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How to Fight Loneliness While Working Remotely

Remote working, telecommuting, work from home, virtual job—these are some of the ways we call this flexible working set-up that has increasingly become popular in the last decade. As a matter of fact, just in the U.S. alone, there was a 159% increase in remote workers between 2005 to 2017. Currently, their remote workers are 4.7 million-strong, making up 43% of their workforce. By 2027, the tables will turn because the majority of workers will be working remotely.

Flexible working has become a “new normal” in the market workplace. 41% of remote workers are opting to do freelance work permanently. Being able to work outside of the company’s primary location and having a choice of work environment are now key factors for many job seekers, and it is changing the way most businesses operate in the golden era of the digital age.

Infographic percentage of freelancers

The benefits of remote work have been life-changing for most freelancers. A flexible schedule is a leading benefit to remote work, followed by the flexibility of working from any location and increased time with the family. For those who used to suffer from heavy traffic and hours of commute, working from home has definitely been a great come-on. Recent world events, like pandemics, natural calamities, and other social threats, have left some business with no choice but to ask employees to work remotely, or have been critical to the decision-making process of most remote workers.

On-going innovations in technology are also leading to restructuring in the market workplace, allowing more and more of the workforce to remain productive members of the team offsite. Researches have discovered a productivity boost equivalent to a full day’s work among remote workers, as they can manage their time better and concentrate more on the job at the comforts of their home. Employee attrition can also be decreased by 50% among the remote workers as they take shorter breaks, have fewer sick days, and took less time off. Companies can save thousands by reducing the amount of office space, equipment and utilities needed to sustain a full in-house staff. These are all wonderful benefits. Remote working seems too good to be true. But are remote jobs as great as they sound?

Loneliness: A Big Hurdle for Remote Workers

Despite the allure of remote working, there are challenges that remote workers are facing that not most people know about. Tech giants like Facebook, Yahoo!, Google, and IBM, have either retracted their remote working policies or have never embraced the telecommuting trend of today. There are drawbacks to remote working that others may not know about.

At the end of the day, it is an employer’s choice if they’ll hire remote workers or not. Inevitably, there will be more remote workers in the future, as I have mentioned. But let’s dive deeper into one of the most common drawbacks of remote working—loneliness and isolation.

In a survey done by Buffer, the most common problem encountered by 22% of remote workers is unplugging from work. This problem can be corrected by setting up clear boundaries or hours of work and the like. But the second reason that came about is probably more alarming than the first—loneliness. 19% of remote workers encounter loneliness and isolation in the course of their freelancing or remote work careers.

Infographic graph of remote workers strugglesImage Source: Google Photos

It’s not something to ignore because symptoms of isolation include increased stress levels, bad decision-making, and can lead to depression, which has taken the lives of so many. Depression has become one of the greatest epidemics of this generation, and a worker who is battling loneliness, if employers detect that at all, is very alarming especially if the remote worker is handling crucial responsibilities.

Factors Causing Loneliness Among Remote Workers

  • Feeling Left Out

Factors that add to loneliness is feeling left out in the team, like from updates or even relationship-building that happens more seamlessly for in-house staff.

Even perks like IT support for cybersecurity, or maintenance crew keeping the workplace clean, and even an HR department that manages your benefits for you, can be significantly diminished for remote workers, who practically have to do things on their own. Knowing trends and threats in cyberattacks are now included in their agenda, filing their government contributions, and so on.

Employers must remember to incorporate required face-to-face interaction that will involve their remote team, like yearly events or quarterly updates, depending on where your remote team is located. Communication management tools such as Slack or Zoom can also be used for facetime interactions, even to catch up with your team or conduct regular meetings. Provide tech support for your offsite staff and human resources assistance, also if they are working remotely. And it would not be a bother to you as a good boss or leader to check up on them consistently. Humans are wired to be connected, so even simple efforts such this can go a long way for a freelancer.

  • Networking is Challenging

With no coworkers in your living room, socializing with your peers can be a challenge and make working from home a bit depressing. If you are used to bouncing off ideas with others, this isolation will be even more challenging.

In-person connections and networking are harder for remote workers. It takes creativity and persistence on the part of the remote worker to stay connected with industry peers, get involved in the community, and keep honing their skills and building their network. If you are a freelancer, LinkedIn groups are a good way to network with other professionals in your field. Try browsing some Facebook Groups in your locality and check out events they may have like expos and social gathering where you’ll get to participate and widen your network.

You can also go to a co-working space once or twice a week just for a needed change of environment, or maybe work at a friend’s or family’s house for half a day, once a week, so you can also share time with them once you are done.

Coffee shops are okay, but you will typically keep to yourself when you are in a public space. Better to take a proper lunch break, meet up with a friend while you’re at it, before going back to work whether at home or somewhere else.

Have a right mix of social time added to your work commitments. You are a human being, a social being, not a bot that keeps working without needing interaction.

  • There’s Not Much “Free Time”

Most people think that remote workers get to slack off at work because they are at home and nobody sees them. Actually, surveys show that remote workers spend more time working, take fewer vacation leaves even if they may have unlimited vacation leaves, and are less likely to enjoy their rest days from work religiously. The convenience of opening a laptop or mobile device and instantly getting connected at work is a culprit.

As a result, remote workers tend to get burned out a lot easier than traditional workers. High-paying remote jobs are not even worth it once loneliness hits, the reason why you hear of remote workers that jump from job to job, project to project.

But this can be avoided entirely by setting a specific schedule for yourself on when you are working, for how long, and when you will have your breaks, off days and leaves. These things can be scheduled and planned. Discipline yourself not to work when you are sick, or not to miss important family events, even to eat dinner together every night as a family.

Remember the reasons why you chose to do remote working, and stick to the values, work ethics and discipline you have even if you no longer work in a traditional office

Employers who have remote workers in their team should also be careful not to treat their freelancers as if they are at your beck and call. If you have to craft a unique measurement of productivity for your online workers, do so. Experts even say that remote workers are more productive if they do not follow a singular work schedule, just like in a traditional office. Different people are wired differently, and one remote worker you have maybe at his best while working at night, but since everybody in the office comes in at 9 am, you require that freelancer to do the same. It’s not the same. Maximise the potential of hiring a freelancer by allowing them to work at the time they are most productive. Set weekly targets and release them to do their jobs well, instead of micromanaging them. This kind of management, even in traditional settings, reduces workers productivity, so why do it with your remote workers?

