Facebook Icon
Circular notification icon Circular notification icon June Spring Multimedia offers a generous discount to startup and small business owners to cope with COVID-19 pandemic. Read more

Develop Your Content Marketing Strategy During the Global Crisis

Redefining your content marketing strategies that help boost your business and to keep income-generating during COVID-19 Pandemic.

Previously on ideas why supporting local businesses is vital amid COVID-19 crisis, locally owned businesses or even those established businesses have switched to digital. For every entrepreneur who is affected by this global crisis, it is the best time to re-think, re-evaluate, redefine, and develop your content marketing strategies to keep up while being mindful of your prospective customers.

Strengthening content marketing in businesses has long been promoted as one of the most efficient and essential ways to connect with their customers. Here’s why:

Content Marketing. One of the strategic marketing approach that mainly focuses on creating and distributing valuable, consistent content to attract, retain, and drive customers to action.

From blog posts, it has now included all digital marketing from email, social media, SEO, PPC, advertising, and blogging. Content marketing differs from traditional advertising or product-marketing efforts such as sales collateral and other product-specific info. It gives brands a voice to educate by providing information, tell stories, and inspiration.

Perhaps more important than understanding what content marketing is, is to understand why it is essential to your business, especially during a global crisis. Consider these four steps of the buying cycle:

  1. Awareness. A customer must know that there is a solution to each of their problem.
  2. Research. Once a customer has now known that there is a solution, they will perform research to educate themselves. For example, a locally owned business that wants to switch to digital, he/she will try to look for a perfect service package that fits their needs.
  3. Analysis. At this point, the customer starts comparing unique products from different service providers to make sure they’re getting a world-class quality product at a reasonable price.
  4. Buy. Once everything is settled, the customer makes their decision and moves forward with the transaction.

Now that you understand the importance of content marketing, adapting your strategy to digital will engage and draw in potential. Here are some collective questions for your team or business needed to be mindful about to redefine and develop your content marketing strategy:

What are your content marketing goals right now?

Whatever industry you are in, you need to understand what you are trying to achieve. Do not just jump right in without a logical goal. Here are some examples:

Support. Show support and help your customers through these testing times.

Build. Building long-term trust is important.

Educate. Educating your prospective customers in your industry means you care for them.

Engage. Engaging customers in creative ways is one way of entertaining them so they can have a pleasant time, and it easily builds a business trust.

Depending on your business, but typically it is more about social media engagement, generating more traffic to your site, gaining influence and authority, SEO success, and an increase in sales and revenue.

Who are your target customers?

These are your ideal customers or buyer personas. Identify their pain points, challenges, and behaviors. Once you understand them, you can figure out the content that appeals to them, things that can help them, and what they care about.

It is important to eliminate anything that doesn’t align with your business goals, especially in these trying times. You need to evaluate who your primary audience is. However, it doesn’t mean you will disregard those who are not experiencing so much hardship, you still consider continuing producing content as you normally would.

How do you communicate your brand identity?

Now that you have figured out your goals and target customers, here is now the critical part. How do you communicate your brand identity? Your brand identity is the face or the character of your business and a commitment to your customers. This focuses more on your brand that is available and interested in their business. That your products or services provide solutions that fulfill their needs, whether it is now during the pandemic or after.

This talks so much about how you communicate your concepts, the emotions you want your customers to feel when they interact with your business. It is not just about the logo, the colors, the font, your brand is what the customers perceive when they think of. It plays an enormous part in the success of businesses in every situation.

Brands that are giving back, helping people hold your hand on your business journey, and lead you to the right direction will gain loyalty and a bigger following.

Two man talking using a string can phone

Think you should know

We have listed the top 3 content trends of 2020 that you should consider:

  1. Video Content. It brings content and copy of life, be it in social media, on your website, in emails, or on a YouTube channel. It is one of the most popular and in-demand platforms in internet space. With the current crisis, advertising with video, webinars, and live virtual events are the most desirable video content to date.
  1. Interactive Content. Research shows that 93% of marketers agreed that interactive content is effective in educating buyers, especially with social media tools such as polls, online quizzes, and shoppable posts that have become part of the norm.
  1. Hyper-dynamic Content. It is a modern way of saying personalized content. Be it an email campaign or a personalized video, consider a specific detail about the consumer. Information such as their name, job title, a specific store location, or even a common interest are ways to make your content more personal and more appealing to your audience.

Final thoughts on content marketing strategy.

Once you understand the message, identify your target audience, the language you want to use, and the platform you want to deliver your message, you can now re-think, re-evaluate, redefine, and develop the content marketing strategy of your brand that is in-line with the current events.

Social Media Management: Ways to Save Time and Get Better Results

Running a social media marketing strategy can be tough, especially for startups. You should split your time to serve existing clients, market your business, and pitch for new ones. Stiff marketing competition requires managers to observe specific measures for assuring success.

With many items on your to-do list, prioritizing your social media strategy is key to a productive working schedule. From creating a plan to avoid multitasking, below are seven social media management tips to help you work efficiently.

