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8 Tips to Build a Personal Brand

By Brandon StapperBrandon Stapper (Guest)
A notebook with tagline 'Personal Branding' on the wooden table with eyeglasses at the side

Your personal brand is just as important as your business brand. You are the face of your business, thus your personal brand should reflect your business virtues and values. You should be able to paint a positive image to earn trust and confidence.

As such, you need to be smart about how you go about building your personal brand. Here are 8 tips to get you started.

  1. Understand Your Business

Trust takes a long process. It is necessary to build a loyal pool of customers. Every business market itself is unique. You have to understand and learn how to best reach your market to help gain loyal customers.

Try to reflect the virtues of your business as best as you can – it is not uncommon for business leaders to fall out of grace for personal misconducts.

  1. Understand Your Audience

What makes your customers choose you over your competitors? What do they have in common? Knowing the answers to these questions is important in building a personal brand – you need to become a part of the collective as well. In business, just like politics, customers go to those who share their ideologies.

  1. Take On a Hands-On Approach

The ultimate goal of building a personal brand is connecting with your audience. You will need to be seen for this. You also need to be easily accessible. As such, get involved in activities and be sure to interact with people. Be easy to talk to, and you will attract more friends and clients.

  1. Embrace Social Media

Social media has made it incredibly easy to communicate and network. You can reach a majority of your audience base via social media platforms such as Facebook. As such, take advantage of social media to market yourself – remember, your personal social media account is not your business’ marketing page, so try to keep it a bit personal.

  1. Network

You need friends and acquaintances to forge on even further. This will make it necessary to network. Networking can be easy or complex depending on how you approach it. The best way to network is to become friendly and take some time to take into account your associates’ needs – this will build long-lasting relationships. You will also need to be outgoing and choose your venues and events wisely.

Be inviting and set up relevant events every once in a while to bring your friends, acquaintances, and potential business associates to you.

  1. Give Back to Society

Most respectable business leaders with rigid personal brands are also philanthropists. Their reasons may vary, and critics have even accused them of using philanthropy as a mask. For you, however, philanthropy should be an honest endeavor. The important thing about philanthropy is that you help to make life better for others. You also forge stronger ties with the community and your clients by essentially giving back to them and appreciating their business.

  1. Stay Up-to-Date with Developments

How well do you know your industry? Are you truly concerned about what is going on, or are you all about making money?

Your brand should position you as an authoritative figure in your particular industry. It should paint you as a business leader who knows the goings-on at the ground level. For this, you need to keep up with developments, both major and minor. You should also be the vocal about the important things in the industry and show genuine concern for all affected parties. This way your audience will see you as knowledgeable and trustworthy.

  1. Keep Your Contacts Close-by

As mentioned, you will need friends and acquaintances to go far both personally and professionally. You will likely make friends, some of whom will be difficult to keep track of. As such, you will need to be organized and keep a comprehensive portfolio of contacts. Be smart how you rank them depending on your interests and their utility.

You will also need to keep in touch every once in a while, and not only when you need something. This way, your contacts will be more willing to come to your aid when you really need it.

Bottom Line

A personal brand is necessary for both personal and professional success. It is a marketing tool that strengthens your favor with your audience. This is why it should be spotless. These tips are an insight into the fundamentals of what makes a strong personal brand, so do not overlook them. Endeavor to learn more and solicit professional services if necessary.

Brandon Stapper is the Chief Executive Officer of Nonstop Signs & Graphics, a Los Angeles Printing Company. At 20 years old, with no formal education and only a few hundred dollars, Stapper turned a $400 custom decal machine in a garage into a printing powerhouse. Nonstop Signs & Graphics has made the Forbes Fastest Growing Companies Award 4 years in a row and services 10,000 clients yearly.

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