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How Email Marketing Improves Your SEO Results

When reviewing your marketing strategies this year or even if you are just starting to create one, one of the critical components that you should not miss and should not put to despise is email marketing. It may be one of the oldest strategies in digital marketing, but it can still give favorable results.

Technology may have given newer digital marketing methods like social media, influencer marketing, video marketing, or even trends like shoppable posts or live streaming. However, email marketing has proven to be one of the most critical factors in doing your online advertising strategies.

While some may argue that email marketing is dead because of these newer strategies, about 88% of marketers worldwide believe otherwise. Email marketing still converts, still helps promote your brand, and even improves your online authority. It also becomes highly useful when you merge it with other online marketing campaigns like SEO or Search Engine Optimization.

So, how can email marketing improve your SEO results? Here are some of the ways it affects your SEO campaign.

Ways Email Marketing Improves Your SEO Results. 

  1. Sends Personalized Content

When someone subscribes to your email subscription list, they probably have some knowledge about your business and what you offer. Consumers these days are more proactive, intuitive, and resourceful. Even before a visitor comes into your website, they’ve already researched about you and have predetermined you might have something they need. With this, it pays to ensure you do your research as well. Tailor-fit your email content based on your consumers’ preferences and interests.

Make your email content highly-engaging and high-quality in terms of content and design. Go beyond merely including your subscriber’s first name. Apply segmentation and tags to your email.

If they subscribed to your list through a purchase, mention that in the email. Amazon does a great job of doing that, by including the actual names of their subscribers along with recommendations based on their previous purchase behavior. It shows a level of care that endears you to your customers even more.

51% of clickthroughs to your website happen through email campaigns. That’s a significant value to motivate you in creating and sending campaigns that stick and stand out with your target market.

  1. Brings Quality Website Traffic

Bringing traffic to your website can be done in a lot of ways. You can incorporate it with your social media campaigns, use influencers to encourage people to visit you or conduct promotional activities like simple giveaways or a full-blown contest to help people to visit your site.

Infographic graph of web traffic

However, it’s not just traffic that you should aim for your website. You need to target high-quality traffic. High-quality traffic is a number of people who are genuinely interested in your content and are most likely to convert. These are people that need your product or service and are close to making a purchase decision.

Conversion rates determine if your website and the campaigns you run is bringing in the high-quality traffic you need. Higher conversions mean a noticeable increase in your sales plus an improved engagement across all of your channels.

Among all channels, you can use to drive website traffic, email marketing when done right can be the most effective and profitable medium you can use. With proper segmentation, personalized email body, and by offering valuable and information-rich content, you are sure that the traffic you bring to your website will be of high-quality.

  1. Helps Lower Down Bounce Rates

Your bounce rate means the percentage of visitors you had on your website who left without taking any action, such as making a purchase, filling out forms, or clicking on a link. Moreover, if someone goes your site in a matter of seconds without doing even one of the actions stated and moves back to the search engine results, it can profoundly affect your search ranking, which can lead you to the lower ranks.

Infographic percentage of benchmarks bounce ratesSource: www.cxl.com

Email is the medium with the lowest bounce rate. Through high-quality, personalized, and targeted emails, you can include a link to your landing page to hook those interested right in. The key is to get them excited enough to do the call to action you provide. It improves your ranking when people are clicking and engaging with your content. Every clickthrough, shares, comments, or replies are marked by algorithms and determine your bounce rate. Lower bounce rates indicate you just launched an effective email marketing campaign.

  1. Keeps You On Top of Your Customer’s Mind

As you build your online audience, work towards building a deeper relationship with them to gain their loyalty to your brand and your product. It would be great if you become a top-of-mind product or service for them. That means when they think about the product or service in your niche, it’s your brand they think of first.

One of the primary purposes of your email marketing should answer this need. When you work on your email marketing and send content to your audience, your brand, product, or service should resonate in their minds when they perform an organic search.

Becoming a top-of-mind brand for your audience does not necessarily mean barraging subscribers with emails. Doing this will be counteractive as it may tire them out or, worse, consider your email as spam content. Build a strategy in sending out your content and plan it properly. Incorporate different types of content like videos, blogs, articles, surveys, and other forms that may catch their attention and help build excitement to open every email you send.

Once you have established being a top-of-mind priority, it would be easier for them to convert, which will increase your sales.

  1. Improves Your Website Engagement

If you have already built enough excitement with your sent email, your target audience will likely click on your site or share your content, which increases on-site engagement.

There are billions of websites used by businesses on the Internet today. The competition to make a content appeal to a potential client is very stiff. With email marketing, it can help you deliver quality content to the right audience at the right time. As your content reach your target audience, they will most likely visit your site and explore other content you can offer that is of value to them.

People also who have you as a top-of-mind brand in organic searches will more likely dwell on your site more, which improves your dwell time rates. Search engine bots pick these indicators that your website offers value to your audience. The higher your on-site engagement is, the better you’ll fare in search results.

  1. Builds Up Your Authority

When it comes to SEO campaigns, brand authority is essential. Though building authority is not a walk in the park and is not an overnight success, once you have established it, your SEO efforts will surely reap good results.

Having a robust online authority means that your audience trusts your brands and the contents of your website. They also consider you a great source of information, making your website relevant. A publisher would also cite you and would want to create links on your site.

Sending quality content to your email list and providing them valuable information helps you strengthen your authority as a source of useful data. Though this might take a while before you achieve this goal, however, once you establish authority, it will improve your search rankings, make your brand more visible, elevate brand awareness and increase your conversion.

  1. Increase Social Media Engagement

When you send out email marketing content to your subscriber’s list, it is vital to include a social sharing button that will encourage your recipients to share your content with their social media profiles.

Social media plays an essential role in increasing organic traffic for your website. The higher engagement your content get in different social media platforms, the better your SEO results will be. The number of social media users that can see your content can help your search engine ranking positively as they continue to click on your link.

However, always remember to include a strong CTA in your email content to improve the chance of your audience click on your link and sharing it with their own social media channels.

Final Thoughts

The number of people on the Internet continues to grow daily. This year alone, the Internet already enjoys a 59% market penetration, according to a recent report by We Are Social. However, you cannot just expect people to find your site and help your SEO efforts without doing anything.

By marrying some of your digital strategies like email marketing and SEO campaigns, you can do more to help your brand grow—every part of your digital marketing strategy matter. To make your strategies more effective, find more creative and relevant ways, they will positively create an impact on each other. Each campaign you employ through email marketing, for instance, must compliment your SEO strategies and vice versa. Email marketing and SEO are related and can work together to bring you great success.

Author’s Bio

Ramon Francisco has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. In his spare time, he writes science fiction, collects little yellow men and plastic spaceships.

How to Fight Loneliness While Working Remotely

Remote working, telecommuting, work from home, virtual job—these are some of the ways we call this flexible working set-up that has increasingly become popular in the last decade. As a matter of fact, just in the U.S. alone, there was a 159% increase in remote workers between 2005 to 2017. Currently, their remote workers are 4.7 million-strong, making up 43% of their workforce. By 2027, the tables will turn because the majority of workers will be working remotely.

Flexible working has become a “new normal” in the market workplace. 41% of remote workers are opting to do freelance work permanently. Being able to work outside of the company’s primary location and having a choice of work environment are now key factors for many job seekers, and it is changing the way most businesses operate in the golden era of the digital age.

Infographic percentage of freelancers

The benefits of remote work have been life-changing for most freelancers. A flexible schedule is a leading benefit to remote work, followed by the flexibility of working from any location and increased time with the family. For those who used to suffer from heavy traffic and hours of commute, working from home has definitely been a great come-on. Recent world events, like pandemics, natural calamities, and other social threats, have left some business with no choice but to ask employees to work remotely, or have been critical to the decision-making process of most remote workers.

