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The Effects of COVID-19 on Social Media Marketing and What You Can Do About Them

Late December of 2019, China reported 44 cases of pneumonia from unknown causes. Less than three months later, the World Health Organization declared COVID-19 a pandemic, with over 125,000 infected worldwide.

Although the scientific community is speeding up research and knowledge exchange, many countries continue to struggle with the virus. As of July, more than 16 million cases have been recorded across the globe. Close to 10 million patients recovered but more than 600,000 expired.

The novel coronavirus drastically changed our every day. Following health protocols, we are advised to observe social distancing and minimize human contact. As a result, countless business operations were brought at a standstill and the majority of our functions have migrated online.

Now more than ever, marketers are faced with the challenge of keeping their customers engaged amid trying and uncertain times.

Effects of COVID-19 on businesses

It’s no question that COVID-19 caused major setbacks and continues to disrupt the economy as we speak. Countless businesses have reported great losses, some of which had to make the decision to close permanently.

It’s important to have a good grasp of today’s turbulent climate for you to lead your business successfully. The following are some of the most important facts you need to know about how COVID-19 is affecting businesses:

  • Global retail sales are projected to lose $2.1 trillion
  • Organic traffic and conversions dropped for most industries
  • COVID-19 exposed the financial fragility of SMEs
  • 73% of small businesses are experiencing reduced local demand
  • The search volume for “buy online” skyrocketed

Effects of COVID-19 on businesses

The business landscape has never been more virtual. With storefronts closed and movement majorly constrained, COVID-19 opened a new era for digital marketing, particularly on social media.

A resilient marketing campaign during the pandemic hinges heavily on your social media marketing strategy.

According to a study in 2019, 90.4% of Millenials, 77.5% of Generation X, and 48.2% of Baby Boomers are active on social media. Amid the pandemic, platforms like Facebook and Instagram saw a 40% increase in usage.

In order to craft an effective social media marketing strategy, you must first understand its role in the COVID crisis. Beyond connecting people and entertainment, social media is now:

A major source of information

Checking social media is second-nature when we get a hold of our mobile phone or laptop. That is why it is no surprise that news travels fast on the four corners of our screens.

Social media plays a major role in keeping people informed in this time of crisis. From proper hygiene to reports of new COVID cases, you can find almost every bit of news on Facebook. Of course, these platforms don’t replace original sources of information.

A platform to call for change

Many citizens have taken their concerns to social media since the spread of the virus. Calls to improve government response are widespread on Twitter and Facebook. The most common pleas are those concerning mass testing and providing aid to health workers and vulnerable sectors.

Regular citizens and influencers have also joined online awareness campaigns to promote the use of face masks, social distancing, and frequent hand washing. There are also calls to support local businesses to help them stay afloat.

A way to ease anxiety

Despite these uncertain times, there is still a handful of good news to go around. From simple joys like free online concerts to people setting up fundraisers for social aid, there are bits of positivity if you seek it.

Using social media is also a great way to combat loneliness. Posts describing the day-to-day experiences during lockdown help ease some of the anxiety that goes with prolonged isolation. By staying connected online, people can have a sense of community and know they are not going through this harrowing time alone.

The impact of COVID-19 on social media marketing

Other than its impact on the economy and SMEs, COVID-19 sent shockwaves to the social media marketing scene. Specifically, the virus sparked the following events:

  • Engagement rates on Facebook, Twitter, and Instagram are at their lowest and still declining
  • 74% of brands are posting less on social media
  • 41% of businesses plan to strengthen their presence on social media
  • Engagement on informational posts by influencers reach over a billion

Adapting your social media marketing to COVID-19

The effects of COVID-19 on social media marketing is unprecedented. Although there is a significant increase in usage, engagements have fallen across all platforms. People are simply preoccupied with more pressing issues and are adjusting to the new normal.

Adapting your social media marketing to COVID-19 calls for the following recalibrations:

Provide value-adding content

The demand for online content is at an all-time high. People are looking for ways to kill time and stay calm, which are good reasons to keep on posting. That said, you don’t want to just roll out generic material.

Provide organic value by focusing on your customers’ needs rather than your own. Ask yourself what challenges they may be facing and come up with content that communicates solutions to these problems. You can make tutorials, guides, or simple reminders for when people have to go out.

Make sure your content is easy to digest and fun to consume. Consider using infographics, listicles, or short video clips to present otherwise boring information.

Above all, fact-check meticulously and rely only on credible sources. Sharing misleading content breaks brand trust and it won’t be easy for you to bounce back.

Be empathetic

Extend your business’ support and empathy through social media. Let your customers know you acknowledge their difficulties and are one with them in weathering the storm. At times like these, the most important thing to do is to humanize your brand.

Be sensitive to the current context when planning your social media marketing plan. Stay in the know of relevant issues and assess where your business can extend help. If your industry is not directly concerned with eradicating the virus, don’t force yourself into the scene. Instead, highlight what your brand uniquely offers and let that speak for itself.

Keep in mind that some people have lost jobs and loved ones, so add an extra layer of care to your posts. Never capitalize on real-life struggles. The pandemic is a global crisis, not a marketing opportunity.

Stop irrelevant campaigns

It’s likely that before COVID, you had your entire social media marketing campaign mapped out. With the pandemic on-going, it’s only right to rethink your whole strategy. Kill irrelevant campaigns and evaluate which of your future posts should be put on hold.

Overly-positive ads and celebratory content should be avoided. Posting as if nothing has changed will come off insensitive and deter customers from engaging with your brand.

In promoting your products or services, it makes a huge difference to add lines that acknowledge the current situation. Captions like “it’s a difficult time for everyone,” “it’s weird to be promoting anything right now,” and “we know it’s been hard” communicate that you’re not blind to what’s going on.

Brands with excellent social media marketing campaigns

A tried and tested formula for effective and targeted social media marketing in our current climate does not exist. Regardless, there are brands faring better than others by being empathetic and sharing their resources where they can.

The most notable brands with excellent social media marketing campaigns during COVID-19 include:

1. Nike
Nike created one of the most memorable reminders to observe social distancing. In their ‘Play for the World’ campaign, they stated: “Play inside, play for the world.” These words blew up on all social media platforms with the matching caption “Now more than ever, we are one team.” The campaign did more than urge the public to adhere to the health protocol. Its most compelling effect came from instilling a sense of togetherness, reminding everyone that we are all basically on the same boat.

2. PlayStation
Sony’s PlayStation is one of the most followed brands on Twitter with 18.7 million followers. Amid the pandemic, PlayStation joined the call to stay at home with their #PlayAtHome campaign. The company released ‘Unchartered: The Nathan Drake Collection’ and ‘Journey’ for free to the delight of over 10 million gamers who downloaded the copies. This earned them a lot of positive feedback and set a prime example of how to leverage your brand’s strengths to encourage responsible social behaviors.

