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Ways You Can Support a Friend’s Business During Covid-19 Pandemic

With the staggering effect on the global economy due to COVID-19 pandemic, here’s a framework on how you can support your friend’s business.

Every business owner knows how much time, effort, and passion goes into running a business. With the unprecedented uphill battle against the COVID-19 pandemic, drastic changes to the global economic landscape have been affecting micro-businesses, small-and-medium-sized enterprises, and most probably your friend’s business.

In this challenging time, help and support are needed for businesses to survive and succeed. And the most important source of support is us, their loyal friends, families, and dedicated employees.

Using the L-O-V-E framework, we have some quick and easy ways on how you can support your friend’s business without spending a cent.

Like, follow, comment, and share social media posts and pages.

In social media, spreading and sharing words online can reach thousands of prospects and customers in seconds. It also helps improve their rankings in search engines and increase their brand awareness. So, if you’ve got extra time, spend a little on this. It would make an impact on their business.

Offer to help in other ways.

Perhaps your friend is overwhelmed with the current turn of events. You can extend help to appease their mind. If you are a business partner, you may offer free office hours to talk about their situations and the problems they’re facing. Or, patronize their products and services, order food from their shop, and if they need some help looking for new suppliers and tapping a new market.

Visit the website and give insightful reviews or feedback. 

If your friend has a website, take some time to engage with their contents, support them through leaving detailed feedback. Writing insightful reviews will expand the brand’s reach of the company. It also improved their search engine ranking results and built customer trust and confidence.

Enhance your referrals or word-of-mouth recommendations. 

Help them by spreading the word when you’re networking. Even though you do not need the products and services they’re offering, other people do. Word-of-mouth recommendations are more highly valued. With every word you share carries the potential growth to attract clients. According to Nielsen’s Global Trust in Advertising report, 92% of consumers trust recommendations from friends and family above all forms of Ad formats.

Final thoughts, there are different ways to help your friend in this time of global crisis. It could be in the things they’re struggling with or just by your presence and time to listen. Sometimes supporting a friend is not always about upsetting your budget. It’s more about giving time investment to them. If you did that, they would surely appreciate the gestures you did more than you imagined.

June Spring Multimedia, a leader in branding and online marketing industry, aims to support startup and small business owners facing this crisis. Read more.

How Email Marketing Improves Your SEO Results

When reviewing your marketing strategies this year or even if you are just starting to create one, one of the critical components that you should not miss and should not put to despise is email marketing. It may be one of the oldest strategies in digital marketing, but it can still give favorable results.

Technology may have given newer digital marketing methods like social media, influencer marketing, video marketing, or even trends like shoppable posts or live streaming. However, email marketing has proven to be one of the most critical factors in doing your online advertising strategies.

While some may argue that email marketing is dead because of these newer strategies, about 88% of marketers worldwide believe otherwise. Email marketing still converts, still helps promote your brand, and even improves your online authority. It also becomes highly useful when you merge it with other online marketing campaigns like SEO or Search Engine Optimization.

So, how can email marketing improve your SEO results? Here are some of the ways it affects your SEO campaign.

Ways Email Marketing Improves Your SEO Results. 

  1. Sends Personalized Content

When someone subscribes to your email subscription list, they probably have some knowledge about your business and what you offer. Consumers these days are more proactive, intuitive, and resourceful. Even before a visitor comes into your website, they’ve already researched about you and have predetermined you might have something they need. With this, it pays to ensure you do your research as well. Tailor-fit your email content based on your consumers’ preferences and interests.

Make your email content highly-engaging and high-quality in terms of content and design. Go beyond merely including your subscriber’s first name. Apply segmentation and tags to your email.

If they subscribed to your list through a purchase, mention that in the email. Amazon does a great job of doing that, by including the actual names of their subscribers along with recommendations based on their previous purchase behavior. It shows a level of care that endears you to your customers even more.

51% of clickthroughs to your website happen through email campaigns. That’s a significant value to motivate you in creating and sending campaigns that stick and stand out with your target market.

  1. Brings Quality Website Traffic

Bringing traffic to your website can be done in a lot of ways. You can incorporate it with your social media campaigns, use influencers to encourage people to visit you or conduct promotional activities like simple giveaways or a full-blown contest to help people to visit your site.

Infographic graph of web traffic

However, it’s not just traffic that you should aim for your website. You need to target high-quality traffic. High-quality traffic is a number of people who are genuinely interested in your content and are most likely to convert. These are people that need your product or service and are close to making a purchase decision.

Conversion rates determine if your website and the campaigns you run is bringing in the high-quality traffic you need. Higher conversions mean a noticeable increase in your sales plus an improved engagement across all of your channels.

Among all channels, you can use to drive website traffic, email marketing when done right can be the most effective and profitable medium you can use. With proper segmentation, personalized email body, and by offering valuable and information-rich content, you are sure that the traffic you bring to your website will be of high-quality.

  1. Helps Lower Down Bounce Rates

Your bounce rate means the percentage of visitors you had on your website who left without taking any action, such as making a purchase, filling out forms, or clicking on a link. Moreover, if someone goes your site in a matter of seconds without doing even one of the actions stated and moves back to the search engine results, it can profoundly affect your search ranking, which can lead you to the lower ranks.

Infographic percentage of benchmarks bounce ratesSource: www.cxl.com

Email is the medium with the lowest bounce rate. Through high-quality, personalized, and targeted emails, you can include a link to your landing page to hook those interested right in. The key is to get them excited enough to do the call to action you provide. It improves your ranking when people are clicking and engaging with your content. Every clickthrough, shares, comments, or replies are marked by algorithms and determine your bounce rate. Lower bounce rates indicate you just launched an effective email marketing campaign.

  1. Keeps You On Top of Your Customer’s Mind

As you build your online audience, work towards building a deeper relationship with them to gain their loyalty to your brand and your product. It would be great if you become a top-of-mind product or service for them. That means when they think about the product or service in your niche, it’s your brand they think of first.

One of the primary purposes of your email marketing should answer this need. When you work on your email marketing and send content to your audience, your brand, product, or service should resonate in their minds when they perform an organic search.

Becoming a top-of-mind brand for your audience does not necessarily mean barraging subscribers with emails. Doing this will be counteractive as it may tire them out or, worse, consider your email as spam content. Build a strategy in sending out your content and plan it properly. Incorporate different types of content like videos, blogs, articles, surveys, and other forms that may catch their attention and help build excitement to open every email you send.

Once you have established being a top-of-mind priority, it would be easier for them to convert, which will increase your sales.

  1. Improves Your Website Engagement

If you have already built enough excitement with your sent email, your target audience will likely click on your site or share your content, which increases on-site engagement.