On-going innovations in technology are also leading to restructuring in the market workplace, allowing more and more of the workforce to remain productive members of the team offsite. Researches have discovered a productivity boost equivalent to a full day’s work among remote workers, as they can manage their time better and concentrate more on the job at the comforts of their home. Employee attrition can also be decreased by 50% among the remote workers as they take shorter breaks, have fewer sick days, and took less time off. Companies can save thousands by reducing the amount of office space, equipment and utilities needed to sustain a full in-house staff. These are all wonderful benefits. Remote working seems too good to be true. But are remote jobs as great as they sound?

Loneliness: A Big Hurdle for Remote Workers

Despite the allure of remote working, there are challenges that remote workers are facing that not most people know about. Tech giants like Facebook, Yahoo!, Google, and IBM, have either retracted their remote working policies or have never embraced the telecommuting trend of today. There are drawbacks to remote working that others may not know about.

At the end of the day, it is an employer’s choice if they’ll hire remote workers or not. Inevitably, there will be more remote workers in the future, as I have mentioned. But let’s dive deeper into one of the most common drawbacks of remote working—loneliness and isolation.

In a survey done by Buffer, the most common problem encountered by 22% of remote workers is unplugging from work. This problem can be corrected by setting up clear boundaries or hours of work and the like. But the second reason that came about is probably more alarming than the first—loneliness. 19% of remote workers encounter loneliness and isolation in the course of their freelancing or remote work careers.

Infographic graph of remote workers strugglesImage Source: Google Photos

It’s not something to ignore because symptoms of isolation include increased stress levels, bad decision-making, and can lead to depression, which has taken the lives of so many. Depression has become one of the greatest epidemics of this generation, and a worker who is battling loneliness, if employers detect that at all, is very alarming especially if the remote worker is handling crucial responsibilities.

Factors Causing Loneliness Among Remote Workers

  • Feeling Left Out

Factors that add to loneliness is feeling left out in the team, like from updates or even relationship-building that happens more seamlessly for in-house staff.

Even perks like IT support for cybersecurity, or maintenance crew keeping the workplace clean, and even an HR department that manages your benefits for you, can be significantly diminished for remote workers, who practically have to do things on their own. Knowing trends and threats in cyberattacks are now included in their agenda, filing their government contributions, and so on.

Employers must remember to incorporate required face-to-face interaction that will involve their remote team, like yearly events or quarterly updates, depending on where your remote team is located. Communication management tools such as Slack or Zoom can also be used for facetime interactions, even to catch up with your team or conduct regular meetings. Provide tech support for your offsite staff and human resources assistance, also if they are working remotely. And it would not be a bother to you as a good boss or leader to check up on them consistently. Humans are wired to be connected, so even simple efforts such this can go a long way for a freelancer.

  • Networking is Challenging

With no coworkers in your living room, socializing with your peers can be a challenge and make working from home a bit depressing. If you are used to bouncing off ideas with others, this isolation will be even more challenging.

In-person connections and networking are harder for remote workers. It takes creativity and persistence on the part of the remote worker to stay connected with industry peers, get involved in the community, and keep honing their skills and building their network. If you are a freelancer, LinkedIn groups are a good way to network with other professionals in your field. Try browsing some Facebook Groups in your locality and check out events they may have like expos and social gathering where you’ll get to participate and widen your network.

You can also go to a co-working space once or twice a week just for a needed change of environment, or maybe work at a friend’s or family’s house for half a day, once a week, so you can also share time with them once you are done.

Coffee shops are okay, but you will typically keep to yourself when you are in a public space. Better to take a proper lunch break, meet up with a friend while you’re at it, before going back to work whether at home or somewhere else.

Have a right mix of social time added to your work commitments. You are a human being, a social being, not a bot that keeps working without needing interaction.

  • There’s Not Much “Free Time”

Most people think that remote workers get to slack off at work because they are at home and nobody sees them. Actually, surveys show that remote workers spend more time working, take fewer vacation leaves even if they may have unlimited vacation leaves, and are less likely to enjoy their rest days from work religiously. The convenience of opening a laptop or mobile device and instantly getting connected at work is a culprit.

As a result, remote workers tend to get burned out a lot easier than traditional workers. High-paying remote jobs are not even worth it once loneliness hits, the reason why you hear of remote workers that jump from job to job, project to project.

But this can be avoided entirely by setting a specific schedule for yourself on when you are working, for how long, and when you will have your breaks, off days and leaves. These things can be scheduled and planned. Discipline yourself not to work when you are sick, or not to miss important family events, even to eat dinner together every night as a family.

Remember the reasons why you chose to do remote working, and stick to the values, work ethics and discipline you have even if you no longer work in a traditional office

Employers who have remote workers in their team should also be careful not to treat their freelancers as if they are at your beck and call. If you have to craft a unique measurement of productivity for your online workers, do so. Experts even say that remote workers are more productive if they do not follow a singular work schedule, just like in a traditional office. Different people are wired differently, and one remote worker you have maybe at his best while working at night, but since everybody in the office comes in at 9 am, you require that freelancer to do the same. It’s not the same. Maximise the potential of hiring a freelancer by allowing them to work at the time they are most productive. Set weekly targets and release them to do their jobs well, instead of micromanaging them. This kind of management, even in traditional settings, reduces workers productivity, so why do it with your remote workers?

In everything, there is a balance, and so is the same with remote workers you bring in to your team. Figure out the best way to manage both in-house and offsite staff so that you can maximise the potential of your team ion entirety. HubSpot gives more tips in the following video for employers and workers alike:

Video Source: Stop Managing Your Remote Workers as if They Are Onsite / HubSpot © 2018

Conclusion: Remote Working Isn’t for All—And That’s Okay

Whatever the reason, not everyone is meant to work remotely, and that’s okay. If remote work is doing you good, by all means, keep going at it. But if you are going through a terrible time and you are regretting your decision to shift from the office to working remotely, assess if you should go back to a more traditional work setting or not.

If you are like me that, by gut-feel, know remote working is the path to take, encountering hurdles along the way is not and should not be a reason to quit. Again, remember the reasons why you shifted to remote work. For most people, it’s to finally have a work-life balance and quality time with family that was more difficult to keep as an office worker clocking 9 hours a day, chugging to and from work for another couple of hours or more. I also realized that skill-building for me became faster as a remote worker, and the potential to earn more for my family and give them a more exceptional quality of life also got multiplied. Keeping these in mind, it guides me whenever I meet drawbacks such as isolation and loneliness. Both are not exclusive to remote workers, as it can hit anyone, even those that are deeply-entrenched at traditional jobs.

Reach out to others when you are going through something like this, whether you are an offsite staff or freelancer. If you’re an offsite staff, go to your company’s HR or even talk to your supervisor, so that you are not alone as you find solutions for this challenge you are facing. If you are a freelancer, find people who can drop a word of advice or two to help you overcome. It can be a family member or a friend, or even a community you recently joined. The steps indicated here can be the beginning of the solution, but it’s up to you, remote worker, to hurdle past these challenges for a more meaningful, vibrant and long-lasting career as a remote worker.

AUTHOR’S BIO

Ramon Francisco loves to write about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. Ramon currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand.

Why Business Owners Should Target Social Media Sales this 2020

Social media marketing is not a new concept. It has been on the marketing for quite a time already and used by a lot of businesses worldwide today. It has proven to be useful when it comes to building brand awareness and expanding your reach.

Over the years, social media has become a massive drive in any digital marketing. It has become one of the most effective avenues that drive success in your company or brand in recent years. It has grown so big that many businesses of all sizes are now optimizing these massive channels. To date, about 58.8% of marketers say that social media is an essential part of their marketing strategy.

However, you have to realize that social media is not all about brand awareness. You can use it to find prospects, connect with them, and nurture them to turn into sales. Social selling, as it goes these days, uses your different social media platforms to build a relationship with your audience, turning them into potential customers. You cultivate brand awareness to them so you’ll become their top of mind.

Best Social Selling Practices

  • Find Where Your Audience At

Either you just want to grow awareness for your brand, or you want to target sales in using social media, it is essential to know where your audience is most active. If you already know your target demographics, the next step would be to find the social media platform where they are most active.

