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Best Jobs to Work Remotely

As innovation increases and the world becomes more connected, working remotely is increasingly gaining ground. Doesn’t everybody dream of working from home? The spread of the COVID-19 pandemic has even hastened the process of transitioning to working remotely.

Career researchers have found that people who work remotely are happy, more satisfied, and productive, and earn a higher average than non-remote workers. A survey from Buffer and AngelList found that 98% of people who work remotely want to stay that way because of its more rewards.

If you’re thinking about working remotely or from home, you might be making the right choice. Many jobs will allow you to work remotely.

Here, we’ve got a list of the best jobs to work remotely that are rewarding and can give you the job satisfaction you need. We do not recommend any; you’ll be the judge.

Here are some top career fields that offer the best jobs to work remotely:

      • Sales and marketing
      • Computer and IT
      • Customer service
      • Medical and health
      • Education and training
      • Accounting and finance

    However, these are not the only sectors that you need to look out for. Many sectors and industries are currently adopting remote work policies.

    Here is our list of the best jobs to work remotely:

    1. Digital and Content Marketing

    Digital marketing is also called online marketing. It has become a popular career option, especially for digital nomads. There are jobs in the digital marketing industry, such as:

    • PPC and SEO
    • Affiliate marketing
    • Email marketing
    • Traffic generation
    • Inbound marketing

    Digital marketing has a high demand and low entry barrier.

    Almost every organization has a website, which they need to market. Every successful blog also has well-planned SEO strategies.

    The typical starting salary of these jobs won’t be six figures, by earning $2-3k per month. However, you have a large room for development and upward mobility that will earn up to $100K-200K annually.

    1. Freelance and Content Development

    From content marketing to copywriting and ghostwriting, the internet has an abundance of freelance writing and content marketing opportunities. Before you find a legitimate writing gig, you’ll need a professional portfolio. These jobs are highly rewarding and suitable for people starting to work remotely.

    Per PayScale, a freelance writer or content developer earns an average annual salary of $39,704.

    1. Software Developer

    The tech industry is the current and future of the workplace. The US News & World Report ranks Software developers to be having the best jobs today. It has the highest median and an excellent choice for remote work. Software developers can work from almost anywhere, provided they have access to a computer.

    There are categories included in software development, such as:

    • Software engineering
    • App development
    • Website design
    • Ops infrastructure
    • Systems administration
    • Graphic design
    • Software testing

    It is expected that software developers will continue to be in high demand.

    The median salary of a software developer is $103,620, but you’ll need to have a Bachelor’s degree.

    1. Transcription, Data Entry, and Coding

    These jobs are suitable for entry-level individuals. Some companies and organizations need individuals to help them with data entry and transcription. If you have typing experience and advanced skills, you can also consider remote coding jobs.

    Per PayScale, the average rate for transcription and data entry jobs is $15.18 per hour, which loosely translates to no less than $2k per month.

    1. Statistician

    You’d require a master’s degree to work as a statistician and earn a median salary of $87,780, according to PayScale.

    There are many opportunities for statisticians in different institutions, such as:

    • Health care
    • Research organizations
    • Government
    • Education

    Statisticians compile, read, and analyze data, something that they can do remotely. They can also be data analysts or scientists, a career path that is one of the most rewarding today.

    1. Customer Service and Support

    Customer service and support is a highly expanding field on the internet today, spurred by the increasing number of online retailers and other digital-based organizations. You can do many of the customer service-related jobs remotely via the internet or through a phone.

    All you need is a great phone, email, and communication skills to work at a virtual call center or customer care representative offering customer service queries remotely.

    The Bureau of Labor Statistics (BLS) notes that the median salary for a customer service representative is about $16.69 per hour.

    1. Accountant

    The BLS notes that you’ll need a Bachelor’s degree to become an accountant earning an average salary of $70,500 to be able to work remotely.

    Accountants have a wide range of opportunities in various industries, including:

    • Government
    • Working for firms
    • Being self-employed

    Regardless of their employer, an accountant’s key role is to maintain financial records, creating statements, and preparing tax forms. This is work that can be done easily from home.

    1. Software Engineer

    A list of location independent jobs is never complete without talking about software engineers.

    Software engineering is almost equal to software development but broader and includes:

    • Web development
    • Mobile app development
    • Other software engineering jobs such as in-house tools for large banks

    Software Engineers can easily earn $100K+ even when working remotely.

    1. Teaching and Tutoring

    Thanks to advances in technology and the availability of high-speed internet, teachers and tutors can work online with students across the globe. Today, enhanced by the COVID-19 pandemic, there is a growing demand for online teachers and tutors.

    The common work-at-home jobs for tutors and teachers include curriculum developer, educator, writing coach, online adjunct professor, or teaching English as a Second Language among many others.

    However, your income is based on the type of classes you teach and the number of hours you work.

    BLS notes that the average annual salary for teachers, education, tutors, and librarians is $60,790.

    How to Find Best Jobs to Work Remotely: Tips and Strategies

    Now that you’ve known the best jobs to work remotely, you’re probably asking yourself where to find these jobs.

    Before you start looking for the best jobs o work remotely, you need to know that just like normal day jobs, remote jobs are also categorized by working hours, benefits and conditions.

    Here are some categories you can search for:

    • Full-time and Part time jobs
    • Contract and Permanent jobs
    • Fulltime and Hourly jobs
    • On-site jobs with flexible schedules
    • Employee and freelance jobs
    • All hand-screened, professional and vetted jobs

    Once you make this important distinction, you can now start looking for remote jobs.

    Again, before you choose the best jobs to work remotely, know how to search. Here are tips:

    • Update your LinkedIn account and let employers know you’re searching for remote jobs
    • Choose the right field or industry, where it is possible to work remotely. Not all jobs allow remote work. For example, choose the jobs highlighted in the above list
    • Research companies before you apply: just like normal job hunting, you need to know the company you’re applying to work remotely
    • Find 100% distributed companies, to shorten you search
    • Look for startups that embrace remote jobs as they’ll always want to find the best talent
    • Search remotely on job board. Focus on job boards both within your country and outside your country

    Examples of job boards to find best jobs to work remotely include:

    • LinkedIn
    • Jobs/StartUp Jobs
    • Flex Jobs
    • Upwork
    • ProBlogger (for writers)
    • Glassdoor
    • com

    There are so many other job boards that you can look for best jobs to work remotely. The secret is to be smart. Search the right place for the right job and be careful not to fall for scam employers.

    Keep Your Data Secure When Working Remotely 

    While working from home is slowly but steadily becoming the new norm, scammers and hackers are increasingly attacking data. The steady change in working conditions means inadequate or lack data security capabilities that you may have had under normal circumstances.

    You need to take appropriate action to protect your data when working from home, such as:

    • Use a quality antivirus software, and always keep it up-to-date, to protect you from malware and viruses and keep your identity safe from hackers.
    • Use a quality VPN to encrypt and mask all your internet traffic from hackers, and enable you to unblock work-restricted or geo-restricted sites.
    • Ensure you carry out adequate research before settling on antivirus, anti-malware, or VPN. You can use review sites such as VPN Watch for adequate information.
    • Use strong passwords or use a quality password manager.
    • Install an ad blocker, to block the ads and pop-ups that often carry malware.
    • Use a reputable browser and adjust its privacy and security settings to the tune of your needs.
    • Don’t provide any personal information to sites that prompt you do so.
    • Don’t fall for the click baits and links on emails, email attachments, or other sites.
    • Download software only from official or trusted sites.
    • Don’t participate in any surveys that you don’t know their source.

    These cautions will help you protect your data while you work remotely. You do not want your computer system hacked and data stolen just because you weren’t cautious and let it happen easily.

    Summing Up 

    Working from home is increasingly becoming a new norm. If you discover that you enjoy working remotely, you can choose from these nine jobs. But don’t limit yourself to these because there are more remote job opportunities you can find online or negotiate with your employer.

    Author Bio

    As a Journalist by profession, Timan Wainiana has extensive experience in writing about various topics under the sun, including technology, gadgets, travel, social media, and digital marketing. If she’s not writing articles, she’s either watching her favorite TV series or playing video games.