Have a Social Media Strategy

Without a doubt, there is no dull moment on social media. As such, you can find yourself posting or sharing content on your profile haphazardly. To avoid such, you should develop a social media marketing strategy that organizes your daily routine into time blocks for specific activities.

Your strategy should allocate time for attracting new prospects, engaging your followers, converting potential clients, and retaining them. Strategizing your social media management will not only save on time but also efforts to run your profile. However, for your management strategy to be effective, you should understand your target audience and identify the best information that they can interact with.

When scheduling, note that different platforms have varying usage times suitable for posting new content and interaction. For a wider reach, the best time to post new content on Facebook might not be the best time to update your Twitter, Instagram, and LinkedIn profiles. As such, you should conduct an in-depth analysis to identify suitable times for a wider reach. Don’t forget to include your employees in the social media marketing strategy.

Balance Quality and Quantity Content

Social media platforms are a fast-paced marketing space with stiff competition. New updates are made every second, which might make it challenging for slow marketers to reach their audience. As such, most marketers resort to making constant updates in a bid to maintain their relevance. While this is not a bad idea, you should ensure that you balance your content quantity and quality.

A successful social media manager should feed their followers with continually engaging, educational, and amusing content. This could be in the form of images, creatively written articles, videos, and more. While it counts to be active and seen regularly, maintaining your brand quality is of much more importance. Creating quality information not only saves you from random posting but also builds and protects your brand image. People will be searching or looking forward to seeing your content every time.

Always ensure that your content is curated correctly. You can as well opt to use recycled material for various reasons. Recycling pre-existing content involves turning new content into different formats. This allows you to reach a new audience and remind your clients of your business potential. When doing this, ensure that you recycle and re-promote content that is still relevant and performed well historically.

Plan Your Content

An essential recipe for producing quality content for your followers is planning them. Apart from assuring quality, planning frees up more time to engage and build your audience. An editorial calendar is the best tool to plan your content. The tool allows users to plan, create, implement, and review content orderly. Once you have identified content that resonates with your audience, you can schedule it ahead of time, creating more time to focus on other things that require immediate attention.

Scheduling content ahead of time saves you from the last-minute rush and boost efficiency. Sharing the right information at the right time also increases the chances of success. With your weekly or monthly content outlined, you have enough time to improve on creativity and quality before publishing.

Tablets showing a the different social media platforms

 

Engage With Your Followers

Maintaining an active social media relevance is a crucial management tip. Social media platforms serve as the best place to get up-close, interact with your followers, and gauge their reactions. As such, you should ensure that you interact with them regularly. Besides making regular updates, you should ensure that you reply to comments from your followers, answer their questions, and provide additional information promptly when requested.

In the current fast-paced world, you should leverage your social media platforms to market and build a solid reputation. While this doesn’t mean that you have to be active on your social profiles every time, maintain some consistency. With this, your followers will know that they are engaging with a real person and know the best ways to reach out.

The essence of social media is to get social. As such, you shouldn’t ignore your follower’s comments, don’t disregard shares, and mention. You can use your follower’s comments as a user-generated marketing tool.

Leverage the Use of Automation Tools

Automating repetitive tasks is the right way that managers can use to save time. Advancing technology has brought forth a plethora of smart automation tools that ease marketing. Scheduling tools are probably one of the popular and commonly used tools, making it easier for managers to upload new content to their profiles, even in their absence.

A wide array of software solutions can be used to save time and get better results. You can rely on these tools to analyze different accounts, making it easy to cross-reference results. With this, you can know which platform brings more traction, which account needs improvement and implement measures for better engagement.

Another incredible tool is IFTTT, which automates repetitive tasks. With some simple steps, you can set up simple commands that link up several applications to perform multiple actions when triggered. IFTTT automatically shares posts from one platform to another, send custom emails when clients ask questions and much more.

You should also consider using Zapier, which automates tasks between multiple social media platforms. For instance, you can set it to send a tweet from your twitter account every time you post a new blog or publish a YouTube video. Smart keyword monitoring is another incredible thing to automate. For sure, it is quite impossible to monitor all the keywords without automation software. The right tools can help you track all the relevant keywords or brand mentions with ease.

Additionally, to foster engagements with your followers, you should consider installing a chatbot. Responding to every single message on all your pages is certainly tedious and time-consuming. However, with an automated messenger chatbot, you can handle many inquiries within minutes.

Batch Similar Tasks

As the name suggests, batching tasks involve doing the same type of work for a given period. For instance, you can spend your early mornings answering inquiries, mid-morning sending pitches, and afternoon creating new posts. Batching tasks saves a lot of time, as you will be focusing on the same activity simultaneously. Instead of switching from one task to another, batching helps in maintaining focus all through.

When batching, it is important to prioritize important tasks. You should also minimize distractions by avoiding multitasking. Handling one task at a time will enable you to think critically and work faster compared to multitasking.