There are billions of websites used by businesses on the Internet today. The competition to make a content appeal to a potential client is very stiff. With email marketing, it can help you deliver quality content to the right audience at the right time. As your content reach your target audience, they will most likely visit your site and explore other content you can offer that is of value to them.

People also who have you as a top-of-mind brand in organic searches will more likely dwell on your site more, which improves your dwell time rates. Search engine bots pick these indicators that your website offers value to your audience. The higher your on-site engagement is, the better you’ll fare in search results.

  1. Builds Up Your Authority

When it comes to SEO campaigns, brand authority is essential. Though building authority is not a walk in the park and is not an overnight success, once you have established it, your SEO efforts will surely reap good results.

Having a robust online authority means that your audience trusts your brands and the contents of your website. They also consider you a great source of information, making your website relevant. A publisher would also cite you and would want to create links on your site.

Sending quality content to your email list and providing them valuable information helps you strengthen your authority as a source of useful data. Though this might take a while before you achieve this goal, however, once you establish authority, it will improve your search rankings, make your brand more visible, elevate brand awareness and increase your conversion.

  1. Increase Social Media Engagement

When you send out email marketing content to your subscriber’s list, it is vital to include a social sharing button that will encourage your recipients to share your content with their social media profiles.

Social media plays an essential role in increasing organic traffic for your website. The higher engagement your content get in different social media platforms, the better your SEO results will be. The number of social media users that can see your content can help your search engine ranking positively as they continue to click on your link.

However, always remember to include a strong CTA in your email content to improve the chance of your audience click on your link and sharing it with their own social media channels.

Final Thoughts

The number of people on the Internet continues to grow daily. This year alone, the Internet already enjoys a 59% market penetration, according to a recent report by We Are Social. However, you cannot just expect people to find your site and help your SEO efforts without doing anything.

By marrying some of your digital strategies like email marketing and SEO campaigns, you can do more to help your brand grow—every part of your digital marketing strategy matter. To make your strategies more effective, find more creative and relevant ways, they will positively create an impact on each other. Each campaign you employ through email marketing, for instance, must compliment your SEO strategies and vice versa. Email marketing and SEO are related and can work together to bring you great success.

Author’s Bio

Ramon Francisco has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. In his spare time, he writes science fiction, collects little yellow men and plastic spaceships.

How to Fight Loneliness While Working Remotely

Remote working, telecommuting, work from home, virtual job—these are some of the ways we call this flexible working set-up that has increasingly become popular in the last decade. As a matter of fact, just in the U.S. alone, there was a 159% increase in remote workers between 2005 to 2017. Currently, their remote workers are 4.7 million-strong, making up 43% of their workforce. By 2027, the tables will turn because the majority of workers will be working remotely.

Flexible working has become a “new normal” in the market workplace. 41% of remote workers are opting to do freelance work permanently. Being able to work outside of the company’s primary location and having a choice of work environment are now key factors for many job seekers, and it is changing the way most businesses operate in the golden era of the digital age.

Infographic percentage of freelancers

The benefits of remote work have been life-changing for most freelancers. A flexible schedule is a leading benefit to remote work, followed by the flexibility of working from any location and increased time with the family. For those who used to suffer from heavy traffic and hours of commute, working from home has definitely been a great come-on. Recent world events, like pandemics, natural calamities, and other social threats, have left some business with no choice but to ask employees to work remotely, or have been critical to the decision-making process of most remote workers.

On-going innovations in technology are also leading to restructuring in the market workplace, allowing more and more of the workforce to remain productive members of the team offsite. Researches have discovered a productivity boost equivalent to a full day’s work among remote workers, as they can manage their time better and concentrate more on the job at the comforts of their home. Employee attrition can also be decreased by 50% among the remote workers as they take shorter breaks, have fewer sick days, and took less time off. Companies can save thousands by reducing the amount of office space, equipment and utilities needed to sustain a full in-house staff. These are all wonderful benefits. Remote working seems too good to be true. But are remote jobs as great as they sound?

Loneliness: A Big Hurdle for Remote Workers

Despite the allure of remote working, there are challenges that remote workers are facing that not most people know about. Tech giants like Facebook, Yahoo!, Google, and IBM, have either retracted their remote working policies or have never embraced the telecommuting trend of today. There are drawbacks to remote working that others may not know about.

At the end of the day, it is an employer’s choice if they’ll hire remote workers or not. Inevitably, there will be more remote workers in the future, as I have mentioned. But let’s dive deeper into one of the most common drawbacks of remote working—loneliness and isolation.

In a survey done by Buffer, the most common problem encountered by 22% of remote workers is unplugging from work. This problem can be corrected by setting up clear boundaries or hours of work and the like. But the second reason that came about is probably more alarming than the first—loneliness. 19% of remote workers encounter loneliness and isolation in the course of their freelancing or remote work careers.

Infographic graph of remote workers strugglesImage Source: Google Photos

It’s not something to ignore because symptoms of isolation include increased stress levels, bad decision-making, and can lead to depression, which has taken the lives of so many. Depression has become one of the greatest epidemics of this generation, and a worker who is battling loneliness, if employers detect that at all, is very alarming especially if the remote worker is handling crucial responsibilities.

Factors Causing Loneliness Among Remote Workers

  • Feeling Left Out

Factors that add to loneliness is feeling left out in the team, like from updates or even relationship-building that happens more seamlessly for in-house staff.

Even perks like IT support for cybersecurity, or maintenance crew keeping the workplace clean, and even an HR department that manages your benefits for you, can be significantly diminished for remote workers, who practically have to do things on their own. Knowing trends and threats in cyberattacks are now included in their agenda, filing their government contributions, and so on.

Employers must remember to incorporate required face-to-face interaction that will involve their remote team, like yearly events or quarterly updates, depending on where your remote team is located. Communication management tools such as Slack or Zoom can also be used for facetime interactions, even to catch up with your team or conduct regular meetings. Provide tech support for your offsite staff and human resources assistance, also if they are working remotely. And it would not be a bother to you as a good boss or leader to check up on them consistently. Humans are wired to be connected, so even simple efforts such this can go a long way for a freelancer.

  • Networking is Challenging

With no coworkers in your living room, socializing with your peers can be a challenge and make working from home a bit depressing. If you are used to bouncing off ideas with others, this isolation will be even more challenging.

In-person connections and networking are harder for remote workers. It takes creativity and persistence on the part of the remote worker to stay connected with industry peers, get involved in the community, and keep honing their skills and building their network. If you are a freelancer, LinkedIn groups are a good way to network with other professionals in your field. Try browsing some Facebook Groups in your locality and check out events they may have like expos and social gathering where you’ll get to participate and widen your network.

