Logo Design Development Guidelines
The company logo design is the face of a company — the very first impression — so its style is very important. When implemented correctly, it is a powerful resource to your client’s brand. However, creating efficient custom company logos needs much more than just graphics, like any line of work that includes a set of specific skills, logo design needs plenty of practice and experience for it to be successful. Knowledge is definitely power for any artist. For this reason, we have defined essential rules to follow in order to style an efficient logo.
Initial Work Is a Must
Initial sketching is an important phase in developing an efficient logo design. These can be as simple as document and pen sketches or writes made using a vector system, such as Photoshop. Start with some concepts and then play out to make versions of the original concept. If you hurry, or neglect this phase, tendency is that outcome will be compromised.
Balance is important in logo design because our thoughts normally understand a balanced design as being attractive and appealing. Keep your logo balanced by maintaining the “weight” of the design, colors, and size equivalent on each side.
When it comes to logo, size does matter. A logo design has to look excellent and be readable at all sizes. A logo design has to look excellent when used either for big or smaller scale.
Brilliant Use of Color
Color concept is complicated, but designers who comprehend the basics are able to use color to their benefits.
The primary guidelines to keep in thoughts are
- Use colors near to each other on the color wheel like (red, orange and yellow-colored hues).
- Don’t use colors that are so shiny that they are difficult on the sight.
- A good custom company logo must also look excellent in non- colored documents, dark-colored and bright, and two colors.
Knowing how colors stimulate thoughts and emotions is also important. For example, red can stimulate thoughts of anger, interest, and durability. Keep this in mind as you try out different color combinations, and try to go with the overall tone and of the brand.
Design Style Should Fit the Company
You can use various design charms when developing custom company logos and to choose the right one, you should have some history about the brand and the company. Do some research about the company and its customers (possible viewers) before you start your initial work. This will help you determine the best style from the start.
Typography Matters a Lot
Deciding on the best font type and size is much more difficult than many designers realize. If your logo design contains text, either as part of the logo or in the tag line, you will need to spend some time searching through various font types and examining them in your design before making an ultimate decision. Make sure the font is readable when scaled- down, especially with script fonts. The more unique the font, the more it will identify the logo.
The Objective Is Recognition
The whole point of coming up with a company logo design is to gain company recognition. So, how do you go about doing this? Well, it ranges from situation to situation, but the objective with the logo is to immediately recall the brand to mind. The key to making a well-known and familiar custom company logo is to incorporate all of the components mentioned in this article: size, style, color, typography, and originality. Overlooking any of these during the design process will damage the quality of your final design. Analyze your own logo and see whether it satisfies all of these requirements.
Dare to be Different
To stand out from the competition, you must identify yourself as a designer with a unique design. Rather than duplicate another design or style. Be modern and stand out from the crowd. So, how can you be different? Try splitting the guidelines of design and taking risks. Try a wide range of designs to discover the one that performs best for your customer. Try different shade blends until you discover one that creates your design truly unique. Have fun with the design system you use, and keep remodeling the design until you feel you have got it right.
Keep It Simple
The easier the logo design, the more familiar it will be. For example, the Nike swoosh is an incredibly easy company brand name and is also one of the most familiar on the globe. Follow the K.I.S.S. guideline right from the beginning of the design procedure.
Go Simple on Effects
Adobe Illustrator, Freehand, Photoshop, and other graphics programs are effective resources and have many filters and effects that you can apply to your logo design, but never get carried away! There’s a time and place for these highly effective resources, but it is not actually to style a logo. Of course, enjoying around and seeing whether they boost a logo is excellent, but just remember that simplicity is the key.
Create a Design “Assembly line.”
To generate continually high-quality logos, you need to create your own design procedure, or “assembly- line.” This should involve the following steps:
- Discuss and Produce ideas
- Initial sketches
- Create vector designs
- Deliver to client
- Add or eliminate anything the client wants
- Complete the design and resubmit to Client
This will help you improve your work, remain structured, sustain concentration, and generate better excellent and more constant results with each job.
Use Other Designs for Inspiration Only
The last guideline for logo design is quite simple: Don’t duplicate other designers’ work! While there can be nothing incorrect with being motivated by other logo designers, duplicating another individual’s thoughts or work is lawfully incorrect.
The company logo design is the face of a company — the very first impression — so its style is very important. When implemented correctly, it is a powerful resource to your client’s brand. However, creating efficient custom company logo needs much more than just graphics, like any line of work that includes a set of specific skills, logo design needs plenty of practice and experience for it to be successful. Knowledge is definitely power for any artist. For this reason, we have defined essential rules to follow in order to style an efficient logo.
To inquire about our logo design and other graphic designs services, contact (US) 408 600 2621 or (AU) 08 6102 2621. You may also check our website here.