A busy team table with a lot of marketing magazine collaterals

Use Social Media Analytics

Your social media strategy would be meaningless if you can’t evaluate the effectiveness of your campaign. Therefore, you should review your performance to evaluate what’s working and what’s not. For sure, there is no point in implementing the same measures without worthwhile results. Analytics are important as they help in studying performance and market trends. With these, you can adjust your marketing strategy accordingly.

Measuring results is also essential in evaluating returns and profitability. Your metrics could suggest high profile visits, increased traffic, and followers, but stagnating conversions. Based on this, you should put the necessary measures in place to better your conversions. Otherwise, you’ll continue spending on marketing efforts without realizing any profits.

Bottom Line

Running a successful social media marketing strategy is not as easy as it seems. For starters, you should begin by identifying a platform with your target customers or audiences. With this, you can curate your posts and updates to reach the intended audience with ease. As a manager, you should study all platforms to understand various variables, including best posting times, the best content to post, the best ways to reach your audience on the platform, and much more.

What stands out from great social media management is sharing good content. Your posts should be creative, informative, and educational. With such content, your followers will always be on your page for more. You can also check out how American Express runs its social media marketing strategy for more insights.

That said, which of the social media tips outlined above do you think would work for your business? Share your suggestions in the comments section below.

 

Author Bio:

Thomas Glare demonstrates his expertise through various social media management pieces. Through various blogs, he has helped a significant number of social media managers succeed. He also consults for various websites and online businesses. When not writing, he spends his time sampling various casino games from the free £10 no deposit.

Ideas Why Supporting Local Businesses is Vital Amid COVID-19 Crisis

While coronavirus has created an existential crisis to the world economy, here are reasons why and how you can support local businesses — without risking your health.

Businesses have been greatly affected by the coronavirus disease and most of us are seeing the ripple effects right before our eyes. In this new era of social distancing and self-isolation, businesses that rely on in-person transactions are forced to either temporary closure, laying off employees, or closure.

If small, locally owned businesses have reopened after many weeks or switched digital operations, it is the best time to show them some love and support without compromising your health and safety. Now, why is supporting local businesses vital at this point?

Two reasons to support local businesses.

  1. They are the backbone of the nation’s economy. They cover the loss of the nation’s jobs, encourage innovation, and shape our community’s personalities.
  2. Their products and services adapt to the community’s needs, generating economic activity that supports schools, parks, primary responders, and other essential community services.

But not all small businesses have enough credit and capital to stay afloat amid the coronavirus crisis. Multiple cities and state governments, foundations, and nonprofits are currently helping small businesses, but in reality, everyone can help. Here are some things you can do, with most being free.

Keep Shopping

Buy from small and locally owned businesses. There are items that you buy in the city that are also available in your local shops. Buying local means, you’re not only supporting community businesses, but you will get the products faster ordering them from an online megastore.

Purchase goods online. Purchasing online is a way of helping locals without leaving the comfort and safety of your home. They also provide options where we can purchase their goods via the website, Facebook, phone call, or email.

Contact a community restaurant and order takeout online. Neighborhood restaurants have hastened to make it easier for customers to order carry-out food and either pick it up or have it delivered. Now’s the perfect time to order from a local restaurant, or assist healthcare workers by ordering food and having it delivered to a local ER or hospital.

Purchase Gift Cards. Buy credits or gift certificates and use them once the business reopens. You can encourage a friend to do the same. Buying gift cards gives a small and locally owned business a capital infusion to make it through hard times.

Recommend

Leave a positive review online. Leaving positive reviews on the company’s website can persuade customers to buy their products or services. Studies have shown the impact of online reviews that consumers spend around 31% more on products and services from businesses that have excellent reviews.

Give social media shoutouts. Show your support by liking, tagging, commenting, and sharing the words of your local businesses to all your friends and followers. You are not just exposing their business, but bringing brand awareness to your network.

Sign up for newsletters. Be up-to-date by subscribing to their newsletter and getting updates on the latest offer with their products and services. You may not need them, but you can share it with your interested friends and colleagues.

And finally, be patient and understanding.

In the age of global crisis, it calls us to be patient and understanding to everyone—including to all small and local business owners. We all have been hit by this crisis and are adjusting to this new normal. If you have concerns regarding their products or services, reach out to them. If you are exceedingly satisfied with their performance, appreciate them. They would be grateful for any of this.

In this time of uncertainty, it makes sense to pull back on unlimited spending, but if you need something, choosing a small business to support makes a difference — to the community and the economy.

Best Jobs to Work Remotely

As innovation increases and the world becomes more connected, working remotely is increasingly gaining ground. Doesn’t everybody dream of working from home? The spread of the COVID-19 pandemic has even hastened the process of transitioning to working remotely.

Career researchers have found that people who work remotely are happy, more satisfied, and productive, and earn a higher average than non-remote workers. A survey from Buffer and AngelList found that 98% of people who work remotely want to stay that way because of its more rewards.

If you’re thinking about working remotely or from home, you might be making the right choice. Many jobs will allow you to work remotely.