3. Dove
Dove is known for its ‘Real Beauty’ ads which have been criticized and revamped multiple times over the years. Their latest installment, however, won the hearts of Instagram users all over the world. The ‘Courage is Beautiful’ campaign honors health workers tirelessly working to treat patients with COVID-19. Dove’s short video clips show medical practitioners’ faces bruised and marked from wearing protective equipment for hours on end. To encourage engagements, Dove asks viewers to tag friends and family in the medical field to say thank you.

4. Publix
Publix Super Markets Inc. responded well to the effects of COVID-19 on social media marketing without fancy slogans. When the company decided to dedicate shopping hours for the elderly, they stuck to delivering the information clearly without any gimmicks. Actually fulfilling the needs of customers and announcing the change in schedule ahead of time set them apart and top of mind.

5. Wendy’s
Wendy’s is famous for its snarky humor on social media. Pre-COVID, their sarcastic jokes were a huge hit among consumers. Thankfully, the brand picked up quickly on using a more appropriate tone during these times. Today, tweets and posts from Wendy’s are earnest and kind. The fast-food chain’s social media strategy has shifted its focus on driving positive change and supporting social movements.

Takeaway

Every marketer is navigating through uncharted territoryat this moment. There are still many unknowns, but what we can say for certain is brands should exercise empathy and be sensitive to the struggles of their consumers. At the end of the day, your slogan comes second to what you’re doing to alleviate people’s stress and help fellow businessmen to stay afloat.

Author Bio:

Hello! I am Manuel, the Chief Content Officer of Startup Credo. My writing proficiency covers topics about social media, digital marketing, technology, and mobile applications.

When I was younger, I fell in love with writing my emotions through poems, and as years gone by, I used my gift by making informative articles regarding new technologies to reach out to my reader’s souls.

When I’m not writing you’ll see me in my garden with my plants to refresh with nature.

Is Your Business Ready for the Post-Pandemic World?

Transitioning your business to the post-pandemic world, entrepreneurs should implement crisis management plans and revamped strategies for a better future.

Startups and SMEs across the world, be it technology, hospitality, or finance, face enormous business challenges because of the unfortunate COVID-19 outbreak. The collapse of customer demand, significant regulatory modifications, supply chain interruptions, unemployment, economic recession, and increased uncertainty. All these happen in weeks.

In fact, according to the National Federation of Independent Business (NFIB), as of March, since this crisis emerged, 92% of small businesses said they suffered business turmoil because of the pandemic. A catastrophe may come in many forms at an unexpected time, one of which is what is happening today. It threatens the success of a business and harms its finances; therefore, proper strategies should do to survive. Before we discussed how to deal with a crisis, it is best to know more about crisis management.

Crisis Management. It is the process by which an organization prepares for and manages any emergency or unexpected situations that affect your business, stakeholders, employees, customers, and revenue. It is a critical element of public relations (PR).

With crisis management, the threat has already occurred and must have dealt with. It differs from risk management, which requires you to assess potential threats and look for ways to avoid them.

There are stages of crisis management: Pre-Crisis, Response to the Crisis, and Post-Crisis. Business owners need to understand the situation they are in and take the right actions.

Three Stages of Crisis Management

Pre-Crisis. You need to prevent any potential crisis. It comprises planning, recruiting and training a crisis management team, and conducting simulations for implementing the plan. Generating a crisis management plan will help your business when another crisis occurs later on.

Response to the Crisis. It involves now implementing the crisis management plan you have created, how you will respond to it. Such actions must be efficient and promptly executed. Like, for example, most businesses have offered to work from home policy. Or have brought their services in digital as compliance to the government and for the safety of their employees.

Post-Crisis. The crisis has subsided or a post-pandemic world in our current situation. But doesn’t mean the crisis management process has stopped, instead it continues and the best time to test your strategies for dealing with the crisis. Were they effective? Do they need to have redevelopment?

You might ask, is there a need for implementing a crisis management plan? What benefits to my company, and how is this essential to the success of my business?

Benefits of the Crisis Management Plan

  • Reduce. It enables you to reduce the impact of the crisis.
  • Maintain. If you are particular with your business reputation, then it will help you keep a reputable status. In the eyes of your customers, competitors, and industry leaders during and after the crisis.
  • Safety. It improves the health and safety of everyone who works at/with your company.
  • Productivity. This plan enables everyone to understand the specific role during and after the crisis, which helps increase productivity.

Now that you have understood how crisis management goes, here are some questions you need to ask to further with your strategic plan.

What crisis am I in? You need to figure out whether it is an internal or external crisis. The impact had felt only by businesses within the industry or in nearly every industry.

What are the effects? Business owners should estimate the impact on the company, employees, customers, and others. The potential adverse effects are:

  1. Loss in sales
  2. Customer dissatisfaction
  3. Tarnished reputations
  4. Increased costs
  5. Declining brand loyalty
  6. Difficulty in tracking cash flow
  7. Communication barriers with clients

What are the actions? By this time, you need to think of methods that are easy and quick to implement for overcoming the crisis and minimize the effect. If you have done nothing yet, your productivity will hamper, and the turnover will decrease until you could not pay your employees.

Who are the people involved? As the head, you are tasked to guide everyone involved in your crisis management plan. That includes the HR team, the PR team, the business development team, and other teams essential for the success of the plan. Clear guidance will help them understand their respective roles and prevent panic among employees with the fear of being laid off.

Although it has turned many businesses upside down, fortunately, there are ways and strategic plans to prepare your business for the post-pandemic world.

Analyze your marketing strategy

Ensure your current communications that convey the right message and put your business in a position to succeed after COVID-19. Revamp your marketing materials and be mindful in sending emails, posting on social media, or taking part in any marketing initiative that may come across as insensitive. You should show empathy and keep your communications relevant, brief, and meaningful.

Be online and share experiences

Make use of online tools. Like for example, even though retail shopping is down, but customers are online more than ever. Show the internet world who you are as a brand. Move your services online and start posting on social media. Be creative with your Facebook and Instagram stories. You may also want to consider creating content on TikTok, and importantly, don’t forget to provide a link to your website.

Stay connected with your customers

If you want your business to succeed after this pandemic, get in touch with your customers. Send them emails regarding your services that might be accessible to them. Update your website and social media channels with the current aid you can offer in these unfortunate times. Or create a survey and ask some ideas on what are the things they are looking for.

Support your employees

It is a fight for all, and that includes your employees. While preparing your business for success after COVID-19, show your employees some support, care, and value. They could probably use them right now.

  • Offer training opportunities to empower your team
  • Frequently check them and see how they’re doing
  • Ask if they need anything to improve their process
  • Provide your employees with certifications or some necessary industry information
  • Implement flexible working hours to accommodate your employees’ needs
  • Offer your employees sidelines or part-time job opportunities

Write new article content

Boost your business’s popularity through high-quality and SEO-friendly content and share them in all your social media channels to generate buzz for your brand.