Ways You Can Support a Friend’s Business During Covid-19 Pandemic

With the staggering effect on the global economy due to COVID-19 pandemic, here’s a framework on how you can support your friend’s business.

Every business owner knows how much time, effort, and passion goes into running a business. With the unprecedented uphill battle against the COVID-19 pandemic, drastic changes to the global economic landscape have been affecting micro-businesses, small-and-medium-sized enterprises, and most probably your friend’s business.

In this challenging time, help and support are needed for businesses to survive and succeed. And the most important source of support is us, their loyal friends, families, and dedicated employees.

Using the L-O-V-E framework, we have some quick and easy ways on how you can support your friend’s business without spending a cent.

Like, follow, comment, and share social media posts and pages.

In social media, spreading and sharing words online can reach thousands of prospects and customers in seconds. It also helps improve their rankings in search engines and increase their brand awareness. So, if you’ve got extra time, spend a little on this. It would make an impact on their business.

Offer to help in other ways.

Perhaps your friend is overwhelmed with the current turn of events. You can extend help to appease their mind. If you are a business partner, you may offer free office hours to talk about their situations and the problems they’re facing. Or, patronize their products and services, order food from their shop, and if they need some help looking for new suppliers and tapping a new market.

Visit the website and give insightful reviews or feedback. 

If your friend has a website, take some time to engage with their contents, support them through leaving detailed feedback. Writing insightful reviews will expand the brand’s reach of the company. It also improved their search engine ranking results and built customer trust and confidence.

Enhance your referrals or word-of-mouth recommendations. 

Help them by spreading the word when you’re networking. Even though you do not need the products and services they’re offering, other people do. Word-of-mouth recommendations are more highly valued. With every word you share carries the potential growth to attract clients. According to Nielsen’s Global Trust in Advertising report, 92% of consumers trust recommendations from friends and family above all forms of Ad formats.

Final thoughts, there are different ways to help your friend in this time of global crisis. It could be in the things they’re struggling with or just by your presence and time to listen. Sometimes supporting a friend is not always about upsetting your budget. It’s more about giving time investment to them. If you did that, they would surely appreciate the gestures you did more than you imagined.

June Spring Multimedia, a leader in branding and online marketing industry, aims to support startup and small business owners facing this crisis. Read more.

How Email Marketing Improves Your SEO Results

When reviewing your marketing strategies this year or even if you are just starting to create one, one of the critical components that you should not miss and should not put to despise is email marketing. It may be one of the oldest strategies in digital marketing, but it can still give favorable results.

Technology may have given newer digital marketing methods like social media, influencer marketing, video marketing, or even trends like shoppable posts or live streaming. However, email marketing has proven to be one of the most critical factors in doing your online advertising strategies.

While some may argue that email marketing is dead because of these newer strategies, about 88% of marketers worldwide believe otherwise. Email marketing still converts, still helps promote your brand, and even improves your online authority. It also becomes highly useful when you merge it with other online marketing campaigns like SEO or Search Engine Optimization.

So, how can email marketing improve your SEO results? Here are some of the ways it affects your SEO campaign.

Ways Email Marketing Improves Your SEO Results. 

  1. Sends Personalized Content

When someone subscribes to your email subscription list, they probably have some knowledge about your business and what you offer. Consumers these days are more proactive, intuitive, and resourceful. Even before a visitor comes into your website, they’ve already researched about you and have predetermined you might have something they need. With this, it pays to ensure you do your research as well. Tailor-fit your email content based on your consumers’ preferences and interests.

Make your email content highly-engaging and high-quality in terms of content and design. Go beyond merely including your subscriber’s first name. Apply segmentation and tags to your email.

If they subscribed to your list through a purchase, mention that in the email. Amazon does a great job of doing that, by including the actual names of their subscribers along with recommendations based on their previous purchase behavior. It shows a level of care that endears you to your customers even more.

51% of clickthroughs to your website happen through email campaigns. That’s a significant value to motivate you in creating and sending campaigns that stick and stand out with your target market.

  1. Brings Quality Website Traffic

Bringing traffic to your website can be done in a lot of ways. You can incorporate it with your social media campaigns, use influencers to encourage people to visit you or conduct promotional activities like simple giveaways or a full-blown contest to help people to visit your site.

Infographic graph of web traffic

However, it’s not just traffic that you should aim for your website. You need to target high-quality traffic. High-quality traffic is a number of people who are genuinely interested in your content and are most likely to convert. These are people that need your product or service and are close to making a purchase decision.

Conversion rates determine if your website and the campaigns you run is bringing in the high-quality traffic you need. Higher conversions mean a noticeable increase in your sales plus an improved engagement across all of your channels.

Among all channels, you can use to drive website traffic, email marketing when done right can be the most effective and profitable medium you can use. With proper segmentation, personalized email body, and by offering valuable and information-rich content, you are sure that the traffic you bring to your website will be of high-quality.

  1. Helps Lower Down Bounce Rates

Your bounce rate means the percentage of visitors you had on your website who left without taking any action, such as making a purchase, filling out forms, or clicking on a link. Moreover, if someone goes your site in a matter of seconds without doing even one of the actions stated and moves back to the search engine results, it can profoundly affect your search ranking, which can lead you to the lower ranks.

Infographic percentage of benchmarks bounce ratesSource: www.cxl.com

Email is the medium with the lowest bounce rate. Through high-quality, personalized, and targeted emails, you can include a link to your landing page to hook those interested right in. The key is to get them excited enough to do the call to action you provide. It improves your ranking when people are clicking and engaging with your content. Every clickthrough, shares, comments, or replies are marked by algorithms and determine your bounce rate. Lower bounce rates indicate you just launched an effective email marketing campaign.

  1. Keeps You On Top of Your Customer’s Mind

As you build your online audience, work towards building a deeper relationship with them to gain their loyalty to your brand and your product. It would be great if you become a top-of-mind product or service for them. That means when they think about the product or service in your niche, it’s your brand they think of first.

One of the primary purposes of your email marketing should answer this need. When you work on your email marketing and send content to your audience, your brand, product, or service should resonate in their minds when they perform an organic search.

Becoming a top-of-mind brand for your audience does not necessarily mean barraging subscribers with emails. Doing this will be counteractive as it may tire them out or, worse, consider your email as spam content. Build a strategy in sending out your content and plan it properly. Incorporate different types of content like videos, blogs, articles, surveys, and other forms that may catch their attention and help build excitement to open every email you send.

Once you have established being a top-of-mind priority, it would be easier for them to convert, which will increase your sales.

  1. Improves Your Website Engagement

If you have already built enough excitement with your sent email, your target audience will likely click on your site or share your content, which increases on-site engagement.

There are billions of websites used by businesses on the Internet today. The competition to make a content appeal to a potential client is very stiff. With email marketing, it can help you deliver quality content to the right audience at the right time. As your content reach your target audience, they will most likely visit your site and explore other content you can offer that is of value to them.

People also who have you as a top-of-mind brand in organic searches will more likely dwell on your site more, which improves your dwell time rates. Search engine bots pick these indicators that your website offers value to your audience. The higher your on-site engagement is, the better you’ll fare in search results.

  1. Builds Up Your Authority

When it comes to SEO campaigns, brand authority is essential. Though building authority is not a walk in the park and is not an overnight success, once you have established it, your SEO efforts will surely reap good results.

Having a robust online authority means that your audience trusts your brands and the contents of your website. They also consider you a great source of information, making your website relevant. A publisher would also cite you and would want to create links on your site.

Sending quality content to your email list and providing them valuable information helps you strengthen your authority as a source of useful data. Though this might take a while before you achieve this goal, however, once you establish authority, it will improve your search rankings, make your brand more visible, elevate brand awareness and increase your conversion.

  1. Increase Social Media Engagement

When you send out email marketing content to your subscriber’s list, it is vital to include a social sharing button that will encourage your recipients to share your content with their social media profiles.

Social media plays an essential role in increasing organic traffic for your website. The higher engagement your content get in different social media platforms, the better your SEO results will be. The number of social media users that can see your content can help your search engine ranking positively as they continue to click on your link.