Here, we’ve got a list of the best jobs to work remotely that are rewarding and can give you the job satisfaction you need. We do not recommend any; you’ll be the judge.

Here are some top career fields that offer the best jobs to work remotely:

      • Sales and marketing
      • Computer and IT
      • Customer service
      • Medical and health
      • Education and training
      • Accounting and finance

    However, these are not the only sectors that you need to look out for. Many sectors and industries are currently adopting remote work policies.

    Here is our list of the best jobs to work remotely:

    1. Digital and Content Marketing

    Digital marketing is also called online marketing. It has become a popular career option, especially for digital nomads. There are jobs in the digital marketing industry, such as:

    • PPC and SEO
    • Affiliate marketing
    • Email marketing
    • Traffic generation
    • Inbound marketing

    Digital marketing has a high demand and low entry barrier.

    Almost every organization has a website, which they need to market. Every successful blog also has well-planned SEO strategies.

    The typical starting salary of these jobs won’t be six figures, by earning $2-3k per month. However, you have a large room for development and upward mobility that will earn up to $100K-200K annually.

    1. Freelance and Content Development

    From content marketing to copywriting and ghostwriting, the internet has an abundance of freelance writing and content marketing opportunities. Before you find a legitimate writing gig, you’ll need a professional portfolio. These jobs are highly rewarding and suitable for people starting to work remotely.

    Per PayScale, a freelance writer or content developer earns an average annual salary of $39,704.

    1. Software Developer

    The tech industry is the current and future of the workplace. The US News & World Report ranks Software developers to be having the best jobs today. It has the highest median and an excellent choice for remote work. Software developers can work from almost anywhere, provided they have access to a computer.

    There are categories included in software development, such as:

    • Software engineering
    • App development
    • Website design
    • Ops infrastructure
    • Systems administration
    • Graphic design
    • Software testing

    It is expected that software developers will continue to be in high demand.

    The median salary of a software developer is $103,620, but you’ll need to have a Bachelor’s degree.

    1. Transcription, Data Entry, and Coding

    These jobs are suitable for entry-level individuals. Some companies and organizations need individuals to help them with data entry and transcription. If you have typing experience and advanced skills, you can also consider remote coding jobs.

    Per PayScale, the average rate for transcription and data entry jobs is $15.18 per hour, which loosely translates to no less than $2k per month.

    1. Statistician

    You’d require a master’s degree to work as a statistician and earn a median salary of $87,780, according to PayScale.

    There are many opportunities for statisticians in different institutions, such as:

    • Health care
    • Research organizations
    • Government
    • Education

    Statisticians compile, read, and analyze data, something that they can do remotely. They can also be data analysts or scientists, a career path that is one of the most rewarding today.

    1. Customer Service and Support

    Customer service and support is a highly expanding field on the internet today, spurred by the increasing number of online retailers and other digital-based organizations. You can do many of the customer service-related jobs remotely via the internet or through a phone.

    All you need is a great phone, email, and communication skills to work at a virtual call center or customer care representative offering customer service queries remotely.

    The Bureau of Labor Statistics (BLS) notes that the median salary for a customer service representative is about $16.69 per hour.

    1. Accountant

    The BLS notes that you’ll need a Bachelor’s degree to become an accountant earning an average salary of $70,500 to be able to work remotely.

    Accountants have a wide range of opportunities in various industries, including:

    • Government
    • Working for firms
    • Being self-employed

    Regardless of their employer, an accountant’s key role is to maintain financial records, creating statements, and preparing tax forms. This is work that can be done easily from home.

    1. Software Engineer

    A list of location independent jobs is never complete without talking about software engineers.

    Software engineering is almost equal to software development but broader and includes:

    • Web development
    • Mobile app development
    • Other software engineering jobs such as in-house tools for large banks

    Software Engineers can easily earn $100K+ even when working remotely.

    1. Teaching and Tutoring

    Thanks to advances in technology and the availability of high-speed internet, teachers and tutors can work online with students across the globe. Today, enhanced by the COVID-19 pandemic, there is a growing demand for online teachers and tutors.

    The common work-at-home jobs for tutors and teachers include curriculum developer, educator, writing coach, online adjunct professor, or teaching English as a Second Language among many others.

    However, your income is based on the type of classes you teach and the number of hours you work.

    BLS notes that the average annual salary for teachers, education, tutors, and librarians is $60,790.

    How to Find Best Jobs to Work Remotely: Tips and Strategies

    Now that you’ve known the best jobs to work remotely, you’re probably asking yourself where to find these jobs.

    Before you start looking for the best jobs o work remotely, you need to know that just like normal day jobs, remote jobs are also categorized by working hours, benefits and conditions.

    Here are some categories you can search for:

    • Full-time and Part time jobs
    • Contract and Permanent jobs
    • Fulltime and Hourly jobs
    • On-site jobs with flexible schedules
    • Employee and freelance jobs
    • All hand-screened, professional and vetted jobs

    Once you make this important distinction, you can now start looking for remote jobs.

