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9 Tips to Up Your Content Creation Game

By Jeff FinderJeff Finder (Guest)
Content creation with light bulb icon

As a content creator, have you struggled with consistently creating solid and useful content that converts? We’ve got you covered. This in-depth guide will share some insanely actionable content development and marketing techniques to up your game.

Whenever you create content, it implies you are providing useful information to your audience. You are also drawing customers to your website and retaining current customers through proper engagement. The content corresponds to business growth. To achieve this, you need to step up your content development game through the following tips:

Compose an Attention-Grabbing Headline

The purpose of a headline is to make sure your readers get to read the first sentence. Hence, if you do not get the attention of your reader with an excellent first impression, you will most likely lose them. Your effort in creating the content might come to waste regardless of how good it is.

A paper with a light bulb and pencil icon

You can create great headlines in the following ways:

  • Create a benefit-driven headline

You can achieve this with the use of various headline formulas. For instance, you can use the Ultimate Headline Formula which is: Number + Adjective + Rationale + Promise, like 10 Best Gaming Laptops Under $600 & Buying Guide.

    • Examine your headline for Uniqueness

After creating your headline, the next step is to ensure the headline you created is unique. You can accomplish this by surrounding your headline with double quotation marks and searching it in Google. If the response by google is “no result found,” it implies your headline is unique. You can also make use of a Headline Analyzer for this purpose.

Keep Your Introductions as Brief as Possible

Your introduction is the second most crucial part of your content following your headline. The goal of an introduction is to make sure the reader continues to read further. To persuade more people to read your content, you need to have a compelling and captivating introduction. Some tips on writing introductions include:

  • Ensure your first sentence is short as possible to allow readers to digest it easily
  • Keep the introduction concise as readers have short attention spans. They are most times hasty to get to the meat of the article.
  • Make a presentation of what the article is all about. Try and introduce the article in two or three sentences and include the benefit your readers will obtain from reading the article.
  • Relate to an issue your readers might have. What your article should aim at is solving one problem of your reader, and you can point out a regular situation where your reader might come across this problem.
  • Tell a story or narrative which keeps your content from feeling boring or unnecessarily long-winded.

Write to your Audience Persona

The common mistake people make in content creation is to write for as many people as possible. If you try that, your content will most likely be mediocre. To appeal to everyone will result in you not interesting to anyone in the long run.

Acquiring an audience persona will help make your content more in-depth and significant. Furthermore, research on your audience persona will also help you generate content ideas. These are the steps to write for your audience persona:

  • Begin with your Target Audience

You can start developing your persona by assessing your existing customers. What customers do you love having? You can make use of Twitter advanced search if you are targeting customers by searching by relevant keywords or hashtags. Also, you can examine the followers of your competitors

  • Find out their Interests

The next thing to do is to discover the interests of your target audience. You can achieve this by browsing through what they are sharing in major social media like Twitter or LinkedIn. You should note the following when skimming through their feed such as: what topics they share, who they follow, and the ideal formats of their post whether it is a list, video or infographics.

  • Start building your persona

Based on your research, you should ask yourself questions such as: what are the most significant issues your target audience are trying to solve, what they need most, what information they are looking for, and what trends are influencing their business or personal success.

Focus on Shareability

A typewriter with blogging icons around it

After creating your audience persona, the next thing is to select a topic. At this stage, people make the mistake of writing content readers ignore, and in the long run, everything seems to be a waste of time. You have to write recognizable content. Some ways you can go about it are:

  • Obtain link-worthy content

Firstly, find content in your niche that is link-worthy, which means the content has previously generated a lot of shares and backlinks. Ensure you have a list of keywords that you would like to rank for before starting. You can achieve this by using Google or backlinks checker tools Ahrefs or Open Site Explorer

  • Come up with an even-better post

Once you have decided on the topic you want to write about, examine the best content on that topic. The best content will depend on the research you carried out earlier. Then, try and see ways you can make the post better.