However, always remember to include a strong CTA in your email content to improve the chance of your audience click on your link and sharing it with their own social media channels.

Final Thoughts

The number of people on the Internet continues to grow daily. This year alone, the Internet already enjoys a 59% market penetration, according to a recent report by We Are Social. However, you cannot just expect people to find your site and help your SEO efforts without doing anything.

By marrying some of your digital strategies like email marketing and SEO campaigns, you can do more to help your brand grow—every part of your digital marketing strategy matter. To make your strategies more effective, find more creative and relevant ways, they will positively create an impact on each other. Each campaign you employ through email marketing, for instance, must compliment your SEO strategies and vice versa. Email marketing and SEO are related and can work together to bring you great success.

Author’s Bio

Ramon Francisco has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. In his spare time, he writes science fiction, collects little yellow men and plastic spaceships.

How to Fight Loneliness While Working Remotely

Remote working, telecommuting, work from home, virtual job—these are some of the ways we call this flexible working set-up that has increasingly become popular in the last decade. As a matter of fact, just in the U.S. alone, there was a 159% increase in remote workers between 2005 to 2017. Currently, their remote workers are 4.7 million-strong, making up 43% of their workforce. By 2027, the tables will turn because the majority of workers will be working remotely.

Flexible working has become a “new normal” in the market workplace. 41% of remote workers are opting to do freelance work permanently. Being able to work outside of the company’s primary location and having a choice of work environment are now key factors for many job seekers, and it is changing the way most businesses operate in the golden era of the digital age.

Infographic percentage of freelancers

The benefits of remote work have been life-changing for most freelancers. A flexible schedule is a leading benefit to remote work, followed by the flexibility of working from any location and increased time with the family. For those who used to suffer from heavy traffic and hours of commute, working from home has definitely been a great come-on. Recent world events, like pandemics, natural calamities, and other social threats, have left some business with no choice but to ask employees to work remotely, or have been critical to the decision-making process of most remote workers.

On-going innovations in technology are also leading to restructuring in the market workplace, allowing more and more of the workforce to remain productive members of the team offsite. Researches have discovered a productivity boost equivalent to a full day’s work among remote workers, as they can manage their time better and concentrate more on the job at the comforts of their home. Employee attrition can also be decreased by 50% among the remote workers as they take shorter breaks, have fewer sick days, and took less time off. Companies can save thousands by reducing the amount of office space, equipment and utilities needed to sustain a full in-house staff. These are all wonderful benefits. Remote working seems too good to be true. But are remote jobs as great as they sound?

Loneliness: A Big Hurdle for Remote Workers

Despite the allure of remote working, there are challenges that remote workers are facing that not most people know about. Tech giants like Facebook, Yahoo!, Google, and IBM, have either retracted their remote working policies or have never embraced the telecommuting trend of today. There are drawbacks to remote working that others may not know about.

At the end of the day, it is an employer’s choice if they’ll hire remote workers or not. Inevitably, there will be more remote workers in the future, as I have mentioned. But let’s dive deeper into one of the most common drawbacks of remote working—loneliness and isolation.

In a survey done by Buffer, the most common problem encountered by 22% of remote workers is unplugging from work. This problem can be corrected by setting up clear boundaries or hours of work and the like. But the second reason that came about is probably more alarming than the first—loneliness. 19% of remote workers encounter loneliness and isolation in the course of their freelancing or remote work careers.

Infographic graph of remote workers strugglesImage Source: Google Photos

It’s not something to ignore because symptoms of isolation include increased stress levels, bad decision-making, and can lead to depression, which has taken the lives of so many. Depression has become one of the greatest epidemics of this generation, and a worker who is battling loneliness, if employers detect that at all, is very alarming especially if the remote worker is handling crucial responsibilities.

Factors Causing Loneliness Among Remote Workers

  • Feeling Left Out

Factors that add to loneliness is feeling left out in the team, like from updates or even relationship-building that happens more seamlessly for in-house staff.

Even perks like IT support for cybersecurity, or maintenance crew keeping the workplace clean, and even an HR department that manages your benefits for you, can be significantly diminished for remote workers, who practically have to do things on their own. Knowing trends and threats in cyberattacks are now included in their agenda, filing their government contributions, and so on.

Employers must remember to incorporate required face-to-face interaction that will involve their remote team, like yearly events or quarterly updates, depending on where your remote team is located. Communication management tools such as Slack or Zoom can also be used for facetime interactions, even to catch up with your team or conduct regular meetings. Provide tech support for your offsite staff and human resources assistance, also if they are working remotely. And it would not be a bother to you as a good boss or leader to check up on them consistently. Humans are wired to be connected, so even simple efforts such this can go a long way for a freelancer.

  • Networking is Challenging

With no coworkers in your living room, socializing with your peers can be a challenge and make working from home a bit depressing. If you are used to bouncing off ideas with others, this isolation will be even more challenging.

In-person connections and networking are harder for remote workers. It takes creativity and persistence on the part of the remote worker to stay connected with industry peers, get involved in the community, and keep honing their skills and building their network. If you are a freelancer, LinkedIn groups are a good way to network with other professionals in your field. Try browsing some Facebook Groups in your locality and check out events they may have like expos and social gathering where you’ll get to participate and widen your network.

You can also go to a co-working space once or twice a week just for a needed change of environment, or maybe work at a friend’s or family’s house for half a day, once a week, so you can also share time with them once you are done.

Coffee shops are okay, but you will typically keep to yourself when you are in a public space. Better to take a proper lunch break, meet up with a friend while you’re at it, before going back to work whether at home or somewhere else.

Have a right mix of social time added to your work commitments. You are a human being, a social being, not a bot that keeps working without needing interaction.

  • There’s Not Much “Free Time”

Most people think that remote workers get to slack off at work because they are at home and nobody sees them. Actually, surveys show that remote workers spend more time working, take fewer vacation leaves even if they may have unlimited vacation leaves, and are less likely to enjoy their rest days from work religiously. The convenience of opening a laptop or mobile device and instantly getting connected at work is a culprit.

As a result, remote workers tend to get burned out a lot easier than traditional workers. High-paying remote jobs are not even worth it once loneliness hits, the reason why you hear of remote workers that jump from job to job, project to project.

But this can be avoided entirely by setting a specific schedule for yourself on when you are working, for how long, and when you will have your breaks, off days and leaves. These things can be scheduled and planned. Discipline yourself not to work when you are sick, or not to miss important family events, even to eat dinner together every night as a family.

Remember the reasons why you chose to do remote working, and stick to the values, work ethics and discipline you have even if you no longer work in a traditional office

Employers who have remote workers in their team should also be careful not to treat their freelancers as if they are at your beck and call. If you have to craft a unique measurement of productivity for your online workers, do so. Experts even say that remote workers are more productive if they do not follow a singular work schedule, just like in a traditional office. Different people are wired differently, and one remote worker you have maybe at his best while working at night, but since everybody in the office comes in at 9 am, you require that freelancer to do the same. It’s not the same. Maximise the potential of hiring a freelancer by allowing them to work at the time they are most productive. Set weekly targets and release them to do their jobs well, instead of micromanaging them. This kind of management, even in traditional settings, reduces workers productivity, so why do it with your remote workers?

In everything, there is a balance, and so is the same with remote workers you bring in to your team. Figure out the best way to manage both in-house and offsite staff so that you can maximise the potential of your team ion entirety. HubSpot gives more tips in the following video for employers and workers alike:

Video Source: Stop Managing Your Remote Workers as if They Are Onsite / HubSpot © 2018

Conclusion: Remote Working Isn’t for All—And That’s Okay

Whatever the reason, not everyone is meant to work remotely, and that’s okay. If remote work is doing you good, by all means, keep going at it. But if you are going through a terrible time and you are regretting your decision to shift from the office to working remotely, assess if you should go back to a more traditional work setting or not.