    Again, before you choose the best jobs to work remotely, know how to search. Here are tips:

    • Update your LinkedIn account and let employers know you’re searching for remote jobs
    • Choose the right field or industry, where it is possible to work remotely. Not all jobs allow remote work. For example, choose the jobs highlighted in the above list
    • Research companies before you apply: just like normal job hunting, you need to know the company you’re applying to work remotely
    • Find 100% distributed companies, to shorten you search
    • Look for startups that embrace remote jobs as they’ll always want to find the best talent
    • Search remotely on job board. Focus on job boards both within your country and outside your country

    Examples of job boards to find best jobs to work remotely include:

    • LinkedIn
    • Jobs/StartUp Jobs
    • Flex Jobs
    • Upwork
    • ProBlogger (for writers)
    • Glassdoor
    • com

    There are so many other job boards that you can look for best jobs to work remotely. The secret is to be smart. Search the right place for the right job and be careful not to fall for scam employers.

    Keep Your Data Secure When Working Remotely 

    While working from home is slowly but steadily becoming the new norm, scammers and hackers are increasingly attacking data. The steady change in working conditions means inadequate or lack data security capabilities that you may have had under normal circumstances.

    You need to take appropriate action to protect your data when working from home, such as:

    • Use a quality antivirus software, and always keep it up-to-date, to protect you from malware and viruses and keep your identity safe from hackers.
    • Use a quality VPN to encrypt and mask all your internet traffic from hackers, and enable you to unblock work-restricted or geo-restricted sites.
    • Ensure you carry out adequate research before settling on antivirus, anti-malware, or VPN. You can use review sites such as VPN Watch for adequate information.
    • Use strong passwords or use a quality password manager.
    • Install an ad blocker, to block the ads and pop-ups that often carry malware.
    • Use a reputable browser and adjust its privacy and security settings to the tune of your needs.
    • Don’t provide any personal information to sites that prompt you do so.
    • Don’t fall for the click baits and links on emails, email attachments, or other sites.
    • Download software only from official or trusted sites.
    • Don’t participate in any surveys that you don’t know their source.

    These cautions will help you protect your data while you work remotely. You do not want your computer system hacked and data stolen just because you weren’t cautious and let it happen easily.

    Summing Up 

    Working from home is increasingly becoming a new norm. If you discover that you enjoy working remotely, you can choose from these nine jobs. But don’t limit yourself to these because there are more remote job opportunities you can find online or negotiate with your employer.

    Author Bio

    As a Journalist by profession, Timan Wainiana has extensive experience in writing about various topics under the sun, including technology, gadgets, travel, social media, and digital marketing. If she’s not writing articles, she’s either watching her favorite TV series or playing video games.

Ways You Can Support a Friend’s Business During Covid-19 Pandemic

With the staggering effect on the global economy due to COVID-19 pandemic, here’s a framework on how you can support your friend’s business.

Every business owner knows how much time, effort, and passion goes into running a business. With the unprecedented uphill battle against the COVID-19 pandemic, drastic changes to the global economic landscape have been affecting micro-businesses, small-and-medium-sized enterprises, and most probably your friend’s business.

In this challenging time, help and support are needed for businesses to survive and succeed. And the most important source of support is us, their loyal friends, families, and dedicated employees.

Using the L-O-V-E framework, we have some quick and easy ways on how you can support your friend’s business without spending a cent.

Like, follow, comment, and share social media posts and pages.

In social media, spreading and sharing words online can reach thousands of prospects and customers in seconds. It also helps improve their rankings in search engines and increase their brand awareness. So, if you’ve got extra time, spend a little on this. It would make an impact on their business.

Offer to help in other ways.

Perhaps your friend is overwhelmed with the current turn of events. You can extend help to appease their mind. If you are a business partner, you may offer free office hours to talk about their situations and the problems they’re facing. Or, patronize their products and services, order food from their shop, and if they need some help looking for new suppliers and tapping a new market.

Visit the website and give insightful reviews or feedback. 

If your friend has a website, take some time to engage with their contents, support them through leaving detailed feedback. Writing insightful reviews will expand the brand’s reach of the company. It also improved their search engine ranking results and built customer trust and confidence.

Enhance your referrals or word-of-mouth recommendations. 

Help them by spreading the word when you’re networking. Even though you do not need the products and services they’re offering, other people do. Word-of-mouth recommendations are more highly valued. With every word you share carries the potential growth to attract clients. According to Nielsen’s Global Trust in Advertising report, 92% of consumers trust recommendations from friends and family above all forms of Ad formats.

Final thoughts, there are different ways to help your friend in this time of global crisis. It could be in the things they’re struggling with or just by your presence and time to listen. Sometimes supporting a friend is not always about upsetting your budget. It’s more about giving time investment to them. If you did that, they would surely appreciate the gestures you did more than you imagined.

June Spring Multimedia, a leader in branding and online marketing industry, aims to support startup and small business owners facing this crisis. Read more.

How Email Marketing Improves Your SEO Results

When reviewing your marketing strategies this year or even if you are just starting to create one, one of the critical components that you should not miss and should not put to despise is email marketing. It may be one of the oldest strategies in digital marketing, but it can still give favorable results.