  • Use The Right Platform

Social media channels were not created equal. These channels have their spice in them that makes them unique and draw a niche market into them. For example, if you offer services like SEO, digital marketing, and website development, you may want to grow a profile in LinkedIn where you can meet many CEO or company executives that may want to hire you for their business. But if you have a fast-fashion business, you might get traction on Facebook and Instagram.

  • Always Offer Fresh Content

Your audience interest will wear down if you offer the same content over and over again. They might leave your platform and decide to look for others who spark their interest. To prevent this, share different types of content that revolve around your brand. Offer live video streaming, short, clipped tutorials, guides, infographics, and other interactive content. You can even incorporate client testimonials or user-generated content.

  • Engage With Your Audience

Always remember that in social media selling, you have to build a deep, lasting relationship with your prospective clients. One of the most effective ways to do that is to keep engaging with your target audience. Comment and appreciate tagged posts, reply to your audience comment and answer their queries. The key is for your audience to feel that they can connect with you, and you understand their needs.

  • Post Often But Not Pushy

In building a relationship with your audience, you have to earn their respect and trust as well as establish your authority and credibility. Posting often is the way to go. However, remember that even though you are aiming to gain sales in social media, your post and content should not be sale sly and pushy as these may turn off your audience. Post contents that are of value, information, and engaging.

Reasons Why Business Owners Should Lean on Social Media Sales

Despite the success of many brands in social media, there are still companies that do not incorporate social media into their business plans. If you are one of the businesses that are still apprehensive about leaning with this digital marketing strategy, here are some reasons why you should start now.

  1. Unstoppable Growth

In a recent study conducted, it shows that almost half of the world’s population is an active social media user. About 3.8 billion people in the world or 49% of the world’s population are found on different social media platforms. It grew 9% versus last year and shows no signs of stopping anytime soon.

As it continues to grow, its capacity to reach people all over the world also increases. Social media has now become a significant source of news and information and a unique way to interact with your audience. It has an unstoppable momentum that business owners like you should lean into before you get left behind by your competitors.

The number of people in social media is rapidly growing. It has transformed the way businesses market and sell their products. People are on it and spending hours on these platforms daily. The average time spending of an individual in these different social channels can be up to 2 hours and 24 minutes.

Depending on your goals, your niche market, and your desired target audience, you can use different social networks when you try to reach for your preferred customers.

  1. People Are on Mobile

What makes social media so powerful these days is because of how accessible it is through mobile devices. People on the internet are on their mobile devices. The era of desktop computers and laptops to connect to the web is slowly shifting towards the use of smartphones and other gadgets like tablets. Some have even wholly ditched their computer and replaced it with a mobile device for their daily use.

When people are not using their phones for entertainment like games and videos, most of them are browsing their social media profiles. If your business cannot be found on any social media platform, you are losing an excellent opportunity to target people who are on their phones almost all of the time.

  1. Unlimited Reach

With the number of people that can be found using social media in their everyday lives, it is noteworthy to say that the different social media platforms can allow you to expand your reach, unlike other online marketing strategy avenues. It can improve your visibility by showcasing what you offer and how you can address the needs of your target audience.

Being in social media also helps you build your name and strengthen brand recognition. As people continue to interact with you, your online reputation also grows more robust, which makes them trust you more.

Social media offers a lot of possibilities to make your brand become a household name and be on top of your customers’ minds when they are ready to make a purchase. You can run different tactics like interactive content, live streaming, polls, and surveys that can help in your brand’s identity growth. You can even run promotional activities like a simple giveaway or a full-blown contest that can bring a massive result in your brand awareness. Doing all of these strategies will not only boost your social media presence but can also be your ticket to a successful social media selling.

  1. Deliver High Engagement

Social media was created at first to connect family and friends and to continue to engage with each other to deepen a relationship. As it has massively grown over the years and businesses began to adopt social media in their companies, this has rung true as well. The different platforms of social media have become a broad avenue to continuedly connect with your audience and deliver a high level of engagement.

Customer engagement is the bond you form with your audience that can eventually lead to long-term customer loyalty and, ultimately, sales. Customer loyalty is a crucial factor in the long-term growth and success of your business. Social media allows you to capture your target audiences’ interest and start to build a relationship through post reinforcement that they can always engage with you.

It is vital to make sure that you listen to what your audience is saying. Reply to your audience’s comments and mentions not only on your posts but to other contents as well.

  1. Rise of Social Commerce

For many years, many marketers have been dreaming of being able to sell without leaving the different social media platforms. Fortunately, social media is now becoming an outlet where people directly do their shopping. For the longest time, social media is just an avenue to increase awareness of what you offer and to direct your customers to your website and other selling platforms that you may use.

The rise of social commerce improves the sales funnels making it more streamlined and producing a better output. Over the years, the purchase journey of your customer is quite long, which switches from different platforms that frequently lead to cart abandonment. With social commerce, they do not have to leave the platform they are using to make a purchase. Instagram’s shoppable post that was launched in 2017 made waves as it made social media selling a seamless experience for their users.

  1. Your Competitors Are Into It

Lastly, if you are not into it, you are lagging in the competition. Your competitors have already made a run for it, and you may get stuck in the competitors’ pit if you do not make a move. If you do not start now, it will become harder for you to reach your online sales target in the future.

Final Thoughts

Selling is your prime objective in building a business. Everything the effort and planning you do is to make sure that you will be able to close a sale. These days, you have a lot of opportunities to leverage technology to help you gain the sales that you want. Social media proves that it is one of the most significant innovations today that is versatile, depending on your need. It holds a lot of opportunities that you can utilize to achieve your target.

But always remember that social media channels will not do the work for you if you will not work on it. Do your part. Start by familiarizing yourself with your audience and finding the right platform that might work for you. Build and optimize your social media profiles, focus on improving brand awareness, and stay connected with your leads. These may sound a lot, especially if you are just starting, but once you get the hang of it, you will surely get immersed and find yourself wallowing in success.

Author Bio:

Ramon Francisco has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. Ramon currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and  Softvire New Zealand. He writes science fiction, collects little yellow men and plastic spaceships in his spare time.

Startup and Small Business Owners to Cope With COVID-19

Committed to lending a hand, June Spring Multimedia offers a generous discount on all services.

JUNE SPRING MULTIMEDIA, APRIL 2020 – The outbreak of the COVID-19 pandemic, is causing a great impact on global health and economic crisis. Startups and small business owners worldwide are affected the most, experiencing a huge set back on the present market status.

June Spring Multimedia, a leader in branding and online marketing industry, aims to support startup and small business owners facing this crisis.


“We are living in strange & worrying times. Now more than ever, startups and small businesses need to stay together & support each other to stay afloat during this crisis.” – Jay Arenas, President and CEO.


In line with the company’s effort to support startups and small businesses, June Spring Multimedia is offering massive discounts up to 50% OFF on all its services. The company is giving another 10% OFF discount using the promo code: JuneSpringCares

For years, June Spring Multimedia has built successful brands and excellent digital experiences in different types of industries worldwide. The company boasts high standard of excellence and exceptional service to ensure a great return on investment.


Contact us:

June Spring Multimedia Corporation
Department: Sales and Marketing Department

Email: customercare@junespringmultimedia.com
Website: www.junespringmultimedia.com

Phone Numbers:

  • (US) +1.408.600.2621
  • (AU) +61.861.025.588

Top 14 Web Frameworks Used By Developers In 2020

Associations today need to have strong online perceivability, and for that building, a website is an urgent assignment. The web and the computerized world are progressing incessantly and creating at a significant rate. With this steady development and advancement, things are done essentially another route today with scope for experimentation.

Follow Smart Web Development Process and for the work hire best php web developers.

The new-age customer isn’t successfully amazed. Having an online presence isn’t adequate to build all of the points of interest that it can procure. The customers today envision that you should remain educated concerning the latest examples and on the off chance that you fail to do, all things considered, they will remove you as a brand that is old and not appropriate today.

