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Jun 14, 2013 / Search Engine Optimization, SEO, Website Design

Websites: What NOT To Do On Local Business

Websites: What NOT To Do On Local Business

There’s lots of advice out there for what to do in optimizing websites for local businesses, yet day after day, we see some of the same bad practices continue to be perpetuated in bad web designs. So, at the risk of sounding like a broken record, here’s a reminder of some basic things NOT to do if you want ...

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Jun 6, 2013 / Advertising, Marketing, Search Engine Optimization, SEO

Beyond SEO: Keyword Research

Beyond SEO: Keyword Research

Basically, optimizing content for search engines consists of modifying one page to send a strong keyword signal for one keyword or phrase. The key to content optimization for SEO is matching one keyword to one page in a methodical and disciplined manner.  However, matching keyword to a page will never be as ef...

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May 29, 2013 / Website Design, Website Development

Customers As Brand Ambassadors

Customers As Brand Ambassadors

Your customer should trust your brand and website in order to connect with them. There are number of checklist that customers have set before doing transaction with your business via website. The complete list of criteria that make individuals trust one company website is composed of: Accessibility. Refers t...

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May 24, 2013 / Branding, Graphic Design, Logo Design, Marketing

Tagline: A Powerful Part Of Your Marketing Strategy

Tagline: A Powerful Part Of Your Marketing Strategy

There are certain strategies that really help your business gain return on investments. One of these is the tagline. It is defined as the brief phrase that communicates some of the basics of your brand. It should appear in all your marketing materials. It also serves as your identity once they hear and read you...

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May 20, 2013 / SEO, Social Media, Website Design

Essential Features Of A Good Business Website

Essential Features Of A Good Business Website

Business website is a helping tool that generates clients and prospective clients. This becomes more helpful and an advantage if it is developed in accordance to website standards. Introduced below are the most important components that your website must contain. These will serve as your guide in achieving a...

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May 11, 2013 / Graphic Design, Marketing, Press Release, SEO, Website Design

How To Improve Your Press Releases

How To Improve Your Press Releases

Press release has the power to attract media attention, leading to a reporter re-working the release into a particular article. An article that is powerful which consist of authoritative links that could build you the best SEO rank and authority to search engines. Press releases need to get a journalist’s int...

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May 3, 2013 / Marketing, Social Media

How To Handle Customers Online

How To Handle Customers Online

As a result of being exposed into a more transparent world, combined with ever increasing customer expectations create both opportunity and threat to any business establishment. The question is that, what to maximize the opportunities and minimize the threats? This is an important question in which you must giv...

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Apr 26, 2013 / Branding, Graphic Design, Website Design

What Is A Perfect Page Layout?

What Is A Perfect Page Layout?

Page layout rules may not always work for you but at least it can spare you from the many common page layout ailments. It can give you the least amount of trial and error, as close to a perfect page layout as anyone can get. In general, these are the guidelines to follow: Alignment. Ensure that text and i...

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Apr 19, 2013 / Branding, Graphic Design, Logo Design

Tips To Building Stand-Out Brand Identity

Tips To Building Stand-Out Brand Identity

Brand identity is the combined effect of visual elements in your marketing materials. It basically consists of a logo, business card, letterhead, and branded envelope. It can also include brochure, folder, flyer, website, or any other professionally designed pieces. Below are tips for a stand-out brand identity...

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Apr 12, 2013 / Graphic Design, Logo Design, Website Design

Sins of Retail Site Design in 2013

Sins of Retail Site Design in 2013

A retail website design is considered great when it displays current trends with the best and the latest in functionality. The appearance of the site and the ease of navigating it affect how visitors trust the site, which ultimately leads to whether or not the visitor will make a purchase. Most of the retail si...

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Apr 12, 2013 / Graphic Design, Logo Design

Got A New Logo?...Now What?

Got A New Logo?…Now What?

If you have already achieved a memorable and creative logo, now it’s absolutely necessary to have a solid plan on what to do with it so you can ultimately attain a consistent and effective branding. Consistency is the foundation of branding, therefore your logo must always look the same and undoubtedly rec...

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Mar 26, 2013 / Branding, Graphic Design, Website Design

Benefits from Having a Website

Benefits from Having a Website

Many businesses nowadays have a website. This does not mean that one has to have a long, complicated website with complex functionalities. Some businesses do just fine with a simple informational website with only a few pages covering all the basics. With these few pages, you can already have a website that giv...

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Mar 19, 2013 / Press Release

State-of-the-art Creative and Technology Center

State-of-the-art Creative and Technology Center

For Immediate Release Tuesday, 19th March 2013 Cebu City, Philippines - June Spring Multimedia officially announces today its latest facility, a 2,000 square meter addition to its existing headquarters. Creative and Technology Center provides an immersive experience across the breadth of June Sprin...

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Mar 6, 2013 / Social Media, Web trends

Social Media Management, In-Housed or Outsourced?

Social Media Management, In-Housed or Outsourced?

Social media is very important nowadays, and that almost everyone is hooked on it. Now, how about you? Who does your postings?  And how often? If your answers to these questions are uncertain and inconsistent, it may end your social media campaign before it's begun. This is why it is highly encouraged to...

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Jan 1, 2013 / Best Practices, Marketing, SEO, Social Media

Customer Service Conversations for Social Media

Customer Service Conversations for Social Media

Careful listening often results to a quality customer service. For brands that effectively service their customers through social media this means using the medium like a telephone, not a megaphone. Adopting the telephone strategy, there are two distinct ways that can guide your brand’s social media and cu...

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