Technology may have given newer digital marketing methods like social media, influencer marketing, video marketing, or even trends like shoppable posts or live streaming. However, email marketing has proven to be one of the most critical factors in doing your online advertising strategies.

While some may argue that email marketing is dead because of these newer strategies, about 88% of marketers worldwide believe otherwise. Email marketing still converts, still helps promote your brand, and even improves your online authority. It also becomes highly useful when you merge it with other online marketing campaigns like SEO or Search Engine Optimization.

So, how can email marketing improve your SEO results? Here are some of the ways it affects your SEO campaign.

Ways Email Marketing Improves Your SEO Results. 

  1. Sends Personalized Content

When someone subscribes to your email subscription list, they probably have some knowledge about your business and what you offer. Consumers these days are more proactive, intuitive, and resourceful. Even before a visitor comes into your website, they’ve already researched about you and have predetermined you might have something they need. With this, it pays to ensure you do your research as well. Tailor-fit your email content based on your consumers’ preferences and interests.

Make your email content highly-engaging and high-quality in terms of content and design. Go beyond merely including your subscriber’s first name. Apply segmentation and tags to your email.

If they subscribed to your list through a purchase, mention that in the email. Amazon does a great job of doing that, by including the actual names of their subscribers along with recommendations based on their previous purchase behavior. It shows a level of care that endears you to your customers even more.

51% of clickthroughs to your website happen through email campaigns. That’s a significant value to motivate you in creating and sending campaigns that stick and stand out with your target market.

  1. Brings Quality Website Traffic

Bringing traffic to your website can be done in a lot of ways. You can incorporate it with your social media campaigns, use influencers to encourage people to visit you or conduct promotional activities like simple giveaways or a full-blown contest to help people to visit your site.

Infographic graph of web traffic

However, it’s not just traffic that you should aim for your website. You need to target high-quality traffic. High-quality traffic is a number of people who are genuinely interested in your content and are most likely to convert. These are people that need your product or service and are close to making a purchase decision.

Conversion rates determine if your website and the campaigns you run is bringing in the high-quality traffic you need. Higher conversions mean a noticeable increase in your sales plus an improved engagement across all of your channels.

Among all channels, you can use to drive website traffic, email marketing when done right can be the most effective and profitable medium you can use. With proper segmentation, personalized email body, and by offering valuable and information-rich content, you are sure that the traffic you bring to your website will be of high-quality.

  1. Helps Lower Down Bounce Rates

Your bounce rate means the percentage of visitors you had on your website who left without taking any action, such as making a purchase, filling out forms, or clicking on a link. Moreover, if someone goes your site in a matter of seconds without doing even one of the actions stated and moves back to the search engine results, it can profoundly affect your search ranking, which can lead you to the lower ranks.

Infographic percentage of benchmarks bounce ratesSource: www.cxl.com

Email is the medium with the lowest bounce rate. Through high-quality, personalized, and targeted emails, you can include a link to your landing page to hook those interested right in. The key is to get them excited enough to do the call to action you provide. It improves your ranking when people are clicking and engaging with your content. Every clickthrough, shares, comments, or replies are marked by algorithms and determine your bounce rate. Lower bounce rates indicate you just launched an effective email marketing campaign.

  1. Keeps You On Top of Your Customer’s Mind

As you build your online audience, work towards building a deeper relationship with them to gain their loyalty to your brand and your product. It would be great if you become a top-of-mind product or service for them. That means when they think about the product or service in your niche, it’s your brand they think of first.

One of the primary purposes of your email marketing should answer this need. When you work on your email marketing and send content to your audience, your brand, product, or service should resonate in their minds when they perform an organic search.

Becoming a top-of-mind brand for your audience does not necessarily mean barraging subscribers with emails. Doing this will be counteractive as it may tire them out or, worse, consider your email as spam content. Build a strategy in sending out your content and plan it properly. Incorporate different types of content like videos, blogs, articles, surveys, and other forms that may catch their attention and help build excitement to open every email you send.

Once you have established being a top-of-mind priority, it would be easier for them to convert, which will increase your sales.

  1. Improves Your Website Engagement

If you have already built enough excitement with your sent email, your target audience will likely click on your site or share your content, which increases on-site engagement.

There are billions of websites used by businesses on the Internet today. The competition to make a content appeal to a potential client is very stiff. With email marketing, it can help you deliver quality content to the right audience at the right time. As your content reach your target audience, they will most likely visit your site and explore other content you can offer that is of value to them.

People also who have you as a top-of-mind brand in organic searches will more likely dwell on your site more, which improves your dwell time rates. Search engine bots pick these indicators that your website offers value to your audience. The higher your on-site engagement is, the better you’ll fare in search results.

  1. Builds Up Your Authority

When it comes to SEO campaigns, brand authority is essential. Though building authority is not a walk in the park and is not an overnight success, once you have established it, your SEO efforts will surely reap good results.