Depending on your business needs, you can look for better ways on how to deal with this crisis, but here are 5Ps from a management theorist, Henry Mintzberg, that would help you further with your strategic plan.

5Ps for your Strategic Plan

Position. Make sure you know your position in your niche during and after the pandemic. Know your market, what role you play in your ecosystem, and identify your major competitors.

Plan. It includes the plan of bouncing back once the pandemic eases. A course of action that you need to do today to achieve your objectives tomorrow.

Perspective. A crisis is not always bad for business. Instead, it motivates companies to be better. Consider foreseeing an identity change with your employees during this pandemic. And how your organization sees when this is over.

Projects. Do you need to launch, run, and coordinate with new projects? It points out sets of projects that tackle your coronavirus-related problems. You need to prioritize and create initiatives that will future-proof the organization.

Preparedness. Assess your organization how prepared you are to accomplish the projects you’ve outlined, especially when your organization has shifted to remote work.

Final thoughts, the current or imminent crisis should not make you anxious. It can be a spur for you to prepare better strategies in dealing with a potential crisis. Regardless of the size, companies must act today if they want to bounce back after this pandemic. With that said, one must think outside-the-box and prepare for a worst-case scenario. Implementing a Plan B, Plan C, D, E, and so on, can help improve your business’s odds of surviving—and eventually thriving again.

Develop Your Content Marketing Strategy During the Global Crisis

Redefining your content marketing strategies that help boost your business and to keep income-generating during COVID-19 Pandemic.

Previously on ideas why supporting local businesses is vital amid COVID-19 crisis, locally owned businesses or even those established businesses have switched to digital. For every entrepreneur who is affected by this global crisis, it is the best time to re-think, re-evaluate, redefine, and develop your content marketing strategies to keep up while being mindful of your prospective customers.

Strengthening content marketing in businesses has long been promoted as one of the most efficient and essential ways to connect with their customers. Here’s why:

Content Marketing. One of the strategic marketing approach that mainly focuses on creating and distributing valuable, consistent content to attract, retain, and drive customers to action.

From blog posts, it has now included all digital marketing from email, social media, SEO, PPC, advertising, and blogging. Content marketing differs from traditional advertising or product-marketing efforts such as sales collateral and other product-specific info. It gives brands a voice to educate by providing information, tell stories, and inspiration.

Perhaps more important than understanding what content marketing is, is to understand why it is essential to your business, especially during a global crisis. Consider these four steps of the buying cycle:

  1. Awareness. A customer must know that there is a solution to each of their problem.
  2. Research. Once a customer has now known that there is a solution, they will perform research to educate themselves. For example, a locally owned business that wants to switch to digital, he/she will try to look for a perfect service package that fits their needs.
  3. Analysis. At this point, the customer starts comparing unique products from different service providers to make sure they’re getting a world-class quality product at a reasonable price.
  4. Buy. Once everything is settled, the customer makes their decision and moves forward with the transaction.

Now that you understand the importance of content marketing, adapting your strategy to digital will engage and draw in potential. Here are some collective questions for your team or business needed to be mindful about to redefine and develop your content marketing strategy:

What are your content marketing goals right now?

Whatever industry you are in, you need to understand what you are trying to achieve. Do not just jump right in without a logical goal. Here are some examples:

Support. Show support and help your customers through these testing times.

Build. Building long-term trust is important.

Educate. Educating your prospective customers in your industry means you care for them.

Engage. Engaging customers in creative ways is one way of entertaining them so they can have a pleasant time, and it easily builds a business trust.

Depending on your business, but typically it is more about social media engagement, generating more traffic to your site, gaining influence and authority, SEO success, and an increase in sales and revenue.

Who are your target customers?

These are your ideal customers or buyer personas. Identify their pain points, challenges, and behaviors. Once you understand them, you can figure out the content that appeals to them, things that can help them, and what they care about.

It is important to eliminate anything that doesn’t align with your business goals, especially in these trying times. You need to evaluate who your primary audience is. However, it doesn’t mean you will disregard those who are not experiencing so much hardship, you still consider continuing producing content as you normally would.

How do you communicate your brand identity?

Now that you have figured out your goals and target customers, here is now the critical part. How do you communicate your brand identity? Your brand identity is the face or the character of your business and a commitment to your customers. This focuses more on your brand that is available and interested in their business. That your products or services provide solutions that fulfill their needs, whether it is now during the pandemic or after.

This talks so much about how you communicate your concepts, the emotions you want your customers to feel when they interact with your business. It is not just about the logo, the colors, the font, your brand is what the customers perceive when they think of. It plays an enormous part in the success of businesses in every situation.

Brands that are giving back, helping people hold your hand on your business journey, and lead you to the right direction will gain loyalty and a bigger following.

Two man talking using a string can phone

Think you should know

We have listed the top 3 content trends of 2020 that you should consider:

  1. Video Content. It brings content and copy of life, be it in social media, on your website, in emails, or on a YouTube channel. It is one of the most popular and in-demand platforms in internet space. With the current crisis, advertising with video, webinars, and live virtual events are the most desirable video content to date.
  1. Interactive Content. Research shows that 93% of marketers agreed that interactive content is effective in educating buyers, especially with social media tools such as polls, online quizzes, and shoppable posts that have become part of the norm.
  1. Hyper-dynamic Content. It is a modern way of saying personalized content. Be it an email campaign or a personalized video, consider a specific detail about the consumer. Information such as their name, job title, a specific store location, or even a common interest are ways to make your content more personal and more appealing to your audience.

Final thoughts on content marketing strategy.

Once you understand the message, identify your target audience, the language you want to use, and the platform you want to deliver your message, you can now re-think, re-evaluate, redefine, and develop the content marketing strategy of your brand that is in-line with the current events.

Social Media Management: Ways to Save Time and Get Better Results

Running a social media marketing strategy can be tough, especially for startups. You should split your time to serve existing clients, market your business, and pitch for new ones. Stiff marketing competition requires managers to observe specific measures for assuring success.

With many items on your to-do list, prioritizing your social media strategy is key to a productive working schedule. From creating a plan to avoid multitasking, below are seven social media management tips to help you work efficiently.

Have a Social Media Strategy

Without a doubt, there is no dull moment on social media. As such, you can find yourself posting or sharing content on your profile haphazardly. To avoid such, you should develop a social media marketing strategy that organizes your daily routine into time blocks for specific activities.

Your strategy should allocate time for attracting new prospects, engaging your followers, converting potential clients, and retaining them. Strategizing your social media management will not only save on time but also efforts to run your profile. However, for your management strategy to be effective, you should understand your target audience and identify the best information that they can interact with.

When scheduling, note that different platforms have varying usage times suitable for posting new content and interaction. For a wider reach, the best time to post new content on Facebook might not be the best time to update your Twitter, Instagram, and LinkedIn profiles. As such, you should conduct an in-depth analysis to identify suitable times for a wider reach. Don’t forget to include your employees in the social media marketing strategy.