You can also go to a co-working space once or twice a week just for a needed change of environment, or maybe work at a friend’s or family’s house for half a day, once a week, so you can also share time with them once you are done.

Coffee shops are okay, but you will typically keep to yourself when you are in a public space. Better to take a proper lunch break, meet up with a friend while you’re at it, before going back to work whether at home or somewhere else.

Have a right mix of social time added to your work commitments. You are a human being, a social being, not a bot that keeps working without needing interaction.

  • There’s Not Much “Free Time”

Most people think that remote workers get to slack off at work because they are at home and nobody sees them. Actually, surveys show that remote workers spend more time working, take fewer vacation leaves even if they may have unlimited vacation leaves, and are less likely to enjoy their rest days from work religiously. The convenience of opening a laptop or mobile device and instantly getting connected at work is a culprit.

As a result, remote workers tend to get burned out a lot easier than traditional workers. High-paying remote jobs are not even worth it once loneliness hits, the reason why you hear of remote workers that jump from job to job, project to project.

But this can be avoided entirely by setting a specific schedule for yourself on when you are working, for how long, and when you will have your breaks, off days and leaves. These things can be scheduled and planned. Discipline yourself not to work when you are sick, or not to miss important family events, even to eat dinner together every night as a family.

Remember the reasons why you chose to do remote working, and stick to the values, work ethics and discipline you have even if you no longer work in a traditional office

Employers who have remote workers in their team should also be careful not to treat their freelancers as if they are at your beck and call. If you have to craft a unique measurement of productivity for your online workers, do so. Experts even say that remote workers are more productive if they do not follow a singular work schedule, just like in a traditional office. Different people are wired differently, and one remote worker you have maybe at his best while working at night, but since everybody in the office comes in at 9 am, you require that freelancer to do the same. It’s not the same. Maximise the potential of hiring a freelancer by allowing them to work at the time they are most productive. Set weekly targets and release them to do their jobs well, instead of micromanaging them. This kind of management, even in traditional settings, reduces workers productivity, so why do it with your remote workers?

In everything, there is a balance, and so is the same with remote workers you bring in to your team. Figure out the best way to manage both in-house and offsite staff so that you can maximise the potential of your team ion entirety. HubSpot gives more tips in the following video for employers and workers alike:

Video Source: Stop Managing Your Remote Workers as if They Are Onsite / HubSpot © 2018

Conclusion: Remote Working Isn’t for All—And That’s Okay

Whatever the reason, not everyone is meant to work remotely, and that’s okay. If remote work is doing you good, by all means, keep going at it. But if you are going through a terrible time and you are regretting your decision to shift from the office to working remotely, assess if you should go back to a more traditional work setting or not.

If you are like me that, by gut-feel, know remote working is the path to take, encountering hurdles along the way is not and should not be a reason to quit. Again, remember the reasons why you shifted to remote work. For most people, it’s to finally have a work-life balance and quality time with family that was more difficult to keep as an office worker clocking 9 hours a day, chugging to and from work for another couple of hours or more. I also realized that skill-building for me became faster as a remote worker, and the potential to earn more for my family and give them a more exceptional quality of life also got multiplied. Keeping these in mind, it guides me whenever I meet drawbacks such as isolation and loneliness. Both are not exclusive to remote workers, as it can hit anyone, even those that are deeply-entrenched at traditional jobs.

Reach out to others when you are going through something like this, whether you are an offsite staff or freelancer. If you’re an offsite staff, go to your company’s HR or even talk to your supervisor, so that you are not alone as you find solutions for this challenge you are facing. If you are a freelancer, find people who can drop a word of advice or two to help you overcome. It can be a family member or a friend, or even a community you recently joined. The steps indicated here can be the beginning of the solution, but it’s up to you, remote worker, to hurdle past these challenges for a more meaningful, vibrant and long-lasting career as a remote worker.

AUTHOR’S BIO

Ramon Francisco loves to write about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. Ramon currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand.

Why Business Owners Should Target Social Media Sales this 2020

Social media marketing is not a new concept. It has been on the marketing for quite a time already and used by a lot of businesses worldwide today. It has proven to be useful when it comes to building brand awareness and expanding your reach.

Over the years, social media has become a massive drive in any digital marketing. It has become one of the most effective avenues that drive success in your company or brand in recent years. It has grown so big that many businesses of all sizes are now optimizing these massive channels. To date, about 58.8% of marketers say that social media is an essential part of their marketing strategy.

However, you have to realize that social media is not all about brand awareness. You can use it to find prospects, connect with them, and nurture them to turn into sales. Social selling, as it goes these days, uses your different social media platforms to build a relationship with your audience, turning them into potential customers. You cultivate brand awareness to them so you’ll become their top of mind.

Best Social Selling Practices

  • Find Where Your Audience At

Either you just want to grow awareness for your brand, or you want to target sales in using social media, it is essential to know where your audience is most active. If you already know your target demographics, the next step would be to find the social media platform where they are most active.

  • Use The Right Platform

Social media channels were not created equal. These channels have their spice in them that makes them unique and draw a niche market into them. For example, if you offer services like SEO, digital marketing, and website development, you may want to grow a profile in LinkedIn where you can meet many CEO or company executives that may want to hire you for their business. But if you have a fast-fashion business, you might get traction on Facebook and Instagram.

  • Always Offer Fresh Content

Your audience interest will wear down if you offer the same content over and over again. They might leave your platform and decide to look for others who spark their interest. To prevent this, share different types of content that revolve around your brand. Offer live video streaming, short, clipped tutorials, guides, infographics, and other interactive content. You can even incorporate client testimonials or user-generated content.

  • Engage With Your Audience

Always remember that in social media selling, you have to build a deep, lasting relationship with your prospective clients. One of the most effective ways to do that is to keep engaging with your target audience. Comment and appreciate tagged posts, reply to your audience comment and answer their queries. The key is for your audience to feel that they can connect with you, and you understand their needs.

  • Post Often But Not Pushy

In building a relationship with your audience, you have to earn their respect and trust as well as establish your authority and credibility. Posting often is the way to go. However, remember that even though you are aiming to gain sales in social media, your post and content should not be sale sly and pushy as these may turn off your audience. Post contents that are of value, information, and engaging.

Reasons Why Business Owners Should Lean on Social Media Sales

Despite the success of many brands in social media, there are still companies that do not incorporate social media into their business plans. If you are one of the businesses that are still apprehensive about leaning with this digital marketing strategy, here are some reasons why you should start now.