In everything, there is a balance, and so is the same with remote workers you bring in to your team. Figure out the best way to manage both in-house and offsite staff so that you can maximise the potential of your team ion entirety. HubSpot gives more tips in the following video for employers and workers alike:

Video Source: Stop Managing Your Remote Workers as if They Are Onsite / HubSpot © 2018

Conclusion: Remote Working Isn’t for All—And That’s Okay

Whatever the reason, not everyone is meant to work remotely, and that’s okay. If remote work is doing you good, by all means, keep going at it. But if you are going through a terrible time and you are regretting your decision to shift from the office to working remotely, assess if you should go back to a more traditional work setting or not.

If you are like me that, by gut-feel, know remote working is the path to take, encountering hurdles along the way is not and should not be a reason to quit. Again, remember the reasons why you shifted to remote work. For most people, it’s to finally have a work-life balance and quality time with family that was more difficult to keep as an office worker clocking 9 hours a day, chugging to and from work for another couple of hours or more. I also realized that skill-building for me became faster as a remote worker, and the potential to earn more for my family and give them a more exceptional quality of life also got multiplied. Keeping these in mind, it guides me whenever I meet drawbacks such as isolation and loneliness. Both are not exclusive to remote workers, as it can hit anyone, even those that are deeply-entrenched at traditional jobs.

Reach out to others when you are going through something like this, whether you are an offsite staff or freelancer. If you’re an offsite staff, go to your company’s HR or even talk to your supervisor, so that you are not alone as you find solutions for this challenge you are facing. If you are a freelancer, find people who can drop a word of advice or two to help you overcome. It can be a family member or a friend, or even a community you recently joined. The steps indicated here can be the beginning of the solution, but it’s up to you, remote worker, to hurdle past these challenges for a more meaningful, vibrant and long-lasting career as a remote worker.


Ramon Francisco loves to write about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. Ramon currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand.

5 Crucial Features Your Content Strategy Needs

Every business with an online presence or any broad ambitions needs to create content. This was true in February 2020, and it’s still true as I write this, only massively more pressing in light of the COVID-19 pandemic that has hit the world so hard and threatens to linger for a long time yet.

Offline marketing has gone from awkward to ineffective in the blink of an eye: with gathering places everywhere currently bereft of life, there’s little to be gained from running billboard ads. PPC still works, but it’s so tough to stand out in paid advertising, and the spoils typically go to those who can afford to outbid their competitors for the top spots.

The internet, meanwhile, is even more important than it was before — and it already dominated our attention. Not only is it still the top source of entertainment for people stuck indoors, but it’s also now the bedrock of the business world to an unprecedented extent. If you’ve been able to keep your business going, it’s almost certainly because you’ve been able to operate remotely.

Since digital content is the way forward, though, it needs to be taken seriously. There’s no sense in sporadically throwing out some mediocre blog posts and thinking they’ll yield impressive results. You need a comprehensive content strategy — but what should it involve? Here are five crucial features that every content strategy needs:

A relevant target audience

Great content presented to the wrong audience might as well be lorem ipsum for all the good it will do because greatness — in practical terms — is contextual. Even the world’s clearest guide on baking a cake will do nothing to catch the eye of someone who has zero interest in baking. Accordingly, before you can plan your content, you need to know which people you’re aiming at.

This is where there can be value in using buyer personas (or just follower personas if you’re not directly trying to sell anything). Think carefully about the average person you’d like to notice your content. What interests them? What kind of tone do they appreciate (serious, ironic, warm)? Only with a clear idea of whom you’re trying to reach can you polish your content.

One of the most common mistakes made me fledgling brands is trying to target everyone with scattergun content, hoping to be all things to all people. It won’t work outside of extraordinarily rare scenarios where brands truly have universal appeal — and can you think of such a brand? Apple has a rare level of popularity, but it caters to people who want high-end products that offer maximum convenience: any other approach would undermine its reputation for quality.

You can, of course, target different personas with your different content types (more on that next), though be very careful not to take on too significant a workload. As we’ll address later, consistently is an essential ingredient of a successful content marketing strategy, and efforts to produce content for more than two or three distinct personas are likely to end in failure.

A list of viable content types

Digital content isn’t limited to blog posts, obviously: there are infographics, live action video (explainers, behind-the-scenes shoots, narrative-based skits, etc.), animations, illustrations, photos, comics, long-form guides, social media stories, and other types besides. Unless you somehow have unlimited resources, you can’t meaningfully use them all, but it’s advisable that you use at least a few content types for the sake of variety.

To create your list — most likely of 3-4 content types — you need to think about various things: the skills and passions of your content creators (probably you and some of your employees), what your general content marketing ideas involve (some require specific formats), and how much time and money you’re willing to invest (even if you have an in-house animator and only need a short clip, a solid result is still going to take a while to achieve).

Down the line, you may decide that one type isn’t working for you and should be swapped out for something else. You could conclude that infographics take too long to research and don’t return enough value, for instance, and opt to try making explainer videos instead. That’s fine, but you always need a shortlist of options so you can plan ahead.

If there’s something that you’d like to try at some point but you don’t currently have the skills and/or the resources to cover, start putting aside some money and training time to move towards it. This is the best way to approach something complex like animation, being highly preferable to spending far too much time putting together a mediocre result that will only serve to make your brand look bad in the event that you actually release it.

A set of brand guidelines

Excellent brand guidelines are vital for keeping content consistent, and consistency is of paramount importance. It takes time to build effective brand associations, after all. If you want someone to see your brand name in the title of a piece of content and think “This will surely be worth my time”, you need to repeatedly produce worthwhile content with no exceptions.

As for what you should include in your brand guidelines, the essential baseline involves logo variants, a slogan, company descriptions of different lengths, structures for titles and content, tone of voice, a color scheme, and an outline of the types of business and/or website you’d like to work with. You can include more things if you deem them valuable, but that list should suffice.

Once you have your set of guidelines sorted, update your operating procedures to make its importance abundantly clear. Whenever you onboard a new hire, it needs to be one of the first things — perhaps the first thing — that they review. There’s no sense in investing time and effort in a fantastic resource that ends up being overlooked and underused.

And before any piece of content is put live or submitted to a given recipient, it should be reviewed to confirm that it meets the guidelines. If the wrong font has been used, or the layout is unsuitable, or an old version of the logo has been added, then it’s imperative that those issues be corrected. Letting mistakes slip through makes a brand look distinctly unprofessional.

A realistic posting schedule

Winging your content is never going to work. It’ll produce weak posts, inconsistent topics, audience apathy, and occasional stress spikes. A content strategy needs a content schedule setting out the process running from ideation to deployment. If you want to post a guide in three months then you can schedule ideation for six weeks beforehand and set a deadline of two weeks beforehand so there’s time for final editing.

Add as much information as you can for each piece. Here’s an example of how you might set one out: “August 10th: guide on writing blog posts (exact title TBD). 2000 words. Targeted at beginner writers. Must include visuals and examples. To be posted on the main blog. Draft in WordPress. Two rounds of edits needed before sign-off.”