This is certainly why your web designers need to keep over the latest examples identifying with the web development structure. You would give you a progressively noticeable opportunity to stay in a condition of agreement with the most recent advancements and the chances of your turnovers sliding down are fundamentally limited.

Directly, different web advancement frameworks are open for you to investigate and to locate the one that suits you the best can change into a terrible dream on the off chance that you didn’t have the foggiest thought where to begin. You can likewise employ PHP web designers for work.

Here’s a rundown of the most notable web advancement frameworks:

Zend Framework

Zend is a thing organized web structure that relies upon deft methodology and worked for the development of huge business-level applications. The structure is known for being particularly fast, secure, and extendable. It suggests that this extraordinary web advancement structure is open for customization. Designers who are needing to look at including some endeavor explicit limits with least item consider Zend to be perfect for them, as the structure holds quick to PHP best practices.

The structure targets adventure applications, which is the explanation it has features like affirmation, benefits, and even structures. It has a streamlined article administrator to help the designers. It has very helpful coding devices, online investigating apparatuses and an adaptable interface that is perfect for making bewildered destinations. Be that as it may, regardless of all these effective apparatuses and features Zend isn’t commonly seen as a mind-blowing fast web application advancement structure, and that is on the grounds that it isn’t among the clearest of the frameworks to learn.

Symfony

This is one of the more consistent frameworks and is impeccable to be used for adventures that are of a higher multifaceted nature. Utilizing this structure, designers gain the ability to gather locales that can change as the business necessities advance with time. Any business would be naturally one of a kind, and working up a site that doesn’t have the option to change, would not do well for long. It contains a great deal of PHP portions, a network, and an application structure that can work truly well pair to empower the locales to accomplish their goals.

Angular JS

One of the most standard and clearly got frameworks – Angular.js starts from the mechanized mammoth of the day, Google. It is a JavaScript open-source framework that can help you with making single site page applications using an MVC (Model-Controller-View) plan. It isn’t commonly a full-stack framework, yet you can consider it as a front-end structure which is unbelievable for managing your Webpages. In the event that you are building an online business site page, it is huge that you have Angular.js in your tool kit for unprecedented results.

React.js

An open-source JavaScript library, React.js is kept up by Facebook while being supported by a huge network of designers. Despite the fact that it is an online business webpage development device, React.js is particularly important in the advancement of UI for website applications.

It is furthermore entrancing that React is after a short time going to dispatch React Fiber – a reimplementation of ReactJs’ middle computation. This is conclusively why it is through and through criticalness to join React.js in your once-over of apparatuses when you are out to make a great web business website.

Cake PHP

A PHP framework is likely the most proper concerning electronic business site development, and CakePHP is supported by most designers with respect to picking one of the better apparatuses in the formed PHP position. A popular framework, CakePHP, is made on the MCV (Model-Controller-View) model. Makes CakePHP particularly entrancing that the code for all your progressively settled endeavors may be reused through it. This subsequently ends up saving the engineers a wreck of time and money by quickening the whole system of web development.

Asp.net

This is likely the most notable framework worked by Microsoft and has made sense of how to get the respect of engineers from wherever all through the world. Set up in the year 2002, Asp.net is especially well known due to its ability to make energetic and dynamic destinations, site pages, and even electronic interfaces. Believe it or not, a mind-boggling number of associations from the world over support Asp.net and view it as the best development in site development.

Node.js

Node.js is firmly the best when you are planning to build a lightweight yet especially viable site. It is uncanny how perfectly well its capacities with consistent applications that have an enormous proportion of data experiencing on passed on devices. Node.js is more than an unimportant framework. It can ensure flexibility and brisk framework applications as they are prepared for overseeing diverse applications all the while without choosing execution.

Yii Framework

In its substance, Yii Framework is strikingly similar to Asp.net. In any case, the structure is particularly worthy in making applications for frameworks that need a particular dullness in tasks and follows the Rapid Application Development (RAD) thought. This suggests the framework enables designers to get their applications in a ‘not too bad to go’ organize in a genuinely short timeframe. Besides, it moreover credits you and straightforward data movement utility so you can upgrade or scale down the application shapes on various foundations.

Meteor

Meteor, a JavaScript-based framework engages speedy programming development, and that is really why it is so popular. A full-stack JavaScript framework, Meteor is made out of a collection of libraries and groups bundled together. The structure needs altogether fewer codes which continues to show that there would be much lesser bugs and a thing that would be significantly flexible. This is what makes this framework especially invaluable for web business web application development.

Laravel

In the event that you are planning to manage the back-end electronic business web advancement instruments, Laravel is one of the apparatuses that are a level out must work in your tool kit. Since it was first settled in 2011, it has recently demonstrated exceptional assurance by passing on inconceivable results for the engineers on the planet over. An open-source PHP based framework, Laravel is worked with the arrangement of making only the best quality applications. The structure offers a framework that is outfitted with a dedicated dependence chief, has an inclination towards syntactic sugar, and assistants in the application backing and sending. This is definitively why Laravel is seen as the best PHP based structure and is seen as one of the most noteworthy frameworks in building an online business webpage.

Ember

One of the most trusted and create JavaScript web development frameworks; Ember has grown rapidly since its release in 2011. The framework has made sense of how to develop its effect wherever all through the field of web development. The inside features of the stage consolidate serious affiliation, pushed a version of the official’s framework and support of both the latest and the more prepared advances at the same time. The structure lets you make properties out of limits, and this segment ends up being helpful while working with ties. Ember has an incredible reputation with respect to making snared web applications and has been used by associations like Google, Microsoft, Netflix, and Heroku.

Django

Django is an outstanding structure with respect to building quality web applications. The structure was made to satisfy rapidly moving newsroom time limitations while ensuring that in any case, they fulfill the mentioning essentials of arranged web designers. Designers support Django in light of the fact that they find it incredibly fast, secure, versatile, and adaptable. The language used in the structure is Python, and the destinations that have been made utilizing this framework consolidates Disqus, Pinterest, Instagram, and Quora.

Express.js

Express.js moreover called Express is a framework known for being irrelevant and versatile. The structure offers a chipper game plan of features for both web and portable applications. As I referenced previously, the framework is commonly unimportant, which infers that countless features are available as modules. The framework is known for fitting the development of web applications reliant on Node.js. The structure is a basic section of the MEAN programming gathering. The framework uses JavaScript as the language and has been utilized by destinations like Storify, Myspace, and LearnBoost.

Active Server Pages

Active Server Pages (ASP) which later came to be known as Classic ASP or ASP Classic is the essential server-side substance engine from Microsoft that is used for logically made site pages. It utilizes server-side scripting for making content that is then sent to the client’s web program. The site pages made with ASP Classic are not impacted by the kind of program used by the visitor on your site. Despite the fact that the default scripting language utilized here is VBScript, yet you can.

Author Bio:

Sunny Chawla is a Hiring Director at Alliance International – an IT Recruitment Agency. He specializes in hire php programmer online, staffing, HR services, and Careers advice service for overseas and international businesses.

15 Considerations When Choosing Your Web Host Provider

Choosing the right web host for your business can be daunting ‒ especially if you’re just starting out your first website.

There’s so much information that you need to digest when it comes to hosting your site. It’s also easy to forget the most crucial things when you’re weighing the pros and cons of different providers.

In this post, we’ll discuss the 15 things that you need to consider when choosing a web host.

Price

Even if the price is one of the top things on our list, it shouldn’t be the main deciding factor or a deal-breaker.

Over time, you’ll come to observe that there are huge price differences that are being offered by different merchants. And sometimes, going for the cheapest option out there isn’t necessarily a great idea, especially in the long run.

When you’re looking for potential choices, keep in mind that the maintenance of a skilled workforce and state of the art software do take a lot of time and money. Thus, a web hosting provider that offers you a $2 monthly subscription might not be one of them.

While it’s still important to search for the best deals out there, you also need to remember the saying “You get what you pay for.”