If you are like me that, by gut-feel, know remote working is the path to take, encountering hurdles along the way is not and should not be a reason to quit. Again, remember the reasons why you shifted to remote work. For most people, it’s to finally have a work-life balance and quality time with family that was more difficult to keep as an office worker clocking 9 hours a day, chugging to and from work for another couple of hours or more. I also realized that skill-building for me became faster as a remote worker, and the potential to earn more for my family and give them a more exceptional quality of life also got multiplied. Keeping these in mind, it guides me whenever I meet drawbacks such as isolation and loneliness. Both are not exclusive to remote workers, as it can hit anyone, even those that are deeply-entrenched at traditional jobs.

Reach out to others when you are going through something like this, whether you are an offsite staff or freelancer. If you’re an offsite staff, go to your company’s HR or even talk to your supervisor, so that you are not alone as you find solutions for this challenge you are facing. If you are a freelancer, find people who can drop a word of advice or two to help you overcome. It can be a family member or a friend, or even a community you recently joined. The steps indicated here can be the beginning of the solution, but it’s up to you, remote worker, to hurdle past these challenges for a more meaningful, vibrant and long-lasting career as a remote worker.

AUTHOR’S BIO

Ramon Francisco loves to write about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. Ramon currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand.

Outstanding SEO Tools to Improve Your Ranking

Going online for your business these days is a need rather than a want. It has become a prerequisite to remain competitive and to become relevant against competitors. Online strategies may include social media marketing, leveraging on email to reach your target audience, enhancing your website for optimum performance, and improving your search engine optimization (SEO).

SEO brings much potential in your digital plate and can help deliver your goals in your online initiatives. It has become the heart of many digital marketing efforts these days. SEO makes brands grow and bring attention to the content on your site.

Here are some of the essential reasons why you need SEO in your digital marketing efforts.

Importance of SEO

  1. Brings Traffic

When people look for something on the internet, the first thing they turn to is the search engines. The search engine giant, Google, is the most visited site on the web, with approximately 5.6 billion searches per day.

Doing SEO allows you to appear in search engine results like Google and increase your visibility so people can know about you and eventually click on your link. SEO is considered to be the way to bring traffic to your site.

  1. Builds Online Trust and Credibility

As you appear in search engine results and as you rank higher with more people visiting your site, it helps you build your online trust and credibility. However, building authority and trust with your customers cannot happen in a day. It is something that you work hard for earned over time.

When you establish online trust and credibility, you need to exert effort and commitment to your clients. But remember not to overcommit as this will affect your reputation. Delivering a valuable service and quality product will always be detrimental in building your customers’ trust in the brand.

  1. Increase Engagement

As SEO helps you become visible online, this also gives the audience a chance to engage with your brand. If people do not know you exist, they not even look for you and start to engage with you. You cannot expect all of your potential customers to just stumble upon your site by accident. You need to stand out, and SEO can help you achieve that.

Quality content for your SEO can also improve your engagement as visitors stay longer on your site. Google and other search engines pick this up and recognize your website to be of value, which provides insightful information. When this happens, it will reward with a higher-ranking position.

  1. Relatively Cheap

Though SEO is not entirely free and still requires you to set aside a specific budget, it is still cheaper than any other marketing strategies like placing a billboard or running an ad on television channels. Yet it can give a whole lot of potential and a broad audience.

  1. Long Term Process with Long Term Reward

Doing SEO is not easy nor fast. It is not an overnight success. It requires a lot of your patience as it would need your time and effort. However, when you have already established your SEO campaign, you will reap the reward for a long time.

SEO does not stop after you post any content. It is a long process as results do not come in quickly. It may even take a few months before it can take effect. You need to make continuous efforts in your SEO campaign as competition in this industry is also getting tougher each day. As you do this, you are making your SEO game reliable, which can give a long-term reward that will even last for years to come.

  1. It is Measurable

One of the most significant things about doing online marketing is that it is quantifiable. Your efforts can be measured and allow you to check if your strategies are working for you.

This feature also gives you a chance to revamp efforts that are giving little to no positive results in your SEO efforts.

  1. Opens Up New Opportunities

Since you can quantify your SEO efforts, it can give way for you to discover new opportunities that you can leverage in making your brand visible to your desired audience.

Doing SEO requires skills and knowledge on how to do it effectively. Luckily, there are many tools in the market available these days that can help you step up your SEO game. Here are some of the SEO tools worth checking out to help improve your ranking.

Outstanding SEO Tools to Boost Your Ranking

  1. Screaming Frog

Many SEO experts recommend this tool as it can save you much time as it audits your site’s SEO performance. It finds possible issues related to content and link building. It can also do a competitor’s check for you. It can take insight from your key competitors that you can use to enhance your strategies and have a step ahead.

Screaming frog websitePrice: Comes with a free and paid version that costs $183.43 per year.
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  1. Answer the Public

One of the most promising tools in SEO, Answer the Public is a keyword tool that checks on questions often people ask on forums, social media, and blog sites. These questions are then turned into keywords. This tool can even provide “vs. Keywords” that can provide insights on how to enhance your organic traffic through SEO.

Answer the public websitePrice: Comes with a free trial run and an option to upgrade that starts at $79 per month.
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  1. SEMRush

Many have loved and still loving this powerful tool that has been helping many SEO practitioners for years. One of its takeaway features is its ability to check on your competitors’ best-used keywords. It can also provide an in-depth analysis which you use to elevate your strategies.

SEMRush is an all-in-one tool that makes it a fan favorite. It can also do a backlink audit and even social media posting.

Semrush websitePrice: Starts at $99.95 per month
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  1. Ahrefs

This tool has been the most well-known and often used by SEO experts. Its Site Audit feature is the main takeaway and considered by many to be the best SEO analysis tool in the market.

It can look for your site’s weak part and highlight it so you can do a revamp to strengthen it. It can also dwell on your competitors’ performance and even check on the keywords that they are using.

ahrefs websitePrice: Starts at $99 per user per month.
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  1. SpyFu

SpyFu boasts with its features set that can provide in-depth reporting that be an aid to analyze your SEO efforts. It can as well check on a keyword’s performance, so you’ll know the times it has appeared on search engines. You can also determine the keywords difficulty to rank so you can do a better strategic keyword planning.

Spyfu websitePrice: Starts at $33 per month.
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  1. Google Search Console

Still, an essential tool in doing your SEO campaigns, Search Console by Google, should always be included in your list. Since Google practically runs this, you’ll know the information is from a legit source, which can be a key in making your SEO success. It shows your site’s traffic and your contents’ performance.

Google console websitePrice: FREE.
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  1. SEOQuake

This tool is another favorite of SEO expert. It is a free plugin in your browser that conducts site audits and even web comparison, so you will know how you are performing against your competitors. It also quantifies your social metrics and internal/external link.

SEO quake websitePrice: FREE.
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  1. Woorank

Woorank acts as an SEO and website analysis tool that can track your SEO performance score.  It also provides data and recommendations on how to improve your on-page and off-page performance. Woorank can also do in-depth analysis in your site and give you a detailed report and checklist to improve any loophole in your website in terms of either technical and content.

Woo rank websitePrice: Comes with a free trial run for 14 days and an option to upgrade that starts at $39.17 per month.
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  1. Ubersuggest

This tool has been developed by one of the leading experts in digital marketing, Niel Patel, who offers this tool for free. It allows you to see your domain ranking and generates new keywords that can be helpful in your SEO strategies.

It can also check on backlinks, do site audits, analyzes traffic, and a lot more. Many experts consider it to be one of the best tools in the market today.

Uber suggest websitePrice: FREE.
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Final Thoughts

Making your online efforts to make you stand out in the competitive pit is not easy. Growing your business, building trust from your customers, and improving your visibility is not an easy feat, and you surely need help to make it work.

Technology has given you so many advanced tools that you can leverage to make your efforts a success. Getting access to reliable SEO tools like the ones in this list can make your SEO game stronger. With the valuable insights you can get from all of these tools, you can always step up and achieve the goals you have set.

But SEO is not everything about the tools. It is also about you. You are the key to how to make things work, to juice out an in-depth analysis of these SEO tools, and to implement the best campaign you think will be more beneficial for your brand.

RAMON FRANCISCO

Ramon loves to write about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand.

