Social media is the place you see product and service feedback, and it is also the quickest way to build brand recognition inside your target market. So where does your logo fit into social media marketing? Although small in size, it’s extremely a vital component that helps the accomplishment of any social media campaign.
There are a few perspectives that go into a logo design – colors, text styles, taglines, etc. Anyhow, when you’re designing what we jump at the chance to call a “social media-approved” logo, there are many different variables to consider too:
Be aware of your perspective ratio.
A dominant part of social media sites will oblige you to change your logo to a square -shape thumbnail. It’s best to make use of all the space you have so your logo won’t need to be layered or diminished to fit into the little space.
It’s best to use one logo for all site- Facebook, YouTube, and your personal site. This is likewise useful if a site obliges you to crop or resize your picture – you need a logo that appears to be identical, regardless of what’s done with it.
Use detached text and graphics.
Make sure your text and graphics are separate elements when designing. This will help if it ever needs to be changed to a different size.
If you have an intricate logo, you run the danger of a portion of the elements not being conspicuous when it’s re-sized. Hence, you ought to avoid long taglines, detailed lines, and itemized graphical elements.
Restrict colors and shades.
A logo that uses 2-3 shades will work better for it stands out and won’t get lost in the backdrop.
How Your Logo Design Impacts Social Media Marketing
No matter what, social media gets many aspects of your business out there and visible to a wide audience. Your business’ logo has a solid effect on how your business is seen in the business world. It tells your customers what you’re offering and can even help them stay dedicated customers for a long time.
Here are some of the best ways your logo impacts social media marketing:
- It can help build followers, friends, and shares
- It builds perception of your business size
- It shows professionalism and builds trust
- It communicates your story
- It helps you stand out from competitors
- It drives brand recognition across platforms
- It helps make your customers happy
When making a logo for your social media campaign, remember that a good one won’t fundamentally work on every social media platform, yet these tips can help you make a logo that provides you an attractive online presence.