Area of Expertise

Not all web hosts are the right fit for all kinds of customers. Others offer excellent shared plans but don’t provide the right solutions for a growing business. Others provide excellent enterprise solutions but don’t cater to someone that has an up-and-coming blog.

So it’s vital to compare web hosts first. Look first on a particular web host’s specialty or area of expertise. Then choose a company that understands your needs.

You can also search for reviews and recommendations online. Many of these reviews will talk about specific web host’s strengths and weaknesses.

Reliability and Uptime Score

There’s nothing more important than having a host that operates 24/7. That’s true if your visitors operate in different timezones from all over the world.

You need to search for a web host that offers stable servers and network connections. Usually, the ideal uptime score is 99.95 % ‒ even for those who have shared hosting accounts. There are even premium accounts that offer 99.99% uptime.

Luckily, there are various ways you can obtain this web host uptime information.

For instance, you can track your prospective web host using a server monitoring tool. Most of these tools are usually available for free or offer a free trial period. Apart from that, they’re efficient and easy to use.

Location

The closer your data center is with your web visitors, the faster your loading page will be. So if most of your web visitors come from a single area, you can pick a hosting provider with a nearby data center.

However, if that’s not the case, you can always opt for a web hosting package that offers a Content Delivery Network (CDN).

A CDN will be hosting a copy of the static content of your website and a copy of the page when it’s being accessed from another territory. Also known as caching, site visitors will be able to get the data from the server that’s closest to your location.

Security

Sometimes, one factor that’s commonly overlooked when picking a web host provider is the security of the server.

In fact, according to a report, 1 out of 13 web requests eventually lead to malware. That’s why it’s crucial to pick a web server that can protect your website from these cyber attacks.

Of course, while your site’s security still has a lot to do with how you create and develop your site, having a secure web hosting helps keep potential hackers out.

So, ensure that your web host provider keeps their system updated at all times. You should also check if they conduct an anti-virus and anti-malware software scanning regularly.

Finally, your web host provider should also provide you with user access control. This allows only selected people to access the admin features of your site.

Scalability

Another thing that you need to consider when picking a web host provider is scalability.

As your site grows and your traffic increases, sometimes your current web plan can no longer sustain your needs. So, if your current web hosting provider couldn’t accommodate you as you grow, this could lead to more serious problems later.

Ask yourself the following questions when picking a web host:

  • Do they provide you with the flexibility to upgrade your current subscription anytime you want?
  • Will they allow you to shift from a VPS hosting to a dedicated one quite easily?

Remember that switching from one hosting service to another is both time-consuming and costly. So to be able to avoid that, you should pick a web host provider that will allow you to join hands as you please.

Technical Support

As a website owner, you’re likely to encounter issues, especially in the early days of managing a website. Therefore, having access to a highly responsive, friendly, and well-trained technical support team is important.

Ideally, you should look for a service provider that offers high-quality, 24-hour support. However, keep in mind that some companies advertise that they have 24/7 support, but they take hours (or even days) to get back to you and answer your query.

An excellent way to filter out a provider who is likely sticking to their word is to search for reviews, testimonials, and ratings online. Finally, make sure that their technical support is offered in multiple channels such as email, landline, live chat, and so on.

Backup Solutions

We always think that the worst won’t happen to us. But it’s always best that you come prepared. After all, accidents do happen.

Therefore, if you’re in the position where your site could easily be destroyed, you might want to look for a way to restore it.

A backup is a great way to bring back your site if ever it gets lost. While other methods are available in backing up your site, one of the easiest (and best) ways to do it is through a web host.

It’s also more convenient on your part if the web host offers you daily backups for your website, as well as click-on-demand backups.

Control Panel

As a website owner, you should also be ready to learn and perform various tasks like creating a new email account, a new content management system, and a new plugin by yourself, regardless of whether you know (or don’t) about that particular technology.

To be able to accomplish this, you might have to access a control panel like cPanel or Plesk. Usually, these web-designed applications will allow you to access one of the most important features of a website through a simplistic interface.

So, don’t choose a service provider that doesn’t offer you a control panel that isn’t user-friendly.

Refund Policy

A web host can be costly on your part, especially if you’re just starting out and you have a limited budget. That’s why you must choose a web hosting company that gives you some sort of refund policy or a trial period to significantly cut down the costs.

Through free trials, you’re able to test whether a specific hosting plan is great for you, and opt-out if ever it doesn’t fit with your current hosting needs.

If ever things don’t go as you expect it to be, choosing a web hosting provider that provides great refund policies will see to it that you don’t lose out a lot of money.

Customer Reviews

If you already have a prospective web host, do your research on that particular web hosting company.

Look them up on Google or social media, and see what they’re previous clients are saying about them.

Can they easily be contacted if ever problems arise? What’s their average time to respond? What’s their course of action is if ever a problem arises?

Bandwidth

Bandwidth is the quality of data and traffic that’s allowed to travel and transfer to and from your site, web users, and the internet.

Every web hosting company has different levels of bandwidth. If you’re a small blog with an average of 5,000 visitors per month, then you don’t have to worry whether your bandwidth is metered or not.

Storage

Several hosting plans will offer an unlimited storage capacity, but that also has restrictions. If you’re a small business website, for instance, a low-cost hosting plan is already enough for your needs.

It’s also unlikely that you’ll need more than 1 GB unless you have larger files like videos and music.

Hardware

You must also be aware of what type of hardware your hosting company uses.

If your prospective web hosting company doesn’t exactly say what type of web host they use, then you might have to ask. That’s because the hardware they use can significantly affect your server and website’s performance.

Email Features

This is probably something that you haven’t considered when selecting a web hosting provider.

However, if you encounter a spam problem, then it’s likely because your web host doesn’t have the right solution to address it. Ask about the web host’s spam solutions as well as general email practices.

Over to You

It’s possible to navigate the waters of web hosting and pick the right host. Picking the right choice is all about considering your needs alongside with what a service provider has to offer.

About the Author

Matt Ahlgren is the co-founder of WebsiteHostingRating.com, a reliable website where you can see hosting reviews. He is a web developer with in-depth skills in SEO and affiliate marketing. When not at work, he enjoys spending time with his family and taking his pug for a walk.

10 SEO Friendly Designing Tips that will Boost your Traffic in 2020

What is SEO and Why it is Required?

When google just gained momentum it was presumed that stuffing web pages with keywords will get them a good boost in their rankings. This will not be working with the current scenario as google has introduced algorithms in a chronological order which is to build a great user experience that is flourished with most relevant results that are available on the internet for serving the searcher’s query. Search engine optimizations are a regular procedure which is helping out the web-pages to crawl its way up towards the top ranking which receives a considerable amount of traffic, in which the sites look and feel plays a major role.

Need for SEO Friendly looks and Feels of a Website

The shops which are observing a huge number of buyers are always having a good ambiance through which the potential customer can easily navigate through for finding out a product that is best suitable to their taste and choice. In the same way, the online presence must be user-friendly in terms of how the information is represented to the visitors which will be ultimately be affecting the ranking of the website. With the internet revolution, the race has begun to serve the world with impressive UI, and the amount of time which is being spent on your website will reflect how better you are serving the visitors.

An android robot icon holding a flower

Visitor Friendly Website Navigation

Whatever the building strategy your designer has in its mind must be according to the considerable behaviors of the visitors. The entry and shuffling around the web pages must be a smooth experience for the visitor which will increase the time spent on your online entity and it gives a positive signal to the google algorithm than which platform is more likely to be fulfilling the respective query. If you are an online store selling products than navigation factor will be affecting the website’s conversion rate. Adding a sticky search button will also improve the navigation by allowing you to jump towards a specific genre.

People like being endeavored through a variety of options that are still intact with the relative thing they are searching for. The key consideration for this will be the avoidance of multilevel items and categories that only creates confusion. Your visitor must be easily provided with back and forth movement through always visible headers and footers. Make efforts in studying the pathway which is followed by the visitors to get from point A to B, and optimize the same for finding a way to accomplish it in the easiest and fast manner.