Having a robust online authority means that your audience trusts your brands and the contents of your website. They also consider you a great source of information, making your website relevant. A publisher would also cite you and would want to create links on your site.

Sending quality content to your email list and providing them valuable information helps you strengthen your authority as a source of useful data. Though this might take a while before you achieve this goal, however, once you establish authority, it will improve your search rankings, make your brand more visible, elevate brand awareness and increase your conversion.

  1. Increase Social Media Engagement

When you send out email marketing content to your subscriber’s list, it is vital to include a social sharing button that will encourage your recipients to share your content with their social media profiles.

Social media plays an essential role in increasing organic traffic for your website. The higher engagement your content get in different social media platforms, the better your SEO results will be. The number of social media users that can see your content can help your search engine ranking positively as they continue to click on your link.

However, always remember to include a strong CTA in your email content to improve the chance of your audience click on your link and sharing it with their own social media channels.

Final Thoughts

The number of people on the Internet continues to grow daily. This year alone, the Internet already enjoys a 59% market penetration, according to a recent report by We Are Social. However, you cannot just expect people to find your site and help your SEO efforts without doing anything.

By marrying some of your digital strategies like email marketing and SEO campaigns, you can do more to help your brand grow—every part of your digital marketing strategy matter. To make your strategies more effective, find more creative and relevant ways, they will positively create an impact on each other. Each campaign you employ through email marketing, for instance, must compliment your SEO strategies and vice versa. Email marketing and SEO are related and can work together to bring you great success.

Author’s Bio

Ramon Francisco has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. In his spare time, he writes science fiction, collects little yellow men and plastic spaceships.

How to Fight Loneliness While Working Remotely

Remote working, telecommuting, work from home, virtual job—these are some of the ways we call this flexible working set-up that has increasingly become popular in the last decade. As a matter of fact, just in the U.S. alone, there was a 159% increase in remote workers between 2005 to 2017. Currently, their remote workers are 4.7 million-strong, making up 43% of their workforce. By 2027, the tables will turn because the majority of workers will be working remotely.

Flexible working has become a “new normal” in the market workplace. 41% of remote workers are opting to do freelance work permanently. Being able to work outside of the company’s primary location and having a choice of work environment are now key factors for many job seekers, and it is changing the way most businesses operate in the golden era of the digital age.

Infographic percentage of freelancers

The benefits of remote work have been life-changing for most freelancers. A flexible schedule is a leading benefit to remote work, followed by the flexibility of working from any location and increased time with the family. For those who used to suffer from heavy traffic and hours of commute, working from home has definitely been a great come-on. Recent world events, like pandemics, natural calamities, and other social threats, have left some business with no choice but to ask employees to work remotely, or have been critical to the decision-making process of most remote workers.

On-going innovations in technology are also leading to restructuring in the market workplace, allowing more and more of the workforce to remain productive members of the team offsite. Researches have discovered a productivity boost equivalent to a full day’s work among remote workers, as they can manage their time better and concentrate more on the job at the comforts of their home. Employee attrition can also be decreased by 50% among the remote workers as they take shorter breaks, have fewer sick days, and took less time off. Companies can save thousands by reducing the amount of office space, equipment and utilities needed to sustain a full in-house staff. These are all wonderful benefits. Remote working seems too good to be true. But are remote jobs as great as they sound?

Loneliness: A Big Hurdle for Remote Workers

Despite the allure of remote working, there are challenges that remote workers are facing that not most people know about. Tech giants like Facebook, Yahoo!, Google, and IBM, have either retracted their remote working policies or have never embraced the telecommuting trend of today. There are drawbacks to remote working that others may not know about.

At the end of the day, it is an employer’s choice if they’ll hire remote workers or not. Inevitably, there will be more remote workers in the future, as I have mentioned. But let’s dive deeper into one of the most common drawbacks of remote working—loneliness and isolation.

In a survey done by Buffer, the most common problem encountered by 22% of remote workers is unplugging from work. This problem can be corrected by setting up clear boundaries or hours of work and the like. But the second reason that came about is probably more alarming than the first—loneliness. 19% of remote workers encounter loneliness and isolation in the course of their freelancing or remote work careers.

Infographic graph of remote workers strugglesImage Source: Google Photos

It’s not something to ignore because symptoms of isolation include increased stress levels, bad decision-making, and can lead to depression, which has taken the lives of so many. Depression has become one of the greatest epidemics of this generation, and a worker who is battling loneliness, if employers detect that at all, is very alarming especially if the remote worker is handling crucial responsibilities.

Factors Causing Loneliness Among Remote Workers

  • Feeling Left Out

Factors that add to loneliness is feeling left out in the team, like from updates or even relationship-building that happens more seamlessly for in-house staff.

Even perks like IT support for cybersecurity, or maintenance crew keeping the workplace clean, and even an HR department that manages your benefits for you, can be significantly diminished for remote workers, who practically have to do things on their own. Knowing trends and threats in cyberattacks are now included in their agenda, filing their government contributions, and so on.