Having an overarching view of the content you’re going to be posting throughout the year (if you can have an annual content calendar, you should, because that timeframe makes sense) will make it abundantly clear which topics you’re addressing too frequently or not frequently enough. This will make it so much easier to provide a good range of content.

It will also help you to deploy ephemeral content with maximum effect. Taking advantage of seasonal interest (writing posts on Christmas topics in the run-up to Christmas, for instance) is essential for maximizing traffic, and wheeling out some festive posts after Christmas is a huge waste. Know ahead of time how many posts you’re going to create and when they’ll need to be used, and you’ll be able to ensure that you deploy resources optimally.

A system for measuring results

Whether you’re blatantly trying to market something, building up your brand as an authority, or just trying to provide value to drum up audience support, you’re not engaging in content marketing as a charitable effort. You’re ultimately looking to see a return on your investment, but it isn’t enough to know what that return should be: you also need to be able to measure it.

In principle, this is easy enough with digital content: you can easily go into Google Analytics and see how well each piece has pushed people towards whatever conversions you’ve defined. But you need to know which metrics matter to you, because there are plenty that don’t mean much and can lead you astray if you focus on them. Optinmonster has a good guide on content marketing metrics that I recommend checking out: it’ll help you define your key metrics.

If you want your content to return results, you need to have an excellent strategy informing its creation and distribution — and every content strategy must include the five features we’ve looked at here. If yours is lacking one or more of them, you should address that shortcoming as a matter of urgency.

Author Bio:

Rodney Laws has more than a decade of experience providing marketing advice to online entrepreneurs and businesses. He’s set up and marketed his own businesses and consulted on crafting campaigns for established companies. See what Rodney can do to help you or your business by heading over to EcommercePlatforms.io and visiting @EcomPlatformsio for even more news and views on marketing as an ecommerce brand.

Startup and Small Business Owners to Cope With COVID-19

Committed to lending a hand, June Spring Multimedia offers a generous discount on all services.

JUNE SPRING MULTIMEDIA, APRIL 2020 – The outbreak of the COVID-19 pandemic, is causing a great impact on global health and economic crisis. Startups and small business owners worldwide are affected the most, experiencing a huge set back on the present market status.

June Spring Multimedia, a leader in branding and online marketing industry, aims to support startup and small business owners facing this crisis.

“We are living in strange & worrying times. Now more than ever, startups and small businesses need to stay together & support each other to stay afloat during this crisis.” – Jay Arenas, President and CEO.

In line with the company’s effort to support startups and small businesses, June Spring Multimedia is offering massive discounts up to 50% OFF on all its services. The company is giving another 10% OFF discount using the promo code: JuneSpringCares

For years, June Spring Multimedia has built successful brands and excellent digital experiences in different types of industries worldwide. The company boasts high standard of excellence and exceptional service to ensure a great return on investment.

Contact us:

June Spring Multimedia Corporation
Department: Sales and Marketing Department

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Website: www.junespringmultimedia.com

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Boost Your B2B Digital Marketing with These 10 Tips

Have your marketing activities been generating fewer leads and conversions lately? Or has this influx never really started? Then boost your B2B digital marketing with these 10 tips.

Tip # 1. Understand your target group:

This is, of course, a buyer. As a B2B marketer, you know that the requirements, wishes, and needs of your target group form the basis. Yet we often come across companies that pitch their business without having any idea what the profile of their target group is.

So, the first step to boost your B2B digital marketing should be an investigation into your target group. Understand their online behavior, to which communities, groups, and social media do they turn? Get involved and discover how they talk, what they share and discuss.

To create a buyer persona, you must answer at least these three questions:

  1. Who makes the decision to make the purchase?
  2. With whom does your target group network and with whom would they want to network?
  3. Which information is important to the target group before they make a purchase? Try to understand their purchase cycle.

With the answers to these questions, you already have an idea of how and who you can focus on.

Tip # 2. Map the purchase cycle and decision factors:

In a marketing strategy, it is important that you understand the purchasing cycle, also called the customer journey, of your target group. Fortunately, it is not that complicated to map the digital purchase cycle and decision factors of your target group.

Enter the purchase cycle for your target group. What path do they follow? Remember that you have to optimize the customer journey at every stage and help the customer so that he/she can make the purchasing decision.

Content quickly helps to increase the chance of conversions and to convince customers.

Tip # 3. Use various types of content to support every phase of the customer journey:

Content marketing is nowadays the most effective strategy to achieve consistent results. Yet most B2B marketers feel that they are missing too many opportunities in this area. In the B2B world, a purchase cycle is often longer because it contains products and services of a higher value.

That is why more extensive research is being done before deciding to make the purchase. Improve your content marketing with the help of these tips:

  • Always set clear goals for your marketing and content strategy
  • Use the knowledge gained after tips # 1 and # 2 to create relevant content. Offer your potential customers the right information they need to make a decision
  • Use other content types in addition to blogs, such as videos, infographics, e-books, case studies, etc.
  • Research what the most frequently asked questions and answer them in your content instead of just in your FAQs
  • Use Google Analytics to assess the results of your customer journey. You can find out here the steps that people walk before they make a purchase. Based on this, you can still optimize your strategy.

Tip # 4. Use your blog on the website:

If you regularly post blogs on your own website, you increase the chance of lead generation and you can gradually bring potential customers to purchase. The quality of your blogs is of course important. Fill your blog with various high-quality content: images, videos, links to other interesting blogs, etc.

Ensure that your blog contains the best and most relevant content for your target group. This should be in line with what they are looking for and their wishes. Many B2B companies do not pay so much attention to their own blogs. We recommend that you do that. Optimize your blog with:

  • Relevant keywords. Use this in your title, content, alt texts and SEO plugin (if your website has one);
  • A high loading speed;
  • A mobile-friendly design;
  • Call to actions to increase the chance of conversions;
  • A question or phrase at the end of your blog to provoke responses from your readers;
  • Relevant content for your target group. Consider your blog as if you are doing a consultation with the customer;
  • In the B2B world, blogging (if you do it right) can lead to brand awareness, lead generation, and conversion.
  • Extra tip: take a look around at how other companies blog in your industry.

Tip # 5. Use of email marketing:

We believe that email marketing is indispensable in B2B digital marketing. But then you have to use it in the right way. That means creating and personalizing valuable emails. Otherwise, the emails might be judged as irritating and spam. And this is not good for your domain performance.

Also, make sure that you do not send emails randomly. Then you have a low success rate anyway. That way you do not reach the target group that is interested in your content. Use the data you have about your target group to personalize the emails. Through target group segmentation.

You can make the emails per target group relevant. In order not to spend too much time on this, you can automate certain actions and segmentations with Marketing Automation software.