A graphical layout of an SEO friendly webpage

Proper Makeup of Content

The information which is being hosted on the website must be in a readable form which can be done through its makeup considering font style, it’s size, orientation, color, highlighting and the headers which are given to the paragraphs subpoints. This helps visitors to be provided with reading convenience and while considering the crawlers appointed by Google, it will help in distinguishing the topics which are covered in the entire webpage. A properly formatted unique content will have a special place in the ranking of search engine and tends to have a stagnantly growing traffic in a brief period.

An infographic chart with explanatory icons

Placing Adequate info-graphics and Video Explanation

It is always believed by the web experts that visuals are more impacting as compared to textual data, and thus we are seeing websites like YouTube so popular among the internet crown around the globe. If you want your webpage to be more convincing towards the offered solution try adding info-graphics, videos, relevant images, statistical charts and in some cases audio clips. This will be a great way to engage the visitors in your content and make an observable hike in rankings. Differentiating things like quality graphical representation makes you stand out from the crowd and target traffic which appreciates creative content.

A screenshot of Mike Solomon's testimonial

Lightweight and Fast Deliverable Website

The modern world wants to get served quickly in every sense, due to which we are experiencing spectrum bands like 4G & 5G. But what if the server speed is low or the audience which is not having such high bandwidth coverage. This problem takes us to the critical necessity of the website’s being lightweight for efficient delivery of content over diversified channels having a varying speed of serving. A website thus can be embedded with a minified version of scripts and other files, usage of cookies, selecting fast servers and CDN networks, along with using graphics that are delivered according to the device.

Servers are outgrown to be smart and effective for detecting the platform on which they are accessed and thus mobile, laptop or iPad will have the images according to their screen size for decreasing the delivery time. Instantly if a user is not delivered with the content it allows them to jump towards other solutions, this is a pogo-sticking factor that is considered negative in terms of SEO. It concludes that a website which is having dynamic capabilities of serving the users in a minimalistic time frame will be more likely to observe a ranking growth.

Chart showing an android phone for SEO friendly website responsive

Responsiveness for Mobile-friendly

It is estimated that there are around 2.5 billion mobile users who are accessing the internet for everyday usage of commercial and informative activities. When the websites are trying to rank among their competitors, they must have a responsive website that can adjust accordingly to the device and make a better user experience. Every element of your desktop website must be adjusted accordingly to the mobile view as several searches are nowadays inclining more towards these tiny trending devices. The content visibility on an 18-inch monitor and a 6-inch AMOLED screen have a huge difference which has to be addressed for ranking factors.

Images of top social media platforms

Non-hindering Callout Buttons

Every business which primarily treats its web presence as the platform to generate leads will be making this mistake of having a call to action buttons very frequently dispersed around the webpage, this annoys the visitors and makes them go back to the search engine for finding the more soothing website. When a user is being redirected towards a search engine, it generates a peculiar signal for search engine towards the website being not so relevant, which creates a possibility of de-ranking. Make a practice of having one sticky call to action button and one in the concluding section which is the ideal way of representation.

Heat map generation & optimization image of a website

Heat Map Generation and Optimization

Monitoring techniques have been evolved and now you as a site owner can video record the user’s sessions which will be allowing you to observe interactions that are made on your website. Analyzing this will help to make changes that smoothen the interactive procedure and identify the challenges which are faced in surfing the website. This enables to see from the user’s point of view what is the actual experience of your web entity defining the likes and dislikes for the same. The section which is getting less observance can be optimized from the generated heat map plugin.

Webpage link building flow chart per category

Internal Link Building

Considering your website to be an online eCommerce market, blog, domain-oriented informative site or a consultancy platform, has a requirement of internal link building which engages the user further deep into your world to experience all the relative functionality and offerings you have for them. Hyperlink the words on which you have similar products, articles, case studies or action pages which also helps in making sure that all your entities are getting indexed by a search engine. This is a best practice for increasing the time spent by a visitor on a website.

Region Oriented Language Specification

Featuring various versions for being a region-oriented website allows you to get closer to your visitors delivering language-specific solutions, services, and products. The keywords targeting also becomes effective and easy, a recent study also revealed that search engine is more likely to observe love for websites which are having two or many languages in which they have released their version of. Businesses tend to use language which is majorly preferred by their origin of visitors and it proves to be very much helpful in making a clear understanding of the offered services and products.

Feedback and Support

Last but not the least factor is incorporating UI with an assistance chatbot or representative which is available to address the potential query and help the user to easily act for the purpose of the visit. This chatbot assistance must be always in reach while scrolling the webpage. Many companies provide subscription popups that are for the sole purpose of remarketing techniques intended to be activated when the user gets to the end of the page or their cursor exits the webpage area. Though being useful a website must not constantly bombard the user with popups.

Conclusion

Making your visitors land on your website may be easy but making them stay and have a satisfactory visit is very hard. Following the above-enlisted points for making the looks and feel of your website SEO friendly will be ultimately helping in rank optimization. What you make out of your online representation will justify the business reputation in this era of the internet-based cloud world. Being a dignified business enterprise your UI/UX leaves a significant impact and reflects the seriousness your team had been putting in developing your web service.

Author Bio

Shy Lee is an Associate Digital Marketing Manager at factoHR, an India based HR, and payroll software solution provider. She is a creative marketing strategist with over 8 years of experience developing digital marketing strategies and guiding business development.

AI & Marketing: How to Simplify Processes Using this Technology

Adapting current marketing practices and match it with technology is an ongoing trend in any industry.  While most marketing managers and individuals realize the significant offerings of using more technology tools, there is still room for improvement.

Part of that improvement is the use of artificial intelligence in marketing teams. Artificial intelligence (AI) is an area of computer science that emphasizes the creation and building of machines that think and act like humans. Part of AI’s emerging capabilities comes from its ability to manage and learn human tasks like speech recognition, planning and problem-solving.

Bridging the gap between AI and marketing is going to help numerous people in the future. There are a few ways in which this technology is currently used, but there are places where AI can take over current jobs or roles. However, that does not mean marketers should fear for their jobs.

AI is not anywhere near perfect right now. Having individuals who know what AI should accomplish will help it learn correctly. Which means that marketers will need to aid in passing along their knowledge.

But as the following sections point out, once marketing teams integrate AI, it will help them even more. Below is a discussion on how marketing management is using AI today, what the future holds, and how AI will be an important marketing team member.

How AI is Used Now

Currently, AI is helping markets with data collection and insights into customers. There are a few ways in which AI completes these tasks.

Chatbots for social media and websites are growing in popularity as a useful tool for marketing management. Rather than worry about how to respond quickly to an inquiry, AI now manages the conversation. Marketers simply program the AI bot for when to respond and what to respond with.

Since people on social media want a response within minutes, chatbots take over the pain of having a single individual monitoring social media channels 24/7. Since AI is always developing, there may come a day when chatbots receive and solve a customer inquiry from start to finish.

Segmenting user data is another task that AI manages for marketers. Think of all the data that marketing managers collect each day. Data from social media interactions, in-store purchases, website traffic and conversions.

All of this information is not something easily handled by one person. Instead, AI now maintains the organization and categorization of all of this data. It looks over the information and breaks it down into specific customer categories and segments. For instance, if a shoe company wants to know what customers are visiting their winter boots page, the AI gathered data displays how many visitors the page receives, what time the page is most popular and whether or not an individual made a purchase from that page.

By analyzing this data, AI also maps a customer’s buying journey and gathers insights marketers can use for future promotions. If people know that a customer responds to ads more on Facebook rather than Twitter, it saves the extra time and money of running a campaign that no one interacts with or views.

It also turns into an opportunity to offer the customer an additional product to purchase or another item they might be interested in. By programming an AI bot to retarget a customer, once they make a purchase, with a product to compliment their purchase, marketers can gain insight into consumer purchasing habits.