  1. Unstoppable Growth

In a recent study conducted, it shows that almost half of the world’s population is an active social media user. About 3.8 billion people in the world or 49% of the world’s population are found on different social media platforms. It grew 9% versus last year and shows no signs of stopping anytime soon.

As it continues to grow, its capacity to reach people all over the world also increases. Social media has now become a significant source of news and information and a unique way to interact with your audience. It has an unstoppable momentum that business owners like you should lean into before you get left behind by your competitors.

The number of people in social media is rapidly growing. It has transformed the way businesses market and sell their products. People are on it and spending hours on these platforms daily. The average time spending of an individual in these different social channels can be up to 2 hours and 24 minutes.

Depending on your goals, your niche market, and your desired target audience, you can use different social networks when you try to reach for your preferred customers.

  1. People Are on Mobile

What makes social media so powerful these days is because of how accessible it is through mobile devices. People on the internet are on their mobile devices. The era of desktop computers and laptops to connect to the web is slowly shifting towards the use of smartphones and other gadgets like tablets. Some have even wholly ditched their computer and replaced it with a mobile device for their daily use.

When people are not using their phones for entertainment like games and videos, most of them are browsing their social media profiles. If your business cannot be found on any social media platform, you are losing an excellent opportunity to target people who are on their phones almost all of the time.

  1. Unlimited Reach

With the number of people that can be found using social media in their everyday lives, it is noteworthy to say that the different social media platforms can allow you to expand your reach, unlike other online marketing strategy avenues. It can improve your visibility by showcasing what you offer and how you can address the needs of your target audience.

Being in social media also helps you build your name and strengthen brand recognition. As people continue to interact with you, your online reputation also grows more robust, which makes them trust you more.

Social media offers a lot of possibilities to make your brand become a household name and be on top of your customers’ minds when they are ready to make a purchase. You can run different tactics like interactive content, live streaming, polls, and surveys that can help in your brand’s identity growth. You can even run promotional activities like a simple giveaway or a full-blown contest that can bring a massive result in your brand awareness. Doing all of these strategies will not only boost your social media presence but can also be your ticket to a successful social media selling.

  1. Deliver High Engagement

Social media was created at first to connect family and friends and to continue to engage with each other to deepen a relationship. As it has massively grown over the years and businesses began to adopt social media in their companies, this has rung true as well. The different platforms of social media have become a broad avenue to continuedly connect with your audience and deliver a high level of engagement.

Customer engagement is the bond you form with your audience that can eventually lead to long-term customer loyalty and, ultimately, sales. Customer loyalty is a crucial factor in the long-term growth and success of your business. Social media allows you to capture your target audiences’ interest and start to build a relationship through post reinforcement that they can always engage with you.

It is vital to make sure that you listen to what your audience is saying. Reply to your audience’s comments and mentions not only on your posts but to other contents as well.

  1. Rise of Social Commerce

For many years, many marketers have been dreaming of being able to sell without leaving the different social media platforms. Fortunately, social media is now becoming an outlet where people directly do their shopping. For the longest time, social media is just an avenue to increase awareness of what you offer and to direct your customers to your website and other selling platforms that you may use.

The rise of social commerce improves the sales funnels making it more streamlined and producing a better output. Over the years, the purchase journey of your customer is quite long, which switches from different platforms that frequently lead to cart abandonment. With social commerce, they do not have to leave the platform they are using to make a purchase. Instagram’s shoppable post that was launched in 2017 made waves as it made social media selling a seamless experience for their users.

  1. Your Competitors Are Into It

Lastly, if you are not into it, you are lagging in the competition. Your competitors have already made a run for it, and you may get stuck in the competitors’ pit if you do not make a move. If you do not start now, it will become harder for you to reach your online sales target in the future.

Final Thoughts

Selling is your prime objective in building a business. Everything the effort and planning you do is to make sure that you will be able to close a sale. These days, you have a lot of opportunities to leverage technology to help you gain the sales that you want. Social media proves that it is one of the most significant innovations today that is versatile, depending on your need. It holds a lot of opportunities that you can utilize to achieve your target.

But always remember that social media channels will not do the work for you if you will not work on it. Do your part. Start by familiarizing yourself with your audience and finding the right platform that might work for you. Build and optimize your social media profiles, focus on improving brand awareness, and stay connected with your leads. These may sound a lot, especially if you are just starting, but once you get the hang of it, you will surely get immersed and find yourself wallowing in success.

Author Bio:

Ramon Francisco has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. Ramon currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and  Softvire New Zealand. He writes science fiction, collects little yellow men and plastic spaceships in his spare time.

Startup and Small Business Owners to Cope With COVID-19

Committed to lending a hand, June Spring Multimedia offers a generous discount on all services.

JUNE SPRING MULTIMEDIA, APRIL 2020 – The outbreak of the COVID-19 pandemic, is causing a great impact on global health and economic crisis. Startups and small business owners worldwide are affected the most, experiencing a huge set back on the present market status.

June Spring Multimedia, a leader in branding and online marketing industry, aims to support startup and small business owners facing this crisis.


“We are living in strange & worrying times. Now more than ever, startups and small businesses need to stay together & support each other to stay afloat during this crisis.” – Jay Arenas, President and CEO.


In line with the company’s effort to support startups and small businesses, June Spring Multimedia is offering massive discounts up to 50% OFF on all its services. The company is giving another 10% OFF discount using the promo code: JuneSpringCares

For years, June Spring Multimedia has built successful brands and excellent digital experiences in different types of industries worldwide. The company boasts high standard of excellence and exceptional service to ensure a great return on investment.


Contact us:

June Spring Multimedia Corporation
Department: Sales and Marketing Department

Email: customercare@junespringmultimedia.com
Website: www.junespringmultimedia.com

Phone Numbers:

  • (US) +1.408.600.2621
  • (AU) +61.861.025.588

Boost Your B2B Digital Marketing with These 10 Tips

Have your marketing activities been generating fewer leads and conversions lately? Or has this influx never really started? Then boost your B2B digital marketing with these 10 tips.

Tip # 1. Understand your target group:

This is, of course, a buyer. As a B2B marketer, you know that the requirements, wishes, and needs of your target group form the basis. Yet we often come across companies that pitch their business without having any idea what the profile of their target group is.

So, the first step to boost your B2B digital marketing should be an investigation into your target group. Understand their online behavior, to which communities, groups, and social media do they turn? Get involved and discover how they talk, what they share and discuss.

To create a buyer persona, you must answer at least these three questions:

  1. Who makes the decision to make the purchase?
  2. With whom does your target group network and with whom would they want to network?
  3. Which information is important to the target group before they make a purchase? Try to understand their purchase cycle.