Personalize not only the name of the recipient but also the content of the email. You do this, for example, by dealing with the problem experienced by the reader in the e-mail and by offering an appropriate solution.

Give readers a reason to open and read the email. Use an attractive subject, interesting content and a call to action button. The subject of your email is a strong determining factor here.

Use a neutral writing style. Talk to the readers, without it becoming a sales pitch. This way the readers feel more like they are having a face to face conversation.

Tip # 6. Use social media for B2B marketers:

Social media is ideal to reach a specific target group in a very focused way. Nevertheless, it is important that you first investigate which social media suits your company. Research, for example, on which platforms your target group is present. This can be different for every target group.

For example, one can be reached better via Facebook and another via LinkedIn. You can generate both organic and paid traffic on these channels. Test multiple options to find out what the desired result will deliver for your company.

Tip # 7. Advertise with a small budget:

This has already been mentioned in the previous tip: online advertising. First, start with a low budget to test what this means for your company. For example, promote your blogs, e-books or white papers on social media. By advertising, you will reach a large audience faster than organic. You can always specify a maximum budget so that you never go over it and have sky-high costs.

Tip # 8. Match all your marketing activities:

If you use multiple forms of marketing, make sure that they all connect to each other. The inconsistent brand experience will most likely lead to fewer quality leads and will ensure that people trust you less or do not take them seriously.

To prevent this, it is important that you connect all teams. For example, the advertising team, marketing, and content team. This way, these teams can consult with each other and it is clear to everyone how and what is being communicated.

Tip # 9. Use inbound marketing campaigns:

With inbound marketing, marketers try to “earn” the attention of the target group instead of pushing. Content is used here as a strategic approach. In an inbound marketing campaign, content helps to collect data from prospects, to get these leads (automatically) into marketing automation where they are converted to customers through customer service training.

Tip # 10. Use personal branding:

Personal branding in B2B digital marketing can be very valuable. People trust people faster than companies. The tangibility and humanization of marketing are important. It makes your company credible.

Many companies, therefore, focus more on Human-2-Human marketing. The emphasis is on relevant and personal customer contact.

When professionals and consultants use personal branding within your organization, you can reach a larger audience and promote your company as an expert.

In the B2B world, delivering services and products is central. When you add personal branding, the value of these services and products will increase considerably. People believe in something faster when the person with the executive role, like the consultants, has a high status.

For good personal branding, it is important that you see yourself as a brand. In the online world, you use at least professional images for this and you ensure that you are present where your target group is.

Content is your vote online. When you present yourself as an expert, it is important that you carefully choose your content. Make sure the content is valuable to your audience and they think it is so good that they want to read and share it.

Bonus tip: Use video to increase your conversion rate:

B2B marketing is a fairly “boring” market. Video can then be a nice addition. Research has shown that B2B video marketing on a landing page can increase your conversion by up to 80%. Another study by Adobe video conversion Playbook showed that conversions with video content can increase to 90%. Video marketing is also becoming increasingly popular in B2B marketing.

Author Bio:

I am Sandra Azura from zoetalentsolutions.com and I am working under the team content writer. The fact is that I create online courses related to Business Management. Our entire team is very passionate about Management Skills and we always strive to offer you professional, comprehensive info about any Business Management Skills. Encourage readers to share their ideas and tips too.

Is Your Logo Design Keeping You From Growing?

The logo is the most important thing when it comes to the visibility and popularity of a business. It’s the key to getting attention and recognition.

It’s the first thing we notice of a company and the asset we mostly remember. The logo design plays an important role in many aspects of a business, in particular, its growth. That’s why it’s imperative to revisit your logo design from time to time to understand its role, representation and whether it is a reflection of your growing business.

Logo and Brand Identity

It’s established that your logo is a reflection of your company’s mission, vision, and identity. It’s the thing that makes your business stand out from the crowd and your competitors.

It not only makes your business noticeable, but it also defines it as a brand. That’s why, when starting or growing your business, you should focus on your logo design. It’s your one-time chance; your five minutes to either reach the sky or hit the ground.

Your logo can be in black and white or in color, have a symbol and a text or either symbol or text. Either way, they have to represent the soul of your brand.

If, for example, your business offers cleaning services, then your logo design should reflect a cleaning company. You can’t choose a symbol that has, let’s say, a burger on it. Instead, it should have a water drop, or bubbles or something related to your services.

But that’s not all. If your business is expanding, for example, adding more services or products like offering landscaping, or recycling services then your logo design should reflect those as well.

If you fail to create a suitable logo design, you will create a wrong image for your brand. That will affect its success and growth.

Logo and Customers’ Attention

Your logo also plays a major role when it comes to attracting customers. If your logo is not attractive enough and doesn’t represent your business, then it won’t be recognizable nor noticed by customers.

But, if your logo is eye-catching, it will capture consumers’ attention and make them interested in what you have to offer. An effective logo is one which communicates the brand message. After all, you only get eight seconds to catch their attention, make an impression, and convince them to try your product or service.

So how do you get a logo design that does all that?

For one, make sure the symbol you have for a logo is visible, clear and conveys only one message. Then there are some other points to consider:

  • Is it visible from far away, say from 20 feet away?
  • Does it have your company name in a legible font?
  • Does the color(s) convey the right sentiments of your brand persona?
  • Can you use it to brand materials that connect with your customers?
  • Is the graphic appropriate for your target audience?

For example, if your audience is retirees, then it wouldn’t do to have a cartoon character as your logo.

These are basic pointers that will help you determine whether your logo is still fitting for your brand or not. And more importantly, whether it catches the attention of your audience. If it does not then it’s time to a rethink and revamp your logo.

Logo and Business’ Growth

That’s not all. Logo design not only represents a brand, but it also reflects its changes.
As your business grows or adapts to the way it operates, your logo design has to change too, to continue reflecting your brand identity.

That’s why famous brands change their logos over time; to show that something has changed in the way they work.

Google logo design that changes through the years

Let’s take Google, for example. Over the years, they’ve changed their logo to reflect their expansion and evolution to adapt to the needs of the digital consumer. While the essence of the colorful Google logo design remains the same, you’ll notice that the company has forgone its serif font for more modern sans serif font. Then instead of 3D, it has adapted to flat design to easily integrate with modern digital media.

Another great example of an adaptable logo is that of eBay. eBay has also changed its logo in 2012 to reflect their transformation and the new ideology to focus on the current consumer behavior and marketplace.

So when you’re changing your logo and make it adaptable, consider the dynamics, market, audience, and medium you are adopting for amplifying your brand.

For example, you are a sports brand that operates only locally, offering sports shoes. After several years in the market, you want to change the way you work. You want to go online, start operating internationally, and include sports clothes and accessories in your products. You want to do that to adapt to the consumers’ needs and keep up with your competitors.

