With the staggering effect on the global economy due to COVID-19 pandemic, here’s a framework on how you can support your friend’s business.
Every business owner knows how much time, effort, and passion goes into running a business. With the unprecedented uphill battle against the COVID-19 pandemic, drastic changes to the global economic landscape have been affecting micro-businesses, small-and-medium-sized enterprises, and most probably your friend’s business.
In this challenging time, help and support are needed for businesses to survive and succeed. And the most important source of support is us, their loyal friends, families, and dedicated employees.
Using the L-O-V-E framework, we have some quick and easy ways on how you can support your friend’s business without spending a cent.
Like, follow, comment, and share social media posts and pages.
In social media, spreading and sharing words online can reach thousands of prospects and customers in seconds. It also helps improve their rankings in search engines and increase their brand awareness. So, if you’ve got extra time, spend a little on this. It would make an impact on their business.
Offer to help in other ways.
Perhaps your friend is overwhelmed with the current turn of events. You can extend help to appease their mind. If you are a business partner, you may offer free office hours to talk about their situations and the problems they’re facing. Or, patronize their products and services, order food from their shop, and if they need some help looking for new suppliers and tapping a new market.
Visit the website and give insightful reviews or feedback.
If your friend has a website, take some time to engage with their contents, support them through leaving detailed feedback. Writing insightful reviews will expand the brand’s reach of the company. It also improved their search engine ranking results and built customer trust and confidence.
Enhance your referrals or word-of-mouth recommendations.
Help them by spreading the word when you’re networking. Even though you do not need the products and services they’re offering, other people do. Word-of-mouth recommendations are more highly valued. With every word you share carries the potential growth to attract clients. According to Nielsen’s Global Trust in Advertising report, 92% of consumers trust recommendations from friends and family above all forms of Ad formats.
Final thoughts, there are different ways to help your friend in this time of global crisis. It could be in the things they’re struggling with or just by your presence and time to listen. Sometimes supporting a friend is not always about upsetting your budget. It’s more about giving time investment to them. If you did that, they would surely appreciate the gestures you did more than you imagined.
June Spring Multimedia, a leader in branding and online marketing industry, aims to support startup and small business owners facing this crisis. Read more.