Amazon is well known for this type of AI. Their product pages and purchase notifications include items similar to what people just purchased, and recommendations for what to buy next. Although some consumers find it annoying, others enjoy it or realize that they need another item to go along with their purchase.

Looking through customer analytics, AI gathers information that could be useful in the future. The division and organization of current customers into various categories allows managers to think about how to not only continually target them, but also test how to reach new customers.

What’s in the future for marketing and AI

Using AI for marketing management will expand into various sectors heading into the future. From social media to consumer insights, AI will alleviate some tasks from other team members.

For Facebook advertising, the social media site only provides an estimated prediction of how many people the ad may reach. But in the impending future, AI might give advertisers a more exact number. As more people either join the platform or contribute additional details, AI can gather this data for marketers. Plus, Facebook will gather more data on its users which they can use for perspective advertising numbers.

With a better picture of what interests people, AI will help marketing management narrow in on their targeted demographics. But it will also aid with exact numbers that a campaign will reach. By having more concise numbers and data, there won’t be any opportunity for an overspend or underspend on a campaign. Also, gathering information on new audiences will already be included from what the AI bot has gathered itself.

Predicting user behavior is touch and go in today’s market. But as AI collects more data on a customer’s journey, it can clearly map out how users interact with businesses. Using that information, marketers will know how to acquire new customers or where to fix their call to actions. There may also come a day where AI can find and fix these issues by itself.

For instance, if a digital campaign is not reaching the right amount of people, AI will know when to switch up messaging or targets. Even if people create these messages or demographics, AI will test when to execute these different options.

But user behavior will also help with personalization. Users aren’t happy with mass emails or general messaging anymore. Calling out what they like and acknowledging what they need is something AI can aid marketers in doing. Having a system in place that automatically knows what a customer likes and would be interested in, ensures that a campaign does not waste money. It also builds another opportunity for a customer to make a purchase or complete an action that aids in business growth or income.

Personalized messaging also aids a company’s outlook in a customer’s eyes. Taking the time to add in a person’s name or what products they might find helpful builds up a user’s trust in that company. Building up good feelings between a customer and business leads to return visits or recommendations from that consumer.

Writing is another area where AI can help or take over responsibilities in marketing. Presently, there are tests for AI machines writing and crafting responses or writing entire articles. Some journalists have even had AI algorithms write content for them. But it’s still early days and the technology is not always correct and needs lots of work done.

Going forward, AI might learn enough to create standard pieces like press releases or content when provided with basic information. Although it may take many years for AI to write like humans, it’s still a possibility that AI will manage smaller writing pieces.

Using AI to manage or help with various tasks

Five executives sitting in a conference room with files and laptops on the table

By giving mundane tasks over to AI, marketing managers and personnel will have more time for creative tasks. Although AI currently monitors and reports consumer data, in the future it could handle even more tasks. This will include running promotions and adjusting when  necessary. Or answering consumer questions on social media or by phone and email.

Having AI handle easier or data-centric tasks, marketers can focus on being creative. Worrying less about reporting information or checking social media frees up time to research and brainstorm campaigns. Teams can gather together during the extra time to discuss their thoughts rather than excluding a member who has to gather data or respond to social media requests.

Marketing managers in the future will think of AI as another person on their team. With its ability to segment and collect data, AI will be able to answer questions teams have about their current or forthcoming campaigns.

Think of the possibilities when people do not have to spend time collecting consumer data. AI will collect data in one spot for easy access during meetings or presentations. Merging voice and AI technology will also mean an opportunity for people just to ask the bot a question. Which area should we target next? What are the characteristics of this targeted demographic?

AI can also keep an eye on competitors. Setting up a database for AI to amass this information spares yet another person from a mundane task. AI can integrate all the ways marketers currently search for their competitor, and in turn, it assembles all of the materials into one spot. Accessible by everyone on the team, this data also be utilized during meetings or other gatherings.

Closing Remarks

The future of the AI and marketing management partnership seems very bright. Although this technology is slowly being utilized today, forthcoming developments will lead to further implementation.

AI will soon take over various mundane jobs, plus become a database of useful consumer data. Removing individuals from responding to customer inquiries or monitoring competitor tactics leads to additional time for creative brainstorming. AI may also be able to write smaller public relations pieces as well.

Overall, marketing managers will see AI as another team member. This technology can adapt to its surroundings, much like current marketers when they land a new client.

Author Bio:

Based in New York City, I am a software engineer and contributor to Enlightened Digital. My hobbies include finding the best record store in the city, and binging on Netflix with my dog, Hendrix.

What Does Google Duplex Mean for the Future of Customer Service?

Gone are the days of making appointments yourself. Google’s newest piece of artificial intelligence Duplex will handle it for you. Now instead of sweating over whether you made the booking for your business luncheon at a local restaurant, you can pull up your calendar to confirm that Duplex did it for you.

However, although Duplex simplifies tasks for individuals, what does it mean for customer service? How are businesses going to evolve for this technology? Below, we discuss the ripple effect of Duplex integration.

What is Google Duplex?

Introduced in May of 2018, Google Duplex is an artificial intelligence assistant tool. By speaking to it, users can create appointments without having to call a business themselves. Instead, they speak to Duplex and the device takes this information and makes the appointment for the individual.

For instance, a person will speak to Duplex saying that they want a table at Nobu’s. The system will then ask a series of questions including how many people will be in the party and what time they would like the reservation for. Once Duplex confirms this information with the person, it will place a call to the selected business.

When Duplex calls a business, people have reported it does not sound like a robot. Duplex will notify the person who picks up that it is Google Assistant calling to place a reservation or appointment. It even inserts “ums” and “ahs” to sound more lifelike.

However, if the business does not accept phone calls or advanced reservations, Duplex will notify the user. It also suggests other ways of reserving a spot, such as using OpenTable. But once the location has confirmed the reservation, Duplex sends an email to the user with the booking information.

Part of the thought process behind making Duplex is an AI system that adapts to users, not users who adapt to the system. Rather than having people learn how to speak to Duplex, Google created a system where Duplex learns and adapts to users and how they speak. Duplex is part of Google Assistant, the personal assistant bot available on Google devices. Users can view their bookings and appointments in the Google Assistant calendar. Currently, Duplex is only available on newer Pixel phones, but the company wants to open it up to all of its devices soon.

How Are People & Businesses Using It?

As the previous example shows, Duplex is currently used by people to make reservations and bookings. It alleviates having to make multiple phone calls for some people. While unorganized individuals now have a digital assistant to make appointments. For those looking to have a secondary device that handles the mundane day-to-day tasks, Duplex is part of the solution.

Businesses are also excited about this new assistant. Rather than hiring a person to take care of appointment bookings or sending various emails communicating what a person needs, Duplex fills in the gap. Plus, it reduces the time spent communicating with another person in the business what they need. Instead, individuals are in charge of handling their own appointments.

Duplex’s Effect on Customer Service

A lighted office room with computer monitors on the working table and a man working on his computer

Although customer service call centers have begun utilizing AI-based voice prompts, Duplex changes the game. Now, personnel will need to learn about how to respond to Duplex automated calls. Although they sound human and act like a human, there is still the chance to stump the bot. Customer service agents need to understand that although Google doesn’t officially record calls, they need to treat a Duplex generated call like a normal one.

There is also the ethical question of Google recording Duplex calls. Despite the fact that Google updated Duplex after its initial introduction to include a prompt by the bot identifying itself as Google Assistant, there are still questions of ethicacy. What if a recording was accidentally released? What happens when a reservation cannot be made because a restaurant individual did not properly note it or misunderstood the call?

It’s also another issue for businesses that do not accept phone reservations. Although larger companies can adapt to add phone reservations, smaller businesses may struggle with adding it to their services.

Additionally, businesses need to think about search result rankings and optimization. When a person speaks a generic term like restaurant reservation, Google pulls up only three recommended places based on a person’s location. These results may lead to many companies competing for those three rankings in search. Since companies are already optimizing themselves for voice searches, they should also be considering optimizing themselves for Duplex factors, like location and offerings.

