If you want to convert your website visitors into regular customers, then you should focus on e-commerce web design. An ideal e-commerce website should be easily accessible to the user. Not only that, it should be user-friendly at all times to accommodate purchases and as hassle-free as possible. Even if your site may have good advertisements, it still cannot retain visitors if it is not made appropriately for sales.
You might also be letting your budget for advertisements slip if your visitors leave your site the moment it loads, which is why it is important to consider the appearance and feel of the website. After all, the first impression lasts.
What does UX have to do with conversions?
The UX of a website is almost like the customer experience of the visitor. More often than not, they leave because of poor website UX. If it becomes too much of a hassle and disrupts the visitor’s interest, it will most likely lose an opportunity to convert them into a customer that is why the sales design of a UX is important in conversion.
Your e-commerce store should be user-friendly for the visitor. One factor is the quality of the images you use for your products. It should be of the highest quality possible to attract a visitor’s attention. Not only that, but a good UX can also convince the customer to visit your website again and repurchase from the store.
Overall, it affects the user experience and improves your e-commerce conversions. This article will help you with this dilemma. Here’s how to design your e-commerce store to boost conversion.
Tip 1: Keep the user in mind
When creating your e-commerce web design, always think of the visitors browsing it. It is important to keep their experience in mind so that you may create a design that fits them. Each detail is crucial for the customer, be it from image quality to signing up or contacting the seller. This registers as their customer experience and should amount to the likeliness of their conversion.
Keeping the user in mind also means considering all elements of the web design that can contribute to their user experience, and ultimately their conversion. It makes the website more open to all sorts of customers and engages the audience more to browse its content.
Tip 2: Utilize simple website design
Being visually appealing to the customer is as important as the customer experience. It can attract the visitor and make the experience of browsing through your products more palatable for them. One recommended style is by using minimalistic designs where only minimal design and text are incorporated into the site. This way, the user has plenty of white space to relax their eyes while browsing. Not only that, but it also presents the most important information necessary to be displayed right away. There would be no need for any text-heavy pages that could overwhelm the customers.
Tip 3: Visual hierarchy
To improve the user’s experience on your site, you should consider establishing a visual hierarchy that presents information accordingly. The elements you use should be able to jive with one another to create a harmonious balance between the information and all the photos that you need to display. Some of the ways to achieve this are by using high-quality images that can be utilized because of its resolution, and this includes the image size as well.
Through this, the user will also be kept interested in browsing the content of the page. The flow and the layout should be as natural as possible so that it can enhance user experience.
Tip 4: Present your products in the right way
The hassle of online shopping is that the customer cannot examine the items up close. They need to rely on the store’s provided photos in order to survey the products. This is where good product presentation comes into the picture. The items you sell should always look its best when being posted online so that it builds a branding that you are reliable and credible for the visitor.
The products may also present a lifestyle for the user. It can work effectively if the user envisions themselves using the product for their own daily use. This can be done by presenting the products in a likely environment that they are to be used. It helps the user imagine the possibilities of owning these products.
Tip 5: Use high-quality product images
When using product photos, always make sure that they are of the best quality as much as possible. This includes the layout of the photo on the website and how it will be placed to make the UX more appealing to the visitor.
You should be able to utilize this feature by making the most out of the dimensions of the site on each platform. For example, if you were to run the website on a desktop or a laptop, the layout should be optimized for that. This will not only achieve a better visual experience but will also feature the product’s attributes better and for those who are starting in the e-commerce business.
This product photography guide will guide you through the entire process of producing quality product images that help you grow your online store.
Tip 6: Choose the Right Images
As mentioned earlier, in order to build a reliable and credible brand to your visitor, you should be able to provide them with the best quality of images as much as possible. This includes choosing photos that look realistic enough for the user. It should be as authentic and original as possible for the user to be convinced with the quality of your brand.
You should present the item in the best light. One that’s as natural and as authentic as the product itself. Having the right angles, and quality can make a difference when posting these online.
Having your Images post in social media is also a part of introducing your brand, this social media size guide includes all the sizing requirements and recommendations that can help you in posting for every major social network.
Tip 7: Product reviews and user-generated video
When you have loyal customers that repurchase your items, it is necessary to utilize their views and opinions on your brand to build the trust of other users. You can ask them for product reviews and testimonials about how they used your products, and how it has worked for them ever since. Having original content from your loyal customers can not only build the credibility of the brand but also convince other users to try these products for themselves. This can also be in the form of videos or vlogs where they can record their how-to tutorials or product demonstrations.
Tip 8: Mention risk reducers
Risk reducers can also encourage the visitors about the purchasing process of the products. These include elements saying that the products are priced at the lowest price possible, or that there is free shipping included with the purchase. In a good e-commerce website, there should be at least two or three effective risk reducers for the visitors to be trustworthy for them. Each page of the site should always have these elements that you can best place at the topmost part of the page, directly beside the shopping cart, or at the checkout page.
Tip 9: Use a view cart button
Helping the users see which items they have added to their cart can increase their likeliness of conversion. It is one of the most important techniques in e-commerce websites as it provides the users easy access to looking at what items they have considered buying. This should include the quantity of the items and the total price for all.
Always make sure that this button is as visible as possible for the users, and stands out as the shopping cart for them. It should also be easily accessible and placed strategically so that the visitors can notice it, and easily find it amidst the number of elements in the page.
Tip 10: Mobile optimization
E-commerce sites should not only be utilized in laptop or desktop versions. It should also be responsive to other media platforms and gadgets as much as possible. Being able to adapt to different screen resolutions and sizes must be a priority when developing an e-commerce site so that it can accommodate all users. Remember that this amounts to the user experience.
In developing your site, you should always have a test run on different types of devices to make sure that it is functional in all screen resolutions. It can make a big difference when the user is satisfied with the mobile UX. It gives them the impression that the site is accessible anytime, and anywhere which is crucial for all e-commerce websites.
Violet Smith is a marketing communications specialist who would like to share her knowledge through her blogs. She writes with the goal of spreading awareness on the topics that she writes about. Outside of writing, her other passion is shopping