With the answers to these questions, you already have an idea of how and who you can focus on.

Tip # 2. Map the purchase cycle and decision factors:

In a marketing strategy, it is important that you understand the purchasing cycle, also called the customer journey, of your target group. Fortunately, it is not that complicated to map the digital purchase cycle and decision factors of your target group.

Enter the purchase cycle for your target group. What path do they follow? Remember that you have to optimize the customer journey at every stage and help the customer so that he/she can make the purchasing decision.

Content quickly helps to increase the chance of conversions and to convince customers.

Tip # 3. Use various types of content to support every phase of the customer journey:

Content marketing is nowadays the most effective strategy to achieve consistent results. Yet most B2B marketers feel that they are missing too many opportunities in this area. In the B2B world, a purchase cycle is often longer because it contains products and services of a higher value.

That is why more extensive research is being done before deciding to make the purchase. Improve your content marketing with the help of these tips:

  • Always set clear goals for your marketing and content strategy
  • Use the knowledge gained after tips # 1 and # 2 to create relevant content. Offer your potential customers the right information they need to make a decision
  • Use other content types in addition to blogs, such as videos, infographics, e-books, case studies, etc.
  • Research what the most frequently asked questions and answer them in your content instead of just in your FAQs
  • Use Google Analytics to assess the results of your customer journey. You can find out here the steps that people walk before they make a purchase. Based on this, you can still optimize your strategy.

Tip # 4. Use your blog on the website:

If you regularly post blogs on your own website, you increase the chance of lead generation and you can gradually bring potential customers to purchase. The quality of your blogs is of course important. Fill your blog with various high-quality content: images, videos, links to other interesting blogs, etc.

Ensure that your blog contains the best and most relevant content for your target group. This should be in line with what they are looking for and their wishes. Many B2B companies do not pay so much attention to their own blogs. We recommend that you do that. Optimize your blog with:

  • Relevant keywords. Use this in your title, content, alt texts and SEO plugin (if your website has one);
  • A high loading speed;
  • A mobile-friendly design;
  • Call to actions to increase the chance of conversions;
  • A question or phrase at the end of your blog to provoke responses from your readers;
  • Relevant content for your target group. Consider your blog as if you are doing a consultation with the customer;
  • In the B2B world, blogging (if you do it right) can lead to brand awareness, lead generation, and conversion.
  • Extra tip: take a look around at how other companies blog in your industry.

Tip # 5. Use of email marketing:

We believe that email marketing is indispensable in B2B digital marketing. But then you have to use it in the right way. That means creating and personalizing valuable emails. Otherwise, the emails might be judged as irritating and spam. And this is not good for your domain performance.

Also, make sure that you do not send emails randomly. Then you have a low success rate anyway. That way you do not reach the target group that is interested in your content. Use the data you have about your target group to personalize the emails. Through target group segmentation.

You can make the emails per target group relevant. In order not to spend too much time on this, you can automate certain actions and segmentations with Marketing Automation software.

Personalize not only the name of the recipient but also the content of the email. You do this, for example, by dealing with the problem experienced by the reader in the e-mail and by offering an appropriate solution.

Give readers a reason to open and read the email. Use an attractive subject, interesting content and a call to action button. The subject of your email is a strong determining factor here.

Use a neutral writing style. Talk to the readers, without it becoming a sales pitch. This way the readers feel more like they are having a face to face conversation.

Tip # 6. Use social media for B2B marketers:

Social media is ideal to reach a specific target group in a very focused way. Nevertheless, it is important that you first investigate which social media suits your company. Research, for example, on which platforms your target group is present. This can be different for every target group.

For example, one can be reached better via Facebook and another via LinkedIn. You can generate both organic and paid traffic on these channels. Test multiple options to find out what the desired result will deliver for your company.

Tip # 7. Advertise with a small budget:

This has already been mentioned in the previous tip: online advertising. First, start with a low budget to test what this means for your company. For example, promote your blogs, e-books or white papers on social media. By advertising, you will reach a large audience faster than organic. You can always specify a maximum budget so that you never go over it and have sky-high costs.

Tip # 8. Match all your marketing activities:

If you use multiple forms of marketing, make sure that they all connect to each other. The inconsistent brand experience will most likely lead to fewer quality leads and will ensure that people trust you less or do not take them seriously.

To prevent this, it is important that you connect all teams. For example, the advertising team, marketing, and content team. This way, these teams can consult with each other and it is clear to everyone how and what is being communicated.

Tip # 9. Use inbound marketing campaigns:

With inbound marketing, marketers try to “earn” the attention of the target group instead of pushing. Content is used here as a strategic approach. In an inbound marketing campaign, content helps to collect data from prospects, to get these leads (automatically) into marketing automation where they are converted to customers through customer service training.

Tip # 10. Use personal branding:

Personal branding in B2B digital marketing can be very valuable. People trust people faster than companies. The tangibility and humanization of marketing are important. It makes your company credible.

Many companies, therefore, focus more on Human-2-Human marketing. The emphasis is on relevant and personal customer contact.

When professionals and consultants use personal branding within your organization, you can reach a larger audience and promote your company as an expert.

In the B2B world, delivering services and products is central. When you add personal branding, the value of these services and products will increase considerably. People believe in something faster when the person with the executive role, like the consultants, has a high status.

For good personal branding, it is important that you see yourself as a brand. In the online world, you use at least professional images for this and you ensure that you are present where your target group is.

Content is your vote online. When you present yourself as an expert, it is important that you carefully choose your content. Make sure the content is valuable to your audience and they think it is so good that they want to read and share it.

Bonus tip: Use video to increase your conversion rate:

B2B marketing is a fairly “boring” market. Video can then be a nice addition. Research has shown that B2B video marketing on a landing page can increase your conversion by up to 80%. Another study by Adobe video conversion Playbook showed that conversions with video content can increase to 90%. Video marketing is also becoming increasingly popular in B2B marketing.

Author Bio:

I am Sandra Azura from zoetalentsolutions.com and I am working under the team content writer. The fact is that I create online courses related to Business Management. Our entire team is very passionate about Management Skills and we always strive to offer you professional, comprehensive info about any Business Management Skills. Encourage readers to share their ideas and tips too.

Agile Website Design – Launch Your Website like an Agile Project

IT ecosystem was the birthplace of Agile, but now it’s spreading into other areas long dominated by traditional methodology.  You could say it’s a new, ubiquitous standard in project management and software development.

Yes, it’s possible to apply Agile to launching a website. The methodology encourages you to get your site up and running fast and gather a steady stream of feedback. It promotes rapid deployment and continuous improvement of solutions.