Balance Quality and Quantity Content

Social media platforms are a fast-paced marketing space with stiff competition. New updates are made every second, which might make it challenging for slow marketers to reach their audience. As such, most marketers resort to making constant updates in a bid to maintain their relevance. While this is not a bad idea, you should ensure that you balance your content quantity and quality.

A successful social media manager should feed their followers with continually engaging, educational, and amusing content. This could be in the form of images, creatively written articles, videos, and more. While it counts to be active and seen regularly, maintaining your brand quality is of much more importance. Creating quality information not only saves you from random posting but also builds and protects your brand image. People will be searching or looking forward to seeing your content every time.

Always ensure that your content is curated correctly. You can as well opt to use recycled material for various reasons. Recycling pre-existing content involves turning new content into different formats. This allows you to reach a new audience and remind your clients of your business potential. When doing this, ensure that you recycle and re-promote content that is still relevant and performed well historically.

Plan Your Content

An essential recipe for producing quality content for your followers is planning them. Apart from assuring quality, planning frees up more time to engage and build your audience. An editorial calendar is the best tool to plan your content. The tool allows users to plan, create, implement, and review content orderly. Once you have identified content that resonates with your audience, you can schedule it ahead of time, creating more time to focus on other things that require immediate attention.

Scheduling content ahead of time saves you from the last-minute rush and boost efficiency. Sharing the right information at the right time also increases the chances of success. With your weekly or monthly content outlined, you have enough time to improve on creativity and quality before publishing.

Tablets showing a the different social media platforms

 

Engage With Your Followers

Maintaining an active social media relevance is a crucial management tip. Social media platforms serve as the best place to get up-close, interact with your followers, and gauge their reactions. As such, you should ensure that you interact with them regularly. Besides making regular updates, you should ensure that you reply to comments from your followers, answer their questions, and provide additional information promptly when requested.

In the current fast-paced world, you should leverage your social media platforms to market and build a solid reputation. While this doesn’t mean that you have to be active on your social profiles every time, maintain some consistency. With this, your followers will know that they are engaging with a real person and know the best ways to reach out.

The essence of social media is to get social. As such, you shouldn’t ignore your follower’s comments, don’t disregard shares, and mention. You can use your follower’s comments as a user-generated marketing tool.

Leverage the Use of Automation Tools

Automating repetitive tasks is the right way that managers can use to save time. Advancing technology has brought forth a plethora of smart automation tools that ease marketing. Scheduling tools are probably one of the popular and commonly used tools, making it easier for managers to upload new content to their profiles, even in their absence.

A wide array of software solutions can be used to save time and get better results. You can rely on these tools to analyze different accounts, making it easy to cross-reference results. With this, you can know which platform brings more traction, which account needs improvement and implement measures for better engagement.

Another incredible tool is IFTTT, which automates repetitive tasks. With some simple steps, you can set up simple commands that link up several applications to perform multiple actions when triggered. IFTTT automatically shares posts from one platform to another, send custom emails when clients ask questions and much more.

You should also consider using Zapier, which automates tasks between multiple social media platforms. For instance, you can set it to send a tweet from your twitter account every time you post a new blog or publish a YouTube video. Smart keyword monitoring is another incredible thing to automate. For sure, it is quite impossible to monitor all the keywords without automation software. The right tools can help you track all the relevant keywords or brand mentions with ease.

Additionally, to foster engagements with your followers, you should consider installing a chatbot. Responding to every single message on all your pages is certainly tedious and time-consuming. However, with an automated messenger chatbot, you can handle many inquiries within minutes.

Batch Similar Tasks

As the name suggests, batching tasks involve doing the same type of work for a given period. For instance, you can spend your early mornings answering inquiries, mid-morning sending pitches, and afternoon creating new posts. Batching tasks saves a lot of time, as you will be focusing on the same activity simultaneously. Instead of switching from one task to another, batching helps in maintaining focus all through.

When batching, it is important to prioritize important tasks. You should also minimize distractions by avoiding multitasking. Handling one task at a time will enable you to think critically and work faster compared to multitasking.

A busy team table with a lot of marketing magazine collaterals

Use Social Media Analytics

Your social media strategy would be meaningless if you can’t evaluate the effectiveness of your campaign. Therefore, you should review your performance to evaluate what’s working and what’s not. For sure, there is no point in implementing the same measures without worthwhile results. Analytics are important as they help in studying performance and market trends. With these, you can adjust your marketing strategy accordingly.

Measuring results is also essential in evaluating returns and profitability. Your metrics could suggest high profile visits, increased traffic, and followers, but stagnating conversions. Based on this, you should put the necessary measures in place to better your conversions. Otherwise, you’ll continue spending on marketing efforts without realizing any profits.

Bottom Line

Running a successful social media marketing strategy is not as easy as it seems. For starters, you should begin by identifying a platform with your target customers or audiences. With this, you can curate your posts and updates to reach the intended audience with ease. As a manager, you should study all platforms to understand various variables, including best posting times, the best content to post, the best ways to reach your audience on the platform, and much more.

What stands out from great social media management is sharing good content. Your posts should be creative, informative, and educational. With such content, your followers will always be on your page for more. You can also check out how American Express runs its social media marketing strategy for more insights.

That said, which of the social media tips outlined above do you think would work for your business? Share your suggestions in the comments section below.

 

Author Bio:

Thomas Glare demonstrates his expertise through various social media management pieces. Through various blogs, he has helped a significant number of social media managers succeed. He also consults for various websites and online businesses. When not writing, he spends his time sampling various casino games from the free £10 no deposit.

Ideas Why Supporting Local Businesses is Vital Amid COVID-19 Crisis

While coronavirus has created an existential crisis to the world economy, here are reasons why and how you can support local businesses — without risking your health.

Businesses have been greatly affected by the coronavirus disease and most of us are seeing the ripple effects right before our eyes. In this new era of social distancing and self-isolation, businesses that rely on in-person transactions are forced to either temporary closure, laying off employees, or closure.

If small, locally owned businesses have reopened after many weeks or switched digital operations, it is the best time to show them some love and support without compromising your health and safety. Now, why is supporting local businesses vital at this point?

Two reasons to support local businesses.

  1. They are the backbone of the nation’s economy. They cover the loss of the nation’s jobs, encourage innovation, and shape our community’s personalities.
  2. Their products and services adapt to the community’s needs, generating economic activity that supports schools, parks, primary responders, and other essential community services.

But not all small businesses have enough credit and capital to stay afloat amid the coronavirus crisis. Multiple cities and state governments, foundations, and nonprofits are currently helping small businesses, but in reality, everyone can help. Here are some things you can do, with most being free.