That’s a big change, so you have to notify the consumers. The only way to do that is by getting your logo redesigned, to give them a sign that something has happened.

A logo change always means a brand has changed, and that’s something consumers find exciting because they would like to know more about it and if it is for the better then that’s good too.

Logo as Visual Asset

Brands use different visual assets to identify and market themselves and stand out from their competitors. But, the logo design is the one thing they mostly focus on. It’s not the flyer, nor the business cards, nor the brochure design.

It’s because the logo is everywhere, whereas the other visuals may not be. You can find a company’s logo on everything related to the company, such as website, business cards, packaging, documents, billboards, online ads, emails… everything.

Two people where one is holding a notebook with sketch and other holds a tablet doing a website layout and brainstorming in front of desktop monitor

Logos are special because they don’t give any exact information about the business yet is the foundation of the business’ presence. They just give a glimpse into what a business is all about. It’s like a clue that makes people wonder where it leads to and what’s behind it.

Let’s take Nike for example. Their logo design is among the simplest we see – just a swoosh. But, its simplicity is what captures people’s attention and make them want to know more. When you see it on a store sign or a package, you know it is Nike.

Its ability to make people emotionally connect with the brand, create an attitude and opinion towards it that makes the logo a powerful visual asset.

Powerful logos leave an impact on consumers for many years, as have been the case with Adidas, iPhone, Disney, Google, McDonald’s, and others. And for this very reason, small businesses that are anticipating growth should emphasize on logo designing needs and rebranding to achieve growth goals.

Logo for Community Building

When you see the logo of a famous brand, recognize it and realize that others also feel the same way, there is a sense of unity. That’s what Coca-Cola, Pepsi, Starbucks, Nestle, and many prestigious brands achieve when they use their logo to spread their business reach and create a sense of community among fans.

Having a brand identity alone will not help your business grow. You need to communicate your message by establishing your logo design in new territories and earning trust through it. And since your logo is the symbol of your brand persona, it communicates this effectively even when you don’t have a business presence or office in the new place.

Needless to say, building a global community and growing your business through it is an essential marketing strategy to survive in today’s global marketplace. If your logo can’t stand the competition, at home or abroad, then it’s hindering your growth.

Coca-cola different logo design around the world

It’s time to reconsider its efficacy and effectiveness. Think how diversified your brand is, and how that can be incorporated into the logo.

For instance, if your brand is based in the US but it has a local presence in several countries then it’s better to have an adapted version for each country rather than adding elements to it. Some companies prefer to go graphics by designing the local logo with flag colors, while others prefer to translate the company name into the local language. Whichever route you take, it’s important to understand that the function of such localization is to garner more fans and inevitably more customers.

Final thoughts

Now that you are aware of the various ways that a logo can help your business grow, time to evaluate your design. Where do you see the problem with your own logo? Is it outdated in terms of graphics and design? If you are expanding into new countries, is it equipped with the right brand image to appeal to local customers? Have you adapted your logo and it got backfired? Share your views.

Author Bio

Bill Watson is a digital strategist whose passion is to promote startups and small businesses via online media. He loves creative tattoo designs, dogs and lots of coffee. Connect with him here.

4 Reasons Why Your Web Design Company Should Know Everything About CRO

Are you not happy with the kind of leads you’re getting from your company website?  If your expectations aren’t met or did not turn out as abundant as you thought they’d be, then is quite obvious your web design team is missing out on something relevant.  This is why it’s essential that you hire a good web design company.

While the website works like a dream, it has a modern design and follows architecture strategy.  Great content with good SEO can help your sales shoot up.

What if we told you that all above-mentioned concerns were happening because your website doesn’t have the Conversion Rate Optimization (CRO) it should have? CRO can be boosted by a mixture of copywriting, neuromarketing, visual design, and even psychology! It can influence what a potential customer or a website visitor will do once they land on your site. In other words, it increases conversions.

According to these case studies, your average customer might be influenced by something seemingly insignificant! The same research reported an increase of more than 100% when pictures were added to a site. Live Chat upped the conversion rate by 211%.

Thus, it is important that the web design company you hire understands CRO.  It is also essential they know the following:

  1. Tweaking the design is preferable over sweeping changes

Any web design company familiar with conversion optimization would know that it can’t be done just once.  A website would need to be continually tweaked to be improved. But they’d also know the changes to be made can’t be huge ones. Even changing a single element on the landing page, for instance, could have unforeseen consequences

So what does a skilled company do? They perform split testing, i.e., change just one element and then produce two versions of a website. Then they test both versions to see which one presents an improved conversion rate.

After the traffic has spoken and judged which version they like, the web design experts change only the element they tested for.  Nothing else – not the font or the image or even the placement of the logo – will be changed without testing for it! That is the whole premise of split testing: showing you the results of altering a single thing.

A great web design company understands that conversion optimization is usually all about micro- and not mega-changes. If they realize how important CRO is for a business, they won’t brush off this designing commandment so easily!

  1. There are multiple call-to-actions on the website

The problem with the overuse of call-to-actions (CTAs) is that it does the reverse of what it is originally supposed to do. A clear CTA should direct the visitors on your website to perform the action you want them to perform.

Whether you are asking them to make a purchase, share content on social media, or get in touch with you, there should be just one CTA.  Any more than one, and you risk your conversation rates by overwhelming the site’s visitors.

Don’t bombard your potential client with too many offers and actions. This could increase the bounce rate when your users head to something simpler. Look at the example of Whirlpool; they increased their CRO by more than 40% when they replaced 4 CTAs with 1!

A table with a keyboard, pens, and pads all in white shades

  1. The balance between white space is out

For improved user experience, it is necessary that there be enough white space on a site. White or negative space refers to the parts of the page that are left blank. That would mean there are no graphics, gutters, or margins in those parts.  While they may seem blank, even the space between columns, visuals, or lines of type is an essential part of website design. Because of the white space, our eyes will land in the right place. If you want your visitors to focus on what’s important, then white space needs to be balanced out.

Any page that doesn’t contain any negative space is likely to be crammed with graphics or text. The downside to having such a page is that the visitors won’t even know what to focus on. You’d also run the danger of them not bothering and just leaving your site!

Instead of cluttering your landing page with fifty images, opt for a simpler design because that is a better choice scientifically. When the content is balanced with the right amount of white space, it gives the website a cleaner look.

You can check out the example set by Made.com. They do white space so well that it is easy to focus on their main message – exactly what they want their visitors to do. Even with the visuals and body copy on the site, the negative space lends an air of elegance and sophistication to the landing page. Go here if you want to know more about white space and simplicity

An icon of construction heavy tractors constructing the word 'brand'

  1. Be consistent when it comes to branding the website

Don’t follow in the footsteps of marketers who have no clue as to what branding is and how it works. Could it be that your web design company doesn’t comprehend how the way they do branding on the website will influence conversions?