Boost Your B2B Digital Marketing with These 10 Tips

Have your marketing activities been generating fewer leads and conversions lately? Or has this influx never really started? Then boost your B2B digital marketing with these 10 tips.

Tip # 1. Understand your target group:

This is, of course, a buyer. As a B2B marketer, you know that the requirements, wishes, and needs of your target group form the basis. Yet we often come across companies that pitch their business without having any idea what the profile of their target group is.

So, the first step to boost your B2B digital marketing should be an investigation into your target group. Understand their online behavior, to which communities, groups, and social media do they turn? Get involved and discover how they talk, what they share and discuss.

To create a buyer persona, you must answer at least these three questions:

  1. Who makes the decision to make the purchase?
  2. With whom does your target group network and with whom would they want to network?
  3. Which information is important to the target group before they make a purchase? Try to understand their purchase cycle.

With the answers to these questions, you already have an idea of how and who you can focus on.

Tip # 2. Map the purchase cycle and decision factors:

In a marketing strategy, it is important that you understand the purchasing cycle, also called the customer journey, of your target group. Fortunately, it is not that complicated to map the digital purchase cycle and decision factors of your target group.

Enter the purchase cycle for your target group. What path do they follow? Remember that you have to optimize the customer journey at every stage and help the customer so that he/she can make the purchasing decision.

Content quickly helps to increase the chance of conversions and to convince customers.

Tip # 3. Use various types of content to support every phase of the customer journey:

Content marketing is nowadays the most effective strategy to achieve consistent results. Yet most B2B marketers feel that they are missing too many opportunities in this area. In the B2B world, a purchase cycle is often longer because it contains products and services of a higher value.

That is why more extensive research is being done before deciding to make the purchase. Improve your content marketing with the help of these tips:

  • Always set clear goals for your marketing and content strategy
  • Use the knowledge gained after tips # 1 and # 2 to create relevant content. Offer your potential customers the right information they need to make a decision
  • Use other content types in addition to blogs, such as videos, infographics, e-books, case studies, etc.
  • Research what the most frequently asked questions and answer them in your content instead of just in your FAQs
  • Use Google Analytics to assess the results of your customer journey. You can find out here the steps that people walk before they make a purchase. Based on this, you can still optimize your strategy.

Tip # 4. Use your blog on the website:

If you regularly post blogs on your own website, you increase the chance of lead generation and you can gradually bring potential customers to purchase. The quality of your blogs is of course important. Fill your blog with various high-quality content: images, videos, links to other interesting blogs, etc.

Ensure that your blog contains the best and most relevant content for your target group. This should be in line with what they are looking for and their wishes. Many B2B companies do not pay so much attention to their own blogs. We recommend that you do that. Optimize your blog with:

  • Relevant keywords. Use this in your title, content, alt texts and SEO plugin (if your website has one);
  • A high loading speed;
  • A mobile-friendly design;
  • Call to actions to increase the chance of conversions;
  • A question or phrase at the end of your blog to provoke responses from your readers;
  • Relevant content for your target group. Consider your blog as if you are doing a consultation with the customer;
  • In the B2B world, blogging (if you do it right) can lead to brand awareness, lead generation, and conversion.
  • Extra tip: take a look around at how other companies blog in your industry.

Tip # 5. Use of email marketing:

We believe that email marketing is indispensable in B2B digital marketing. But then you have to use it in the right way. That means creating and personalizing valuable emails. Otherwise, the emails might be judged as irritating and spam. And this is not good for your domain performance.

Also, make sure that you do not send emails randomly. Then you have a low success rate anyway. That way you do not reach the target group that is interested in your content. Use the data you have about your target group to personalize the emails. Through target group segmentation.

You can make the emails per target group relevant. In order not to spend too much time on this, you can automate certain actions and segmentations with Marketing Automation software.

Personalize not only the name of the recipient but also the content of the email. You do this, for example, by dealing with the problem experienced by the reader in the e-mail and by offering an appropriate solution.

Give readers a reason to open and read the email. Use an attractive subject, interesting content and a call to action button. The subject of your email is a strong determining factor here.

Use a neutral writing style. Talk to the readers, without it becoming a sales pitch. This way the readers feel more like they are having a face to face conversation.

Tip # 6. Use social media for B2B marketers:

Social media is ideal to reach a specific target group in a very focused way. Nevertheless, it is important that you first investigate which social media suits your company. Research, for example, on which platforms your target group is present. This can be different for every target group.

For example, one can be reached better via Facebook and another via LinkedIn. You can generate both organic and paid traffic on these channels. Test multiple options to find out what the desired result will deliver for your company.

Tip # 7. Advertise with a small budget:

This has already been mentioned in the previous tip: online advertising. First, start with a low budget to test what this means for your company. For example, promote your blogs, e-books or white papers on social media. By advertising, you will reach a large audience faster than organic. You can always specify a maximum budget so that you never go over it and have sky-high costs.

Tip # 8. Match all your marketing activities:

If you use multiple forms of marketing, make sure that they all connect to each other. The inconsistent brand experience will most likely lead to fewer quality leads and will ensure that people trust you less or do not take them seriously.

To prevent this, it is important that you connect all teams. For example, the advertising team, marketing, and content team. This way, these teams can consult with each other and it is clear to everyone how and what is being communicated.

Tip # 9. Use inbound marketing campaigns:

With inbound marketing, marketers try to “earn” the attention of the target group instead of pushing. Content is used here as a strategic approach. In an inbound marketing campaign, content helps to collect data from prospects, to get these leads (automatically) into marketing automation where they are converted to customers through customer service training.

Tip # 10. Use personal branding:

Personal branding in B2B digital marketing can be very valuable. People trust people faster than companies. The tangibility and humanization of marketing are important. It makes your company credible.

Many companies, therefore, focus more on Human-2-Human marketing. The emphasis is on relevant and personal customer contact.

When professionals and consultants use personal branding within your organization, you can reach a larger audience and promote your company as an expert.

In the B2B world, delivering services and products is central. When you add personal branding, the value of these services and products will increase considerably. People believe in something faster when the person with the executive role, like the consultants, has a high status.

For good personal branding, it is important that you see yourself as a brand. In the online world, you use at least professional images for this and you ensure that you are present where your target group is.

Content is your vote online. When you present yourself as an expert, it is important that you carefully choose your content. Make sure the content is valuable to your audience and they think it is so good that they want to read and share it.

Bonus tip: Use video to increase your conversion rate:

B2B marketing is a fairly “boring” market. Video can then be a nice addition. Research has shown that B2B video marketing on a landing page can increase your conversion by up to 80%. Another study by Adobe video conversion Playbook showed that conversions with video content can increase to 90%. Video marketing is also becoming increasingly popular in B2B marketing.

Author Bio:

I am Sandra Azura from zoetalentsolutions.com and I am working under the team content writer. The fact is that I create online courses related to Business Management. Our entire team is very passionate about Management Skills and we always strive to offer you professional, comprehensive info about any Business Management Skills. Encourage readers to share their ideas and tips too.

10 SEO Friendly Designing Tips that will Boost your Traffic in 2020

What is SEO and Why it is Required?

When google just gained momentum it was presumed that stuffing web pages with keywords will get them a good boost in their rankings. This will not be working with the current scenario as google has introduced algorithms in a chronological order which is to build a great user experience that is flourished with most relevant results that are available on the internet for serving the searcher’s query. Search engine optimizations are a regular procedure which is helping out the web-pages to crawl its way up towards the top ranking which receives a considerable amount of traffic, in which the sites look and feel plays a major role.

Need for SEO Friendly looks and Feels of a Website

The shops which are observing a huge number of buyers are always having a good ambiance through which the potential customer can easily navigate through for finding out a product that is best suitable to their taste and choice. In the same way, the online presence must be user-friendly in terms of how the information is represented to the visitors which will be ultimately be affecting the ranking of the website. With the internet revolution, the race has begun to serve the world with impressive UI, and the amount of time which is being spent on your website will reflect how better you are serving the visitors.

