Social media marketing is not a new concept. It has been on the marketing for quite a time already and used by a lot of businesses worldwide today. It has proven to be useful when it comes to building brand awareness and expanding your reach.
Over the years, social media has become a massive drive in any digital marketing. It has become one of the most effective avenues that drive success in your company or brand in recent years. It has grown so big that many businesses of all sizes are now optimizing these massive channels. To date, about 58.8% of marketers say that social media is an essential part of their marketing strategy.
However, you have to realize that social media is not all about brand awareness. You can use it to find prospects, connect with them, and nurture them to turn into sales. Social selling, as it goes these days, uses your different social media platforms to build a relationship with your audience, turning them into potential customers. You cultivate brand awareness to them so you’ll become their top of mind.
Best Social Selling Practices
Find Where Your Audience At
Either you just want to grow awareness for your brand, or you want to target sales in using social media, it is essential to know where your audience is most active. If you already know your target demographics, the next step would be to find the social media platform where they are most active.
Use The Right Platform
Social media channels were not created equal. These channels have their spice in them that makes them unique and draw a niche market into them. For example, if you offer services like SEO, digital marketing, and website development, you may want to grow a profile in LinkedIn where you can meet many CEO or company executives that may want to hire you for their business. But if you have a fast-fashion business, you might get traction on Facebook and Instagram.
Always Offer Fresh Content
Your audience interest will wear down if you offer the same content over and over again. They might leave your platform and decide to look for others who spark their interest. To prevent this, share different types of content that revolve around your brand. Offer live video streaming, short, clipped tutorials, guides, infographics, and other interactive content. You can even incorporate client testimonials or user-generated content.
Engage With Your Audience
Always remember that in social media selling, you have to build a deep, lasting relationship with your prospective clients. One of the most effective ways to do that is to keep engaging with your target audience. Comment and appreciate tagged posts, reply to your audience comment and answer their queries. The key is for your audience to feel that they can connect with you, and you understand their needs.
Post Often But Not Pushy
In building a relationship with your audience, you have to earn their respect and trust as well as establish your authority and credibility. Posting often is the way to go. However, remember that even though you are aiming to gain sales in social media, your post and content should not be sale sly and pushy as these may turn off your audience. Post contents that are of value, information, and engaging.
Reasons Why Business Owners Should Lean on Social Media Sales
Despite the success of many brands in social media, there are still companies that do not incorporate social media into their business plans. If you are one of the businesses that are still apprehensive about leaning with this digital marketing strategy, here are some reasons why you should start now.
In a recent study conducted, it shows that almost half of the world’s population is an active social media user. About 3.8 billion people in the world or 49% of the world’s population are found on different social media platforms. It grew 9% versus last year and shows no signs of stopping anytime soon.
As it continues to grow, its capacity to reach people all over the world also increases. Social media has now become a significant source of news and information and a unique way to interact with your audience. It has an unstoppable momentum that business owners like you should lean into before you get left behind by your competitors.
The number of people in social media is rapidly growing. It has transformed the way businesses market and sell their products. People are on it and spending hours on these platforms daily. The average time spending of an individual in these different social channels can be up to 2 hours and 24 minutes.
Depending on your goals, your niche market, and your desired target audience, you can use different social networks when you try to reach for your preferred customers.
People Are on Mobile
What makes social media so powerful these days is because of how accessible it is through mobile devices. People on the internet are on their mobile devices. The era of desktop computers and laptops to connect to the web is slowly shifting towards the use of smartphones and other gadgets like tablets. Some have even wholly ditched their computer and replaced it with a mobile device for their daily use.
When people are not using their phones for entertainment like games and videos, most of them are browsing their social media profiles. If your business cannot be found on any social media platform, you are losing an excellent opportunity to target people who are on their phones almost all of the time.
With the number of people that can be found using social media in their everyday lives, it is noteworthy to say that the different social media platforms can allow you to expand your reach, unlike other online marketing strategy avenues. It can improve your visibility by showcasing what you offer and how you can address the needs of your target audience.
Being in social media also helps you build your name and strengthen brand recognition. As people continue to interact with you, your online reputation also grows more robust, which makes them trust you more.
Social media offers a lot of possibilities to make your brand become a household name and be on top of your customers’ minds when they are ready to make a purchase. You can run different tactics like interactive content, live streaming, polls, and surveys that can help in your brand’s identity growth. You can even run promotional activities like a simple giveaway or a full-blown contest that can bring a massive result in your brand awareness. Doing all of these strategies will not only boost your social media presence but can also be your ticket to a successful social media selling.
Deliver High Engagement
Social media was created at first to connect family and friends and to continue to engage with each other to deepen a relationship. As it has massively grown over the years and businesses began to adopt social media in their companies, this has rung true as well. The different platforms of social media have become a broad avenue to continuedly connect with your audience and deliver a high level of engagement.
Customer engagement is the bond you form with your audience that can eventually lead to long-term customer loyalty and, ultimately, sales. Customer loyalty is a crucial factor in the long-term growth and success of your business. Social media allows you to capture your target audiences’ interest and start to build a relationship through post reinforcement that they can always engage with you.
It is vital to make sure that you listen to what your audience is saying. Reply to your audience’s comments and mentions not only on your posts but to other contents as well.
Rise of Social Commerce
For many years, many marketers have been dreaming of being able to sell without leaving the different social media platforms. Fortunately, social media is now becoming an outlet where people directly do their shopping. For the longest time, social media is just an avenue to increase awareness of what you offer and to direct your customers to your website and other selling platforms that you may use.
The rise of social commerce improves the sales funnels making it more streamlined and producing a better output. Over the years, the purchase journey of your customer is quite long, which switches from different platforms that frequently lead to cart abandonment. With social commerce, they do not have to leave the platform they are using to make a purchase. Instagram’s shoppable post that was launched in 2017 made waves as it made social media selling a seamless experience for their users.
Your Competitors Are Into It
Lastly, if you are not into it, you are lagging in the competition. Your competitors have already made a run for it, and you may get stuck in the competitors’ pit if you do not make a move. If you do not start now, it will become harder for you to reach your online sales target in the future.
Selling is your prime objective in building a business. Everything the effort and planning you do is to make sure that you will be able to close a sale. These days, you have a lot of opportunities to leverage technology to help you gain the sales that you want. Social media proves that it is one of the most significant innovations today that is versatile, depending on your need. It holds a lot of opportunities that you can utilize to achieve your target.
But always remember that social media channels will not do the work for you if you will not work on it. Do your part. Start by familiarizing yourself with your audience and finding the right platform that might work for you. Build and optimize your social media profiles, focus on improving brand awareness, and stay connected with your leads. These may sound a lot, especially if you are just starting, but once you get the hang of it, you will surely get immersed and find yourself wallowing in success.
Ramon Francisco has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. Ramon currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. He writes science fiction, collects little yellow men and plastic spaceships in his spare time.