Look at Apple; they have turned their name into a brand that most people can’t afford. Yet nobody would fail to recognize the Apple logo if they saw it. That’s because this company has mastered the art of branding. Besides their iconic logo, they have made their brand values: sleek design, elegance, and useful tools easy to see.

Check out their homepage, and you will find:

  • Their distinctive logo is visible but not overshadowing the other elements on the page
  • They have kept the headline short but succinct
  • They have included a sleek product photo

Does it sound like a good practice that you’d emulate? After all, Apple has become a global name now, so they must be doing something right!

Before embarking on your next Website Design project and hiring new web design experts, you might want to talk about CRO. Make sure they understand its impact before you hire them for their services!

Author Bio:

Evie Harrison is a blogger by choice.  She loves to discover the world around her. Find her on Twitter:@iamevieharrison

Living Coral is the Color of 2019

We’re about to end 2018 and you might be wondering what is next year’s color trend.  Going back a bit, this year was full of unexpected events and scientific breakthroughs like the recent success of NASA’s Mars mission.  Such has something to do with color, which is Ultra-violet worth its theme.

For the upcoming year, color expert Pantone Color Institute has finally announced that the color of the year for 2019 will be Living Coral. This embodies “Playful Expression” and “Our innate need for optimism”.

Living Coral is technically a “coral hue with a golden undertone” — a  few shades louder than pink, but softer than red.

Pantone acknowledges that their choice also highlights an environmental treasure under threat, saying “Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color”. This aims to help promote the protection of the coral reefs, which has been destroyed due to indiscriminate human activities

The hue further hopes to help you embrace the warmth and comfort brought by this ever-changing environment.  With everything that’s is going on in this era, we need something that will re-energize us and keep us stay vibrant amidst the chaos and this color tone is one of those things that boost positivity with its vibrant nature.

18 Amazing Websites To Create Custom T-Shirt Designs

Today’s world is not where wishes remain wishes. It is a world where wishes are accomplished and targets are achieved. So don’t limit yourself with the available shirt designs. Do you want to wear a shirt with designs based on themes like Game of Thrones, Big Bang Theory, superheroes or anything that you are fascinated with? If you say “yes”, then get your t-shirt custom designed and printed. Below are websites you could explore for t-shirt printing online.

  1. Designhill

Designhill is one of the best platforms for t-shirt printing online. It has a huge stock of designs and images. You can also pick from a number of color options for your t-shirt. You can design the front as well as the back of the t-shirt. Apart from images and designs, you can add texts that are available in multiple font options. Pricing is very reasonable. You can order a single t-shirt or in bulk. The help desk is always active and available instantly with answers to your queries. It’s easy and fun to use t-shirt design tool. With a rich stock of designs created by the top designers from across the globe, Designhill is a good choice for t-shirt designing and printing.

  1. Vistaprint

Vistaprint is another excellent platform for printing business cards and other paper designs. However, it may not be the best choice if you are looking for t-shirt design or printing service. The prices mentioned on the website may not be updated. So, when you are in the process of placing an order, you may get a new quote altogether. Its help desk is not very active and is ready to wait for a long time. The design and t-shirt quality though provided by Vistaprint is really good. Its online catalog of designs is rich, but you may not have the scope to use your own design. So, you can customize your t-shirt to a limited extent.

  1. Rush Order Tees

If you have your own designs, this is a great place for t-shirt printing online. Else, you might not like to use its online designer. It is located in Pennsylvania and delivers in around 8 days after you place your order. The t-shirt quality is good and they offer free shipping. The price they quote is actually inclusive of all taxes and other charges.

  1. Discount Mugs

People say nice things about this company when it comes to their t-shirt styles and quality. Prices are reasonable and its design catalog is pretty rich. This website is not just for t-shirt printing, or as the name suggests, mug printing. It provides printing services for hoodies, pens, toys and any promotional item that you need to get custom designed. However, the cons for this company is that it charges 75 USD as a shipping charge. A quick advice, its turnaround is reportedly slow. If you can wait and ready to spend extra few dollars, this is a good platform for your t-shirt printing online.

  1. Café Press

Going by the feedbacks this t-shirt printing company has received, it delivers really fast. It promises to deliver your designed t-shirt to your doorstep within 5 to 7 business days. There is no minimum number of t-shirts that you have to order for designing and printing. You can order one, or if you need a lot like 10 or 50 or 100, you can order in bulk. They assure quality. But it has been the complaint of many users that the prices they charge are comparatively high.

  1. Broken Arrow

When you try to do online t-shirt printing through Broken Arrow, you will have around 13,000 clip art options and hundreds of design ideas. You can connect with the artists, provide them with details and get your t-shirt designed in the way you want. They offer free delivery options.

  1. Snaptee

Snaptee is not just a website, it has an app too. Snaptee has literally brought t-shirt printing to your fingertips. It has its own stock of themes and designs and texts. You just have to choose the ones you like, create a design and place order. It provides you with a really very simple, fast and smart way to create custom t-shirt designs.

  1. Threadless

The best part about Threadless is that it has numberless stock of designs from which you can pick your preferred ones for your t-shirts. This is also a wonderful platform for the designers who come up with new designs and want to earn by selling those designs. If you want a particular design for your t-shirt, put in your idea, and you will get multiple relevant design options. Once you select your design, order it for print.

  1. Apliiq

Apliiq is a unique platform that not just allows designing your t-shirt with an image and text lines, but also lets you create a story on your t-shirt. You can personalize your t-shirt with the kind of artwork you prefer. All you have to do is to choose your preferred tee style, pick your patches and select your fabric – it’s done!

  1. Constrvct

This digital platform is perfectly tailored for the new age fashion designing. Here you can use a 3D tool to create your design for your t-shirt. It is not just easy to use the tool, it is actually fun to work on that 3D tool and create designs for your t-shirt printing.

  1. Print All Over Me

This portal is not just for t-shirt printing online. This is a truly amazing website that lets you print t-shirts, jackets, hats, totes, jumpsuits, dresses, pants, shorts and whatsoever other sorts of apparel you might like to get designed. This is also the platform to share any design idea you have, no matter how abstract or wild or outrageous it may be.

  1. Whooptee

This is one of the easiest platforms for you to design your own t-shirt and get t-shirt printing services. You just have to provide them with the design you want on the t-shirt or give them a reference design. They will provide you with the t-shirt that you have been waiting for. Their price structure is reasonable and they deliver really fast.

  1. CustomInk

In its initial days, it was just an amateurish service provider for t-shirt printing online. It was a start-up ventured by three grad students who wanted to sell their own work of art. Later it became a platform for crowdsourcing design work. You can get a custom design for your t-shirts from the designers here.

