Logo designing seems an easy task when you look at it. But it’s not that simple. There is more than a design that represents the identity of the brand than just putting all the shapes together, adding colors and placing a name and consider it done in a day. Since a logo is a symbol that often creates the first impression to the people, logo designer is highly in demand. Good logo creates an impact to the perception of your customers to your brand.
People recognize the company through its logo. Here are some guides for creating an innovative logo for your company:
Understand the brand
A logo is not just an image, but an introduction and representation of your brand. You need to draw the attention of a specific audience in designing a logo. Use other resources to find inspiration for your design. Do some research that can help you, but don’t take too much of these inspirations literally. The originality of your designs is more important and the uniqueness of the logo that best describes your company.
Color is important
The personality of the brand can be determined by its color. Every aspect of the image should be considered. To grab the attention of your consumers, use bright with bold colors. For sophistication, use muted tones but it could sometimes be overlooked. Every color implies something that may convey a wrong message to your audiences. Don’t fall into a trap. A simple stroke of your brush can be read differently by others.
Be smart and unique
A logo creates a distinction between your brand from the rest of your competitors, that’s why it’s very important for your brand to have a unique logo that will stand out from any other logos. Something that gives a hard time to many brands. This is where imitations come into the picture. But when it comes to logo designing, this is not really the case.
What is more important is to design a logo that you think is different from all the logos painted anywhere. Don’t risk your brand name for plagiarism for the goal of creating a logo that draws more audiences. There’s a tool for checking plagiarism of your design, make use of the tool to make sure your logo design is safe to use.
Before creating a symbol for your brand, a serious deliberation must be done. Will you stick for a logotype that only contains the name of your brand or use a logo mark to identify the company? And for the typefaces to use for the text, don’t put too much gimmicks on it. You can have your fonts, customize to emphasize originality.
In this era of modern technology, where logos are painted everywhere, can be seen on the internet, in social media platforms, you have come up with a better idea in designing your logo that is flexible. It must be good to look at on different backgrounds, for the app and in print. A brand that integrates the same pattern in all its designs is preferable.