There are certain strategies that really help your business gain return on investments. One of these is the tagline. It is defined as the brief phrase that communicates some of the basics of your brand. It should appear on all your marketing materials. It also serves as your identity once they hear and read your tagline they could easily remember your company. Here are some tips on using a tagline in your marketing materials:
Focus on one short tagline.
Choose a tagline that best describes the company’s services. Make sure that it is concise and is relevant to your business so that it can easily be memorized by the viewers.
Include some of your tagline text in your logo.
Your identity will be more memorable if your logo’s graphic is enhanced with the words in your tagline. This is the reason why we need to choose a short tagline to make your logo not too wordy.
There are some cases that other chooses to position tagline and a logo separately. The main reason is that it would not be hard for you if you have to change your tagline because you can directly alter your tagline without affecting your logo design. Another advantage is you can create a longer tagline that fully describes your company. However, it is up to you whether you have your tagline separately or not, but still be careful that your tagline isn’t too long; it should still be easy to remember and short enough to roll off potential clients’ tongues.
I would suggest that your company should think of a tagline well and follow the tips given. A tagline can communicate to prospects in ways that a logo alone cannot, and a tagline will enhance your brand identity. Using a single, unified logo and a tagline combination in all of your materials will help people recognize your business at first glance.