Finally, if people can make reservations via AI-based technology, what’s to stop businesses from using this technology to make their own cold calls? Will people soon be having their assistant bots speaking to business bots?

What’s Next for this Technology?

There’s a lot in store for Google Duplex. From simply making reservations and appointments, this technology will expand into other sectors of service in the future.

Using this technology for customer service is one place for consideration. Replacing prompts such as dial 1 for customer service, dial 2 for billing/accounts with a voice bot asking specific questions, could render call centers obsolete. Rather than sitting on hold for an hour or trying to remember a password, people will have their Duplex systems call a business, and that business will likely have a bot of their own to respond.

Since AI-based devices are always learning, at some point they may learn all the nuances of natural language. When checking a bank balance, some people use a phrase like “check my cash balance,” while others will state “check my account statement.”

Think of the opportunities there when AI systems understand and categorize different phrases and meanings. No longer will a call placed to a company for help to start off as a machine asking questions and then transferring to a real-life person. Instead, the machine will handle the entire conversation.

Another path to consider is the integration of Duplex into other voice-activated technology. Right now, Duplex only works with Google Assistant. But if it worked with devices like Amazon’s Alexa, the conversational bot space would undergo a major change. Current technology like Apple’s Siri can remind people to do tasks, but incorporating Duplex with its booking technology would add another layer of sophistication.

Will businesses face transactions that are solely done by robots? Could we reach a point where all a human has to do is speak to one device that would run their whole day? There’s an opportunity for Duplex to handle a broad range of appointments. Instead of providing information about a restaurant booking, there may come a time when all a person needs to do is say “make a hair appointment for next Monday.” Duplex will handle finding a hairdresser nearby based on search results, reviews, and costs.

It’s worth thinking about how Duplex will make appointments during the off-hours of businesses. The 24/7 abilities of the device can allow it to make bookings, even when the business it’s contacting is not open. Right now, Duplex cannot make appointments with an answering machine, but in the future, it may be able to reach a business regardless of its hours of operation.

Part of the Duplex effect is how business websites will optimize themselves for search. Already, companies are adding in terms for voice search queries. What terms will Duplex need to know? How will a business rank for the various ways people refer to them? Can a company manage to always be ranking in the three businesses Duplex brings up when people search a generic term?

Another point of consideration is when Duplex will make appointments digitally. Even though filling out a form online is relatively easy, will Duplex be able to make these kinds of appointments as well?

There are a variety of ways that Duplex could change in the future. For customer service management, Duplex stands to become a useful tool, but also another technology to optimize for.

Closing Remarks

Although Google Duplex is not available to everyone yet, people are already excited about it. The assistant that makes appointments for people is another example of how artificial intelligence is simplifying people’s lives.

Once people begin to use it in everyday life, it is worth considering for customer service professionals. Whether it’s updating systems to handle Duplex generated calls or adding in a phone number to a business, the system has a larger effect on businesses.

But looking into the future, there are many questions left unanswered. How people and businesses use it in the future will have larger effects. It could replace human customer service departments. It could lead to bot to bot conversations where people just type in information and let the AI devices handle it.

For now though, Duplex is a system that looks to assist people in everyday tasks. Yet in the future, businesses may profit by this technology as well.

Author’s Bio:

Contributor to Enlightened Digital and software engineer from the one, the only New York City. My hobbies include snuggling with my Puggle, Hendrix while Netflix binging, and finding the best record store in the city.

4 Reasons Why Your Web Design Company Should Know Everything About CRO

Are you not happy with the kind of leads you’re getting from your company website?  If your expectations aren’t met or did not turn out as abundant as you thought they’d be, then is quite obvious your web design team is missing out on something relevant.  This is why it’s essential that you hire a good web design company.

While the website works like a dream, it has a modern design and follows architecture strategy.  Great content with good SEO can help your sales shoot up.

What if we told you that all above-mentioned concerns were happening because your website doesn’t have the Conversion Rate Optimization (CRO) it should have? CRO can be boosted by a mixture of copywriting, neuromarketing, visual design, and even psychology! It can influence what a potential customer or a website visitor will do once they land on your site. In other words, it increases conversions.

According to these case studies, your average customer might be influenced by something seemingly insignificant! The same research reported an increase of more than 100% when pictures were added to a site. Live Chat upped the conversion rate by 211%.

Thus, it is important that the web design company you hire understands CRO.  It is also essential they know the following:

  1. Tweaking the design is preferable over sweeping changes

Any web design company familiar with conversion optimization would know that it can’t be done just once.  A website would need to be continually tweaked to be improved. But they’d also know the changes to be made can’t be huge ones. Even changing a single element on the landing page, for instance, could have unforeseen consequences

So what does a skilled company do? They perform split testing, i.e., change just one element and then produce two versions of a website. Then they test both versions to see which one presents an improved conversion rate.

After the traffic has spoken and judged which version they like, the web design experts change only the element they tested for.  Nothing else – not the font or the image or even the placement of the logo – will be changed without testing for it! That is the whole premise of split testing: showing you the results of altering a single thing.

A great web design company understands that conversion optimization is usually all about micro- and not mega-changes. If they realize how important CRO is for a business, they won’t brush off this designing commandment so easily!

  1. There are multiple call-to-actions on the website

The problem with the overuse of call-to-actions (CTAs) is that it does the reverse of what it is originally supposed to do. A clear CTA should direct the visitors on your website to perform the action you want them to perform.

Whether you are asking them to make a purchase, share content on social media, or get in touch with you, there should be just one CTA.  Any more than one, and you risk your conversation rates by overwhelming the site’s visitors.

Don’t bombard your potential client with too many offers and actions. This could increase the bounce rate when your users head to something simpler. Look at the example of Whirlpool; they increased their CRO by more than 40% when they replaced 4 CTAs with 1!

A table with a keyboard, pens, and pads all in white shades

  1. The balance between white space is out

For improved user experience, it is necessary that there be enough white space on a site. White or negative space refers to the parts of the page that are left blank. That would mean there are no graphics, gutters, or margins in those parts.  While they may seem blank, even the space between columns, visuals, or lines of type is an essential part of website design. Because of the white space, our eyes will land in the right place. If you want your visitors to focus on what’s important, then white space needs to be balanced out.

Any page that doesn’t contain any negative space is likely to be crammed with graphics or text. The downside to having such a page is that the visitors won’t even know what to focus on. You’d also run the danger of them not bothering and just leaving your site!

Instead of cluttering your landing page with fifty images, opt for a simpler design because that is a better choice scientifically. When the content is balanced with the right amount of white space, it gives the website a cleaner look.

You can check out the example set by Made.com. They do white space so well that it is easy to focus on their main message – exactly what they want their visitors to do. Even with the visuals and body copy on the site, the negative space lends an air of elegance and sophistication to the landing page. Go here if you want to know more about white space and simplicity

An icon of construction heavy tractors constructing the word 'brand'

  1. Be consistent when it comes to branding the website

Don’t follow in the footsteps of marketers who have no clue as to what branding is and how it works. Could it be that your web design company doesn’t comprehend how the way they do branding on the website will influence conversions?

Look at Apple; they have turned their name into a brand that most people can’t afford. Yet nobody would fail to recognize the Apple logo if they saw it. That’s because this company has mastered the art of branding. Besides their iconic logo, they have made their brand values: sleek design, elegance, and useful tools easy to see.

Check out their homepage, and you will find:

  • Their distinctive logo is visible but not overshadowing the other elements on the page
  • They have kept the headline short but succinct
  • They have included a sleek product photo

Does it sound like a good practice that you’d emulate? After all, Apple has become a global name now, so they must be doing something right!

Before embarking on your next Website Design project and hiring new web design experts, you might want to talk about CRO. Make sure they understand its impact before you hire them for their services!

Author Bio:

Evie Harrison is a blogger by choice.  She loves to discover the world around her. Find her on Twitter:@iamevieharrison

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