Keep Shopping

Buy from small and locally owned businesses. There are items that you buy in the city that are also available in your local shops. Buying local means, you’re not only supporting community businesses, but you will get the products faster ordering them from an online megastore.

Purchase goods online. Purchasing online is a way of helping locals without leaving the comfort and safety of your home. They also provide options where we can purchase their goods via the website, Facebook, phone call, or email.

Contact a community restaurant and order takeout online. Neighborhood restaurants have hastened to make it easier for customers to order carry-out food and either pick it up or have it delivered. Now’s the perfect time to order from a local restaurant, or assist healthcare workers by ordering food and having it delivered to a local ER or hospital.

Purchase Gift Cards. Buy credits or gift certificates and use them once the business reopens. You can encourage a friend to do the same. Buying gift cards gives a small and locally owned business a capital infusion to make it through hard times.

Recommend

Leave a positive review online. Leaving positive reviews on the company’s website can persuade customers to buy their products or services. Studies have shown the impact of online reviews that consumers spend around 31% more on products and services from businesses that have excellent reviews.

Give social media shoutouts. Show your support by liking, tagging, commenting, and sharing the words of your local businesses to all your friends and followers. You are not just exposing their business, but bringing brand awareness to your network.

Sign up for newsletters. Be up-to-date by subscribing to their newsletter and getting updates on the latest offer with their products and services. You may not need them, but you can share it with your interested friends and colleagues.

And finally, be patient and understanding.

In the age of global crisis, it calls us to be patient and understanding to everyone—including to all small and local business owners. We all have been hit by this crisis and are adjusting to this new normal. If you have concerns regarding their products or services, reach out to them. If you are exceedingly satisfied with their performance, appreciate them. They would be grateful for any of this.

In this time of uncertainty, it makes sense to pull back on unlimited spending, but if you need something, choosing a small business to support makes a difference — to the community and the economy.

Ways You Can Support a Friend’s Business During Covid-19 Pandemic

With the staggering effect on the global economy due to COVID-19 pandemic, here’s a framework on how you can support your friend’s business.

Every business owner knows how much time, effort, and passion goes into running a business. With the unprecedented uphill battle against the COVID-19 pandemic, drastic changes to the global economic landscape have been affecting micro-businesses, small-and-medium-sized enterprises, and most probably your friend’s business.

In this challenging time, help and support are needed for businesses to survive and succeed. And the most important source of support is us, their loyal friends, families, and dedicated employees.

Using the L-O-V-E framework, we have some quick and easy ways on how you can support your friend’s business without spending a cent.

Like, follow, comment, and share social media posts and pages.

In social media, spreading and sharing words online can reach thousands of prospects and customers in seconds. It also helps improve their rankings in search engines and increase their brand awareness. So, if you’ve got extra time, spend a little on this. It would make an impact on their business.

Offer to help in other ways.

Perhaps your friend is overwhelmed with the current turn of events. You can extend help to appease their mind. If you are a business partner, you may offer free office hours to talk about their situations and the problems they’re facing. Or, patronize their products and services, order food from their shop, and if they need some help looking for new suppliers and tapping a new market.

Visit the website and give insightful reviews or feedback. 

If your friend has a website, take some time to engage with their contents, support them through leaving detailed feedback. Writing insightful reviews will expand the brand’s reach of the company. It also improved their search engine ranking results and built customer trust and confidence.

Enhance your referrals or word-of-mouth recommendations. 

Help them by spreading the word when you’re networking. Even though you do not need the products and services they’re offering, other people do. Word-of-mouth recommendations are more highly valued. With every word you share carries the potential growth to attract clients. According to Nielsen’s Global Trust in Advertising report, 92% of consumers trust recommendations from friends and family above all forms of Ad formats.

Final thoughts, there are different ways to help your friend in this time of global crisis. It could be in the things they’re struggling with or just by your presence and time to listen. Sometimes supporting a friend is not always about upsetting your budget. It’s more about giving time investment to them. If you did that, they would surely appreciate the gestures you did more than you imagined.

June Spring Multimedia, a leader in branding and online marketing industry, aims to support startup and small business owners facing this crisis. Read more.

How Email Marketing Improves Your SEO Results

When reviewing your marketing strategies this year or even if you are just starting to create one, one of the critical components that you should not miss and should not put to despise is email marketing. It may be one of the oldest strategies in digital marketing, but it can still give favorable results.

Technology may have given newer digital marketing methods like social media, influencer marketing, video marketing, or even trends like shoppable posts or live streaming. However, email marketing has proven to be one of the most critical factors in doing your online advertising strategies.

While some may argue that email marketing is dead because of these newer strategies, about 88% of marketers worldwide believe otherwise. Email marketing still converts, still helps promote your brand, and even improves your online authority. It also becomes highly useful when you merge it with other online marketing campaigns like SEO or Search Engine Optimization.

So, how can email marketing improve your SEO results? Here are some of the ways it affects your SEO campaign.

Ways Email Marketing Improves Your SEO Results. 

  1. Sends Personalized Content

When someone subscribes to your email subscription list, they probably have some knowledge about your business and what you offer. Consumers these days are more proactive, intuitive, and resourceful. Even before a visitor comes into your website, they’ve already researched about you and have predetermined you might have something they need. With this, it pays to ensure you do your research as well. Tailor-fit your email content based on your consumers’ preferences and interests.

Make your email content highly-engaging and high-quality in terms of content and design. Go beyond merely including your subscriber’s first name. Apply segmentation and tags to your email.

If they subscribed to your list through a purchase, mention that in the email. Amazon does a great job of doing that, by including the actual names of their subscribers along with recommendations based on their previous purchase behavior. It shows a level of care that endears you to your customers even more.

51% of clickthroughs to your website happen through email campaigns. That’s a significant value to motivate you in creating and sending campaigns that stick and stand out with your target market.

  1. Brings Quality Website Traffic

Bringing traffic to your website can be done in a lot of ways. You can incorporate it with your social media campaigns, use influencers to encourage people to visit you or conduct promotional activities like simple giveaways or a full-blown contest to help people to visit your site.

Infographic graph of web traffic

However, it’s not just traffic that you should aim for your website. You need to target high-quality traffic. High-quality traffic is a number of people who are genuinely interested in your content and are most likely to convert. These are people that need your product or service and are close to making a purchase decision.

Conversion rates determine if your website and the campaigns you run is bringing in the high-quality traffic you need. Higher conversions mean a noticeable increase in your sales plus an improved engagement across all of your channels.

Among all channels, you can use to drive website traffic, email marketing when done right can be the most effective and profitable medium you can use. With proper segmentation, personalized email body, and by offering valuable and information-rich content, you are sure that the traffic you bring to your website will be of high-quality.

  1. Helps Lower Down Bounce Rates

Your bounce rate means the percentage of visitors you had on your website who left without taking any action, such as making a purchase, filling out forms, or clicking on a link. Moreover, if someone goes your site in a matter of seconds without doing even one of the actions stated and moves back to the search engine results, it can profoundly affect your search ranking, which can lead you to the lower ranks.

