important in doing SEO today. If someone advises you that links are not important anymore, that is a dangerous take. Everyone tends to use links as it is very essential in the 200 ranking aspects.

Out of those 200 ranking aspects in Google’s ranking algorithm, there are three vital roles of links:

  1. The more external links you have, the better. The quantity of external links that you receive is very important.
  2. The anchor text needs to be related to the target page. Links with SEO concentrated anchor text can really affect ranking.
  3. The quality of link sources needs to be from a reliable or reputable blog source.

Keep in mind that links have always and will always be a valuable factor of an SEO strategy. Many search engine optimization companies stick with creating relevant links so that they can be on the first page of the search engine results page.

Practice Building Relevant Links. An important SEO practice is building links. You need to incorporate relevant and reliable links because it is the crucial part of your ranking efforts. Below are the two key factors in incorporating your link building strategy:

  1. Specify reputable links. Ask yourself in searching reputable links. Is it reliable enough?
  2. Prioritize links relevancy. SEO needs to look for relevant links in order to optimize website ranking.

According to Google’s announcement, link building is important and still need to incorporate links with a powerful content too. Major ranking factors includes CTR and User Experience. Google identified click-through rate and user experience as major ranking factors. Essentially, the higher the click-through rate you have, and the more user experience your site receives, the higher the Google ranks.

Here are some tips to optimize your CTR and User Experience:

  1. According to Backlinko, using bucket brigades is one great SEO strategy to increase user experience. You better use simple words and phrases to keep people engaged.
  2. Use better meta title and meta description. In order Google can emphasize fast results, your content needs to reflect on that.
  3. A powerful subheading can convince your visitor to stick around and see what the content has to offer.

Successful and Tactical Ways Used for “Outside Web Activities”

“ Off-Page SEO ” refers to all activities that website owners do outside their own website to raise their page ranking with search engines. The core of an off-page SEO is this whole process called link-building. According to studies, website owners spend about 30% of their time on off-page factors. An SEO Expert from San Diego share 3 effective ways to use off-page SEO to market your business:

1. Quality links matters more than quantity links

A large quantity of non-reputable links are of NO USE. Links from reputable websites even with just a few varies more due to the quality. Thus, building good relationships with smaller websites with a good reputation is essential for greater exposure.

2. Usage of keyword-rich anchor text

It is beneficial and important to use the right kind of anchor text, based on major keywords, to help your website rank higher.

3. Social media

Social platforms allows your content to become trendy. The number of social followers, and your activity on social media, is a major ranking factor within search engines. Shared posts are very influential.

Understanding and good bond between websites are of basic necessity to consider aside from the 3 effective ways given above.

Here are some more advanced off-page SEO strategies that may help build your online reputation and standing to market your website and excel ranking on search engines.

Community creation in social networking sites

Known as the online reputation management. Be a member of the most popular social networking sites create a profile of your own. By doing this you can extend your network online, get connected with friends, share posts and promote your company/website to build an online reputation.

Blogging

One of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content to capture more attention.

Search engine submission

Submit your website to the most popular search engines like to get listed for free.

Link exchange

This is commonly termed as thematic link exchange. This increases your link popularity, which is a major factor of Google’s PageRank algorithm.

Link baiting

Suppose you have copied/published another website’s don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. As simple as “Do unto others what you want others do unto you.”

Cross-linking

This is commonly termed Internal linking. The best known example of a successful internal linking is Wikipedia.

Business reviews

Write reviews about other businesses or ask your friends/clients to write a review of your business in major business review.

Social shopping network

A good strategy for advertising and easily branding your products for free is owning e-commerce website.

CSS, W3C & RSS directories submission

Submitting CSS, W3C & RSS directories drives attain more traffic to the website.

Widget / gadget development

Developing interactive and innovative widget/gadget applications for your website publishing them popular social networking sites will help you increase your branding and website visits.

PPC Ad campaign

PPC Ad campaign with your targeted keywords will absolutely be a lot of benefit, but driving more traffic to your website would mean a lot of bills to pay.