  1. Spreadshirt

Spreadshirt is just the opposite of spreadsheets. It’s neither rigid nor limited. You can try out your ideas for t-shirt designs and there’s no limit to the already available design ideas you will find on this platform. If you have awesome design ideas for sale, Spreadshirt is the place for you.

  1. Jakprints

For custom t-shirt printing online, Jackprints is one of the famous names in the industry. This company is based out of Ohio. Its co-founders started printing t-shirts for the purpose of their own brand promotion. Later they started providing t-shirt printing services for individuals as well as businesses. You can use your own ideas and tags to design your t-shirt and get them printed.

  1. UberPrints

With UberPrint’s online design studio, you can use your own images and personalize your t-shirts. You can also use different styles fonts for texts that you can use for the design of the t-shirt. When it comes to online t-shirt printing, UberPrints is a reliable platform.

  1. Print Aura

If you want to design your t-shirt on Print Aura, you have to select a design from the stock they have. They also offer you a range of quality and style options for the t-shirt. From Hanes to American Apparel – you can literally choose anything that you want. Along with the design, you can include your brand name and customized neck label.

  1. The T-Shirt Mill

The T-Shirt Mill has been doing fairly well in the business for quite some time now. It allows you to design your t-shirt as you want. However, the designs available on this platform may not seem enough if you are too particular about the design you want. If you have a design that you want to sell, this is the platform for you.

So, before you start…

Before you choose any of these websites for t-shirt printing online, it is better to get in touch with them and get things clarified. Talking to them will give you a fair idea about the quality of the t-shirt printing service they provide. Before you place the order, you should have all the details. You should also try the t-shirt design tools to check how well your t-shirt designs are coming out.


Check out some of the amazing websites for creating custom t-shirt designs. Find out what is good and what the challenges are with these websites that do t-shirt printing online.

Author Bio:

Henny Kel works as a Digital Marketer, brand consultant and business strategist with Designhill- A reliable marketplace for logo design, business card maker, web design, T-shirt printing, and many other designing works. With extensive experience working both client side and within the agency environment, he has authored several articles on topics related to digital marketing, business strategies, content marketing etc.

Take Your Spot with the Top Logo Design Trends 2019

A lot has been introduced in the graphic design industry from the fascination of animated logos to the wonders of responsive layouts.  It’s now time to look at the past design techniques and ideas along with blending some experimental shades and color schemes to innovate livelier and bold picture of your company.

Nowadays a brief and interesting story is summarized in the logo. You need to learn the way to connect with your viewers. Attracting attention is one thing and building up an emotional connection is completely different. You have to look for ways through which you can appeal your target customers. You need to think out of the box if you have to mark a prominent position in this digital era. The clever use of logotype and some smart electrifying colors are what dominate the year 2019. Read on to the list of amazing logo design trends 2019.

Variable Logo Design

It is a time of variability and flexibility. Designers, today, are concerned over the fact that a strong relationship is important to lay the foundation of a progressive brand. To achieve this aim they need to get their hands on variable logos. Variable logos have the quality to perform well across each platform. They not only do justice across the various platforms but also address individual customer groups in a respective manner.

The variable logo will address businesses and families in a distinctive manner targeting the key points and ensuring conversions. The biggest advantage of having a variable logo is that you can reshape or change it according to your need or trend. A bit of more creativity can be added with time to refresh its look. So, the effectiveness of variable logos marks its position in the top 2019 trends list.

Geometric Logos

Just when a new trend surfaces, the skilled experts begin to limit its reach and restrict its approach with thousands of boundaries and complexities. Such happened with the trend of using geometric logos where designers have used over tricky mathematical techniques and got themselves puzzles in the angles and their compositions. However, as the New Year breezes set the mood of creativity high, professionals now seem to willingly get involved in blending their creativity mixed with enchanting color schemes and using simple geometric concepts. Such an example is shown below: Take a look!

A hand holding a tumbler with logo of Dr. cup

Note the entire aesthetics of the logo. It’s simple, sleek and utterly appealing with the use of such simple geometric concepts. This trend is named as the “New Geometric Trend” as you do not have to step into the web of complexities just to prove yourself innovative. You can keep an entirely minimalist approach and create something even more captivating.

Tricky Logos

This new logo design trend has its foundation on the French term “trompe l’oeil”, which means, “Deceive the eye”. It is created using such techniques that it forms either a 3D look, a smudged typography or a tricky layout of the fonts that gives more than one meaning at a time. Where marketers are striving to create easy to grasp logos that a viewer understand in a blink, others are investing time in making such a logo that can be hard to comprehend within the first couple of seconds.

An infographic image with wordings 'Transform Acad Radicals'

The tricky logo trends keep the motivation and enthusiasm of designers elevated as they get a new challenge to come up with a logo that can be both interesting and confusing. It is a productive trick to not only grab the attention of viewers but to challenge them to fight their distraction and try to understand the meaning behind the figure. It’s more like the art of distortion and perspectives. In a fragmented and wrapped layout, you can incorporate your rich brand’s meaning and appeal to the customers.

Purposeful Color

Colors have always been an important part of a logo. It is used to express many great ideas, concepts, and meanings. With the right selection of a color scheme, you can add more feel and appeal in your logo. In the trend list of 2019, the technique to careful selection of colors has marked its position. You need to pick colors that rightly express the look and deliver the message of your brand.

Basic concepts are triggered. You need not be an expert to decode the secret that the color red expresses love and boldness. Similarly, a lighter shade of blue to the darker tone of black all delivers certain meanings and messages. Some logos are there in which designers have used strokes of multi colors where each color is speaking about a certain trait itself. The right selection of colors can help you deliver your brand’s message across your target audience much more efficiently. You do not need to incorporate any complexity.

Negative Space

The trend of utilizing the negative spaces in a logo is not going to leave the trend anytime soon. It spreads such alluring class and outlook that people gets helplessly attractive towards the logo. From the sleek design to the rich meaning it encompasses, it can help you deliver many great messages within new strikes curves or patterns. It keeps the logo memorable for years to come and challenges you to keep an elevated approach of making adjustments within the negative spaces.

An icon image of a woman with a tagline 'Costa Surfboards'

We’re making the best use of negative logo has always been in the minds of professional designers, for the year 2019, the techniques have stepped in a much more competitive landscape. Now designers have to bring an innovative flair to blend creativity in their artwork.


In the list of top design trends, one thing that has never left the field is minimalism. Over the course of years, form simplification or minimalist approach has always received praise and appreciation. It is considered one of the most successful technique to create a prospering brand. Many new brands and tech giants have even taken the minimalist approach to keep their brand names. Incredibly simple layouts, design features, and colors were the top trends of 2018. Now as we head towards welcoming 2019, designers have planted seeds to unfold greater brilliance and to drive excellence through the creative yet simple approach.