Infographic percentage of benchmarks bounce ratesSource: www.cxl.com

Email is the medium with the lowest bounce rate. Through high-quality, personalized, and targeted emails, you can include a link to your landing page to hook those interested right in. The key is to get them excited enough to do the call to action you provide. It improves your ranking when people are clicking and engaging with your content. Every clickthrough, shares, comments, or replies are marked by algorithms and determine your bounce rate. Lower bounce rates indicate you just launched an effective email marketing campaign.

  1. Keeps You On Top of Your Customer’s Mind

As you build your online audience, work towards building a deeper relationship with them to gain their loyalty to your brand and your product. It would be great if you become a top-of-mind product or service for them. That means when they think about the product or service in your niche, it’s your brand they think of first.

One of the primary purposes of your email marketing should answer this need. When you work on your email marketing and send content to your audience, your brand, product, or service should resonate in their minds when they perform an organic search.

Becoming a top-of-mind brand for your audience does not necessarily mean barraging subscribers with emails. Doing this will be counteractive as it may tire them out or, worse, consider your email as spam content. Build a strategy in sending out your content and plan it properly. Incorporate different types of content like videos, blogs, articles, surveys, and other forms that may catch their attention and help build excitement to open every email you send.

Once you have established being a top-of-mind priority, it would be easier for them to convert, which will increase your sales.

  1. Improves Your Website Engagement

If you have already built enough excitement with your sent email, your target audience will likely click on your site or share your content, which increases on-site engagement.

There are billions of websites used by businesses on the Internet today. The competition to make a content appeal to a potential client is very stiff. With email marketing, it can help you deliver quality content to the right audience at the right time. As your content reach your target audience, they will most likely visit your site and explore other content you can offer that is of value to them.

People also who have you as a top-of-mind brand in organic searches will more likely dwell on your site more, which improves your dwell time rates. Search engine bots pick these indicators that your website offers value to your audience. The higher your on-site engagement is, the better you’ll fare in search results.

  1. Builds Up Your Authority

When it comes to SEO campaigns, brand authority is essential. Though building authority is not a walk in the park and is not an overnight success, once you have established it, your SEO efforts will surely reap good results.

Having a robust online authority means that your audience trusts your brands and the contents of your website. They also consider you a great source of information, making your website relevant. A publisher would also cite you and would want to create links on your site.

Sending quality content to your email list and providing them valuable information helps you strengthen your authority as a source of useful data. Though this might take a while before you achieve this goal, however, once you establish authority, it will improve your search rankings, make your brand more visible, elevate brand awareness and increase your conversion.

  1. Increase Social Media Engagement

When you send out email marketing content to your subscriber’s list, it is vital to include a social sharing button that will encourage your recipients to share your content with their social media profiles.

Social media plays an essential role in increasing organic traffic for your website. The higher engagement your content get in different social media platforms, the better your SEO results will be. The number of social media users that can see your content can help your search engine ranking positively as they continue to click on your link.

However, always remember to include a strong CTA in your email content to improve the chance of your audience click on your link and sharing it with their own social media channels.

Final Thoughts

The number of people on the Internet continues to grow daily. This year alone, the Internet already enjoys a 59% market penetration, according to a recent report by We Are Social. However, you cannot just expect people to find your site and help your SEO efforts without doing anything.

By marrying some of your digital strategies like email marketing and SEO campaigns, you can do more to help your brand grow—every part of your digital marketing strategy matter. To make your strategies more effective, find more creative and relevant ways, they will positively create an impact on each other. Each campaign you employ through email marketing, for instance, must compliment your SEO strategies and vice versa. Email marketing and SEO are related and can work together to bring you great success.

Author’s Bio

Ramon Francisco has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. In his spare time, he writes science fiction, collects little yellow men and plastic spaceships.

How to Fight Loneliness While Working Remotely

Remote working, telecommuting, work from home, virtual job—these are some of the ways we call this flexible working set-up that has increasingly become popular in the last decade. As a matter of fact, just in the U.S. alone, there was a 159% increase in remote workers between 2005 to 2017. Currently, their remote workers are 4.7 million-strong, making up 43% of their workforce. By 2027, the tables will turn because the majority of workers will be working remotely.

Flexible working has become a “new normal” in the market workplace. 41% of remote workers are opting to do freelance work permanently. Being able to work outside of the company’s primary location and having a choice of work environment are now key factors for many job seekers, and it is changing the way most businesses operate in the golden era of the digital age.

Infographic percentage of freelancers

The benefits of remote work have been life-changing for most freelancers. A flexible schedule is a leading benefit to remote work, followed by the flexibility of working from any location and increased time with the family. For those who used to suffer from heavy traffic and hours of commute, working from home has definitely been a great come-on. Recent world events, like pandemics, natural calamities, and other social threats, have left some business with no choice but to ask employees to work remotely, or have been critical to the decision-making process of most remote workers.

On-going innovations in technology are also leading to restructuring in the market workplace, allowing more and more of the workforce to remain productive members of the team offsite. Researches have discovered a productivity boost equivalent to a full day’s work among remote workers, as they can manage their time better and concentrate more on the job at the comforts of their home. Employee attrition can also be decreased by 50% among the remote workers as they take shorter breaks, have fewer sick days, and took less time off. Companies can save thousands by reducing the amount of office space, equipment and utilities needed to sustain a full in-house staff. These are all wonderful benefits. Remote working seems too good to be true. But are remote jobs as great as they sound?

Loneliness: A Big Hurdle for Remote Workers

Despite the allure of remote working, there are challenges that remote workers are facing that not most people know about. Tech giants like Facebook, Yahoo!, Google, and IBM, have either retracted their remote working policies or have never embraced the telecommuting trend of today. There are drawbacks to remote working that others may not know about.

At the end of the day, it is an employer’s choice if they’ll hire remote workers or not. Inevitably, there will be more remote workers in the future, as I have mentioned. But let’s dive deeper into one of the most common drawbacks of remote working—loneliness and isolation.

In a survey done by Buffer, the most common problem encountered by 22% of remote workers is unplugging from work. This problem can be corrected by setting up clear boundaries or hours of work and the like. But the second reason that came about is probably more alarming than the first—loneliness. 19% of remote workers encounter loneliness and isolation in the course of their freelancing or remote work careers.

Infographic graph of remote workers strugglesImage Source: Google Photos

It’s not something to ignore because symptoms of isolation include increased stress levels, bad decision-making, and can lead to depression, which has taken the lives of so many. Depression has become one of the greatest epidemics of this generation, and a worker who is battling loneliness, if employers detect that at all, is very alarming especially if the remote worker is handling crucial responsibilities.

