A logo is not your brand, nor is it your identity. Logo design, identity design, and branding all have diverse roles that together, form an apparent image for a business or product. To clarify this in more detail, we should begin at the top – the brand.
Branding – The perceived emotional corporate image in general.
A lot of people accept that a brand just comprises of a couple of elements – a few colors, font styles, a logo, a slogan and perhaps some music included as well. In actuality, it is much more complicated than that. You may say that a brand is a ‘corporate image’.
Identity design – The visual aspects that form a part of the overall brand. One major part in the “brand” or ‘corporate image’ of an organization is its identity.
Identity design is based around the visual devices utilized inside an organization, normally assembled inside a set of rules. These rules that make up an identity normally regulate how the identity is connected all through a variety of mediums, utilizing approved color palettes, text styles, designs, and more.
The identity or image of an organization is made up of numerous visual devices. These things make up an identity and should support the brand overall. The logo, however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the symbol and image of the business as a whole.
- Custom logo design
- Marketing Collateral
- Products & Packaging
- Apparel Design
- Signage (Interior & exterior design)
- Messages & Actions
- Other Communication (Audio, smell, touch, and so on.)
- Anything visual that speaks to the business.
Logo – distinguishes a business in its least complex form through the utilization of a mark or icon.
To illustrate this idea, consider logos like people. We like to be called by our names – Carlo, Mark, John – instead of by the confounding and forgettable description of ourselves, for example, “the fellow who dependably wears white and has blonde hair”. In this same way, a logo ought not actually depict what the business does but instead, recognize the business in a manner that is recognizable and memorable.
It is also vital to note that just after a logo gets to be familiar, it should work the way it is proposed to do much apparently equivalent how we much must take in people’s names to recognize them.