An icon of a horse in black outline

In the year 2019, designers are planning to strip down the design features and to prefer using a more abstract manner of creation. This shift to using abstract techniques highlights minimalist principles and transform the logo into a much more effective display. It’s more like an anchor that doesn’t weigh down the creativity and skills instead it brings out appeal and captivity.

The experts about creating contrast and abstract logos stated about the design features that, “this contrast is meant to be questioned by the perceiver. Why did I recognize an animal here? Could it be something else?”- Iva Ron. With minimalist design scheme working at the backend, you get to focus on every single area of your logo. You can highlight many targeted messages and attract customers. Your logo will be more targeted and oriented towards a specific goal.

Pedigree Logo

The famous example of Stella Artois’s timeless logo is the aim of the designers in the New Year. Creating a logo that can withstand the trendy changes and the rapid evolution has been an aim of the designers; however, now the experts will be focusing on creating a logo that despite undergoing mere changes do not get spoiled or overlooked in the long run. The motto will be to create an authoritative brand’s identity and to leave a lasting imprint in the mind of target customers.

Brands are now moving ahead towards having more of a classic image. Using experimental logotypes and blending many new ideas are all signs of advanced improvisation and modernization. Impressive lineage, artisanal touches, vintage textures, precise lines work, enchanting color schemes and appropriateness are among the cornerstones of their design features.

Overlapping Elements

The last trend in the list is the use of overlapping elements. It looks a bit more creative, captivating and unique. Choosing the right font and an appropriate color is important when making an overlapping logo design. The pectoral marks, wordmarks are appealing icons overlapped onto each other look impressive and depict professionalism. Often designers free logo maker app download to get a logo created that can stand out from the clusters. Major brands like PayPal, have already been working on it. If you see the logo of PayPal shown below you will see how it looks so compelling and sleek.

Paypal logo

Wrapping Up

The tip for the year 2019 is that one must strive to bring out an innovative side within the creation. Choose colors wisely and do not follow the herd blindly. You have to stay grounded and make an aim before dipping your hands in logo making. Keep your approach targeted and make the most out of negative spaces.

Author Bio:

Gerry Wilson is a technology freak and a professional blog writer who loves to write about tech/Apps related articles. Follow him on Twitter for further details.

Why is a logo and web design development essential for your business?

As we move towards a social-driven world, businesses of all sorts and sizes have become enlightened of the importance of keeping their presence on the web. Logo and web designers and developers have become increasingly important for businesses to maintain their online presence.

The two words, i-e web designers and developers, are often used interchangeably; however, there is a little different that needs to be understood. Web designing refers to the aesthetic part and the usability of a website and make use of design programs like Illustrator and Photoshop. Web development takes these designs and turns them into a functioning website using HTML, JavaScript or any other programming language. Putting it more simply, a logo and web designer create the layout and visual elements of a website, a web developer brings life to the design files.

Due to increased internet penetration, consumers tend to look for products and services online before going to stores. Whatever industry you are in and whatever the type and size of your business, chances are that your consumers have looked for you on the web before reaching out to you. Therefore, large businesses have started keeping dedicated designers and developers to carry out the logo and web designing for their businesses to highlight their presence on the web.

Business owners have hastened to professionals to avail their web and logo design services in an attempt to make their products and services more accessible and increase their conversion rates. In addition to logo and web designing, the right SEO techniques and quality content have turned websites into assets for businesses. In this article, we explore why logo & web design and development is essential for your business and how they can contribute to your success.

  1. Brand’s identity and image

Logo and web designing represent the visual identity of a business. They are the most recognizable aspects of a business, which portray the brand’s image to the customers. The job of logo and web designer is to ensure the logo and website conveys the vision of the brand and align it with its image.

A study from Statistic Brain Research Institute revealed that the average human attention span reduced to 8 seconds in 2015 from 12 seconds in 2000. This means that customers take only a few seconds to form an opinion on whether to accept or reject a brand. Your logo and web design are the entities that can help you build a positive brand’s image and encourage customers to connect with it. Hence, it can be an effective tool for shaping public perception about a brand.

  1. Grabs customer’s attention

A deeper understanding of consumers behavior is required to make an effective online business strategy. A study revealed that a customer’s decision about a business can take as less time as one-third of a second. So, how do you attract customers and make them hooked to your product or service in such a short span of time? The answer lies in creating a lasting first impression of the brand.

Your business’ logo and website design can prove helpful in drawing customer’s attention and encouraging them to make a purchase. Another aspect that needs to be considered is the choice of colors, fonts, and style while designing a logo and a website for business. Every color has a different behavior pattern associated with it. Hence, it becomes important to hire web and logo design services of a professional who, through his or her skills, can drive customers to your business and intrigue desired responses from them.

  1. Credibility and trust

No one can deny the importance of credibility and trust in business. It becomes even more important in a world where sellers and buyers deal with each other at distant locations without meeting each other face to face. Trust is the only fabric that holds these dealings together.

In the old days, trust was built through word of mouth; in the digital world, it is your website that helps you earn a customer’s trust. As a large number of customers tend to review products and services online and even recommend trusted companies to others, the vitality of websites for businesses become more prominent.

  1. Global outreach

The internet has completely transformed the way we do business today. Local products now can become global products with the right SEO strategy and an effective website. You can now reach to any targeted audience within no time and increase your visibility and hence your sales. This instantaneous global outreach was not possible without business websites and the proliferation of social media.

Before the proliferation of the internet, businesses had to put huge efforts and resources to reach out to their intended audience through different media including TV and newspapers and still fail to achieve the desired results, but now a single post or blog can be enough for them to promote their products and services.

  1. Dedication to business

Investing in logo and web designing may seem expensive at first, but due to its importance in the digital age, it cannot be ignored. A good logo and web design indicate professionalism on your part and show your dedication towards the business. Consequently, customers are encouraged to put their trust in the brand and do business with it.

Customers also tend to associate the quality of logo and website to the quality of products and services. The customers expect that the efforts that go into designing a logo and website will be put into the products and services as well. As the quality of the logo and website is expected to project the quality of the product, it is not an area where you can cut corners.

The bottom line:

Logo and web design are important elements that distinguish your business from others. It conveys a message of assurance and good quality and creates a lasting impression in the viewer’s memory. An attractive logo and a good website design drive the customer to the website and even turn them into loyal consumers of your product. With so much of the business success depending on it, it becomes imperative to invest in this area and hire the services of a professional logo and web designer to take your business forward.

Author Bio:

Evie Harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs. Find her on Twitter:@iamevieharrison

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