An android robot icon holding a flower

Visitor Friendly Website Navigation

Whatever the building strategy your designer has in its mind must be according to the considerable behaviors of the visitors. The entry and shuffling around the web pages must be a smooth experience for the visitor which will increase the time spent on your online entity and it gives a positive signal to the google algorithm than which platform is more likely to be fulfilling the respective query. If you are an online store selling products than navigation factor will be affecting the website’s conversion rate. Adding a sticky search button will also improve the navigation by allowing you to jump towards a specific genre.

People like being endeavored through a variety of options that are still intact with the relative thing they are searching for. The key consideration for this will be the avoidance of multilevel items and categories that only creates confusion. Your visitor must be easily provided with back and forth movement through always visible headers and footers. Make efforts in studying the pathway which is followed by the visitors to get from point A to B, and optimize the same for finding a way to accomplish it in the easiest and fast manner.

A graphical layout of an SEO friendly webpage

Proper Makeup of Content

The information which is being hosted on the website must be in a readable form which can be done through its makeup considering font style, it’s size, orientation, color, highlighting and the headers which are given to the paragraphs subpoints. This helps visitors to be provided with reading convenience and while considering the crawlers appointed by Google, it will help in distinguishing the topics which are covered in the entire webpage. A properly formatted unique content will have a special place in the ranking of search engine and tends to have a stagnantly growing traffic in a brief period.

An infographic chart with explanatory icons

Placing Adequate info-graphics and Video Explanation

It is always believed by the web experts that visuals are more impacting as compared to textual data, and thus we are seeing websites like YouTube so popular among the internet crown around the globe. If you want your webpage to be more convincing towards the offered solution try adding info-graphics, videos, relevant images, statistical charts and in some cases audio clips. This will be a great way to engage the visitors in your content and make an observable hike in rankings. Differentiating things like quality graphical representation makes you stand out from the crowd and target traffic which appreciates creative content.

A screenshot of Mike Solomon's testimonial

Lightweight and Fast Deliverable Website

The modern world wants to get served quickly in every sense, due to which we are experiencing spectrum bands like 4G & 5G. But what if the server speed is low or the audience which is not having such high bandwidth coverage. This problem takes us to the critical necessity of the website’s being lightweight for efficient delivery of content over diversified channels having a varying speed of serving. A website thus can be embedded with a minified version of scripts and other files, usage of cookies, selecting fast servers and CDN networks, along with using graphics that are delivered according to the device.

Servers are outgrown to be smart and effective for detecting the platform on which they are accessed and thus mobile, laptop or iPad will have the images according to their screen size for decreasing the delivery time. Instantly if a user is not delivered with the content it allows them to jump towards other solutions, this is a pogo-sticking factor that is considered negative in terms of SEO. It concludes that a website which is having dynamic capabilities of serving the users in a minimalistic time frame will be more likely to observe a ranking growth.

Chart showing an android phone for SEO friendly website responsive

Responsiveness for Mobile-friendly

It is estimated that there are around 2.5 billion mobile users who are accessing the internet for everyday usage of commercial and informative activities. When the websites are trying to rank among their competitors, they must have a responsive website that can adjust accordingly to the device and make a better user experience. Every element of your desktop website must be adjusted accordingly to the mobile view as several searches are nowadays inclining more towards these tiny trending devices. The content visibility on an 18-inch monitor and a 6-inch AMOLED screen have a huge difference which has to be addressed for ranking factors.

Images of top social media platforms

Non-hindering Callout Buttons

Every business which primarily treats its web presence as the platform to generate leads will be making this mistake of having a call to action buttons very frequently dispersed around the webpage, this annoys the visitors and makes them go back to the search engine for finding the more soothing website. When a user is being redirected towards a search engine, it generates a peculiar signal for search engine towards the website being not so relevant, which creates a possibility of de-ranking. Make a practice of having one sticky call to action button and one in the concluding section which is the ideal way of representation.

Heat map generation & optimization image of a website

Heat Map Generation and Optimization

Monitoring techniques have been evolved and now you as a site owner can video record the user’s sessions which will be allowing you to observe interactions that are made on your website. Analyzing this will help to make changes that smoothen the interactive procedure and identify the challenges which are faced in surfing the website. This enables to see from the user’s point of view what is the actual experience of your web entity defining the likes and dislikes for the same. The section which is getting less observance can be optimized from the generated heat map plugin.

Webpage link building flow chart per category

Internal Link Building

Considering your website to be an online eCommerce market, blog, domain-oriented informative site or a consultancy platform, has a requirement of internal link building which engages the user further deep into your world to experience all the relative functionality and offerings you have for them. Hyperlink the words on which you have similar products, articles, case studies or action pages which also helps in making sure that all your entities are getting indexed by a search engine. This is a best practice for increasing the time spent by a visitor on a website.

Region Oriented Language Specification

Featuring various versions for being a region-oriented website allows you to get closer to your visitors delivering language-specific solutions, services, and products. The keywords targeting also becomes effective and easy, a recent study also revealed that search engine is more likely to observe love for websites which are having two or many languages in which they have released their version of. Businesses tend to use language which is majorly preferred by their origin of visitors and it proves to be very much helpful in making a clear understanding of the offered services and products.

Feedback and Support

Last but not the least factor is incorporating UI with an assistance chatbot or representative which is available to address the potential query and help the user to easily act for the purpose of the visit. This chatbot assistance must be always in reach while scrolling the webpage. Many companies provide subscription popups that are for the sole purpose of remarketing techniques intended to be activated when the user gets to the end of the page or their cursor exits the webpage area. Though being useful a website must not constantly bombard the user with popups.

Conclusion

Making your visitors land on your website may be easy but making them stay and have a satisfactory visit is very hard. Following the above-enlisted points for making the looks and feel of your website SEO friendly will be ultimately helping in rank optimization. What you make out of your online representation will justify the business reputation in this era of the internet-based cloud world. Being a dignified business enterprise your UI/UX leaves a significant impact and reflects the seriousness your team had been putting in developing your web service.

Author Bio

Shy Lee is an Associate Digital Marketing Manager at factoHR, an India based HR, and payroll software solution provider. She is a creative marketing strategist with over 8 years of experience developing digital marketing strategies and guiding business development.

AI & Marketing: How to Simplify Processes Using this Technology

Adapting current marketing practices and match it with technology is an ongoing trend in any industry.  While most marketing managers and individuals realize the significant offerings of using more technology tools, there is still room for improvement.

Part of that improvement is the use of artificial intelligence in marketing teams. Artificial intelligence (AI) is an area of computer science that emphasizes the creation and building of machines that think and act like humans. Part of AI’s emerging capabilities comes from its ability to manage and learn human tasks like speech recognition, planning and problem-solving.

Bridging the gap between AI and marketing is going to help numerous people in the future. There are a few ways in which this technology is currently used, but there are places where AI can take over current jobs or roles. However, that does not mean marketers should fear for their jobs.

AI is not anywhere near perfect right now. Having individuals who know what AI should accomplish will help it learn correctly. Which means that marketers will need to aid in passing along their knowledge.

But as the following sections point out, once marketing teams integrate AI, it will help them even more. Below is a discussion on how marketing management is using AI today, what the future holds, and how AI will be an important marketing team member.

How AI is Used Now

Currently, AI is helping markets with data collection and insights into customers. There are a few ways in which AI completes these tasks.

Chatbots for social media and websites are growing in popularity as a useful tool for marketing management. Rather than worry about how to respond quickly to an inquiry, AI now manages the conversation. Marketers simply program the AI bot for when to respond and what to respond with.

Since people on social media want a response within minutes, chatbots take over the pain of having a single individual monitoring social media channels 24/7. Since AI is always developing, there may come a day when chatbots receive and solve a customer inquiry from start to finish.

Segmenting user data is another task that AI manages for marketers. Think of all the data that marketing managers collect each day. Data from social media interactions, in-store purchases, website traffic and conversions.

All of this information is not something easily handled by one person. Instead, AI now maintains the organization and categorization of all of this data. It looks over the information and breaks it down into specific customer categories and segments. For instance, if a shoe company wants to know what customers are visiting their winter boots page, the AI gathered data displays how many visitors the page receives, what time the page is most popular and whether or not an individual made a purchase from that page.