Employers must remember to incorporate required face-to-face interaction that will involve their remote team, like yearly events or quarterly updates, depending on where your remote team is located. Communication management tools such as Slack or Zoom can also be used for facetime interactions, even to catch up with your team or conduct regular meetings. Provide tech support for your offsite staff and human resources assistance, also if they are working remotely. And it would not be a bother to you as a good boss or leader to check up on them consistently. Humans are wired to be connected, so even simple efforts such this can go a long way for a freelancer.

  • Networking is Challenging

With no coworkers in your living room, socializing with your peers can be a challenge and make working from home a bit depressing. If you are used to bouncing off ideas with others, this isolation will be even more challenging.

In-person connections and networking are harder for remote workers. It takes creativity and persistence on the part of the remote worker to stay connected with industry peers, get involved in the community, and keep honing their skills and building their network. If you are a freelancer, LinkedIn groups are a good way to network with other professionals in your field. Try browsing some Facebook Groups in your locality and check out events they may have like expos and social gathering where you’ll get to participate and widen your network.

You can also go to a co-working space once or twice a week just for a needed change of environment, or maybe work at a friend’s or family’s house for half a day, once a week, so you can also share time with them once you are done.

Coffee shops are okay, but you will typically keep to yourself when you are in a public space. Better to take a proper lunch break, meet up with a friend while you’re at it, before going back to work whether at home or somewhere else.

Have a right mix of social time added to your work commitments. You are a human being, a social being, not a bot that keeps working without needing interaction.

  • There’s Not Much “Free Time”

Most people think that remote workers get to slack off at work because they are at home and nobody sees them. Actually, surveys show that remote workers spend more time working, take fewer vacation leaves even if they may have unlimited vacation leaves, and are less likely to enjoy their rest days from work religiously. The convenience of opening a laptop or mobile device and instantly getting connected at work is a culprit.

As a result, remote workers tend to get burned out a lot easier than traditional workers. High-paying remote jobs are not even worth it once loneliness hits, the reason why you hear of remote workers that jump from job to job, project to project.

But this can be avoided entirely by setting a specific schedule for yourself on when you are working, for how long, and when you will have your breaks, off days and leaves. These things can be scheduled and planned. Discipline yourself not to work when you are sick, or not to miss important family events, even to eat dinner together every night as a family.

Remember the reasons why you chose to do remote working, and stick to the values, work ethics and discipline you have even if you no longer work in a traditional office

Employers who have remote workers in their team should also be careful not to treat their freelancers as if they are at your beck and call. If you have to craft a unique measurement of productivity for your online workers, do so. Experts even say that remote workers are more productive if they do not follow a singular work schedule, just like in a traditional office. Different people are wired differently, and one remote worker you have maybe at his best while working at night, but since everybody in the office comes in at 9 am, you require that freelancer to do the same. It’s not the same. Maximise the potential of hiring a freelancer by allowing them to work at the time they are most productive. Set weekly targets and release them to do their jobs well, instead of micromanaging them. This kind of management, even in traditional settings, reduces workers productivity, so why do it with your remote workers?

In everything, there is a balance, and so is the same with remote workers you bring in to your team. Figure out the best way to manage both in-house and offsite staff so that you can maximise the potential of your team ion entirety. HubSpot gives more tips in the following video for employers and workers alike:

Video Source: Stop Managing Your Remote Workers as if They Are Onsite / HubSpot © 2018

Conclusion: Remote Working Isn’t for All—And That’s Okay

Whatever the reason, not everyone is meant to work remotely, and that’s okay. If remote work is doing you good, by all means, keep going at it. But if you are going through a terrible time and you are regretting your decision to shift from the office to working remotely, assess if you should go back to a more traditional work setting or not.

If you are like me that, by gut-feel, know remote working is the path to take, encountering hurdles along the way is not and should not be a reason to quit. Again, remember the reasons why you shifted to remote work. For most people, it’s to finally have a work-life balance and quality time with family that was more difficult to keep as an office worker clocking 9 hours a day, chugging to and from work for another couple of hours or more. I also realized that skill-building for me became faster as a remote worker, and the potential to earn more for my family and give them a more exceptional quality of life also got multiplied. Keeping these in mind, it guides me whenever I meet drawbacks such as isolation and loneliness. Both are not exclusive to remote workers, as it can hit anyone, even those that are deeply-entrenched at traditional jobs.

Reach out to others when you are going through something like this, whether you are an offsite staff or freelancer. If you’re an offsite staff, go to your company’s HR or even talk to your supervisor, so that you are not alone as you find solutions for this challenge you are facing. If you are a freelancer, find people who can drop a word of advice or two to help you overcome. It can be a family member or a friend, or even a community you recently joined. The steps indicated here can be the beginning of the solution, but it’s up to you, remote worker, to hurdle past these challenges for a more meaningful, vibrant and long-lasting career as a remote worker.

AUTHOR’S BIO

Ramon Francisco loves to write about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. Ramon currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand.

Inverted V iconOrange inverted V icon