This is a much different ballgame than trying to make everything perfect right off the bat. Such a change isn’t easy to grasp, let alone execute.

Nevertheless, we want to argue Agile is your chance to develop products faster and boost business outcomes. You can not only survive, but also thrive in a rapidly- changing environment.

Here’s how to pull it off.

Winds of Change

Teams and companies that champion Agile are better equipped to take on complex business challenges of today. They can excel in a landscape that’s always on the move, changing and evolving.

To make the transition, however, you have a lot of ground to cover. It all starts with the right mindset.

Agile project management is both a philosophy and a methodology. It introduces profound changes and ditches many of the outdated, Waterfall-style techniques. What is more, the approach contains a wide array of tools and methods that deviate from the conventional wisdom.

So, you want to get familiar with the basic principles proclaimed in the Agile Manifesto. They lay the foundations for smooth Agile transformation. Most notably, check out how the framework defines iteration, collaboration, planning, and adaptability.

Also, you want to keep in mind the following four basic rules:

  • Primacy of individuals and interactions
  • Working software over comprehensive documentation
  • Customer collaboration rather than contract negotiation
  • Responding to change trumps sticking to a plan

As you can see, Agile actually streamlines the workflow and aims to eliminate resource-sapping tasks. It enables you to spend time on activities and tasks that add value to the project and your brand.

You have to work smarter, not harder.

A Brand New Project Roadmap

Like it or not, there’s no magic formula for success, just steps that take you closer to the goal. A major piece of news is that with Agile, we no longer have to follow a predefined sequence of must-follow stages with clear start and end.

For example, user feedback is not solely restricted to the discovery phase. Agile framework is lightweight, user-centric, and flexible— it revolves around building, designing, testing, and shipping the product in short cycles.

Since launching a website is not purely a technical endeavor, design and development are intertwined with activities such as user testing and measurement. This means that Agile steps are ongoing and simultaneous: you can think of them as positive feedback loops.

You iterate and then repeat the process as many times as necessary.  Challenges are addressed as they arise and you adapt according to practical findings on the fly.

Moving on, Agile also does away with extensive planning before the project starts. It’s been shown this approach is too rigid and wasteful.

Change is inevitable and unforeseen bugs and technical issues can send even a well-planned project off the rails, demanding backtracking, which is wasteful both in terms of time and money. Agile allows you to avoid this disastrous scenario, while also keeping scope creep and budget overrun at bay. It minimizes the likelihood of investing in a site nobody wants to use.

Of course, you can have certain expectations and predictions to begin with. But, they should serve as general guidelines, not strict rules.

Thus, one of the most important things is to recognize what the purpose of your website is.

It can be anything from educating people to driving sales. At the same time, you need to set your business requirements and align the project of website launching with core business strategies (branding, marketing, sales, etc.).

This is essential because you need to make sure you prioritize your entire website launch in a way that delivers as much business value as possible. Moreover, all of your subsequent activity will revolve around adding more value to your website with less important work taking a back seat.

Through it all, you cannot lose sight of what users want and need either. In fact, would be wise to create user personas.  There are multiple options for doing this: focus groups, interviews, questionnaires, etc.

The Crux of the Matter

This brings us to another point: launch a version of the site as early as possible.

In other words, you have to develop a functional build through the process of iterative development. The website doesn’t need to have all the features and functionalities you indented for the final release.

The logic behind this approach is simple. Getting everything right from the onset is borderline impossible and you shouldn’t even bother. Not only that, but you’re better off making mistakes in the early stages than later on.

That’s to say that you move forward in small iterative steps called Sprints. Every iteration should produce a small increment of a product and generate new valuable information. These cycles typically last between one and four weeks.

In our case, the product is the website and increments can be pieces of content, as well as navigation and design elements. Your main task is to identify the high-priority items that support your brand and business goals.

You’re going to build them into the version of the site you will showcase to the audience. For instance, if you’re creating an e-commerce site, it’s a good idea to first make sure checkout and payment processes are working like a charm.  Start with the pages that will bring in business value and then build on those pages, adding value as you go along.

Beyond that, you can gather invaluable user feedback on any potential issue. To do it, monitor how people interact with the digital environment: Heatmaps are a great tool to discover this. An alternative is to ask them directly what features they like and what’s missing.

In any event, close collaboration with customers is one of the mainstays of Agile project management.

In addition to finding out what your customers think, you should also keep track of your own work and gather agile metrics that will help you adapt your way of work and become even more productive. This is where you will have to be 100% honest and transparent with yourself and your team.

Keeping Everyone on the Same Page

Another crucial pillar of successful implementation is having a strong team.

In Agile, teams are self-organizing and share ownership over the product. Here, it’s essential to refrain from imposing the methodology on them. Instead, you must educate and instruct members on how to implement Agile principles in practice.

Start by having an open conversation with everyone. Confirm that your team is willing and capable of undergoing an Agile transformation. They will require certain skills and competencies that Waterfall overlooks.

Provide training and coaching in order to empower your workforce.

Furthermore, instead of comprehensive documentation, puts an emphasis on various events such as Daily Stand-up meetings. These meetings usually last up to 15 minutes, during which all team members come together and discuss anything of relevance to the project.

Therefore, meetings status checks, as well as review and planning sessions.

One of the crucial aspects of collaboration exists between web designers and developers. They have to learn to work hand in hand toward shared goals. So, let them frequently meet to reorganize and re-prioritize to-do lists.

They are closest to the work process, which means they should know what’s best for your website. There’s no need to micromanage and control them too much.

This may seem like a lot to do, but your efforts will pay dividends.

Agile adoption minimizes the amount of wasted effort and unnecessary do-overs. It substantially improves project predictability and eliminates the guesswork. You will also get better as time goes by, making your website truly future-proof.

Agile For Good Measure

Done right, Agile elevates business performance and results.

The only problem is there are a lot of components that have to fall together seamlessly.

The best way to proceed is with the general idea of what you want to accomplish. Take into account the business side of the equation. Research your target audience and then present a working version of a website.

Your next task is to gather feedback and use it as a building block for your overall strategy. After a few Sprints, you’re likely to find the optimal cadence of work. At that point, you can also maximize coordination and collaboration across the board.

Conclusion

Just remember that job is never truly done. You need to engage in ongoing optimization, reviewing your work and making necessary improvements.

Finally, bear in mind you don’t have to use all of the Agile moving parts all the time. Feel free to start small and gradually scale the framework for the whole organization.

If you play it smart, you will be able to strike a chord with the customers and beat the competition.

Author Bio:

Jug Babic is a marketer at VivifyScrum, a company behind the eponymous project management software.