Write with Emotion

Emotion is known to be one of the share triggers; that is, content with emotions tends to generate more shares. Such emotions include wonder, awe, anxiety, sadness, and humor. Here are two quick and easy tips on how you can evoke emotions with your content.

  • Ensure you have a positive message embedded in your content. People generally will like to share things that make them feel good. It might look like marketing propaganda but will get you a large number of shares
  • Having useful content is another way of incorporating emotions in your content. Practically helpful content will arouse wonder in your readers as they read it. The most natural emotion to create for most B2B businesses is awe.

However, you should note that emotions might not be necessary depending on your industry. Hence, you should never try to force emotions out of your content.

Make your content actionable

To find a solution to the problems of your readers, you must make your content actionable. By this, you are also helping your readers take action. Here are some steps to ensure your content is more actionable:

  • Teach your readers on how to perform certain things as just sharing what they need to do and why it is not adequate. What makes your content actionable is sharing how to do things by giving your readers step-by-step instructions.
  • Include examples and case studies from your work and research. For every step in your teaching, you should try and provide examples and results to strengthen your basis further.
  • Make use of visuals such as screenshots and videos as it helps your readers learn best and quick by seeing the steps in action. Try and supply screenshots and videos to guide your readers on how to perform a task.
  • Make provision for additional resources because your content might not be able to cover everything. You can give references where your readers and go to learn more.

By giving information on how to do things, you are teaching and not just explaining. Sharing how to perform a task will prove to your readers that you are an expert.

Use Statistics to Back Up Your Content

Content marketing statistics infographics flow chartPhoto credit to: JeffBullas.com

Adding data and statistics to your point will show you are an expert, and it also improves the readability of your content with the use of charts and data visualizations. Obtaining raw data by yourself is quite a lot of work, but you can easily achieve this by making use of data and findings gathered by others. Do a quick search of the following:

{keyword} + “statistics”

{keyword} + “data”

{keyword} + “research”

{keyword} + “study”

{keyword} + “survey”

From the search, you will be able to find a plethora of information you can use in your blog or website post.

According to research conducted by LookBookHQ, content production is known to be the biggest challenge for 60% of Marketers. Creating high-quality content is a critical factor to success in content marketing. With thousands of blog posts published every day, you have to ensure your content stands out.

Offer Shareable Quotes

There is a high probability your readers might not remember everything in your content regardless of your efforts. Hence, you should choose one tweetable quote (not more than 140 characters) you want your reader to take away for every sub-topic.

Also, with a tool like a click to tweet, you can motivate readers to share two or more quotes. You can make use of the click-to-tweet button at the end of every sub-topic to encourage your reader to tweet your content. Here are some tips to offer shareable quotes:

  • Sign up for a click to tweet account using your Twitter account
  • Create a new tweet
  • Customize your Click to Tweet button as it will generate a tracking link to tweet the article as a result of your message. You can add a button or a call-to-action requesting your reader to tweet your article.

Not every quote should necessarily come from you. You can also make use of relevant quotes from others.

Don’t forget readability

Except your target audiences are academics, you most likely want your content to be readable. Hence, you should take note of the following:

  • Try and avoid excessive technical jargon, and use simple words to explain the points you are trying to make
  • Ensure you keep your sentences short and concise (at most between 18-20 words per sentence)
  • Break down your content into digestible bits. Try and avoid large chunks of text
  • Make use of bullet points
  • Apply images to bolster your positions

When your content is readable, legible, and understandable, it paves the way for user experience.


These useful tips and strategies will help you improve your content development. Nonetheless, don’t forget that your posts should have that personal touch and aim to care for the reader and their time. You will find generating good content easy if you can connect with your reader and urge them to request specific content.

Author Bio

Jeff Finder is a Digital Nomad who travels around the world and blog about technology, gadgets and specifically laptops at LaptopCut. He’s also an international speaker and love to persuade youth to find their voice online and make it count.

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