By analyzing this data, AI also maps a customer’s buying journey and gathers insights marketers can use for future promotions. If people know that a customer responds to ads more on Facebook rather than Twitter, it saves the extra time and money of running a campaign that no one interacts with or views.

It also turns into an opportunity to offer the customer an additional product to purchase or another item they might be interested in. By programming an AI bot to retarget a customer, once they make a purchase, with a product to compliment their purchase, marketers can gain insight into consumer purchasing habits.

Amazon is well known for this type of AI. Their product pages and purchase notifications include items similar to what people just purchased, and recommendations for what to buy next. Although some consumers find it annoying, others enjoy it or realize that they need another item to go along with their purchase.

Looking through customer analytics, AI gathers information that could be useful in the future. The division and organization of current customers into various categories allows managers to think about how to not only continually target them, but also test how to reach new customers.

What’s in the future for marketing and AI

Using AI for marketing management will expand into various sectors heading into the future. From social media to consumer insights, AI will alleviate some tasks from other team members.

For Facebook advertising, the social media site only provides an estimated prediction of how many people the ad may reach. But in the impending future, AI might give advertisers a more exact number. As more people either join the platform or contribute additional details, AI can gather this data for marketers. Plus, Facebook will gather more data on its users which they can use for perspective advertising numbers.

With a better picture of what interests people, AI will help marketing management narrow in on their targeted demographics. But it will also aid with exact numbers that a campaign will reach. By having more concise numbers and data, there won’t be any opportunity for an overspend or underspend on a campaign. Also, gathering information on new audiences will already be included from what the AI bot has gathered itself.

Predicting user behavior is touch and go in today’s market. But as AI collects more data on a customer’s journey, it can clearly map out how users interact with businesses. Using that information, marketers will know how to acquire new customers or where to fix their call to actions. There may also come a day where AI can find and fix these issues by itself.

For instance, if a digital campaign is not reaching the right amount of people, AI will know when to switch up messaging or targets. Even if people create these messages or demographics, AI will test when to execute these different options.

But user behavior will also help with personalization. Users aren’t happy with mass emails or general messaging anymore. Calling out what they like and acknowledging what they need is something AI can aid marketers in doing. Having a system in place that automatically knows what a customer likes and would be interested in, ensures that a campaign does not waste money. It also builds another opportunity for a customer to make a purchase or complete an action that aids in business growth or income.

Personalized messaging also aids a company’s outlook in a customer’s eyes. Taking the time to add in a person’s name or what products they might find helpful builds up a user’s trust in that company. Building up good feelings between a customer and business leads to return visits or recommendations from that consumer.

Writing is another area where AI can help or take over responsibilities in marketing. Presently, there are tests for AI machines writing and crafting responses or writing entire articles. Some journalists have even had AI algorithms write content for them. But it’s still early days and the technology is not always correct and needs lots of work done.

Going forward, AI might learn enough to create standard pieces like press releases or content when provided with basic information. Although it may take many years for AI to write like humans, it’s still a possibility that AI will manage smaller writing pieces.

Using AI to manage or help with various tasks

Five executives sitting in a conference room with files and laptops on the table

By giving mundane tasks over to AI, marketing managers and personnel will have more time for creative tasks. Although AI currently monitors and reports consumer data, in the future it could handle even more tasks. This will include running promotions and adjusting when  necessary. Or answering consumer questions on social media or by phone and email.

Having AI handle easier or data-centric tasks, marketers can focus on being creative. Worrying less about reporting information or checking social media frees up time to research and brainstorm campaigns. Teams can gather together during the extra time to discuss their thoughts rather than excluding a member who has to gather data or respond to social media requests.

Marketing managers in the future will think of AI as another person on their team. With its ability to segment and collect data, AI will be able to answer questions teams have about their current or forthcoming campaigns.

Think of the possibilities when people do not have to spend time collecting consumer data. AI will collect data in one spot for easy access during meetings or presentations. Merging voice and AI technology will also mean an opportunity for people just to ask the bot a question. Which area should we target next? What are the characteristics of this targeted demographic?

AI can also keep an eye on competitors. Setting up a database for AI to amass this information spares yet another person from a mundane task. AI can integrate all the ways marketers currently search for their competitor, and in turn, it assembles all of the materials into one spot. Accessible by everyone on the team, this data also be utilized during meetings or other gatherings.

Closing Remarks

The future of the AI and marketing management partnership seems very bright. Although this technology is slowly being utilized today, forthcoming developments will lead to further implementation.

AI will soon take over various mundane jobs, plus become a database of useful consumer data. Removing individuals from responding to customer inquiries or monitoring competitor tactics leads to additional time for creative brainstorming. AI may also be able to write smaller public relations pieces as well.

Overall, marketing managers will see AI as another team member. This technology can adapt to its surroundings, much like current marketers when they land a new client.

Author Bio:

Based in New York City, I am a software engineer and contributor to Enlightened Digital. My hobbies include finding the best record store in the city, and binging on Netflix with my dog, Hendrix.

What Does Google Duplex Mean for the Future of Customer Service?

Gone are the days of making appointments yourself. Google’s newest piece of artificial intelligence Duplex will handle it for you. Now instead of sweating over whether you made the booking for your business luncheon at a local restaurant, you can pull up your calendar to confirm that Duplex did it for you.

However, although Duplex simplifies tasks for individuals, what does it mean for customer service? How are businesses going to evolve for this technology? Below, we discuss the ripple effect of Duplex integration.

What is Google Duplex?

Introduced in May of 2018, Google Duplex is an artificial intelligence assistant tool. By speaking to it, users can create appointments without having to call a business themselves. Instead, they speak to Duplex and the device takes this information and makes the appointment for the individual.

For instance, a person will speak to Duplex saying that they want a table at Nobu’s. The system will then ask a series of questions including how many people will be in the party and what time they would like the reservation for. Once Duplex confirms this information with the person, it will place a call to the selected business.

When Duplex calls a business, people have reported it does not sound like a robot. Duplex will notify the person who picks up that it is Google Assistant calling to place a reservation or appointment. It even inserts “ums” and “ahs” to sound more lifelike.

However, if the business does not accept phone calls or advanced reservations, Duplex will notify the user. It also suggests other ways of reserving a spot, such as using OpenTable. But once the location has confirmed the reservation, Duplex sends an email to the user with the booking information.

Part of the thought process behind making Duplex is an AI system that adapts to users, not users who adapt to the system. Rather than having people learn how to speak to Duplex, Google created a system where Duplex learns and adapts to users and how they speak. Duplex is part of Google Assistant, the personal assistant bot available on Google devices. Users can view their bookings and appointments in the Google Assistant calendar. Currently, Duplex is only available on newer Pixel phones, but the company wants to open it up to all of its devices soon.

How Are People & Businesses Using It?

As the previous example shows, Duplex is currently used by people to make reservations and bookings. It alleviates having to make multiple phone calls for some people. While unorganized individuals now have a digital assistant to make appointments. For those looking to have a secondary device that handles the mundane day-to-day tasks, Duplex is part of the solution.

Businesses are also excited about this new assistant. Rather than hiring a person to take care of appointment bookings or sending various emails communicating what a person needs, Duplex fills in the gap. Plus, it reduces the time spent communicating with another person in the business what they need. Instead, individuals are in charge of handling their own appointments.

Duplex’s Effect on Customer Service

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Although customer service call centers have begun utilizing AI-based voice prompts, Duplex changes the game. Now, personnel will need to learn about how to respond to Duplex automated calls. Although they sound human and act like a human, there is still the chance to stump the bot. Customer service agents need to understand that although Google doesn’t officially record calls, they need to treat a Duplex generated call like a normal one.

There is also the ethical question of Google recording Duplex calls. Despite the fact that Google updated Duplex after its initial introduction to include a prompt by the bot identifying itself as Google Assistant, there are still questions of ethicacy. What if a recording was accidentally released? What happens when a reservation cannot be made because a restaurant individual did not properly note it or misunderstood the call?