4 Reasons Why Your Web Design Company Should Know Everything About CRO

Are you not happy with the kind of leads you’re getting from your company website?  If your expectations aren’t met or did not turn out as abundant as you thought they’d be, then is quite obvious your web design team is missing out on something relevant.  This is why it’s essential that you hire a good web design company.

While the website works like a dream, it has a modern design and follows architecture strategy.  Great content with good SEO can help your sales shoot up.

What if we told you that all above-mentioned concerns were happening because your website doesn’t have the Conversion Rate Optimization (CRO) it should have? CRO can be boosted by a mixture of copywriting, neuromarketing, visual design, and even psychology! It can influence what a potential customer or a website visitor will do once they land on your site. In other words, it increases conversions.

According to these case studies, your average customer might be influenced by something seemingly insignificant! The same research reported an increase of more than 100% when pictures were added to a site. Live Chat upped the conversion rate by 211%.

Thus, it is important that the web design company you hire understands CRO.  It is also essential they know the following:

  1. Tweaking the design is preferable over sweeping changes

Any web design company familiar with conversion optimization would know that it can’t be done just once.  A website would need to be continually tweaked to be improved. But they’d also know the changes to be made can’t be huge ones. Even changing a single element on the landing page, for instance, could have unforeseen consequences

So what does a skilled company do? They perform split testing, i.e., change just one element and then produce two versions of a website. Then they test both versions to see which one presents an improved conversion rate.

After the traffic has spoken and judged which version they like, the web design experts change only the element they tested for.  Nothing else – not the font or the image or even the placement of the logo – will be changed without testing for it! That is the whole premise of split testing: showing you the results of altering a single thing.

A great web design company understands that conversion optimization is usually all about micro- and not mega-changes. If they realize how important CRO is for a business, they won’t brush off this designing commandment so easily!

  1. There are multiple call-to-actions on the website

The problem with the overuse of call-to-actions (CTAs) is that it does the reverse of what it is originally supposed to do. A clear CTA should direct the visitors on your website to perform the action you want them to perform.

Whether you are asking them to make a purchase, share content on social media, or get in touch with you, there should be just one CTA.  Any more than one, and you risk your conversation rates by overwhelming the site’s visitors.

Don’t bombard your potential client with too many offers and actions. This could increase the bounce rate when your users head to something simpler. Look at the example of Whirlpool; they increased their CRO by more than 40% when they replaced 4 CTAs with 1!

A table with a keyboard, pens, and pads all in white shades

  1. The balance between white space is out

For improved user experience, it is necessary that there be enough white space on a site. White or negative space refers to the parts of the page that are left blank. That would mean there are no graphics, gutters, or margins in those parts.  While they may seem blank, even the space between columns, visuals, or lines of type is an essential part of website design. Because of the white space, our eyes will land in the right place. If you want your visitors to focus on what’s important, then white space needs to be balanced out.

Any page that doesn’t contain any negative space is likely to be crammed with graphics or text. The downside to having such a page is that the visitors won’t even know what to focus on. You’d also run the danger of them not bothering and just leaving your site!

Instead of cluttering your landing page with fifty images, opt for a simpler design because that is a better choice scientifically. When the content is balanced with the right amount of white space, it gives the website a cleaner look.

You can check out the example set by Made.com. They do white space so well that it is easy to focus on their main message – exactly what they want their visitors to do. Even with the visuals and body copy on the site, the negative space lends an air of elegance and sophistication to the landing page. Go here if you want to know more about white space and simplicity

An icon of construction heavy tractors constructing the word 'brand'

  1. Be consistent when it comes to branding the website

Don’t follow in the footsteps of marketers who have no clue as to what branding is and how it works. Could it be that your web design company doesn’t comprehend how the way they do branding on the website will influence conversions?

Look at Apple; they have turned their name into a brand that most people can’t afford. Yet nobody would fail to recognize the Apple logo if they saw it. That’s because this company has mastered the art of branding. Besides their iconic logo, they have made their brand values: sleek design, elegance, and useful tools easy to see.

Check out their homepage, and you will find:

  • Their distinctive logo is visible but not overshadowing the other elements on the page
  • They have kept the headline short but succinct
  • They have included a sleek product photo

Does it sound like a good practice that you’d emulate? After all, Apple has become a global name now, so they must be doing something right!

Before embarking on your next Website Design project and hiring new web design experts, you might want to talk about CRO. Make sure they understand its impact before you hire them for their services!

Author Bio:

Evie Harrison is a blogger by choice.  She loves to discover the world around her. Find her on Twitter:@iamevieharrison

Everything You Need to Know About Facebook Ads Scaling

Facebook stands as the largest social media platform. With having more than 1.5 billion active daily users, this online social media platform not only offers a great way to socialize but provides marketers with an amazing platform to promote products seamlessly.

According to stats, an average business spends about $30 a day on Facebook ads. This amount is considered reasonable for generating significant ROI.   However, businesses are seeking to earn more revenues.

If you want to make your Facebook ad campaigns more productive, then scaling can come in handy and take your advertisements to the next level. But you should create a decent strategy so that you don’t end up breaking your bank.

Similar to logo and web designing, Facebook ads are essential to grow your business and serve larger audience’s base. On top, spending 300$ instead of 30$ is a big step and needs proper scaling of crucial aspects.

In this article, we will guide you through different ways to scale Facebook advertisements for generating great ROI. Read along to discover everything:

Audience Size

In the contemporary digital world, audience size matters a lot.  When talking about scaling, you shouldn’t consider only the lowest portion of the audience. Instead, you should view an audience from a broad perspective.

For this, you can broaden your search and utilize the Lookalike Audiences option to discover relevant prospects. So how do you do it? The answer is simple, rather than choosing the lowest percentage of the audience, you should target about at least 3 to 8 percent of the audience.

Putting it simply, scaling of Facebook ads can allow you to serve more customers at a given instance. For instance, if you had targeted about two hundred customers, you should aim to target about million customers this time.

Moreover, you can expand your reach from the lowest portion of the audience to much larger. This doesn’t mean that you should overlook the low-profile prospects, as many times, the large portion of audience belongs to low-profile. The Facebook Pixel Tool offers a massive base of customers’ information that can help you discover the relevant customers.

Besides, you can grow an audience by searching for fresh opportunities. Did you think of selling specific products or services in a different place, region, or country? If yes, then Facebook Pixel can help you discover relevant customers located in almost any place in the world. Also, there are more Facebook ads’ services that can assist you in differentiating various types of prospects. Such services can help you assess customers, helping you create an impactful message for a specific group.