Factors Causing Loneliness Among Remote Workers

  • Feeling Left Out

Factors that add to loneliness is feeling left out in the team, like from updates or even relationship-building that happens more seamlessly for in-house staff.

Even perks like IT support for cybersecurity, or maintenance crew keeping the workplace clean, and even an HR department that manages your benefits for you, can be significantly diminished for remote workers, who practically have to do things on their own. Knowing trends and threats in cyberattacks are now included in their agenda, filing their government contributions, and so on.

Employers must remember to incorporate required face-to-face interaction that will involve their remote team, like yearly events or quarterly updates, depending on where your remote team is located. Communication management tools such as Slack or Zoom can also be used for facetime interactions, even to catch up with your team or conduct regular meetings. Provide tech support for your offsite staff and human resources assistance, also if they are working remotely. And it would not be a bother to you as a good boss or leader to check up on them consistently. Humans are wired to be connected, so even simple efforts such this can go a long way for a freelancer.

  • Networking is Challenging

With no coworkers in your living room, socializing with your peers can be a challenge and make working from home a bit depressing. If you are used to bouncing off ideas with others, this isolation will be even more challenging.

In-person connections and networking are harder for remote workers. It takes creativity and persistence on the part of the remote worker to stay connected with industry peers, get involved in the community, and keep honing their skills and building their network. If you are a freelancer, LinkedIn groups are a good way to network with other professionals in your field. Try browsing some Facebook Groups in your locality and check out events they may have like expos and social gathering where you’ll get to participate and widen your network.

You can also go to a co-working space once or twice a week just for a needed change of environment, or maybe work at a friend’s or family’s house for half a day, once a week, so you can also share time with them once you are done.

Coffee shops are okay, but you will typically keep to yourself when you are in a public space. Better to take a proper lunch break, meet up with a friend while you’re at it, before going back to work whether at home or somewhere else.

Have a right mix of social time added to your work commitments. You are a human being, a social being, not a bot that keeps working without needing interaction.

  • There’s Not Much “Free Time”

Most people think that remote workers get to slack off at work because they are at home and nobody sees them. Actually, surveys show that remote workers spend more time working, take fewer vacation leaves even if they may have unlimited vacation leaves, and are less likely to enjoy their rest days from work religiously. The convenience of opening a laptop or mobile device and instantly getting connected at work is a culprit.

As a result, remote workers tend to get burned out a lot easier than traditional workers. High-paying remote jobs are not even worth it once loneliness hits, the reason why you hear of remote workers that jump from job to job, project to project.

But this can be avoided entirely by setting a specific schedule for yourself on when you are working, for how long, and when you will have your breaks, off days and leaves. These things can be scheduled and planned. Discipline yourself not to work when you are sick, or not to miss important family events, even to eat dinner together every night as a family.

Remember the reasons why you chose to do remote working, and stick to the values, work ethics and discipline you have even if you no longer work in a traditional office

Employers who have remote workers in their team should also be careful not to treat their freelancers as if they are at your beck and call. If you have to craft a unique measurement of productivity for your online workers, do so. Experts even say that remote workers are more productive if they do not follow a singular work schedule, just like in a traditional office. Different people are wired differently, and one remote worker you have maybe at his best while working at night, but since everybody in the office comes in at 9 am, you require that freelancer to do the same. It’s not the same. Maximise the potential of hiring a freelancer by allowing them to work at the time they are most productive. Set weekly targets and release them to do their jobs well, instead of micromanaging them. This kind of management, even in traditional settings, reduces workers productivity, so why do it with your remote workers?

In everything, there is a balance, and so is the same with remote workers you bring in to your team. Figure out the best way to manage both in-house and offsite staff so that you can maximise the potential of your team ion entirety. HubSpot gives more tips in the following video for employers and workers alike:

Video Source: Stop Managing Your Remote Workers as if They Are Onsite / HubSpot © 2018

Conclusion: Remote Working Isn’t for All—And That’s Okay

Whatever the reason, not everyone is meant to work remotely, and that’s okay. If remote work is doing you good, by all means, keep going at it. But if you are going through a terrible time and you are regretting your decision to shift from the office to working remotely, assess if you should go back to a more traditional work setting or not.

If you are like me that, by gut-feel, know remote working is the path to take, encountering hurdles along the way is not and should not be a reason to quit. Again, remember the reasons why you shifted to remote work. For most people, it’s to finally have a work-life balance and quality time with family that was more difficult to keep as an office worker clocking 9 hours a day, chugging to and from work for another couple of hours or more. I also realized that skill-building for me became faster as a remote worker, and the potential to earn more for my family and give them a more exceptional quality of life also got multiplied. Keeping these in mind, it guides me whenever I meet drawbacks such as isolation and loneliness. Both are not exclusive to remote workers, as it can hit anyone, even those that are deeply-entrenched at traditional jobs.

Reach out to others when you are going through something like this, whether you are an offsite staff or freelancer. If you’re an offsite staff, go to your company’s HR or even talk to your supervisor, so that you are not alone as you find solutions for this challenge you are facing. If you are a freelancer, find people who can drop a word of advice or two to help you overcome. It can be a family member or a friend, or even a community you recently joined. The steps indicated here can be the beginning of the solution, but it’s up to you, remote worker, to hurdle past these challenges for a more meaningful, vibrant and long-lasting career as a remote worker.

AUTHOR’S BIO

Ramon Francisco loves to write about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. Ramon currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand.

Why Business Owners Should Target Social Media Sales this 2020

Social media marketing is not a new concept. It has been on the marketing for quite a time already and used by a lot of businesses worldwide today. It has proven to be useful when it comes to building brand awareness and expanding your reach.

Over the years, social media has become a massive drive in any digital marketing. It has become one of the most effective avenues that drive success in your company or brand in recent years. It has grown so big that many businesses of all sizes are now optimizing these massive channels. To date, about 58.8% of marketers say that social media is an essential part of their marketing strategy.

However, you have to realize that social media is not all about brand awareness. You can use it to find prospects, connect with them, and nurture them to turn into sales. Social selling, as it goes these days, uses your different social media platforms to build a relationship with your audience, turning them into potential customers. You cultivate brand awareness to them so you’ll become their top of mind.

Best Social Selling Practices

  • Find Where Your Audience At

Either you just want to grow awareness for your brand, or you want to target sales in using social media, it is essential to know where your audience is most active. If you already know your target demographics, the next step would be to find the social media platform where they are most active.

  • Use The Right Platform

Social media channels were not created equal. These channels have their spice in them that makes them unique and draw a niche market into them. For example, if you offer services like SEO, digital marketing, and website development, you may want to grow a profile in LinkedIn where you can meet many CEO or company executives that may want to hire you for their business. But if you have a fast-fashion business, you might get traction on Facebook and Instagram.

  • Always Offer Fresh Content

Your audience interest will wear down if you offer the same content over and over again. They might leave your platform and decide to look for others who spark their interest. To prevent this, share different types of content that revolve around your brand. Offer live video streaming, short, clipped tutorials, guides, infographics, and other interactive content. You can even incorporate client testimonials or user-generated content.