It’s also another issue for businesses that do not accept phone reservations. Although larger companies can adapt to add phone reservations, smaller businesses may struggle with adding it to their services.

Additionally, businesses need to think about search result rankings and optimization. When a person speaks a generic term like restaurant reservation, Google pulls up only three recommended places based on a person’s location. These results may lead to many companies competing for those three rankings in search. Since companies are already optimizing themselves for voice searches, they should also be considering optimizing themselves for Duplex factors, like location and offerings.

Finally, if people can make reservations via AI-based technology, what’s to stop businesses from using this technology to make their own cold calls? Will people soon be having their assistant bots speaking to business bots?

What’s Next for this Technology?

There’s a lot in store for Google Duplex. From simply making reservations and appointments, this technology will expand into other sectors of service in the future.

Using this technology for customer service is one place for consideration. Replacing prompts such as dial 1 for customer service, dial 2 for billing/accounts with a voice bot asking specific questions, could render call centers obsolete. Rather than sitting on hold for an hour or trying to remember a password, people will have their Duplex systems call a business, and that business will likely have a bot of their own to respond.

Since AI-based devices are always learning, at some point they may learn all the nuances of natural language. When checking a bank balance, some people use a phrase like “check my cash balance,” while others will state “check my account statement.”

Think of the opportunities there when AI systems understand and categorize different phrases and meanings. No longer will a call placed to a company for help to start off as a machine asking questions and then transferring to a real-life person. Instead, the machine will handle the entire conversation.

Another path to consider is the integration of Duplex into other voice-activated technology. Right now, Duplex only works with Google Assistant. But if it worked with devices like Amazon’s Alexa, the conversational bot space would undergo a major change. Current technology like Apple’s Siri can remind people to do tasks, but incorporating Duplex with its booking technology would add another layer of sophistication.

Will businesses face transactions that are solely done by robots? Could we reach a point where all a human has to do is speak to one device that would run their whole day? There’s an opportunity for Duplex to handle a broad range of appointments. Instead of providing information about a restaurant booking, there may come a time when all a person needs to do is say “make a hair appointment for next Monday.” Duplex will handle finding a hairdresser nearby based on search results, reviews, and costs.

It’s worth thinking about how Duplex will make appointments during the off-hours of businesses. The 24/7 abilities of the device can allow it to make bookings, even when the business it’s contacting is not open. Right now, Duplex cannot make appointments with an answering machine, but in the future, it may be able to reach a business regardless of its hours of operation.

Part of the Duplex effect is how business websites will optimize themselves for search. Already, companies are adding in terms for voice search queries. What terms will Duplex need to know? How will a business rank for the various ways people refer to them? Can a company manage to always be ranking in the three businesses Duplex brings up when people search a generic term?

Another point of consideration is when Duplex will make appointments digitally. Even though filling out a form online is relatively easy, will Duplex be able to make these kinds of appointments as well?

There are a variety of ways that Duplex could change in the future. For customer service management, Duplex stands to become a useful tool, but also another technology to optimize for.

Closing Remarks

Although Google Duplex is not available to everyone yet, people are already excited about it. The assistant that makes appointments for people is another example of how artificial intelligence is simplifying people’s lives.

Once people begin to use it in everyday life, it is worth considering for customer service professionals. Whether it’s updating systems to handle Duplex generated calls or adding in a phone number to a business, the system has a larger effect on businesses.

But looking into the future, there are many questions left unanswered. How people and businesses use it in the future will have larger effects. It could replace human customer service departments. It could lead to bot to bot conversations where people just type in information and let the AI devices handle it.

For now though, Duplex is a system that looks to assist people in everyday tasks. Yet in the future, businesses may profit by this technology as well.

Author’s Bio:

Contributor to Enlightened Digital and software engineer from the one, the only New York City. My hobbies include snuggling with my Puggle, Hendrix while Netflix binging, and finding the best record store in the city.

Why is a logo and web design development essential for your business?

As we move towards a social-driven world, businesses of all sorts and sizes have become enlightened of the importance of keeping their presence on the web. Logo and web designers and developers have become increasingly important for businesses to maintain their online presence.

The two words, i-e web designers and developers, are often used interchangeably; however, there is a little different that needs to be understood. Web designing refers to the aesthetic part and the usability of a website and make use of design programs like Illustrator and Photoshop. Web development takes these designs and turns them into a functioning website using HTML, JavaScript or any other programming language. Putting it more simply, a logo and web designer create the layout and visual elements of a website, a web developer brings life to the design files.

Due to increased internet penetration, consumers tend to look for products and services online before going to stores. Whatever industry you are in and whatever the type and size of your business, chances are that your consumers have looked for you on the web before reaching out to you. Therefore, large businesses have started keeping dedicated designers and developers to carry out the logo and web designing for their businesses to highlight their presence on the web.

Business owners have hastened to professionals to avail their web and logo design services in an attempt to make their products and services more accessible and increase their conversion rates. In addition to logo and web designing, the right SEO techniques and quality content have turned websites into assets for businesses. In this article, we explore why logo & web design and development is essential for your business and how they can contribute to your success.

  1. Brand’s identity and image

Logo and web designing represent the visual identity of a business. They are the most recognizable aspects of a business, which portray the brand’s image to the customers. The job of logo and web designer is to ensure the logo and website conveys the vision of the brand and align it with its image.

A study from Statistic Brain Research Institute revealed that the average human attention span reduced to 8 seconds in 2015 from 12 seconds in 2000. This means that customers take only a few seconds to form an opinion on whether to accept or reject a brand. Your logo and web design are the entities that can help you build a positive brand’s image and encourage customers to connect with it. Hence, it can be an effective tool for shaping public perception about a brand.

  1. Grabs customer’s attention

A deeper understanding of consumers behavior is required to make an effective online business strategy. A study revealed that a customer’s decision about a business can take as less time as one-third of a second. So, how do you attract customers and make them hooked to your product or service in such a short span of time? The answer lies in creating a lasting first impression of the brand.

Your business’ logo and website design can prove helpful in drawing customer’s attention and encouraging them to make a purchase. Another aspect that needs to be considered is the choice of colors, fonts, and style while designing a logo and a website for business. Every color has a different behavior pattern associated with it. Hence, it becomes important to hire web and logo design services of a professional who, through his or her skills, can drive customers to your business and intrigue desired responses from them.

  1. Credibility and trust

No one can deny the importance of credibility and trust in business. It becomes even more important in a world where sellers and buyers deal with each other at distant locations without meeting each other face to face. Trust is the only fabric that holds these dealings together.

In the old days, trust was built through word of mouth; in the digital world, it is your website that helps you earn a customer’s trust. As a large number of customers tend to review products and services online and even recommend trusted companies to others, the vitality of websites for businesses become more prominent.

  1. Global outreach

The internet has completely transformed the way we do business today. Local products now can become global products with the right SEO strategy and an effective website. You can now reach to any targeted audience within no time and increase your visibility and hence your sales. This instantaneous global outreach was not possible without business websites and the proliferation of social media.

Before the proliferation of the internet, businesses had to put huge efforts and resources to reach out to their intended audience through different media including TV and newspapers and still fail to achieve the desired results, but now a single post or blog can be enough for them to promote their products and services.

  1. Dedication to business

Investing in logo and web designing may seem expensive at first, but due to its importance in the digital age, it cannot be ignored. A good logo and web design indicate professionalism on your part and show your dedication towards the business. Consequently, customers are encouraged to put their trust in the brand and do business with it.

Customers also tend to associate the quality of logo and website to the quality of products and services. The customers expect that the efforts that go into designing a logo and website will be put into the products and services as well. As the quality of the logo and website is expected to project the quality of the product, it is not an area where you can cut corners.

The bottom line:

Logo and web design are important elements that distinguish your business from others. It conveys a message of assurance and good quality and creates a lasting impression in the viewer’s memory. An attractive logo and a good website design drive the customer to the website and even turn them into loyal consumers of your product. With so much of the business success depending on it, it becomes imperative to invest in this area and hire the services of a professional logo and web designer to take your business forward.

Author Bio:

Evie Harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs. Find her on Twitter:@iamevieharrison

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