Creation of Facebook Funnel

In a scaling process, expansion of the audience’s reach is the most essential step. Moreover, you can organize the funnel to ensure perfection in ad targeting across different audiences. Initially, you can start with the warm audience. This type of audience include users who are aware of your products and services as they have been either visiting your website or watching your ads. For this audience, you don’t need to promote business from scratch. Thus, you will be able to achieve more ROI.

Furthermore, bidding cost for reaching out to warm audience is less. You can aim for specific goals such as image views, video views, clicks, abandoned cars, and segmentation of sales funnel. Also, you can build distinct advertisement sets or even whole campaigns for an individual segment. Through this way, you can measure the results of individual groups and discover the type of retargeting that is capable to yield the highest Return on Advertisement Spending (ROAS).

It requires superior quality content for effective FB ads efforts. If you do not have enough knowledge about funneling different components. Then you can hire one of the paid services to do the job for you.

Budget Allocation

Interestingly, increasing your budget can come into handy and give a boost to social media marketing efforts. However, business owners are often afraid of this step. Thus, marketers need to convince business owners that scaling can’t be done without allocating a significant budget for Facebook ads. On top, you need to consider following things when allocating Facebook ad budget.

The Initial Phase

Undeniably, Facebook ads can generate great leads and conversions if you spend time on understanding and toggling campaign parameters. It comes under the initial phase or learning phase where Facebook discovers about the initial results of your advertisements.

According to Facebook, the moment it delivers ad set, be it start of the campaign or after you make an edit, the platform doesn’t hold required data to deliver it in the most effective way. To get a hold on that data, the platform tends to target ads to various people, discovering who is interested in the optimization. All these activities come in the initial learning phase.

This process can make an ad set accurate and provides you with accurate inputs about exactly how much you need to spend on a Facebook ad campaign. The formula for this concept is as follows: Cost per Purchase x 50 / Conversion Window.

For instance, your average CPP is about $50 and conversion window is set to 10 days. Then, the calculation should go like 50 x 50 /10 = $250. Putting it simply, you need to spend about $250 every day in the learning phase, allowing Facebook to discover the best preferences for your target audience.

You should also know that Facebook ads seldom offers accurate results in the learning phase, as it takes time to experiment and discover the most accurate solution. Thus, you need to stay humble and let the platform work on discovering the best preferences without altering the indicators and objectives.

Split Testing

Split testing is a great way to make a Facebook advertisement precise and effective. In the modern-day, you do not require to allocate budget individually for every test for significant scaling. Now, you can leverage the power of split testing, allowing the platform to discover the most relevant audience for ad targeting. This will allow you to make your ad campaign effective through getting rid of budget wastage and getting the best out of a daily budget.

Embrace Creativity

Until now, we have learned about scaling of daily budget. However, you need to come up with fresh ideas for content creation. You simply cannot attract new audiences through targeting same old content repeatedly. In essence, customers want to see different, unique, changed, and fresh media every time. It triggers them to click. Therefore, you should come up with different content ideas for different stages of sales.

On top, you should aim to adjust content, making it engaging for the audience. In this way, you will not only overburden the audience with useless content. Many professional logo design companies have proven to engage an audience by utilizing distinct content for logos. Having said, great content ideas hold power to improve conversions. Through leveraging the power of engaging and creative content, your business’s Conversion through Rate (CTR) and ROAS will keep on increasing.

Many times, including a brief introductory video can come present your brand in the best manner to the target audience. This approach has helped in converting the cold audience into relevant prospects. Afterward, you can include them in utilizing the content strategy. You can include great media in content strategies such as visuals, videos, images, infographic, and more media.

Also, you should understand the power of word of mouth. It has proven to convince the massive base of potential customers. However, you should remember to utilize true testimonials and insights, as you don’t want to ruin the professional image of your company. Moreover, you should consider users who already understand much about the Facebook ads funnel. They often ask for incentive to make a purchase. You can offer giveaways and discount coupon to them for engagement.

Customized Content

Creating content for Facebook requires you to have technical knowledge about effective advertisements. You should think about different audiences i.e. mobile, desktop, laptop, and tablet ones. You shouldn’t aim for an only single audience. Even if the majority of your audience is using smartphones, still you should reach out to the customer using a computer.

Interestingly, Facebook offers content customization for diverse placements. It is not a time-consuming process. Instead, all you need to do is select placements that support asset customization. Prior to making a campaign go live. It allows you to reach extended prospects.

Also, it helps in getting ahead of the competitors through utilizing diverse placement solutions. Although alternative ad placements do not cover the entire target audience, they enhance the online presence of a business, allowing it to achieve more conversions. It helps a lot in a business’s journey to earn more ROAS.

Final Words

Facebook ads scaling is a complex yet interesting process. It can be understood through an experiment over time. Businesses need to focus more on analysis and planning to make more conversions.

In essence, Facebook ads hold great potential to promote and earn online. We have revealed the best ways to scale Facebook ads and earn more ROAS. We suggest users go through experiments and see how Facebook ads work for them. In case, you are already using Facebook ads, then this guide will come into handy for you. Also, you can create effective ads by leveraging the best content creation ideas.

Author Bio:

Gerry is a tech geek by passion and writer by profession. He finds himself interested in discovering the latest breakthrough in the tech world. Be it the Artificial Intelligence, Augmented Reality, Block Chain, or any other trend, Gerry keeps himself engaged into the modern-day tech gossips. Follow @GerryyWilson on twitter for more updates.

June Spring Releases Christmas FB Frames

Take your Christmas mood to your Facebook profiles!

June Spring Multimedia, a leading graphics and web solutions provider worldwide, has released today its 2018 Collection of Facebook Frames in time to celebrate the Christmas season.

The newly launched Facebook frames came after the successful run of June Spring’s Halloween frames where most of our followers gave in to switching their profile pics.  To date, June Spring has 60,000 followers.

June Spring official Facebook has an average reach of 2.5M per month.  It generates an average of 2,500 new followers and maintains an average engagement of 60,000 per month.

As the company continues to Facebook frames series, it invites everyone to have fun and choose the frame that suits your Christmas feels.  Now, you could brag about your instant Christmas-looking profiles. Show the world how excited you are about this joyous season.

“Our frames can be used by all Facebook users.  We want our followers to enjoy a different experience this holiday season that’s why we come up with this Christmas-themed frames,” said Derlie Jane Laure, Social Media Specialist.

With this custom made Christmas Frames, any Facebook user can transform their profile photo to match the holiday season!

The Frames is easy to use, all you need to do is choose from any of the June Spring Christmas Frames. Pick one and change your profile pic so easy. Wishing you a Merry Christmas and Happy New Year!

To learn more about us, visit our website at www.junespringmultimedia.com.

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