Therefore, Off-Page SEO tactics and strategies are crucial and indispensable to your overall approach to marketing your business. Reaching the top means learning the basics and acknowledging them.

Is SEO Transformation Important To SEO Experts?

“SEO” is a three letter acronym for Search Engine Optimization. This can be used as a strategy, technique or a tactic in order to increase the amount of visitor and give the website a higher ranking.

We also define the word transformation as “update”. We are going to accomplish things and possibly achieve goals. Staying with the old techniques will decrease the probability of good results.

We will help you understand how important transformation is. We will share the benefits and good impact it may bring to a website. Also, the convenience for online marketers, users and/or visitors on a website. Remember, the transformation of a certain thing or ideas would not possibly happen without YOU. Yes, “YOU” as an effective SEO Expert.

Importance 1: SEO transformation carries more opportunities to SEO experts

Opportunities mentioned above are the latest techniques to use. Opportunities in expanding sites ranking and opportunities in gathering lots of visitors.

Importance 2: SEO transformation gives a fresh look to a website

It feels that your website still looks new because of the transformation of the strategies that you are going to apply. If you are an online marketer, the benefits you get from this is a win-to-win situation between you and your customer. It gives you convenience in selling your products. You can easily have your product demonstration and your customers as well would directly purchase your product online.

Importance 3: SEO transformation provides wider knowledge to SEO specialists

You have been on a lot of researches and when you are in this you gain lots of knowledge in transforming your strategies. Why does researches exist? We do it to gather ideas and thoughts to use in the transformation. Research help you to determine if all data gathered are efficient or inefficient. You can formulate effective strategies for the next transformation you are about to produce.

Importance 4: SEO transformation guarantees higher return on investment (ROI)

Offline and Online business or any business that we are planning to take, capital and/or investment is always present. We cannot proceed with our goal without this resource. However, taking good care of your business might turn to its success.

This time we are focusing on the online business. The transformation of these strategies is vital to SEO expert in reaching what the company deserves to receive. We transform to figure goodness on the business and not to bring them to worst. We transform to catch the attention of visitors and to satisfy all their needs. We transform to have high ranking on the search engine. Reality says that one of our goals in SEO transformation is to satisfy the needs of the business – to have a “bigger return on investment”. Transform your strategies with goals.

SEO Techniques and Tactics: The True Value and Its Importance

A website without Search Engine Optimization is just the same as a person without food to eat, nothing will happen. A person can’t live without food. On the other hand, a website can’t live without SEO.

SEO in today’s generation is very important. It plays and gives different roles in a website. It helps a website to boost or increase the amount of visitors through proper usage of techniques and tactics.

Below are different techniques and/or tactics to recognize the true value of SEO and how it is effective on websites.

TACTIC 1: Speed monitoring

Slow loading pages will affect your audience and consumer behavior. Viewers will become impatient and disappointed when they don’t see the information they need right away. They will end up leaving your website. These are some of the cases that might happen if pages are loading too slowly.

However, SEO expert helps us to solve this trouble through monitoring the speed of a website. This technique is effective since it provides you with advance information. This helps you find ways on how to maintain your speed and notifies you when you need to improve it. Remember, page speed is important.

TACTIC 2: Linking to other sites with similar contents

This tactic may help you hit the largest amount of visitors. Linking to other sites may not be easy because you have to ensure that you are connecting with a reliable websites. But you do need to take some risks in order to gain more visitors and to obtain a high-ranking placement in the search result page.

TACTIC 3: Creating content consistently to increase ranking

Creating the right content produces a great impact on your site. A user always visits a site that would feed them with the right details.

TACTIC 4: Using keywords properly on images

Website users will put more value on it seeing that your websites have corresponding images to the topic they are interested in. When applying keywords on images, you have to make sure that the keyword is properly used in order to be seen. Using keyword is one of the effective technique that SEO adopted.

“Keyword” is only a simple word, but when you use it to find the answers, it will lead you to a lot of information, widen your knowledge and satisfy your needs.

Inverted V iconOrange inverted V icon