  • Engage With Your Audience

Always remember that in social media selling, you have to build a deep, lasting relationship with your prospective clients. One of the most effective ways to do that is to keep engaging with your target audience. Comment and appreciate tagged posts, reply to your audience comment and answer their queries. The key is for your audience to feel that they can connect with you, and you understand their needs.

  • Post Often But Not Pushy

In building a relationship with your audience, you have to earn their respect and trust as well as establish your authority and credibility. Posting often is the way to go. However, remember that even though you are aiming to gain sales in social media, your post and content should not be sale sly and pushy as these may turn off your audience. Post contents that are of value, information, and engaging.

Reasons Why Business Owners Should Lean on Social Media Sales

Despite the success of many brands in social media, there are still companies that do not incorporate social media into their business plans. If you are one of the businesses that are still apprehensive about leaning with this digital marketing strategy, here are some reasons why you should start now.

  1. Unstoppable Growth

In a recent study conducted, it shows that almost half of the world’s population is an active social media user. About 3.8 billion people in the world or 49% of the world’s population are found on different social media platforms. It grew 9% versus last year and shows no signs of stopping anytime soon.

As it continues to grow, its capacity to reach people all over the world also increases. Social media has now become a significant source of news and information and a unique way to interact with your audience. It has an unstoppable momentum that business owners like you should lean into before you get left behind by your competitors.

The number of people in social media is rapidly growing. It has transformed the way businesses market and sell their products. People are on it and spending hours on these platforms daily. The average time spending of an individual in these different social channels can be up to 2 hours and 24 minutes.

Depending on your goals, your niche market, and your desired target audience, you can use different social networks when you try to reach for your preferred customers.

  1. People Are on Mobile

What makes social media so powerful these days is because of how accessible it is through mobile devices. People on the internet are on their mobile devices. The era of desktop computers and laptops to connect to the web is slowly shifting towards the use of smartphones and other gadgets like tablets. Some have even wholly ditched their computer and replaced it with a mobile device for their daily use.

When people are not using their phones for entertainment like games and videos, most of them are browsing their social media profiles. If your business cannot be found on any social media platform, you are losing an excellent opportunity to target people who are on their phones almost all of the time.

  1. Unlimited Reach

With the number of people that can be found using social media in their everyday lives, it is noteworthy to say that the different social media platforms can allow you to expand your reach, unlike other online marketing strategy avenues. It can improve your visibility by showcasing what you offer and how you can address the needs of your target audience.

Being in social media also helps you build your name and strengthen brand recognition. As people continue to interact with you, your online reputation also grows more robust, which makes them trust you more.

Social media offers a lot of possibilities to make your brand become a household name and be on top of your customers’ minds when they are ready to make a purchase. You can run different tactics like interactive content, live streaming, polls, and surveys that can help in your brand’s identity growth. You can even run promotional activities like a simple giveaway or a full-blown contest that can bring a massive result in your brand awareness. Doing all of these strategies will not only boost your social media presence but can also be your ticket to a successful social media selling.

  1. Deliver High Engagement

Social media was created at first to connect family and friends and to continue to engage with each other to deepen a relationship. As it has massively grown over the years and businesses began to adopt social media in their companies, this has rung true as well. The different platforms of social media have become a broad avenue to continuedly connect with your audience and deliver a high level of engagement.

Customer engagement is the bond you form with your audience that can eventually lead to long-term customer loyalty and, ultimately, sales. Customer loyalty is a crucial factor in the long-term growth and success of your business. Social media allows you to capture your target audiences’ interest and start to build a relationship through post reinforcement that they can always engage with you.

It is vital to make sure that you listen to what your audience is saying. Reply to your audience’s comments and mentions not only on your posts but to other contents as well.

  1. Rise of Social Commerce

For many years, many marketers have been dreaming of being able to sell without leaving the different social media platforms. Fortunately, social media is now becoming an outlet where people directly do their shopping. For the longest time, social media is just an avenue to increase awareness of what you offer and to direct your customers to your website and other selling platforms that you may use.

The rise of social commerce improves the sales funnels making it more streamlined and producing a better output. Over the years, the purchase journey of your customer is quite long, which switches from different platforms that frequently lead to cart abandonment. With social commerce, they do not have to leave the platform they are using to make a purchase. Instagram’s shoppable post that was launched in 2017 made waves as it made social media selling a seamless experience for their users.

  1. Your Competitors Are Into It

Lastly, if you are not into it, you are lagging in the competition. Your competitors have already made a run for it, and you may get stuck in the competitors’ pit if you do not make a move. If you do not start now, it will become harder for you to reach your online sales target in the future.

Final Thoughts

Selling is your prime objective in building a business. Everything the effort and planning you do is to make sure that you will be able to close a sale. These days, you have a lot of opportunities to leverage technology to help you gain the sales that you want. Social media proves that it is one of the most significant innovations today that is versatile, depending on your need. It holds a lot of opportunities that you can utilize to achieve your target.

But always remember that social media channels will not do the work for you if you will not work on it. Do your part. Start by familiarizing yourself with your audience and finding the right platform that might work for you. Build and optimize your social media profiles, focus on improving brand awareness, and stay connected with your leads. These may sound a lot, especially if you are just starting, but once you get the hang of it, you will surely get immersed and find yourself wallowing in success.

Author Bio:

Ramon Francisco has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. Ramon currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and  Softvire New Zealand. He writes science fiction, collects little yellow men and plastic spaceships in his spare time.

Startup and Small Business Owners to Cope With COVID-19

Committed to lending a hand, June Spring Multimedia offers a generous discount on all services.

JUNE SPRING MULTIMEDIA, APRIL 2020 – The outbreak of the COVID-19 pandemic, is causing a great impact on global health and economic crisis. Startups and small business owners worldwide are affected the most, experiencing a huge set back on the present market status.

June Spring Multimedia, a leader in branding and online marketing industry, aims to support startup and small business owners facing this crisis.


“We are living in strange & worrying times. Now more than ever, startups and small businesses need to stay together & support each other to stay afloat during this crisis.” – Jay Arenas, President and CEO.


In line with the company’s effort to support startups and small businesses, June Spring Multimedia is offering massive discounts up to 50% OFF on all its services. The company is giving another 10% OFF discount using the promo code: JuneSpringCares

For years, June Spring Multimedia has built successful brands and excellent digital experiences in different types of industries worldwide. The company boasts high standard of excellence and exceptional service to ensure a great return on investment.


Contact us:

June Spring Multimedia Corporation
Department: Sales and Marketing Department

Email: customercare@junespringmultimedia.com
Website: www.junespringmultimedia.com

Phone Numbers:

  • (US) +1.408.600.2621
  • (AU) +61.861.025.588
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