When designing a logo, it is important to make sure that it can be used in as many places as possible, such as flyers, posters, business card, website and social media accounts. This article covers the logo design tips for various platforms.
Shape is Important
The first thing to get right in logo design is the shape. Indeed, you have to learn the shape that is more flexible and less flexible because this is where versatility comes in together with the logo elements.
Being versatile, goes a long way in making a logo design popular. If your logo is such that it looks great on posters, but horrible on coffee mugs, it will never achieve popularity. It’s important to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo.
Make it Memorable
It is a good way to make your brand identity memorable. This is where creativity comes in just like how Nike, Apple, Google, BBC and MTV that creates interest to the company. There are
million ways we can tell you this, but, again, let’s keep it simple: Be simple!
Color is Key
Colors have the power to affect feelings and emotions. Ideally, your choice of color should be made on the basis of the target demographic of customers. Consider the age, gender and cultural orientations of the target audience, and couple it with your artistic creativity, and you’ve got a killer color palette for your logo already!
Design Ideal Logo
Some company takes logo designing a serious matter, thus it should be right. Make sure to hire a skilled logo designer and consult with a branding specialist who can create a logo that will make yours stand out and will help develop your brand identity.